Bosson Cages, a weekly podcast that releases the origin stories of business owners and entrepreneurs as they become uncaged trailblazers in each episode.

Our host s.A.

Grant and guests construct narrative accounts of their collective business journeys and growth strategies, learn key success habits and how to stay motivated through failure, all while developing a boss and cage finds it. Break out of your cage and welcome our host, S.A.M.. Welcome welcome back to Boston Cege podcast. On today's show, we have Karen, I've deemed her the LinkedIn boss and she will tell you for obvious reasons why. Surely so. Welcome to the show, Karen.

How are you doing today?

I'm good. Thanks so much for having me here. It's fun to be here.

Great. Great. So I obviously I've named you the LinkedIn boss. You want to kind of give our listeners a little bit of why I called you to LinkedIn, boss. Yeah.

Yeah. So I wanted that title. I wanted that title because I really do love and really I can really geek out on LinkedIn because I think it's a platform that's very much overlooked by a lot of podcasters and entrepreneurs and small business professionals. And frankly, anyone that's looking to really elevate their career in one way, shape or form, because it is the platform that you can control the who you know, right in the in the equation. It's not what you know.

It's you know, it gives you the ability to control that. So why wouldn't you. Right. And I can change everything for your life and your business and your bank account. So so that's what I focus. I help people really see the power. And in building strategic and profitable relationships and using LinkedIn, the Clintons, the tool. Right, is really not about LinkedIn. It's about the relationship building that we have LinkedIn for the tool that helps us meet really cool people that can change everything.

Well, in that definition, the podcast is now official where she told you who she is now. You know why she used LinkedIn, boss, right. So three to five words defined yourself.

Oh, OK. So three five words defined myself. So I am I am passionate about the things that I that I am passionate about. I can definitely go a little overboard with that.

I am strategic, but I am also hard centered. So I think I have a really interesting blend of right and left brain. What other words can I use to describe myself? I'm really grateful for all of the people in my life and I live my life from a place of gratitude wherever I can. OK, that's pretty much pretty much describes it. I mean, that's that's a great summary. All right. So just to take back in time a little bit right now, you're the what I'm deeming to be the LinkedIn boss.

What that journey didn't obviously happen yesterday. Right. So how did you really get into mastering LinkedIn? What did that journey?

So my I am I'm a little bit older than you. And my background is sales and sales. When I started doing sales was you needed to talk to people, you needed to meet people. You need to prospect cold calls. Right. Like actually talking to people. But at the end of the day, what what brought in the biggest sales was the relationships that you built. So even when social media came out and I loved social media and I really I was teaching social media in general in the beginning, one of the things that I learned really quickly in this digital world was that Neshin really was important because if there's somebody that says I need a social media speaker, seventeen thousand names get thrown out.

But if somebody says I need a LinkedIn speaker, 10 people say call Karen. So I knew that I needed to kind of niche as I went down my journey teaching digital marketing when I started to I've always done marketing. So when I shifted to digital marketing, I knew that that was important. And what I found was that I saw what a lot of people what what I would do is I'd ask people where where are you getting most of your business now?

And 99 out of 100 times they'd say referrals. And I'd be like, well, how can I best mimic that using the social media tools that are out there? And LinkedIn is was that tool for me. I also think that we want to know more now about the people we do business with than we did twenty five years ago. So so LinkedIn checked all those boxes. So I found myself over and over, kind of bringing LinkedIn to the forefront when I was working people with people on their digital marketing to the point where that's really all I do now, because, frankly, it is hard enough to just stay on top of all the changes LinkedIn makes, never mind all the changes all the other platforms make.

Right. So so that's kind of why I do what I do. I just found that if if you're going to tell me that most of your business comes from referrals, then why are we tweeting 600 times a day? Right. Like it's it can be integrated in it. But what's the path to the biggest payoff? And that always is LinkedIn. So I just said, that's why I'm saying them.

Nice. So in that journey. Right. I mean, I've interviewed dozens of people and one person, I deemed her the Queen of the night and she told us this story about being at a bar one time at a bouncer dragging somebody out. So LinkedIn is a completely different space. Right.

So what's the most craziest thing you've experience dealing with LinkedIn customers, with LinkedIn customers or just in LinkedIn in general?

