Transcribe your podcast
[00:00:00]

This is the Bigger Pockets podcast show 405. I said I only know sports, so I need to make my life like it is a sport. And what is all great athletes have they have great coaches, they have great teams, and they are able to set goals. And if I can figure out how to do that in the next phase, then I think hopefully I'll be all right.

[00:00:21]

You're listening to a bigger pocket's radio simplifying real estate for investors, large and small. If you're here looking to learn about real estate investing without all the hype, you're in the right place. Stay tuned and be sure to join the millions of others who have benefited from bigger pockets. Dotcom, your home for real estate, investing online.

[00:00:42]

What is going on? Let's bring in Turner, host of the Bigger Pockets podcast, the Weekend Edition here with David Greene. What's up? David, welcome back to the show. Heideman. Thank you.

[00:00:52]

Thank you. Thank you. This was a blast. I'm feeling really good. I think our audience is going to feel really good, too, and I'm doing great. Thanks for asking, Brandon.

[00:01:00]

Oh, good. Yeah, we just got finished recording with Mr. Lewis. How's Louis? Is a super successful legit like podcast or entrepreneur business owner then? A lot of really, really great things. I mean, he's actually a professional football player, all-American in two sports in college, USA Men's National Handball Team athlete. He's got a show called The School of Greatness. I think he has over 250 million downloads on that with a thousand episodes. He's been on The Ellen Show Today Show and a lot of other major shows really like legit successful guy.

[00:01:32]

And we are really excited to be able to interview him today and bring him to you guys.

[00:01:35]

So with that said, let's get right into things with today's quiz. All right.

[00:01:43]

So one thing that Lewis talks about today, you'll hear is social media, a little bit about social media and building a personal brand now for real estate investors or for anybody. This is so vital because people will check you out on social media. So they're very quick tip is very simple. Go to all your social media platforms, whether it's LinkedIn, Twitter, Facebook, Instagram, whatever, ticktock. And ask yourself, like, am I portraying the person that I want the world to see like that?

[00:02:09]

I want the world to see so that I mean, do I look professional enough? Am I am I putting out my goals? There are my showing that I'm able to help others, like is what I'm portraying line up with my mission and that'll make more sense later as we get into today's show.

[00:02:23]

But that's your quick tip. That is just take a five minutes to look at all your social channels and make sure that it's the way you want it to look and if not, make some changes. And then you want to add on that. David?

[00:02:32]

Yeah, our guest talks a lot about things that we're afraid of kind of dictating the decisions that we make in life. And he gives some amazing advice for purposely facing the thing you're afraid of. And I would just add onto the quick tip. There may be things that we put about ourselves to portray ourselves on social media that are directly related to our fears. I don't think I'm successful enough. I want to look more successful than I am. Right.

[00:02:53]

Ask yourself if social media is something that you're using to fuel your fears as opposed to fuel your goals and make those connections, you won't regret it. Very good. Very awesome. I would.

[00:03:03]

That said, before the show, let's hear from today's show sponsors. OK, one of the things I hate about managing rental properties are the dozens of emails going back and forth between prospective tenants. Then once you finally do find a great tenant, the deal still not done. You still have to try to schedule a time for the tenant to come by and look at it or maybe pay for the extra, you know, digital signing site.

[00:03:23]

And in today's world, like, who needs all that hassle? But check this out. You guys hear us talk about rent a lot.

[00:03:27]

They're an amazing online property management software. And today they got a brand new feature for you, digital lease signing. Yeah, that's awesome that you and your tenants can send and sign leases directly from rent ready. And it's seriously easy. It takes less than 60 seconds to upload and to send a lease signature request to your tenants. Then all your tenant has to do is open their rent ready app, read the lease and sign it easy, simple, and saves everyone time and money.

[00:03:51]

And best of all, in celebration of rent, write his new lease signing feature. They've got a fantastic deal just for our listeners. A whole year of rent ready for only a buck. When you use promo code BPE fall, it's like one word BPE fall and don't worry, right? It is an all inclusive service. So you get everything online rent collection, tenant screening, free listings, unlimited units and lease signings, all for a whopping dollar.

[00:04:15]

That's awesome. Sign up for the annual plan at rent ready dotcom. That's rent ready Oriente already I dotcom and use code BPE fall. That's BPE like bigger pockets fall just one word. Beep fall. Hey everyone, I got some good news for you. The Bigger Pockets bookstore just got a huge makeover and to celebrate everything is an automatic 10 percent off now through Wednesday, October 7th. So for those who don't know, we sell all of our best selling real estate books on our own site.

[00:04:42]

And each purchase comes with a ton of free bonus content that you can't get anywhere else. Not only are you getting a great book that will help you up your investing game, but you'll also get extra videos, checklists, webinars, bonus chapters and whatever else is included with that specific book.

[00:04:54]

And if you like, standard economy, shipping is free.

[00:04:57]

So go ahead and check out the new bookstore. Bigger pockets, dot com. Or and you'll actually get 10 percent off your entire court order, the court, a court order, the court order? Well, I have clearly allowed your entire court order through Wednesday, October 7th, including any books, e-books, journals or magazine subscriptions.

[00:05:15]

And now it's time to get this interview.

[00:05:18]

Like I said, Lewis Howes is somebody that I look up to a lot online. He talks a lot about how to build relationships, how to reach out, including a formula for getting someone to respond to you on social media. That's what the three words that you should be using for any kind of upgrade, whether you're at a restaurant or a hotel or an airline. How to do that? We'll talk about like creating a one life or a one sentence mission statement for like your business and for your life.

[00:05:42]

We talk a lot about, like insecurities and how to overcome them and how to even use them and harness them for greater success in life and so much more. There's just so much gold in this episode. You guys are going to love it.

[00:05:53]

So grab a pen and paper, take some notes and let's get into this thing. All right. Mr. Lewis Howes, welcome to the show. Man, it's good to have you here. Thanks. I appreciate it. Yeah.

[00:06:02]

So, you know, you're somebody I've been watching for years, you know, grow your brand, your business, your podcast. Really been impressed by what you've been doing. But today I want to go.

[00:06:11]

I want to just your audience. Our audience might they're not as much in the necessarily Internet marketing or entrepreneurship space or even in the business or person development. There are a lot of real estate investors. So for those who don't know you, I want to introduce you because you're an admirable guy. So can you kind of walk us through, I mean, a little bit of your early story in your background and how did you get into this kind of world of I guess.

[00:06:30]

Yeah, life 60 second point of view. I grew up in a small town in Ohio called Delaware, Ohio, about an hour from Columbus and had a big dream. To be an athlete, be a pro athlete, was a two sport all-American at college, then went on to play arena football, making two hundred fifty dollars a week, got injured. As I was trying to make my way up to the NFL, I was kind of the the ranks getting up there.

[00:06:55]

I realized that it was like the greatest feeling of my life that year and a half playing football, even if I was only making 250 bucks because it was like I'm doing something I love, I'm catching a football. I'm playing a sport that I've always dreamed to play and I'm making money. I would have done it for free, but it was nice to make two hundred bucks. I wish I was making more because I didn't have any savings after I got injured.

[00:07:17]

And so I ended up moving in with my sister for a year and a half in Columbus, Ohio, living on her couch, trying to figure out a twenty four, what I'm going to do with the rest of my life. Now that my identity is over, what can I do to make money? I never thought I would be an entrepreneur. I had zero skills or talents of selling anything. I never had a lemonade stand or sold baseball cards or I had no hustle's in school growing up.

[00:07:42]

I just wanted to be an athlete. And so when that identity was over, I was truly like, what am I going to do with the rest of my life? I have no transferable skills. I didn't graduate yet from college. I still have some credits that were shy. So I was like, who was going to hire me?

[00:07:57]

This was in two thousand, seven, eight and nine. During the last economic downturn, I was like, who would hire a college dropout who made 250 bucks a week playing arena football? No one. They weren't hiring people with business degrees, let alone our masters, let alone people that didn't graduate college in 2008. And so I said to myself, what can I do where I understand how to live life in the next phase? I said, I only know sports, so I need to make my life like it is a sport.

[00:08:29]

And what is all great athletes have, they have great coaches, they have great teams, and they are able to set goals. And if I can figure out how to do that in the next phase, then I think hopefully I'll be all right. So I started reaching out to mentors really quickly. They started giving me advice. One of them said, why don't you check out LinkedIn? Another one said, You need to overcome your fear of public speaking if you want to communicate and do well in business or in a job.

[00:08:53]

So those two mentors really guided me. I started taking public speaking class every week at Toastmasters for the next year to overcome that fear. I started building my networking relationships on LinkedIn for about six hours a day during that year and a half with my sister and I just said, I'm going to learn, I'm going to find other great people, see what they've done well. And I start taking action on my goals.

[00:09:14]

Started doing kind of an online marketing stuff because I had a laptop and my sister's place and I got into marketing quickly and just started studying every book and interview and blog and started creating things built in online marketing courses, sold that company, made some money and a couple of years. And then I said, OK, what do I want to do? I really want to sit down and interview people, the world's greatest athletes minds business leaders and and tell their stories.

[00:09:39]

And so that's kind of what my last seven and a half years has been with the school of Greatness.

[00:09:44]

Now, that's awesome. Yeah. I mean, you got you got a phenomenal show. And you you talk to a lot of really, really high level people, like really top performers.

[00:09:52]

Do you find certain and this is a broad question, but certain threads that kind of tie a lot of the top performers together, like other things that you're like. Well, yeah, of course, they're success, feistiness with almost everybody I talked to, yeah, vision, they're unwavering in their vision of what they want. You know, the Olympic gold medalists don't just say, I think I want to win a gold medal in the Olympics. They are so clear at a young age and then they dedicate their life to that vision.

[00:10:16]

And no one, you know, if you look at Musk or even Trump, no one just like, oh, I think I want to do this. I think I want to start a car company. I think I want to be the president or I think I want to build a real estate empire. Like you guys were very clear on your real estate vision and you went all in on it and you obsessed about it and he smashed it.