So I have a pretty funny story that LinkedIn shines in eye about six months ago. So it's it's December twenty twenty when we're recording this. Right. And so once so in the spring of twenty twenty. So height of the pandemic, my gradient is ninety five years old and she's the biggest Mets fan on the planet tonight. She knows she's got a hole this in a nursing home. Her entire room is filled with Mets paraphernalia. She's just a massive Mets fan.

So I decided I was going to go to Twitter and I was going to find so I was going to get her some Mets juju for her birthday because she couldn't go anywhere. She was locked in a room for her 90th birthday. So I tweeted the hell out of it. I tweeted Mets players, old Nets players, managers, and I have one hundred and twenty thousand Twitter followers. So I felt like that would give me some visibility, crickets.

I went to LinkedIn. I said, let me see who is in the Mets organization. I went to LinkedIn. I went to the company page. I messaged three or four people within ten minutes. The social media manager for LinkedIn said, I'm for the Mets. Message me back and said, I love this. Give me ten, give me a little time. I'm going to get you a video. And then within a half an hour, the manager, the general manager of the Mets, had recorded a video and tweeted it from my hand.

So I use Twitter galore. Right. And I couldn't get anywhere. But when I went to LinkedIn and went to Antihuman to people in twenty minutes, I had a personalized video from the GM of the Mets for my aunt, which was so fun. Right. But take that concept to everything else you're doing. Right. We can be we can be pushing noise out all over the place and we're just getting lost in the in the crazy noise versus actually talking to people.

Right. Which is what we do on LinkedIn. It just it cuts above all of the other platforms. So that was a really fun LinkedIn win story for me. I was like, this is so fun and I'm so glad that it was LinkedIn. I didn't I don't know why to go there first. Right. Who knows.

But yeah, it's funny you said I don't think that we talked about like our backgrounds, but, you know, I'm originally from Brooklyn.

So the Mets. Yes, I did.

You got it. So you suffered a lot of years as well, right?

Well, yeah, I was there when it when they won everything back in eighty. So I went to school watching it live. So obviously the medicine is still so Martiens. Is that what we're going to miss her and everybody in L.A.?

So you need to so if you go to my Twitter account, you'll see the PIN tweet is all the videos of my aunt and her Mets paraphernalia and stuff. It's still there, I think, because it was just such a fun thing, but that's just one example. If you wanted to get to the Mets to do business with them, you could do this. You can either tweet them till you can't stand it anymore or you can go to linked in the company page, see who's connected.

And again, if I had not had a LinkedIn profile that position me as somebody credible, they probably would have answered. Right. But I had a profile that positions me as credible. So when I reached out to them, there were like, sounds fun, let's do it right versus the same exact thing. And I feel like I'm credible on Twitter, too. Right. I have a whole lot more followers there, but just it just it's a human to human piece that has not changed from the time that I started doing sales way back when.

It's still people buy from other humans and no one's going to buy. I mean, I should say that. But it's very it's going to be very difficult for somebody to buy your high ticket items from just just from a funnel or from a tweet or from through your website. They want to talk to you first. Right. So, yeah.

So with that, I mean, I think that that was that was kind of like a good Segway to kind of like overcoming hurdles. So what hurdles have you overcome on that journey to becoming successful as you are?

Yeah, well, for me the biggest hurdles are shiny object syndrome. I find myself thinking, oh, that's a great idea. Let me do that. And then and I can tell you that the further I get away from staying in my lane, the smaller my bank account gets. The more I stay focused on LinkedIn, the bigger my bank account gets. So for me, shiny objects are always a hurdle. I've tried a couple of different things, you know, in the guise of multiple streams of income and things like that.

And it's it's something that I have to work really hard to stay focused on because there's so much opportunity out there. Right. So so for me, a shiny object syndrome is always a big hurdle. And the other thing really is to you know, I might when I talk about my background, it was I was in it sales way back when. And I was really one of the only women in that in there are very often I was one of the only women in the room.

So I had to learn how to be confident. I appear confident, even if I wasn't confident, because I would have gotten my lunch even if I didn't. So. So one of the other hurdles was taking that to digital. Right? Like showing up, being confident. And I don't want you to fake it. It's not like fake it till you make it. But sometimes it's OK to say, you know what, I don't know, let me check it out and get back to you, because this stuff, it takes a lot of confidence to do that, to say that.

Right.

So, so, so, so moving taking that from offline to online took a little while to figure out, OK, so I mean with that, I mean, obviously on that journey you have to have some systems in place to be able to not only do it for yourself, but to do it for your clients. What systems do you have in place right now?

You know what? For me, it was less about the systems and more about the support. Right. I, I have I watched early on, I was still working full time while I was running this business on obviously a much different level. And because of that I had to have support because there was no way I could do it. So I had to bring in a virtual assistant. I had to bring in people to support me. So so I've always I mean, that's still for me one of the most important things.

And also for me, it's kind of like the big rock things. What are the three most important things I need to do today? So those are really the systems that have served me well, because it's so easy to get stuck in the to do the to do list and all of the crazy stuff. But, you know, if I, if I so I really like to look at every morning what are the things that I really need to accomplish today and let's get those out of the way first.

OK, got it. Yeah. I mean I think that's still a system in itself is more like a time driven stuff, but it's still something that you do routinely over and over again to get you to where you are. So we always hear about the twenty years it takes someone to become successful. That's perceived as being an overnight success story. How long did it take you to get to where you are right now?

Oh, boy. You know you know, more than twenty years it's I've kind of always been entrepreneurial, right? Like, I was a kid in a neighborhood that was always like organizing carnivals and charging for them and things like that. So I've always been entrepreneurial, have always been doing different things. Like back in the early 90's, I had a small I.T. consulting agency that I owned and we had a bunch of stuff and things like that. And I kind of found at the time that.

Where I've learned from all of those things, what I like and don't like, what I didn't like was owning the company and being in charge of stupid things, not important things like health benefits. And where are we? Do we need to buy a new conference table? Like those were not the things that were that that's not my zone of genius. So what I've learned over the years was to strip out whatever I can. And I'm really protective right now about keeping my business lean, because I think for me that works best.

Right. So what I've learned over the years is what I don't want to do more, what I don't want to do. And as I stay in the place that I like to stay in, which, by the way, is why it's so important to get help so that I'm not caught up in all the busy work and I can be staying in the place that I love to be. That's how my business goes. And I wish I knew that 20, 30 years ago.

Right. That that it made more sense for me to pay people. Like it makes more sense for me to pay someone to clean my house. Right. So that I can be here working. I didn't know that because I can clean my house. I should clean my house. Right. But I look at that now is all part of the things that supports my business, not just doesn't want a vacuum or a living room kind of thing, right?

Yeah, yeah, yeah, yeah. That's really great. So with that being said, right, what's one thing that you would want to do differently if you could do it all over again?

I would certainly. Listen to my intuition more and less to the people around me. You know, I don't come from an entrepreneurial family. So so it was a it was not easy to to strike out on my own. So so I thought I had to do the things I thought I had to do. And I don't regret any of it because it all brought me to where I am today. But I would have I spent a lot of years not being with my kids, working full time while they were home and missing a lot of stuff because I thought that's what I had to do.

And now I know that I didn't have to do that, but I didn't know that that right. So I would have probably trusted myself in my intuition a little bit more early on. Yes.

I mean, that's a great gateway question because, I mean, you're saying you don't come from entrepreneurial background, entrepreneurial family. Then where did you get your entrepreneurial hustle from?

What did it develop? Who the heck knows? Until I did my twenty three in my DNA and saw that I really, truly am related to everybody in my family. I was completely convinced that I was dropped, that they got me on the street corner or something because I don't know. I don't I mean there are a few people in my family that were more entrepreneurial, but very few of my family's, the vast majority of my family's working schools are teachers and principals and things like that.

Right. They have security, they have benefits. They have pensions. They they don't understand at all my journey and they can't. How could they. Right. So so, you know, my dad was was a really renowned basketball coach. His high school record was incredible. You had like two hundred and eighty wins and six losses when he was coaching high school basketball coach in college basketball. And they offered him the full time position, the head coach position, and he turned it down.

And it breaks my heart that he turned it down because he couldn't imagine leaving his job as a teacher and he would have had to leave his security to go to this less secure thing. And, you know, he would have been amazing at that, but he didn't do it because he felt like he didn't have he needed the security of the job. So I don't know where it comes from. And all I know is this is all I know.