[00:10:33]

So no one there very clear in their vision. Number two, they all have some adversity that they need to face at some point and usually multiple times. And they all the greats learn to master their adversity.

[00:10:45]

They don't shy back and fall backwards. They actually say, OK, how am I going to become this adversity and essentially learn to use it as one of my skill sets as opposed to something that holds me back.

[00:10:57]

And so they turn their adversity into their advantage. The third thing I would say is they all have eventually a sense of service, something they want to do to give back. I think the ones that transcend success and turn into greatness don't make it about them. They make it about other people because success is all about us, what we accomplish, but greatness is all about what we can give to others or the world. Hmm. Know, you mentioned during that awesome story there that you were staying at your sister's place for the guests that aren't familiar with your story, can you share a little bit about what was going on in your life when you were at your sister's house and maybe how that period of time helped you develop the three things that you just mentioned right there?

[00:11:39]

And what was going on was a sense of depression, loneliness, insecurity, poorness. I mean, I was just eating off my sister every day. I didn't have any money. And I was essentially begging people for food. Many times I remember going to a Toastmasters class once and they had like bread and cheese in the back. And if you guys know what Toastmasters is, but it's like a public speaking class, they had like bread and cheese and crackers in the back.

[00:12:02]

And I was literally this is when I had a cast on. So I had a form cast from my shoulder to my fingers in this position, kind of like Rookie of the Year. But after I took the cast off six months later, I didn't have superhuman strength like that kid did in that movie. And so I was kind of in this position for six months. Yeah. Holding my arm up and telling my favorite movie when I was a kid, by the way.

[00:12:23]

That's great. Yeah. Yeah. But it is really frustrating to be in a position when you can't straighten your arm, you can't turn your hand, you can't do anything. And so I went into this Toastmasters class and they had food in the back and I was stuffing my pockets with food, like putting it in napkins, stuffing it. And this this man who gave a speech there saw me doing this. He said, What are you doing?

[00:12:44]

I go, I'm really hungry. You know, I'm like, I'm I used to be a football player. I'm starving. I don't have any money. And he said, let me go buy lunch. And he bought me lunch. And I just started saying he's like, why are you here? And he could see I was kind of down and out. This is like I couldn't even wear a normal shirt at this time because my shirts want to go over.

[00:13:04]

The cast was so big, so I had, like, cut off, like, white freedom. I just really was out of place. Everyone in this this Toastmasters had, like, suits on. They were all professionals. And I was this 24 year old kind of bum.

[00:13:15]

And he said, why are you here? I said, you know, I'm trying to figure out the next stage of my life and I need some great coaching. I need to overcome my fears. I just feel like I have no sense of direction. He ended up becoming another mentor and we ended up writing a book together. So my first book I wrote a year and a half later, which was about LinkedIn, because I was spending all my time on LinkedIn, I was kind of helping him how to use it and how to meet people for his business.

[00:13:41]

And he was helping me. He was like, you need to write a book about this. And I was like, I have no clue how to write a book. I almost flunked out of English in high school. And he said, Well, I've written four books, so why don't we write it together and I'll guide you and I'll tell you what you need to write and I'll work on it. I'll get it printed. I'll do all that stuff.

[00:13:58]

But you just write the content, you know, because I really built a brand around being kind of a LinkedIn expert, because that's all I did. I just obsessed over learning how to use LinkedIn, kind of like you guys, obsessed over how to buy and flip duplexes. I was like, LinkedIn is going to be my thing because I have a laptop on my sister's couch and I feel like this could be an opportunity to build relationships, maybe find a job or something with my life.

[00:14:23]

So I just went all in on that one thing and started becoming the expert around and started branding myself as the LinkedIn guy. Everyone at that time was talking about how to use social media back in 2008, 2009. No one was talking about one platform. The way that I was talking about LinkedIn, I was saying screw all social media, just focus on this. And here's the results. You can get it, because I was not branding myself as a social media expert.

[00:14:50]

I was branding myself as the LinkedIn guy.

[00:14:54]

Opportunity started to flood in from that branding strategy and I leveraged that once I broke through in one category, then I was able to break through in other categories and use those relationships for the next phase of my life. So I really spent that year and a half, my sister's couch learning, researching, testing things, reaching out to mentors and just constantly seeing how can I develop new skills that maybe will be transferable and someday. I didn't know because at that point I still wasn't really making any money.

[00:15:27]

I was just trying to figure out who am I? What do I want to do? And who can help me? I love that you say that idea of like you went all in on this thing rather than just say I'm a social media guy, it's like I'm going to be particular on this. And I was listening to the interview you did with Jocketty, that name. Right. So you did an interview with him on his show on purpose.

[00:15:48]

I was called on my show. I'm getting it right. Shout out.

[00:15:50]

So I listen to this morning when I was up for a walk and you mentioned a lot of people.

[00:15:55]

And I, I wrote down this point because I was so good. A lot of people just go way too wide, way too fast.

[00:16:01]

And you were talking about the importance of just like really like focusing in on something first.

[00:16:05]

Can you can you talk about like like how that applies, like like why that's so important?

[00:16:11]

Yeah, imagine like imagine there's a wall in front of us, you're in a house and you're trying to tear down the wall, but you want to try to do everything. And so you hit the wall in every different point and you never break through the wall. You're punching it. You can't break through the wall because you're hitting it in all different points all over the wall and you're putting your energy spread out everywhere as opposed to I'm going to go in one direction, one focused area, and I'm gonna keep punching until I break through this wall and this certain place.

[00:16:41]

Once we break through the wall, we get out to the other side of the wall. Now we can open up a broader net. Now we've expanded our awareness, our capabilities, our skill sets. On the other side, we can then start going wider. Most people start wide. Maybe in real estate, like I'm going to do duplexes, I'm going to buy 10 apartments and want to buy four homes in this development. And they're going to go all over the country as opposed to let me just focus on apartments in Delaware, Ohio, and just start with 10 there and figure that out and become the best at that one thing, as opposed to what I'm going to get and build this and I'm going to do commercial real estate and this.

[00:17:18]

Now, wait until you focus on the one thing, master it then with that skill set, that experience, that expertise, then, OK, I'm going to try these other types of real estate investments. I'm not sure if that's what you guys. Exactly. That's exactly.

[00:17:32]

And so people need to listen to that last 30 seconds a minute.

[00:17:35]

It's because I think you're going to OK, I'm going to be the expert on Twitter or Facebook and YouTube. We don't have that much time and energy to go all in on everything. When we start out, when we build resources, when we build a team, then we can spread it and go wider and kind of diversify. But I'm always telling people to go all in on the things that you're most talented or most excited about in the beginning and don't stop a lot of people.

[00:18:00]

This is a great example. Janetti, since you mentioned him, I met Jay three years ago when he had two hundred thousand followers on his whole social media platform and no one really knew who he was at the time. And we met literally three years ago, like this week essentially. And we spent a whole day together in New York City.

[00:18:19]

And after about a year, he really kind of blew up. Over the next year. He went from two hundred thousand around this time of the year to in January. He had two million followers like a few months later, then at the end of that year. So twenty eighteen had twenty million followers. So it started twenty nineteen. He had twenty million followers and he's grown at thirty seven million now and he, he said like in twenty eighteen he was like oh man everything's growing.

[00:18:46]

I want to launch a podcast, I want to do a book, I want to do an events here. I want to do all these other things now. And I said Listen man, this was two million followers. I said listen, this thing is blowing up faster than I've ever seen. Screw the podcast. Screw the book until you reach ten million followers. Until you reach twenty million like go all in on this viral video creation thing. He was doing like one a week at the time.

[00:19:10]

I said you should be doing three a week until it stops growing like go all in because it's working right now until it stops then when you see it taper off. OK, now's the time to transfer that into the book, into the podcast, into a coaching program, which he did in the last year. And it's all worked out in a beautiful way. But if he would have started early when I was just two million when things were growing and he said, let me transfer this energy into all these other different things, he probably wanted to have the following he has now and he went all in on it.

[00:19:41]

So I think that's why it's important for anyone listening in real estate to go all in on the one thing and focus on it. Whatever that thing is that you're excited about, that you're interested in that you know about go all in on it.

[00:19:53]

Yeah, that's so good because yeah, people just try to do way too much beginning to get in. Podcasts are partially to blame for. Right. Because we listen to a podcast like oh that sounds amazing. Oh I'm going to start that business, I better go do an Amazon business then a real estate thing and and like yeah.

[00:20:06]

If you could just focus on the thing that fires you up, that you're good at, that you that you can do like.

[00:20:11]

Yeah. All in pour into that thing. And I think and say, listen, I'm not, I'm not going to take on shiny objects until I get ten apartments, until I get thirty, whatever it is. The thing that you're going to do, like OK, make a no. And until this I'm going to say no to everything else and all my money is going to go back into the next one of these things of this investment. Then when I hit ten, OK, I'll dabble in commercial real estate, I'll dabble in whatever else there is.

[00:20:39]

I'll dabble in that and see if I like it. But I feel like you've got to make the bread and butter the bread and butter until you've max it out or until you've got so much extra resources, time or team to go try the next thing. But it's just tough. Well, let's unpack that a little bit.

[00:20:56]

Let's talk about why it's hard to do that, because I know when you don't have much, when you're sleeping on your sister's couch like anything sounds good. When you are hungry, you're not picky about what you eat. Right. So it can go from I'm starving. There is a buffet in front of me and we're telling them now you've got to focus on just the vegetables, you can't go eat all that junk right now. And it's hard to tell yourself no.

[00:21:19]

When you've been hungry for this long. Can you maybe explain how you were able to have the discipline to focus on that one thing when you're like, oh, it's all there, I got to go grab everything. I may never get another chance.

[00:21:29]

Yeah, when I was twenty four I was like, I'm going to focus. Once I realized that LinkedIn was a way for me to make money, someone paid me a hundred dollars when I was kind of doing a LinkedIn profile makeover review for them. And I go What you'll pay me for this? And I was like, let me try to find more people that would do this. I kept doing that and I kept charging more. Then I was like, OK, I'm going to do LinkedIn networking events because everyone is trying to find a job and find business opportunities.

[00:21:55]

So I did 20 networking events using LinkedIn to bring people together in person back in 2008, 2009. Then I was like, let me go deeper. Let me write a book about LinkedIn, let me do webinars about LinkedIn. Let me create a course about LinkedIn. I just said I'm going to do everything on this topic. Then as I started stacking cash and realizing I'm not going to be hungry anymore, I was like, OK, now I can try the next thing.

[00:22:18]

And what I would say to everyone here is and what I do now for myself, because I have an I'm kind of an abundance of opportunities that are all amazing that come my way, my only Achilles heel is me saying yes to too many things that will take me away from the mission. So everyone listening or watching it. Now, I would say if you don't have a one sentence mission statement for your business and a one sentence mission statement for your personal life, then you're going to be making decisions that aren't going to support you in the long run.

[00:22:48]

So my one sentence mission for my business is similar to my mission for my life that kind of bleed together because I am a personal brand and my mission is my life is to inspire and impact one hundred million people every single week to help them live a better life. It's my one sentence mission. So I asked myself when all these opportunities come in, does this serve the mission, yes or no? And if it doesn't, OK, am I willing to do this as a creative side project for fun, knowing it's going to take my time, attention and energy away from the main mission and slowing it down?

[00:23:22]

Am I okay with that? Maybe I am, because it brings me fun or it's creative or it's interesting or whatever, and that's cool. But the more clear I am on my mission, the easier it is for me to say yes and no to things or to know like will this help me with the mission, yes or no. And so maybe someone listening is saying, I want to have three million dollars in real estate investments in the next 15 years, whatever.

[00:23:46]

I'm just making this. OK, then don't go invest in this other stupid stuff. If this is the main mission for your financial business goals, like just focus on that. And if you can ask yourself what would it take to do this? And half the time if my life depended on it. Yeah. And I had to do this in seven and a half years, what would I need to do? What would this shift better yet if my life depended on, I had to do it in three years or someone's going to shoot me in the head and I'll die.

[00:24:15]

Now, could I make it happen? The answer is usually yes, you could. You just aren't having an interesting enough imagination to see an urgency, to focus your energy to make it happen. Yeah. And so I feel like a lot of us just aren't clear. And that's when I go back to the greatest minds. They are very clear on their vision of what they want and they leave with a sense of urgency of why they want it and getting it now.

[00:24:39]

And I try to think of, OK, if this is the big goal, if my life depended on it, could I do it in half the amount of time? If so, what would need to happen? Who would I need to hire, what relationships, what I need to build with distribution, like whatever it may be. I think about the solutions, not wall. Is is it possible? No, it doesn't matter if it's possible.

[00:24:58]

If I had to what I need to do and I think writing a one sentence mission statement for your business or financial goals and then a one sentence for your life and making decisions based on your mission brings you a lot more happiness.

[00:25:13]

Yeah, that's so good, because people just make choices based on whatever they're given in the book. You have heard the book Life and er it's like it's like millionaire with word life in front of it. No it's, it's a phenomenal book. I'm gonna send it to you because so is it. Yeah. It's like this book, it's, it's about like the rules that we play by and like in life should be dictated by the purpose of that life.

[00:25:33]

Not like, but we play by other people's rules all the time. So like if the goal of life is to make a million dollars, you're going to play by certain rules. But the goal of life is not to make a million dollars or a billion dollars, whatever, then what rules are we playing by?

[00:25:45]

And all of that makes you just rethink, like, what am I doing? Like, things like you shouldn't pay off all your debt because, you know, if you in if you pay off your mortgage at three percent, you can invest that money in the stock market like. Well, yeah, that's true. If the goal of life is to get as rich as possible. But assuming the goal is not that so in other words, having that vision of like what your life's about.

[00:26:04]

So that's where the book, the title life. And by having more life, not more money, it's probably one of the reason.

[00:26:09]

Why? Listen, I'm not I'm not an educated in real estate as much as I want to be, and it's probably one of the reasons I've been resistant to buying a home because I don't want to personally. My mission is to invest in my business, in my brand, to impact more people. So living in Los Angeles, the smallest home, a two bedroom, two bath is, you know, three million in West Hollywood. It's like, why put in whatever that is, 20 percent of that.

[00:26:37]

Six hundred and eight hundred grand, whatever that is, I don't know. Yeah.

[00:26:39]

And use all that cash when I could put that into hiring 10 people that could support the vision of my life better and invest in other things. We're investing in real estate fund that's paying me a dividend every month and use that cash to support my vision. I don't want to deal with the property taxes. I want to do with the headache of cleaning up the pool. I don't want to deal with fixing the the roof or whatever the appliances. I don't want to deal with that stress of trying to understand it.

[00:27:08]

And so for me, at this point in my life, I'm not married and have kids. I'm sure one day I want to buy my home, but I don't see the value of it based on my mission. If all I cared about was something else in my life and having that security and real estate, real estate, real estate, then maybe it would be a priority.

[00:27:26]

Yeah, I think that's a really good point. When you consider who you take counsel from that it's easy to get into this binary way of thinking, are they good or are they bad? Are you a disciple of Dave Ramsey or Grant Cardone? Grand Cardon's going to say 10x your life, go big, take whatever you thought you could do and multiply it by ten. Dave Ramsey is going to say, don't be stupid, be careful, play really good defense.

[00:27:47]

Both of them are right in the way that they are advising you for how to build your life. So if you're not clear on where you want to go, how do you know who to listen to? How do you know what coach to be taking advice from? You're just going to be stuck treading water, going in a million directions are not going anywhere.

[00:28:02]

Yeah, and I was I'm always looking at models in my life as an athlete growing up, I had models of decathletes and wide receivers that I looked up to the positions and the sports that I played.

[00:28:13]

And I would watch how they moved, how they played their their mindset. I would watch their interviews. It's the same thing with the model of the life I'm at now. I really look at, OK, what is the rock doing, what is Oprah doing, what is LeBron James doing? I see myself as like if those three had a baby, I that's what I would want to be like. The rock opera LeBron James.

[00:28:35]

OK, let me look at those models and see what they're all doing. They're all building their brand. They're all giving back. They're all building their own empire and whatever lane it is. And I resonate with all three of them. And I feel like I try to pull from each one of them. So that's that's the kind of life that I'm living. That's really good.

[00:28:53]

Brendon, do you have three people that you look to you and you say, I'd love to be like a combination of these three David Green, Lewis House and Kevin?

[00:29:02]

I mean, I definitely do, but yeah, because it's easy to go.

[00:29:05]

I wanted to be I want to be super rich, like green greencard owner. I want to be super famous like Oprah. But I also want to look at like sometimes you see people who have an amazing life in one area and they have not such an amazing life in the other area. Right.

[00:29:15]

So I want to find the people who are the kids and not married. And it's like, OK, well, OK, I want that.

[00:29:20]

But maybe the rock where he's got kids and he waited ten years to get married is like something I could do.

[00:29:26]

You know, it's like I'd be like the rock Everet accidental that he actually is one of the more well rounded people I feel like.

[00:29:32]

Yeah, out there you would be the branch. The bread's a rock. Yeah. That doesn't feel awkward. Yeah. Yes I do.

[00:29:40]

Six six, six, five and a half a month. I'm around a six, five and a half guys. Six, six, four. So you're probably six.

[00:29:46]

All right. Half right. Exactly. All right. So I want to know. So OK, so first of all, I will say this. I'm the I'm like the real estate guy, right? Everyone knows me like the real estate guy. But I actually agree. One hundred percent that like I think a lot of people should not invest in real estate, at least not the way that I do or David does, because, like, their highest and best use is not that they're an amazing public speaker, they should probably be doing something with public speaking or they're amazing at writing books or at LinkedIn or whatever.

[00:30:14]

So just everyone listening understands. Like just because we talk about real estate doesn't mean you should necessarily do it. Hence the reason we're now doing these shows here on the weekends as well is like, let's talk about other ways to grow success. Yeah, but then you take that money and you invest it in things that are like super, super good investments, meaning like other people, I think people are one of the best investments, if not, you know, one of them and one of the best.

[00:30:35]

You also mentioned you put money in real estate fund like a real estate fund there. Now your money is growing, so you earn it, you earn it one way and you can invest it and grow it in another way.

[00:30:44]

I just don't manage it because I don't want to deal with the stress of it person because the idea of real estate excites me. The idea of managing real estate does not excite me. And even the idea of like, OK, well, I can just buy homes and have a property manager. The idea of dealing with the property manager can just take some stress of that for me. Does not work for me personally, my personality. But I understand that if I want to build wealth.

[00:31:09]

In America, I have to be involved in real estate in some way, you know, obviously there's people that build companies and sell companies where they can generate extreme amount of wealth. But someone, obviously, the richest people in America are involved in real estate and they build wealth that way. So I just don't understand the value of concentrating effort in my business to generate wealth there in my business, but diversifying that by putting it in real estate as well.

[00:31:34]

If something happened where my business crashed and I had no money or something, and that's why I think it's important to diversify in some ways, but to have a concentrated effort on one place also.

[00:31:46]

Well, that's what the best systems like. Let's take a professional sports team, the best coaches take things off of their players and say, you focus on this right when you're carrying the burden of everything. It's very hard to be good at any one thing. And I think, Louis, what you're describing is you develop that ability to say, if I was to go make money in this area, I would lose money ultimately because I'm not able to excel at what my role is, the thing that I'm supposed to be good at.