So I do what I got to do. And this is a much better life for me and for my personality than working for people for sure, because I fumbled.

Gotcha. So I would think you would see your point, right. Your entrepreneur on your own. But being that you're full of family, of educators, I mean, that's pretty much what you're doing, right? You're educating business owners, true?

Absolutely. That's absolutely true. Yeah, that's true. So you kind of took their mindset. You made it into into a business connecting the dots. Yeah. There you go. I agree. That's true. That is true.

That's pretty. That's really interesting. I mean, there's always one of those things. You look at your history to kind of see the common denominator. And I think in yours that that's definitely what it is. So you say you have kids. I mean, obviously at one time it must have been very crazy. So was insane.

I had four kids and I was a single mom when the youngest was in kindergarten. So it was insane.

So how do you grow your work life with your kids, your family life now? So my kids are grown, right? They're out of the house. But here's the beautiful thing. I one of the things that I deliberately did when I was creating the world I live in now is I deliberately created a business that doesn't require me to be anywhere at any one time. Like, I don't have to be in this town on every Tuesday ever. So I am able to my kids are grown.

I have two granddaughters and another one. I have a grandson on the way. So my daughter who is pregnant, I told her my plan is I'll come hang out two days a week. I'll work Tuesdays and Wednesdays from your house and I'll sleep over Tuesday night and I'll help you with the baby. And she's working from home. And I'm not going to I can work from anywhere. I deliberately created that. So I feel really lucky that I was able to do that.

And and again, when you know better, you do you do better. And I could have done that when I was younger. I just didn't know that I could do it then. So now I. I do that. I've created my parents in their 80s. I've recently I had to do something to help them out. I had to go to Florida for two weeks and I'm so grateful that I was able to do that so well.

So so now I'm now I I'm I'm by myself most of the time. Right. So it's not like it's taken up a ton of my time, but I'm so glad I can do it when I, when I can go.

I mean that's definitely awesome. Awesome life to live. So with that. Right. I mean it seems like. Well, let me ask you a question. What are your morning routines like, I mean, considering that you have all these things going on, you have your regimen. So, like, what time do you wake up and what do you usually do when you wake up?

So I am a serious morning person. It's just there's just nothing I can do about that by eight o'clock at night. I'm looking at my watch. Go on. Is it eight o'clock? And I go to bed because I like I typically get up probably around five a.m. every day.

But here's the thing, because I'm a morning person, that's also when my brain is most in gear. So I struggled a little bit with the all of the morning, like one of my the mindset coach, my program, good singer. She has a program that's that's called Mornings that Matter. And I'm a big fan of I got the guy's name. Who wrote the book. Mourning with the mourning rituals and things like that, so I love those things, but I have to build in somewhere.

I need to dump my brain a little bit in the morning. So I typically get up, walk the dog, do a little mindfulness stuff, sit down at the computer for half hour, get rid of all the things that came to my head overnight, and then I go back out for another hour. And kind of I really do I really do think mindfulness is important. So I do. I do. It's important that I incorporate that into my mornings.

But I, I gave myself permission to actually spend some time at my computer in the morning because I know that otherwise it just keeps popping back in my head and it interferes with that mindfulness. Right. So so that's pretty much my routine. It's not it's not a exact science, but it is pretty much what I do every morning. And thankfully, my main assistant in my company lives in England. So she's up early so I can be messaging her at five a.m. and I'm not messaging somebody in California when it's two a.m. for them.

So that's so you come across like a very super absorbent person to kind of get information and absorb it, retain it and then use it really quickly. Right. So are you a big book reader? Audio book reader?

So I am a big book reader. I have always been a big reader. I have so many books. I love, love, love books. But full disclosure, I have a kid that works for Audible so I can listen. I can now log to I can get audio books for free. So it's made, it's given me. I although I have to say with the with the explosion of podcasts in the last few years, I don't listen to as many audiobooks because I've got so many hours of podcasts that I want to listen to and haven't gotten to yet.

Right. So I like so what I often do is I'll listen to the audio book first, see if I resonate with it, or at least skip through it. And then if I like it, I'll go online and buy the book because I really do like that. I typically like to have the actual book for most of my favorite books. In fact, sometimes I'll buy multiple copies of my favorite books and some of my clients and things like that.

So.

So I'll make a recommendation. I mean, what books are you reading right now?