[00:32:12]

And I'm guessing your football career probably had a lot to do with got 11 men on a field. They're all doing a very specific thing, but they have to work in harmony. If the left tackle is thinking about what the wide receiver is supposed to be doing, how are they ever going to be good at what they do? Right. It takes some trust. It takes some faith, and it takes a good system. What do you think that your background in that helps you develop this understanding of it's OK to say no to a lot of things so I can focus on my job?

[00:32:37]

Yeah, I think so.

[00:32:38]

I mean, as a business owner, I don't know if you have that luxury to say you stuff, to kind of learn everything, especially when I started out. I was I was every player on the field in my business because I had no money. So I'm learning how to hire people, how to manage money, how to make money, how to build a product, how to sell, how to design website, like everything. And I think like probably like what a coach maybe would have is like, OK, you learn enough of every position what needs to be in place and you can step in when you need to to help out there.

[00:33:09]

But truly, it's it's learning how to put the right people in place, which is kind of the stadium right now as we continue to hire more and more people, how can I empower them and not and step away from being the one who's always done it all and just say, here, I empower you. It's hard to let go of that once you've done it for a long time.

[00:33:28]

But I know that in order for me to reach the next level, I need to let go of something that's been holding me back. And that's definitely one of them. But I think it's and I've been telling myself more and more like, I don't care what I need to invest in or how much this next hire is or whatever it is.

[00:33:42]

I need to be focusing on my skills the best, because that's what's going to help us accelerate the mission. And it's hard when you're the business owner because all your own money that you're investing back in people. And what if it doesn't work out? Just got to deal with that as part of the cost of doing business. But the more I can focus on my skill set that only really I can do in this business, the more successful it'll be, the more time I spend on trying to do things that I'm not the best and the longer it'll take to get there.

[00:34:11]

And that translates easily into real estate sales. If you're the guy who analyzes the deal and you're spending all your time talking to contractors and trying to manage a line, you're losing money. I just heard Ryan Seargent talk about this. He's a really, really big real estate agent in New York, one of the biggest in the country. And he made that exact same comment. You just said, I need to focus on things only I can do. Only I can talk to the real estate developer.

[00:34:33]

Only I can talk to the guy building the skyscraper that we're going to sell the stuff. I don't have to be the only one doing paperwork. I don't have to be the only one finding lender partners. And I think that as people are building their portfolio, if they keep that in mind, I have to find the deal. I have to analyze the deal. I have to find the people that I have to bring and get other people doing the rest of it.

[00:34:53]

You find success just starts to become a whole lot easier than when you're trying to do. It's true. Everything. And I want to ask you, there's a lot of talk that we could be heading into a recession and whether we are whether or not there's one coming at some point, just like there's always a recovery coming. What advice do you have for people that can't stop worrying about what if it's not ideal? What if something goes wrong?

[00:35:14]

Well, it's not going to be ideal, I don't think, for anyone unless you're like, I don't know, a mass company or something like that.

[00:35:20]

Or if you make it ninety five, that's not exactly pretty good.

[00:35:24]

There are actually some businesses that are thriving during this time more than ever. But I think it's it's probably rare. I just come back down to I'm always thinking if I lost everything, what do I need to have in order to relaunch in a moment so that I want to be worried about money or making money or anything like that.

[00:35:43]

And it comes down to the quality of my relationships, comes down to the amount of skills that I've developed for myself and continue to develop. And the third thing it comes down to, well, I would say relationships, reputation I have with those relationships, like their ability to believe in me, skills I have. And then also the third thing is, wow, man, I had it, but I can. Remember what it is right now, skills, relationships, I'll just leave with those two I came up with the third one is but I feel like if you have that.

[00:36:19]

And you have a personal brand that you can always launch something again, you can always bounce back, even if I even if I lost everything, I feel like I've got those three things which I feel like I could call up one person and do a business deal with and make money. I could come up with a new product or project and launch it to my audience, or even if I lost my audience, I could find one partner, say, hey, can we launch this to your audience and do a 50 50 deal?

[00:36:47]

I just feel like, oh, the third thing I was going to say is my my ability to embrace my insecurities and fear.

[00:36:56]

I feel like people are afraid that their legs are going to cut out underneath them during this next year. People are afraid. And I dealt with that fear 12 years ago when I was going after my dream. And then I got cut out during the recession, I got injured. There was no money and I realized I could survive and make it now. I had no kids, no responsibilities.

[00:37:18]

And I had a sister that let me live for free for a year and a half. So I had some support there, obviously, which would be different now. But I feel like this is something I'm always coaching people is every single year I write down a list of my three biggest fears. I write down a list. And again, it's important, I think, to have a mission statement for your finances or your business career and a mission for your life.

[00:37:40]

And at the top of the year, I write down what are my three biggest fears? These are usually psychological fears, internal fears, insecurities, not like I'm afraid of spiders, but more of like I'm afraid of people judging me when I if I launched this project or I'm afraid to put this book out there. I'm afraid if I do my first real estate deal, I'm going to lose money. Whatever that fear is, it's usually like an inner psychological conversation that we have in every new success or accomplishment is a different season and bigger fears and insecurities could potentially come up, even if you're conquering one's from the past.

[00:38:17]

And I feel like a lot of people aren't doing that experiment on a on a yearly basis. And it hurts us because I felt like right when it hit, I was like, I'm prepared for this. I was like, even if I lose everything, I'm prepared, because for the last twelve years all I've been doing has been tackling my insecurities and fears, killing my ego as often as I can, humbling myself through my failures and saving, you know, I've been saving.

[00:38:43]

So it's like, OK, if everything goes to crap, I've got savings. Not everyone is starting at that place where they don't have savings. But I feel like if we're always staying ready, we don't have to get ready. That's a, you know, football terminology. It's like stay ready so you don't get to get ready. And we stay ready by constantly conquering our insecurities, our fears and our self-doubt challenges. Most of us shy away from it because it's extremely uncomfortable to face our insecurities and self-doubt.

[00:39:10]

It's really tough to face judgment, criticism, the fear of failure, the fear of success. These are all things that are hard. But when we practice them on a daily basis, I just feel like it makes you indestructible when chaos and a recession ensues. So let me let me give an example and I'm curious of how you would address some of that. So one thing I struggled with for a long time as a big fear of mine was like the fear of rejection.

[00:39:35]

Right? I mean, I think a lot of us said we want to be liked.

[00:39:37]

And I had I had this like I was going to start a real estate fund. I was going to do this. But I kept resisting it for years because I said I don't like raising money. And when I told this on a recent podcast that it was all said again now is I just have a coach. And he was asked me, well, why don't you want, like, raising money? Like, well, and it really came down to when you asked me why about ten times because I feel like when when people don't give me when they say no to me, they're saying they don't like me.

[00:40:03]

And like it was a fear of rejection. Right. If you're not being liked. So, like, I work through that.

[00:40:07]

And now today I have a big real estate fund, you know, so I feel like I came out the other side.

[00:40:11]

But how do you recommend like what do you do to overcome fear, to overcome that? Like, once you identify what your fears are like, how do you overcome them?

[00:40:18]

How do you get through that? We were watching Batman, I love Batman, Dark Knight, yeah, Batman Begins, I'm a fan of those movies. You know, it's a. Cliche story, I guess, but when Bruce Wayne falls into the well and he's afraid of the bats, he comes back later in his life and he says, I'm still afraid. I need to live in the darkness. I need to live with the bats. I need to become one with the bat and become the bat, essentially.

[00:40:46]

And for me, that's why I think it's important to I first identify what is my fear. So from you know, I'll give an example. Public speaking, I could not stand up in front of a group of three, four or five people and share a one minute speech, a one minute thought. Really, I can only speak to people like one on one. But when it was a group of people, it was like I didn't know how to manage it.

[00:41:07]

I felt like people were laughing at me. I felt like I was an interesting I felt like they were going to talk about me behind my back. I was completely insecure with this. And when I meant this mentor, he was like, you need to go to you need to go to Toastmasters every week until this is no longer a fear. Because whether you're looking for a job and you're going to be presenting something in a boardroom, in a company, or you want to be a professional speaker or you're going to be an entrepreneur, whatever it is, this is a skill you're going to need in any area of your life if you want to persuade people and make an impact, because if you can't communicate your message, it's going to be truly a lot harder to make an impact.

[00:41:43]

And as an athlete, I felt like I could get away with it because I never had to speak. I just had to perform on a field. And I let my actions be my words to inspire people. But I no longer had that, I guess, thing to fall back on. I couldn't just perform and be an athlete and not have to say anything. If I wanted to get a job, I had to do an interview or anything.

[00:42:03]

And so I remember being terrified for months in Toastmasters, but I gave myself the mission and the goal. I said, I'm going to go here every week until I'm not afraid, until I'm not sweating, until I'm not trembling. And so I'm not stuttering. And for months all those things happened until and when I did it, I was like, OK, I'm going to film myself every time. I'm going to experience extreme embarrassment and humiliation over and over and over again until it doesn't make me humiliated anymore.

[00:42:33]

I would watch myself and on agonize on the game film, watching back my speeches of how horrible I was, how I didn't have any vocabulary, how I kind of look people in the eyes.

[00:42:44]

And I said, OK, what's one thing I can do a little bit better next week for hour speech? And every week I get a little better and I say, wow, OK, I did do this better, I improved there, I got better feedback and I created an experiment for myself. I said, I'm going to humiliate myself over and over again until I don't feel humiliated anymore. And I think a lot of us don't put ourselves in that environment of pain, emotional pain.

[00:43:10]

I did this with when I was a going into my junior year in high school, I was terrified to speak to girls. I don't know if you guys were, like, super confident in talking to girls growing up, but I had zero confidence and I wanted to be liked by girls and guys. Right. And I could not ever get the courage to go up on my talk to a girl that I thought was cute or attractive to to going to my junior year.

[00:43:32]

I said, OK, enough is enough. I'm sick and tired of feeling, like, so insecure all the time.

[00:43:37]

So for one summer. I gave myself an experiment, I said every single day when I see a girl that I'm attracted to. I get butterflies when I see them, I'm going to walk right up to them and I'm going to have a conversation for the first two weeks. It was horrifying how embarrassed I was so bad because I'm just like my name, like stuttering. I have no clue what I'm saying. I have zero skills. I have zero confidence.

[00:44:05]

And girls would laugh at me. Girls would run away from me. It was like, horrifying. Everything. You don't want to happen as a young boy happened in the way you don't want it. And I just said, I'm going to keep committing to this and I'm going to try a little bit better the next time. And I'm just trying to figure out what works. And by the end of the summer, I swear to you, I'm having the time of my life.

[00:44:25]

I'm talking to you. I'm 15 or 16. I'm talking to 40 year old women just to, like, experiment like, OK, I'm just going to say hi to them. I'm not trying to pick any girls up. I'm just want to overcome this fear. And every year I do this, I write down my fears and I go all in on them until they become a strength and until it becomes something that I really feel like I'm good at, we're not afraid of anymore.

[00:44:48]

And so it's it's identifying it and then saying, OK, I'm going to go all in and experience the rejection over and over, like you should say, OK, I'm going to ask ten people that I really respect and I'm going to experience them saying no, rejecting me, laughing at me, saying, no, it's not right, it's not good enough.

[00:45:05]

And then saying thank you for the feedback because they're going to tell you what they need in order to invest in your fund. And you can say, OK, what would my fund need to look like in order for you to give me a million dollars? What would it need to have for you to feel like it's it's worthy of your time? What would I need to be creating for you in order for you to trust me more? And then you can get amazing feedback.

[00:45:29]

So everything I do is just getting feedback through the humiliation. But a lot of us never want to experience that failure or humiliation because it's so painful. It sucks. I don't like it, but I know it's necessary to get what I want.

[00:45:41]

Yeah, that's powerful stuff. Yeah. Just the idea of like identifying what that fear is and then trying to embrace that is like I'm going to improve that is intentionally trying to change your life. It's so hard in the back seat. It's so hard.

[00:45:51]

I did the same thing. A quick story. I mean every year I do this, I did this with salsa dancing. I went to a salsa club one time when I was twenty twenty twenty three, twenty four. Right around this time I was on my sister's couch and I was mesmerized, mesmerized by it. It was all Latinos. I was the only white guy. Imagine being six four in a salsa club with all five Latinos.

[00:46:15]

Right. And I stand out like a sore thumb and I would go there every week, once a week for months and just watch in the corner, never dance because I was so scared. But I wanted to learn how to salsa dance, but I just didn't want to embarrass myself because everyone was so amazing that eventually one girl dragged me out.

[00:46:34]

This is after months of resisting and never going to dance. But I would be there to watch, to drags me out. And I literally I'm sweating.

[00:46:42]

I'm so humiliated. She's teaching me the basic steps and I'm like, everyone is laughing at me. Everyone thinks I'm an idiot. I don't even know what I'm doing. I can't understand this. I'm stepping on her. After about ten minutes, I look up. No one cares. No one's looking at me. No one's laughing at me. If anything, they're like, yeah, great job. Like, keep it up. Like come back. They were encouraging.

[00:47:04]

And it's what made me say, OK, I'm going all in on this. And I obsessed over salsa dancing every day for the next three and a half months, taking group classes, taking private lessons, studying on YouTube, practicing in the mirror until I wasn't afraid of it anymore. And now I travel the world or I did before covid traveled the world to the biggest cities in the world. And I'll go anywhere where people don't speak the language.

[00:47:27]

I can walk right up to any club to the best dancer in the club and dance with confidence and ease because I allowed myself to feel humiliation for months. Well, that's the that's the Batman story or, you know, moral that he faced those bats. There's a scene where he's standing in the cave and they're all running right by him and he's terrified, but he's making himself and he actually harnessed it. And the whole the Batman ideas that he now uses, that same fear against his enemies, you are able to harness your fear of the dancing and the talking to women.

[00:48:02]

And now you use that for the business, that you make a living, talking to people and all kinds of different people.

[00:48:08]

And I never imagined I would be able to do this, but it was like I embraced it.

[00:48:12]

And that's the awesome part about when you do something that emotionally difficult that I can just imagine. As you were talking, watching you in that salsa studio, sweating and terrified, we're using words like I was scared, but that doesn't really do justice to the emotion that you're actually feeling. Trembling. Yes, right. And the price you paid was that you faced it. And the reward is now this career and this brand that you've built. And that's just why it's so worth pursuing, because you don't know how amazing it's going to be on the other.

[00:48:40]

Exactly. And brand. And probably for you, you know, you were afraid I don't know how long you were thinking about launching this fund or how many years how many years were you thinking about it?

[00:48:49]

Yeah, at least five, five years. I've been thinking I should take this to the next level. Wow. Yeah.

[00:48:53]

And did you get some rejections when you finally started asking people?

[00:48:58]

I have two of my good friends and they rejected me. That stopped me for like two more years because I asked two friends. They said no.

[00:49:03]

And you were like, OK, if my two friends want to estimate how many you reach out to strangers, that I found out later they didn't have any money. Of course I did. Exactly. Yeah, that's a thing. But the more you experienced it, you got more comfortable with it. And I'm sure you started asking people and people said yes. And some people said no.

[00:49:19]

And you're like, OK, I'll just keep asking. Yeah, it's almost a numbers game more than anything. Now, it's interesting. The other thing I find interesting with the insecurity in the fear thing and and I've said this on the podcast before, but, you know, like my biggest insecurity in life, my biggest insecurity has always been my voice. Ever since I was a kid, I have a lisp and I was in speech therapy and like I've always struggled with it.

[00:49:38]

And isn't it ironic? Sometimes it's like the Batman thing, right? Like the thing that I am most ashamed about in my life is the thing that I am being used the the widest, you know, like the public speaking terrified me and then talking in front of people.

[00:49:52]

So I didn't know you had a lisp. I couldn't even hear it. OK, I work on it, but it's like I have a lazy talking. And yeah, it's ironic that, like that that stuff can sometimes work that way when you lean into it like the first podcast. No way. I would never do a podcast. I'd be ridiculous.

[00:50:06]

Exactly. You lean into it. But I think by I think people are more inspired by those that have some adversity or challenge and and they, they keep doing it in spite of their adversity. So even if you're like, hey, guys, I'm really nervous on this first podcast and you know, I'm insecure because I got a lisp or whatever, and I've never been on radio. I don't know what I'm doing, but kind of so excited about to teach you about real estate because it's transformed my life.

[00:50:31]

And I feel like I'm doing a disservice by not overcoming this and just sharing it with you. People are more inspired. The fact that you're not just super competent speaker, that you don't have this training, but you have a wisdom that you want to share and that's what they get excited about.

[00:50:44]

Yeah, I think that the huge part of it is like the heart of what you teach that stuff, the heart of what you do, that stuff. Yeah, I feel the same way. I go to jujitsu now. We had Jakiel Willink on the show and. Yeah, yeah, he's great. Challenge me to go out and do it. So I go the next day.

[00:50:57]

It was the most painfully embarrassing, awkward like I even I didn't get on the mat, I just stood there like an idiot in the wall, you know, and I still feel like that every time I show up every time.

[00:51:06]

But I'm going to keep showing up at the same thing because I'm like, eventually I'll be good at this. I'll figure out exactly how I beat a seventy five pound like sixty year old lady last time. Amazing, amazing, amazing. I felt really good about myself. Yeah. It's that thing. I also on a very limited version of the story you told about going to the salsa dancing and taking those fears I used.

[00:51:26]

You ever go to the Minnesota State Fair, you ever go to Minnesota when you're younger to the state fair? I went to southwest Minnesota State, but I never went to the state fair.

[00:51:33]

You're missing out. It's amazing. They got sweet Martha's cookies. They're the best cookies. And you, of course, it's a state fair. So you don't buy them by the cop or by the played by the biologist's you get them. It's like this. It's like this giant bucket of cookies. And so I would make it a point because I was so afraid of getting rejected and even talking to strangers, I would go and ask everybody with a bucket if I could have a cookie.

[00:51:53]

And I was like, whatever, I'd go to the fair. I'd ask them if I got a cookie because they just like it was a small thing that forced me to that space a little bit, that area.

[00:52:00]

And then I got cookies.

[00:52:01]

I think like one person ever turned me down. I do this at college like football games. When people are tailgating, I always do this because I'm like, I'm not going to go spend and buy like an eight dollar primus or a hot dog. Everyone's making their own burgers and hot dogs. And people got so much stuff in their food that I just be like, hey, has anyone got a dog I can, like, kind of buy it for a dollar from you and they'll usually just give it to you?

[00:52:23]

Yeah. Like it's just frisking people saying no and the fear of humiliation for five seconds and then moving on.

[00:52:31]

But the rewards are so much greater and I always use this line like I just feel like I get upgraded on planes and hotels and free stuff all the time because I use this one line that has transformed my my last ten years. And my friend Paul Evans told me this line ten years ago. He said, any time you want something, say, what's the chance that I could get a free hot dog? What's the chance he'd be willing to give me a cookie?

[00:52:57]

What's the chance you can give me a free upgrade in this room, whatever it is. And what's the chance? Every time I use it, it almost always works. What's the chance you could hook me up here?

[00:53:06]

What's the chance you could do this for me? It's just risking for someone to say no. But what if they say yes? Yeah, that's really good.

[00:53:15]

Well, phrasing it that way is really smart, because if you ask me what's the chance, David, that you would sell my house for free, I would say it's not going to happen. But if that was something you wanted, here's a way that we could make sense of that. Right? If you've experienced a small amount of rejection, but more importantly, you are going to receive what it would take to get there. And I think like Brandon, I could just picture you.

[00:53:37]

So much of your personality makes more sense after sharing your story because you're very hard to say no to. But I think that it's getting rejected a couple of times and not liking that sting caused you to respond by preparing ahead of time. OK, if I make my voice sound like this or I don't ask right away, I got to say something else first to get the conversation going, then I'm going to bring it in. You've naturally built up this way to connect with people because you don't want to get told no for this free cookie.