That's one of the one of the books that I'm giving right now to my client. I will now, I'm not really seeing clients in person, but one of my favorite books is. The Miracle Equation by Howrah. Have you read that have not so some advice to the whole shiny object syndrome gets in the way? Well, how the miracle equation basically it is something like massive focus and consistent action produces miracles. Right. So the book is really about staying massively focused on your goal.

And that's really what and that ties back to the work that I do on LinkedIn. Right. If you go on LinkedIn and you just say, I want all these things, you're less likely to get any of them. But if you've only done and say, I want a fifty thousand dollar sponsor for my podcast and that's my goal and you say massively focus on it, you're more likely to get it right. So that's why I love this book, because it teaches really like the whole big rock things with ties and all the things we talked about.

You're right. So how I read the book, The Miracle Equation is one of my favorite books currently because it's it's just done such a great way to just it's a really good book.

It sounds like a definitely a solid concept, kind of like a mixture between law of attraction and taking action combined. Exactly.

Because it absolutely is. Because he's infusing he teaches you how to infuse yourself with that confidence and in creating a statement and then just like screaming it to the universe a million times a day if you need to start getting distracted. Right. And staying really focused on that.

And by the way, when you do that, then that's when you can work less hours, right. Because you're focused in the hours working instead of all over the place. Gotcha.

Yeah, I'm just going to check that one. Don't be surprised if I hit you back up with some questions on that one. Yeah, I love that.

I love that. Tweet me your method. The only thing we can chat about it.

Cool. Cool. So what do you see yourself in 20 years from now? Oh, God. 20 years ago, I wouldn't be sitting on a beach with a mai tai in my hands. I just had a big birthday. So 20 years from now, I think I'm going to be I'm going to be watching this company be run by somebody else. But, you know.

The reality is, I love what I do so so I will still be doing what I'm doing. And and when I say that when I say that it's not because I don't want to be working, because I absolutely do. But I do think that as as every year that goes by for me as a grandmother, I want to be able to spend more and more time with my family and less and less time behind this computer. So I think in 20 years will be I will be I will have morphed into something that is more a figurehead in this company and less the person doing all the work.

Great. Great. So on that journey. Right. I mean, earlier on we talked a little bit about systems. We talked about what you do on LinkedIn. What tools do you use to do what you do?

Yeah, so I can't even believe I'm going to say this, but the tool that I probably rely on the most is Asana, which is a project management tool. And my team is listening to this. They're going to be laughing because I thought it I didn't fight it. I didn't fight the need for it. But I was just like, I don't get it, I'll get it. And I have a really logical brain. So for me to be saying, I don't get it, I don't get it, but now I really love it because it allows me to empty my brain.

Right. Like, if like, for example, when you and I first met, we met at Bidvest, right. When you and I first met, we had a conversation about coming on here. I literally made a Nasonov task that said follow up because maybe we'll be able to do something for his podcast. So that way, if I didn't hear from you, I would reach back out to you. Right. So a sonic is lets me get it out of my brain.

I don't have to remember it. Right. So so Asana is really the probably the tool that I use most. I'm slack. I love slack because as my team grows, it feels a little bit like being around the water cooler. Right. My team's all over the world. We have people everywhere. So so that gives us a chance to interact during the day as as days go on and feel more like a cohesive team than just, you know, a VA.

And we get to be more of a team and report is is is the engine that runs my business. So entrepreneurial or customer files live and all the payment processing and everything happens. So, yeah, those are those are the tools that I'm just looking at my tabs that are open to me. Those are the tools that I am in probably the most. And then of course, you know, there's the all the all the productivity stuff like Dropbox and Google Play, Google Drive and all that other stuff.

Wow. I mean, that's definitely some some insightful nuggets that you just dropped. I mean, to your point, I mean, Ossana is definitely one of those tools is kind of at first you kind of like this is like Trillo is like everything else.

And then you start like. Yeah. And I think they probably are kind of all the same. It's just which one did you pick and then make it work for you. Right. But that's the one that we use. And in the beginning I just didn't get it. But once it clicked, it's just great to be able to just because I am committed to not having to be locked here, even though these days we're not really going anywhere. The more I have in the cloud, the less I need to take with me.