[00:54:02]

And now it became a strength. I mean, I think that that's really brilliant that you guys mentioned that. Yeah. The cookie master. What are those cookie sweet, sweet memories.

[00:54:10]

Martha Stewart. Martha sweet Martha. Yeah, yeah, yeah. They're there by the bucket. They're amazing.

[00:54:16]

Hey, let's take a quick break from this episode. We'll continue in just a moment. But first, let's hear word from our sponsors. You guys, I'm super, super excited to announce it's Bigger Pockets has teamed up with Open Letter Marketing, the company I use actually in my own business out here on Maui to roll out bigger pockets. Investor Hub. This lead and marketing management system was designed to turn you into a direct seller marketing pro. So my team's been using the system and it's been a game changer for us to stay focused, efficient and automated, not to mention all the time it saved us.

[00:54:49]

Open the door. Marketing automation will help clean up your lists, identify vacancies, absentee owners, owners of multiple properties and so much more. They help us identify our highest quality leads so we can spend more resources on the ones that actually deliver. The system is available to pull Lillith, execute all of open letter marketing, direct mail, skip tracing, remove sold homes and run your list through the Do Not Call Registry so you can market directly to sellers with peace of mind.

[00:55:16]

Once you check out this platform, there's no going back to the world of spreadsheets. I'm telling you and say my team a ton of time. You'll love it. To get started with your free 14 day trial, just head over to bigger pockets. Dotcom slash o l m again head over to bigger pockets dot com such o l m like open letter marketing o l m. All right, let's jump down.

[00:55:37]

I want to go on to a slightly different topic here before we get you out of here. You mean you connect with a ton of big guests in your shows? I mean, like you got like so like I'm always just kind of like, oh man, Louis is interviewing that person. And you were on Ellen like this. Like, that's amazing, right? I want to know, like, how you connect with these people. How are you?

[00:55:55]

Like, what what what do you do for networking? What's your tips for connecting with? Because this applies to people you might want to be trying to connect to that local investor or that local TV station.

[00:56:04]

You want to get some press for your company, whatever. Like what have you found is it's been really helpful for networking.

[00:56:09]

That's one of my skills, I guess, that I've been doing since my LinkedIn days back in 2008, 2009 was I learned quickly how to message someone on LinkedIn and get a response because I was reaching out to like the successful leaders in like the Columbus area originally. And first, no one was replying to me when I said, hey, can I pick your brain for ten minutes? I'm a struggling person with no direction in my life and I need help.

[00:56:33]

No one cared. Yeah, but when I started to try different things and make it about them and make it about their success and do my research and figure out what is meaningful to them, then I started crafting my messages differently. So for example, I was trying to find three things that we had in common in the first sentence of any message. So I might say, OK, what do we have in common based on their LinkedIn profile? I see that they went to Ohio State and I see that they have an interest in salsa dancing and also that we have three mutual friends.

[00:57:06]

I would use those three references in the beginning of the first sentence. Hey, I saw that you went to Ohio State. So did my brother. And I'm a big Ohio State Buckeye fan. I see that you love salsa dancing is one of your interest.

[00:57:18]

I've been dancing for three years and that, you know, branded David and Kevin our mutual friends and brand. It said something really nice about you the other day when I talked to him about you first line. It's like when you find three things that are mutual interest, people are automatically going to say, oh, I'm going to feel bad if I at least don't reply. Yeah, OK, that's step one. Get them to be interested to then want to at least reply.

[00:57:44]

Second sentence is all based on research. I really loved what you did in this. I really love this video you did here. I really love like how you went from this part of your career to the next part of your career is really inspiring something about them that is interesting to you about their success. And then the third thing for me is all about how can I serve them, not how can they serve me? So I would say early on when I had nothing to give, I'd say I'd love to learn about your story of success and how you went from here to here.

[00:58:16]

I love to hear that. If you're willing to share with me five minutes about your story of success, never in that three sentence email draft that I say, can you give me advice? Can you help me find a job? Can you help me do this? Can you invest in something? Was more about building a relationship and creating connection and trying to add value now to ten, twelve years ago when I had no value, it was can you share your story of success?

[00:58:41]

Because I was the only thing I could think of. But what I realized is that people, when they have achieved something most of the time, if you phrase it the right way, they want to tell their story of success. They want to tell you how smart I am, how I overcame this challenge and why I'm so smart, essentially. Yeah, we like that. We're fed by that kind of ego of like, oh, I appreciate you acknowledging that I've succeeded.

[00:59:03]

You see me. You hear me? Let me share back with you. And I would get on the phone or a lot of these people would meet me in person for coffee or something and give me 30 or 60 Minutes. And I would just sit there and hear them share their story. Never what I ask them for anything. Never what I ask for advice. The way I phrased the questions they would give me, the advice that I needed based on them telling their success story at the end of it.

[00:59:31]

I want to ask for anything. And they would say and that was really that was a fun conversation. Is there anything I can do for you? And I'd say maybe I'd say, you know, I'm really looking for this and I'd love some support if you have it. But most of the time I would just say, no, I'm not looking for anything. But if I can connect you with anyone in the future, please let me know.

[00:59:50]

And I would never I still would never ask for anything. And I would kind of delay the ask for many, many years and just try to give, give, give. That's kind of been my last 12 year. Makeup is like never ask, always give and serve in some way possible and giving might just be listening, you know, that's what might it be. And just saying, what's your biggest challenge right now? And them telling me, well, we're really struggling in our company with finding a designer.

[01:00:15]

And I'd say, OK, let me find you a designer and match them to you. It's all about value. That's all connected with a lot of people. I'm also big on following up and following through as an athlete, you score points in the follow through. And so getting someone like Kevin Hart on, I messaged his publicist every month for four and a half years and it just happened to be the right timing. He had a self-help book that came out and it made sense to come on the show then.

[01:00:40]

It didn't make sense when he had all these other movies, but now it makes sense. But I kept showing up and adding value to the publicist. I try to do the best job I can in the interviews that they want to tell their friends.

[01:00:51]

It's just a matter of showing up and out added value, and as you grow, you know, as you get a bigger and bigger personal brand and more will know you, how do you balance your ego, you know, between like, oh, I'm so good. I did this really well. You know, I'm sure you probably had ego is the enemy. You know of it, right?

[01:01:06]

Holidays. Yeah. So, like, how do you balance that? I'm so great. I do things that that make me feel humiliated and take my ego down, whether it be intentionally or not intentionally, to remind myself I'm just a human. Yeah, I've got a girlfriend that will quickly bring me back to where I need to be. If I have an ego, I've got family that that'll do that for me, my team.

[01:01:30]

I'm just trying to be grateful and humble the best that I can, but also live in confidence and and kind of live in both worlds. But yeah, I mean, social media will quickly bring you back down if you do something that people don't like and just trying to be like, well, let me check myself and see if was that accurate? Should I have said that, you know, do I believe in that or do I need to take ownership and responsibility and move forward in a different way?

[01:01:54]

So, yeah, is that one of the things you've had to confront when it comes to what you're afraid of every year is actually becoming so successful that your ego gets out of hand?

[01:02:04]

More like my audience leaving me are like judging me, leaving me. You know, we talked about this before we started. It's like I like to bring on different interesting perspectives on my show. And sometimes people don't like that and they think, how dare you, Lewis? Like, elevate someone's voice who believes in this? But I'm always like, you know, if I don't take risks and I always play it safe, then where's the interest to the fun of that as well?

[01:02:33]

And if I'm trying to have an intention to help people, always, I feel like we need to have conversations with people that maybe don't believe in the same things. If we're trying to find connection and unity and healing, we've got to learn from different perspectives. And that's going to take me being the essentially the facilitator or messenger or the personality curating conversations, taking the heat sometimes. And it's unfortunate when you see a bunch of people on fall, you want a day or leave a bunch of nasty comments or, you know, a couple of years ago I went through a breakup and the person I dated decided to say, well, here's all the things that Louis did wrong and what he did.

[01:03:10]

And this and my feelings on him publicly, which I thought wasn't really cool. But I so I had to learn how to take heat from people judging without actually knowing the full story or actually knowing the truth. They heard the truth from one person. And I never shared the truth, my truth. But I just had to accept, OK, people are going to hate me, gossip and judge me because they think something, whether it's true or not, and they don't know the context.

[01:03:39]

And that's tough to not be able to kind of defend yourself, to be like, oh, people just assume this and they have no clue. But it was also like, OK, this is humbling, I get to, like, let go of all these needs to please everyone. I'm not going to please everyone. So in some way, it gave me a sense of freedom, like going through this kind of an ego death of this person blasting me and shaming me about whatever because they were hurt and they can share whatever they want.

[01:04:06]

But I had to let go of the need to everyone to like me. Yeah, which was hard because it's like, you know, like you said, Brian, we want everyone to like us and we're not intentionally trying to upset people. Yeah. And when I built goodwill and people and all I've tried to do is be positive for seven years, like and it's tough. So going through that was like a fear and going through it made me realize, OK, I'm OK on the other side, I'm still alive.

[01:04:32]

My business is here and I'm actually cut out people in my life that were taking so much energy from me, that were fake friends who quickly judge me. Now I can focus my energy and attention on the people that I know are here for me, even if I made a mistake or something happens or people judge me. So it was actually a powerful experience that I want to take back.

[01:04:52]

Yeah, I guess. Is that probably unlocked pieces of your own talent that were being shoved down out of fear that if if this comes out, people might see this or people might see that. And that was a whole new set of bats that you're going to have to confront with that? Absolutely.

[01:05:06]

I was definitely afraid of other people's opinions and needing to look good. And many people like me. Yeah. And I still I'm not trying to do things to get people to not like me. It's not like I intentionally want people to get mad at me. But I'm also going to stand for what I believe in and share my views on things, knowing that some people are going to like it and people are going to leave me and people are going to be upset and hurt by it.

[01:05:30]

And it's unfortunate, but. I'm not afraid to put myself out there as much anymore when I have when I make certain decisions.

[01:05:40]

Yeah, yeah. Really a lot of good stuff, man. Hey, you know, we're going to head over in a minute over to the last segment of the show. It's called Our Famous For. But before we get there, is there anything like I mean, there's probably, you know, roughly give or take a quarter million people listening right now to this.

[01:05:53]

Like what what do you need? What can our audience bring to you right now is they're like guests you're looking for or connections or anything that would just like benefit your life, that maybe somebody out there could help you with my I mean, my top five list of guests since I first started.

[01:06:09]

I mean, Will Smith and The Rock and Jim Carrey have been in the top kind of five from the beginning. So if anyone knows. But I'm I'm kind of close to the 13 Jim Carrey, you know, Jim Carrey. There's like a half mile for me out here in Maui. Really? Yeah.

[01:06:22]

It's funny because I moved into a building here in L.A. and like the next couple of weeks, I saw him in the building and he was actually in the top of the penthouse of the building I lived in. I think he's moved by now from there. But yeah, had Jim Carrey, if anyone knows Jim Carrey, I'd love to interview him. I actually talked to his publicist for years, too. But if anyone has a closer connection, the rock has been on my my hit list since seven years.

[01:06:46]

I feel like we have a similar story from being kind of failed football players into building brands. Obviously, his brand is way bigger, but. So you'll catch him.

[01:06:55]

You got this. Yeah. Yeah, exactly. Yeah, yeah, yeah. I'm just I'm just here to serve people and and help people, but always looking for great guests.

[01:07:04]

That's cool, man. Yeah, very cool.

[01:07:07]

Well, with that said, let's head over to the last segment of the show with our famous for the part of the show where we ask the same four questions that every guest every week or is going to modify the first question slightly because it's normally a real estate related one. I normally ask, what's your favorite real estate related book? But I want to actually go to like other resources, like what are some like either podcasts or like, you know, people say rich dad, poor dad, everybody says rich everyone.

[01:07:32]

I said it's a great book, but it's like the book. Yeah, but well, what resources you rely on. We'll ask you other, like business books here in a second. But in just in terms of like resources that have helped you a lot in your life, what would you point people towards business resources?

[01:07:46]

It could be business or life resources, any resources that you just think people should be checking out right now to benefit themselves. Oh, man.

[01:07:53]

Josh, Monday dot com, which is like a project management tool that we just started using to help have all of our systems, processes, documents, all in one place, as opposed to what I did for almost ten years of just having Google Docs spread out everywhere and managing it that way. So that's the first thing that came to mind, is top of mind resources.

[01:08:14]

It could be that could be like anything you like to listen to, you're like, yeah, I really like listening to people that have kind of spiritual truth. I don't consider myself religious, but I love spiritual thought leaders who keep me grounded and keep me thinking of a bigger purpose and a mission for life. I'm interviewing this guy, Rob Bell, later this week.

[01:08:34]

Oh, yeah, I know, Rob. No, no, I'm but I've had him on a few times and he's a buddy of mine and I love to love wins and.

[01:08:42]

Yeah, he's an Elvis fan. Yeah. Yeah, he yeah. I just listen to his podcast. It's great. His books are great. If you just feel like you need some spiritual grounding in your life, no matter what religion you are. He's great. I mean, Jerry I think is great. He's got some good stuff. I'm just keeping you grounded. Well, I think a lot of us just need to continue to stay grounded in our and our mindset because with all the distractions, all the fear, anxiety, the most powerful thing we can do is take care of our mind and our thoughts.

[01:09:11]

And, you know. Eighty four percent of our thoughts on a daily basis are recurring thoughts. And most of those thoughts for most people are negative. Yeah. And so if we can learn how to reprogram the way we think internally and start saying nicer things to ourselves and start having more belief in ourselves as opposed to saying, I'm never going to amount to anything, this is going to fail, what if this goes wrong? What if all these things go right?

[01:09:35]

And what if it goes bigger and better than anything we've ever imagined? What if we had those conversations with ourselves? So finding people like Rob Bell, Jerry, who really give us tools to kind of stay in that mental state of a peace and calm, I think is the greatest enemy is like negative thought and that's what holds us back. So that would be a couple of people I'd recommend. And then maybe a book. I mean, I always go back to the Alchemist.

[01:10:04]

I don't read too many books all the way through. But the alchemist, I feel like, is a great reminder for people to remember who they are and what their what their mission is. So if this one sentence, mission statement resonated with you, I would say go back and read that book. If you ever read The Alchemist and give yourself the homework of writing down a one sentence mission statement in the next 24 or 48 hours, messaging you guys on social media.

[01:10:30]

Or you can take me out to his house on social media and sharing your one sentence mission, because I believe that resource of you having focus and writing it up on your wall or put it on your phone is going to make your life that much more amazing when you're clear on your mission. It's awesome. It's awesome. What about some of your favorite hobbies? Salsa dancing is a big passion of mine. I also do acro yoga, even though I haven't done any of these activities in about a year and a half because of covid and other things.

[01:11:02]

But Acad yoga is where it's like partner yoga. And I like putting people on my hands doing handstands in the air while I'm standing up. Kind of like an acrobatic stuff. I'm a big basketball player, love basketball, but I'm really just a student of my hobby. Every day is like studying people, observing people, listening to people and trying to become a master of human behavior. Because I feel like if we can understand why people are the way they are, then we can connect to them and we can both benefit in certain ways.

[01:11:34]

So I'm always studying people and I'm watching a lot of I watch a lot of movies. I feel like I get inspired through movies and it gives me a lot of creative ideas. So movies are hobbies to go. All right.

[01:11:49]

Well, my last question of the day and then we'll let David ask his last. What do you think separates successful people, if you to kind of boil this down?

[01:11:56]

I know kind of ask this earlier, but like what separates success? What people from those who give up, they fail or they just never get started. Obsession. I feel like it's hard to fail when you're obsessed about something and something I've done. I don't know if this is just part of my makeup or part of whatever, but I've I'm like a bulldog. I'm just obsessively wanting to know the answer. I'm obsessively wanting to get the result and I'll do whatever it takes to make it happen.

[01:12:28]

So for me, that obsession I have I've heard Conor McGregor talk about, he's like, I'm just obsessed with the process. I'm obsessed, I'm obsessed, and I love it. Grant Cardone talks about being obsessed. I mean, I don't think you can achieve great results by not being obsessed by dabbling by. Trying to do everything by hitting the wall on every spot as opposed to like I'm going to drill in this one spot over and over again to break through the wall.

[01:12:56]

So some level of obsession on your craft and on your dreams instead of dabbling. I love that when you pair the strong, intense desire to get good at something with the concentration of putting it all into one area, you become that laser that can drill right through whatever's in front of you, as opposed to the light bulb, which spreads its light everywhere. But it doesn't really get through obstacles. You know, that's at the other end of your success or before you get there is going to be some form of obstacle.

[01:13:25]

And if you want to get through that, yeah, I think the I think the books would essentialism where it's like, yeah, they show a circle of energy in every direction and it goes nowhere. And then a circle with like one arrow and it's going in one direction. So it's all the same concept. Just focused energy.

[01:13:40]

Yeah. That's what, that's what you teach at the School of Greatness. Focused energy. I love that. That's awesome. All right, Louis. Well, thank you very much for sharing your wisdom. It's not just your wisdom, but the collective wisdom of all these people that you've talked to that you brought in with us. You've been a bit of a lazier yourself, and I really appreciate you for that. Can you tell us where listeners can find out more about you?

[01:13:58]

Yeah.

[01:13:58]

Louis Howse Anywhere Online and School of Greatness podcast or on audio or YouTube and. Yeah, to say hi. Very cool. And I thank you.

[01:14:07]

Appreciate you a ton again. I've been looking up to you for years, so it's great to finally connect and appreciate you guys.

[01:14:12]

Yeah. I got to dive into more real estate in the future once I find the excitement and the interest in it, because I don't think people should dive in unless they're really curious and passionate about it. But one day when I'm at that next season of life, I'll be reaching out and saying, hey, what dish I did to Plexus should be renovation's to commercial real estate, what should I do? And then I'll meet guys. So, you know, it's funny is actually like this is true story.

[01:14:35]

So I don't know, ten years ago now, maybe 12 years ago when I first got into, like, the world of like online, a little bit of education online, I started a blog called Real Estate in your 20s.

[01:14:43]

And my like I remember my original goal was someday I wanted to be the guy that, like celebrities and podcasters and authors would go talk to.

[01:14:53]

And they want to know that was the that was the vision, which is funny today. Now now I get phone calls from people. I'm like, oh, they're asking me this like they're asking. Yeah. So it's comedy.

[01:15:01]

What are you guys ready for this? What does it look like?

[01:15:04]

We just have it. David, do you got David? I'm at just under 40 single family homes for for my own personal portfolio. Wow.

[01:15:12]

And is that spread through a few states? Is that in one state? Is that. Yeah, that's over five different states. I wrote the first book I wrote for this company, Bigger Pockets Publishing was called Long Distance Real Estate Investing. So I was a police officer, worked a bunch of overtime obsessed on that one thing, saved up the money, the boardwalk rental properties. Yep. And then just like what you said, I got good at that one thing and then I spit it out.

[01:15:33]

From there, I started writing blog articles to teach people how to do it. That led to book deals, that led to teaching, that led to this podcast. Now I'm a real estate broker in California and I tell clients to do loans.

[01:15:43]

How many did you buy while you were still a car? Full time top twenty five. No way.

[01:15:49]

Do you think that you should hear you should hear David's like frugal life every time he goes to like this eighties story, more stories, his stories and things like that.