If I'm going to speak at a conference or if I'm going on vacation or if I'm just going to the beach house, you know, I don't have to. I don't I try to have very little paper. So everything really gets out of my brain into the cloud somewhere. I can access it from anywhere.

Great. Right. So if I'm a new entrepreneur and I'm coming out of maybe college and I kind of know where my journey is and I'm kind of figuring out how do I get my profile on LinkedIn? What words of wisdom would you give to me to get me to the next level?

Such a great question. I would say, remember all of the experience you have if you are twenty two and just graduating college, you may have been the in the newspaper for your sorority or fraternity, you may have been on on the school paper. There's, there's lots of credible things that you may have done that are credible. That's experience. LinkedIn doesn't say Mr. Jobs, it's the worst experience. So pull from all the things. If you if you it doesn't matter.

Whatever you did, it's experience. So know that you're stepping into the workforce or the world or the new entrepreneurial world with experience. So, so, so pull from that and shine a light on all of that. The other thing is there's probably a lot of things that you've done that you can be sharing, like start to whatever it is you're looking to do, you need to start to show up like, you know, your stuff. And we have this ability to do that now because of things like blogs and podcasts and YouTube videos.

Right. So so create some kind of a content strategy and then go on LinkedIn and show up. So so you know how like people think about LinkedIn as a resume. Right. Your resume is all about who you used to be on LinkedIn. I want you to think about, like dress for the job you want, not the job. You have to show up for the person that you are stepping into. Don't make stuff up. But but don't.

But be confident in saying, you know, this is how I can transform your life if we work together and that and don't don't think that you can't do that because you don't have experience or whatever you can you can you might feel like a fifth grader. Right. But to a third grader, you're a big deal. Right. So show up confidently that you can help the people you can help and look and put your brand out to the future.

Not looking back to who you used to be.

I think as an official, you need to have like a T-shirt that says LinkedIn Bosket. I mean, in that last statement, you officially sealed the deal with that, right?

I mean I mean, the information is definitely is something that I think what you just said, you don't have to be 20 years old. You could be 40 years old, 50 years old, and converting between jobs, switching locations. And what you just said could definitely help anybody. So I definitely appreciate that. So how could people find you online? I mean, your website.

So I'm at an yankovich everywhere. I, I have a podcast called Good Girls Get Rich and I run a LinkedIn masterclasses on demand. If you go to can you give a master class, you can you know, you can hear in a little bit more of a logical order a lot of the things we talked about today. And I kind of try to take you down a little bit of a path so that you can start to implement some of the things.

Great, great, great. So going into the bonus round right now and I will say every year, I always make this day, but this is like my favorite questions, actually, because everybody's answers uniquely different.

So if you could spend twenty four hours with anyone dead or alive, uninterrupted, who would it be and why? I'm going to go with Michelle Obama, OK? I mean, she sounds like she just looks like somebody you'd have a lot of fun spending the day with. Plus, she's got a lot of cool people. Right. So I'd love to just talk to her and just so she can't stand me anymore.

Great. Great. So another one would be if money wasn't a factor, would you still be doing what you're doing right now? I think I would be I think I would be, at least to some degree I would be, because the transformation that people get is incredible, right? I mean, money helps me build the team so I can deliver it at the level that I want to deliver it. Right. But, yeah, I think I would be doing it to some degree at least.

Listen, I went into this business because I was telling people what to do and they didn't ask me, like I'd be hanging out with you at a Mets game and and you'd be talking about something. I'd be saying things like, well, you should try this. And then I'm like, maybe you should do this for a living when so people actually ask you for help. So I was doing this before. I was doing this without getting paid, before I created a business and I created the business so that I could help people that were actually asking for my help and not just shoving it down people's throats.

So I think the answer is, yeah, gotcha.

So one of my final questions, right, is outside of your kids, what is your greatest or most significant achievement to date? Oh, boy, outside of my kids, I guess, I guess that was my granddaughters, huh? You know what I think?

I think really and truly it is. My achievements are the successes of the people that go through the program, the cheat, the program that we're running right now, that she's like up accelerator program, the women that are coming into it with no sense of how to how to land twenty and fifty thousand dollar contracts or getting them in their lives are being changed. Right. So so I feel pretty proud of that. I'm pretty proud of what we've put together.