[01:16:00]

If you work a hundred hours a week, if you win by twenty five and whatever, fifteen, twenty years as a cop with a I don't know, I'm assuming you're only making eighty grand a year Max depending on what city are.

[01:16:10]

And that's some like you got to get creative, you got to find like oh when I get the loans from where do I do this. How do you know how much of my money they want to put down. So you're living proof that if you could do it and that anyone could do it at that?

[01:16:23]

David So David's the picture of like focused energy on on.

[01:16:27]

And your main thing is just like single family homes. Yep. That's that's what I did. But see that that built into a business now where I help other people who I can help them buy properties and we can help do the loans. And your point was so smart that you get really good at that thing and you expand out from there. And I just I know I've said that like five times, but for everyone that is like the recipe for being successful.

[01:16:48]

Just curious of those forty homes, how much in cash every year does that bring in an income after paying the ten percent fees, after the property taxes, after fixing the roofs.

[01:17:00]

And that nets me right around a quarter million on this single family portfolio. But a lot of the wealth you build from real estate isn't just the cash flow that comes in. It's paying down the mortgages the property is appreciating. So at a certain point, I will sell those transfer those into like what Grant Cardone does, and that will probably go up to around a million a year in it. Passive income that the real estate generates for me.

[01:17:23]

Yeah, and by and large, the apartment complex. That's exactly right. The units. Yep. Yeah, it's a real estate really get rich slogan. It should be boring and it should just be focused energy drilling away like like building a tunnel right through that mountain.

[01:17:37]

Yeah. It's almost like the first home even if for like oh making four hundred thirty five dollars a month and in rental income after expenses. But at the end of the year you really don't because you got to fix everything. So exactly right. It takes like that third or fourth home where you're like now making five hundred a month. Seven hundred a month.

[01:17:53]

Because I've refined the system. Yeah but. Ten years in, 15 years in that four hundred is now a thousand or fifteen hundred as inflation goes over and that it's like planting a tree, that tree grows and it starts to put off a lot more fruit.

[01:18:04]

Yeah, get rich slow. Yeah. Yeah. Well, and what about you, Brad? Yeah, I got a couple of dozen smaller deals and then I got into the larger stuff. So I buy mostly mobile home parks that I think of like 600 pads for mobile home parks and six hundred lots. Like lots. Yeah. With homes on them and interesting.

[01:18:21]

Do you own a whole mobile park. Yeah. Like we own the land and the whole thing and then people in their own homes and actually rent them out which is a fascinatingly are all the land.

[01:18:31]

You don't own any homes on the market. So yeah, we end up owning some homes just out of necessity because people leave and stuff. Yeah. We don't want, we want to be you.

[01:18:38]

They just rent the land. Yeah. To put their home. Yeah.

[01:18:43]

That pretty much which which is a Yeah. Which basically means they do their own repairs and maintenance, which is one of the reasons they stay forever does their own nice. Yeah.

[01:18:52]

That's nice. You never have to fix anything up. That's another level that's like exactly why he went there because he was it like dealing with contractors and had no pay me my land rent.

[01:19:01]

But you get less rent for the land.

[01:19:03]

Yes, yes. It's a couple hundred dollars a month. It's not much and it's not much to deal with all the stress. Exactly.

[01:19:10]

And when you have six, you know, five, six, seven hundred of them, well, he can scale bigger because he's not dealing with the stress so he can go ten times bigger with the same work. Interesting.

[01:19:18]

Yeah, well, the beautiful part of a mobile home parks are the stories you get. We rent to do a bank robber, actually, and rob the bank. That was amazing. We had a prostitute that wasn't actually prostitutes, was actually robbing people, but who couldn't then report it because she was they were coming with was guy.

[01:19:31]

So anyway, those get those are fun. That's why we're in Paris.

[01:19:34]

And what's the vision for you, Brandon? Twenty twenty five. If you could have anything in real estate vision, what would that be.

[01:19:42]

I love how you're definitely an interviewer. Right. You know how to turn this around. This is fascinating. Oh, really? The true story, this much longer story. But I had a vision. I said two years ago, a year and a half ago, I said fifty million dollars in real estate by December. Thirty versus twenty. Twenty one is actually on my wall. And a huge vision statement. I'm big on vision stuff anyway, and we're gonna hit that here in about two months from now.

[01:20:01]

And so now my in real estate is out through the fire I want to own. Yeah. And fifty million real estate through the fund. And so now it's like, well what's the next level. So we're kicking around in and out like how ambitious do we want to be.

[01:20:10]

Honestly that's the question. Yeah, it's life.

[01:20:14]

It's I guess you want to calm down and the same every year or do you want to like making a few million a year.

[01:20:20]

And I feel pretty good and I really like surfin and I really like, you know, Italian and hanging out in Maui with my family and my kids. And so currently it's fifty million a year where I'm sitting and we'll see if I'm a 10x that. But fifty million years ago.

[01:20:32]

No, that's great. That's awesome. What about you David. Yeah. Are you doing David. My like five years from now my business goals are to have two businesses that make seven figures a month and then probably about eight to nine other income streams. So that would be I'm a mortgage broker in California as well as a real estate broker. So building up my teams to where I'm doing that and then just basically funneling one hundred percent of that income into owning more real estate.

[01:20:58]

Real estate. Yeah. And then my my role will just be to be the top real estate educator in the country. So I just teach everybody this is how you do it. And then those businesses create the income that I can then put into deals. I can take those deals, make it a case study to teach people and kind of create like a self-sustaining ecosystem that just spins faster and faster as I grow. That's exciting, man.

[01:21:19]

I will. Now, I that same question to you, man. Where where you headed? For me, it's impact a hundred million lives a week and helping them live a better life that's five years out. But I'm also like trying to do it every year. I'm like, what would it take if I could if I had to do it this year? And I'm trying to accelerate it. And a lot of it comes down to it's hard to reach one hundred million people without video because audio, as you guys have seen, it's hard to make a one piece of audio content pop and go viral.

[01:21:46]

It's almost I don't know if anyone's ever done it. Maybe it's like Joe Rogan or something with Elon Musk smoking weed or something like that. But that's about but it's more like the video takes off and people watch the clips. So it's it's really figure out how do we build our own production company with viral video content that has the ability to reach ten million people a week for each video so that we could collectively reach one hundred million people with all of our content to help give people tools and inspiration to improve their life.

[01:22:15]

So that's you need an amazing accent like Jay.

[01:22:19]

Exactly. A British accent. That's you got to different and unique and trustworthy, as you say, anything Australian or British people trust.

[01:22:27]

Whatever you say. Exactly.

[01:22:29]

You guys are both really inspiring what you guys have created. I know your audiences love your wisdom and you're just down to earth mentality. So it's amazing to see a couple of guys, someone with a lisp who used to steal cookies in Madison or Saint Paul, Minnesota, wherever it was, and a cop who can transform his own life and one day at a time, one house at a time, and then transition out of that and give back.

[01:22:53]

So you guys are both done. Amazing things. It's. Inspiring. Well, thank you, Lewis. If you ever want to get in touch with any of the guests we've had, we've had JoCo Willink, Hal Elrod, Tim Ferriss, I've had all those guys. OK, well, if you look at your list, you have to have three guys. Yeah, for sure. I appreciate you guys very much. Thanks, Gary Vaynerchuk. Have you had Gary yet?

[01:23:15]

Like Gary, like three times. OK, all right. I know I've known Gary for 11 years.

[01:23:20]

Yeah, yeah, yeah. I thought video of you guys back like way a long time ago. Wrestling war in 2009.

[01:23:25]

Yeah, that's pretty awesome. I did. Well, thank you for coming on the show. Appreciate you a lot. Take care.

[01:23:31]

Great to meet you. Thank you. All right, and that was our show with Lewis House, awesome show, I knew that was going to be good. I've been looking forward to that for really months since we started talking about trying to get Louie on the show. And definitely did not disappoint what you think, David?

[01:23:45]

Yeah, he was like you said, he did not disappoint. I think that you have the goal of this was to say, OK, this is how you build wealth through real estate. Here's some things that may be stopping you from doing it. We could not have asked for a better guest or better content to just go right at the heart of this will often get in your own way when it comes to getting what you want out of life.

[01:24:03]

Yeah, it's so true. It and everything that he talked about today, I like to think I'm like, man, that's just so good. I want to listen to that again. So very, very cool. Glad we got there. There. There's a lot more we didn't get to of his story. So if you guys want to check out his story like McShea, let's listen to a show. I listen to other interviews he'd done and maybe we'll bring him back here again some time.

[01:24:20]

We'll go deeper because he's written some really good books as well. I like the mask of Masculinity and the School of Greatness and just all around, pretty well rounded guy and everybody can connect him with the rock. Let's do that as a community.

[01:24:32]

Yeah, please. If anyone here knows the rocket can make a connection or Oprah Winfrey, hey, if you know Oprah, I don't think you'd mind that either.

[01:24:38]

I don't think so. With that said, David, you want to get us out of here? I'm going to go kayaking with Mr Murdoch today.

[01:24:44]

That sounds awesome. I mean, if you were here, I can take some good pictures. If you were here, you know, we could get together, but I was there.

[01:24:49]

I'd have to spend 14 days in quarantine and I would not be allowed to kayak.

[01:24:52]

I would be faced with you would be out of the water, do great things.

[01:24:57]

Brandon, I appreciate you, man. This is David Greene for Brandon, the cookie master Turner.

[01:25:02]

So is that a Cookie Monster or did I go it was Kermit the Frog, I think. I don't know. You're right. Master of cookies it is.

[01:25:11]

Now you there's a Cookie Monster. Say something funny like that cookie.

[01:25:15]

That's what. Yeah, that's what I was trying to do. All right. Good job.

[01:25:19]

You're listening to a bigger pockets radio simplifying real estate for investors, large and small. If you're here looking to learn about real estate investing without all the hype, you're in the right place. Be sure to join the millions of others who have benefited from bigger pockets. Dotcom, your home for real estate, investing online.