And I love that we're changing lives every single day. And I saw a statistic a couple of months ago that women in twenty, nineteen, twenty eighteen, like last year, women made five hundred and forty five billion dollars less than men for the same jobs. That's a big damn number, right. So I want to help women take a bite out of that. And that's why we're doing that. So that's why I'm pretty proud that we're doing that.

I mean, I think that is another good segue into something. Just tell us a little bit more about that programming, what's included in the program? What does it offer?

Yeah, so we do have men in the program, too. We call we don't care what your body parts are, how you identify. But we do think that men that women need a little bit more support in there in showing up and shining a light on their genius. Right.

So so what we did was it was this this was originally this is a pretty interesting story of how this rolled out. Originally, it was a six module program that was delivered in six weeks and it was a digital program. And as a digital program, it was relatively inexpensive. But what was happening was people were buying it, as they do with most digital programs and as I've done a million times, and it would sit in their hard drive and they weren't really doing the work.

So I was like, all right, what do I how do I get people to have more success? So we started to one of the places where people were getting stuck was they didn't want to write their own profile. So it was like, all right, we're going to write the profile for you. So I brought in a team of profile writers and now we write their profiles for them. So we're taking that barrier out. But of course, the investment went up, right, because now we have to pay people.

And then we found that we were just giving them all the time in the world to complete it. And then they were just kind of taking all the time in the world. Right. So we're like, well, right now it's going to be it's a six week program. We're going to give you another six weeks to finish. You have 12 weeks in the program. And still they were doing it, but they needed a little more accountability. So we added in coaching and we added in a couple of different kinds of coaching mindset coaching, because you know what we talked about showing up for who you want to be.

Sometimes we need to we need a little help with that. Right. So we have a mindset, coach, that we brought in that worked with every one of our students to help them think bigger because you have to raise your personal energy as you're raising your bank account. So it's all in alignment. We also brought in a publicity coach. So we're helping these women and these men get get press get media meetings using LinkedIn to develop relationships with journalists that write about what they're doing.

Not that the visibility is going to actually necessarily make the money. But when you can use as seen on NBC in your profile, it gives you credibility and that helps you in the bigger contracts. Right. So we so we've we've really it's a very comprehensive done with you program now. We don't do it for them. Anything we do for them is write their profile. But it's really comprehensive. And what we've done is we've just keep adding things as well as we see a need so that we have a higher percentage of people getting the success that they want.

We're doing everything we can for you to get fifty thousand wins at the end of the 12 weeks. If we if that's what you want, we can do. And we're doing everything we can to help them show up to get it as well. We just were recently asked to do some more accountability around consistently connecting with people. So we're trying to figure that out now. Right. So we're always adding, as we see, needs that people want.

But what I think is unique about it is the fact that we approach it from the right brain and left brain. Right. We're giving you all the strategy, but we're also helping you be that person. So we're helping you also with the energy around becoming a multiple six and seven figure earner.

Nice. Nice. And I think I think that that's probably part of the underlying synergy between you and I like I told myself to be half analytical, half creative and just hearing you speak. I know that that's who you are, right? You're both you're very analytical, but you're very creative in your analytical responses and how you do things. So it it's very cool to see that. So in closing, I always give the microphone to the person I'm interviewing to give them opportunity to ask me any questions that have come up during the podcast.

So the mix with you.

Yeah. So I want to ask you why what is your favorite thing about doing this? What is your favorite thing about hosting this podcast and getting to interview people on a regular basis?

And at first I was kind of one of those people that wanted to be behind the scenes, kind of the man behind the curtain kind of thing. And then once I jumped in front, the camera, started having these conversations, is giving me an opportunity not only to help myself grow, but to help multiple other people grow. Every single time I release episode, just like what you're talking about the. It is essentially driven towards LinkedIn, which are also talking about the laws of attraction, you're talking about understanding wealth and how to manage it to a certain extent and understanding the journey to that success.

And every single person, every single person interviewed, they've given a little bit a little piece of the puzzle for the viewing audience to continue on their journey to get from where they are to the next level.

I love that. I love that. Good for you. And you could see it. And you can see in you that you really enjoy getting to know people and digging into their psyche. Oh, yeah.

Yeah, definitely. It's one of those things. It's like watching, you know, what your gifts are. You just kind of just accept it. And to your point, you kind of focus in on it and you run with it.

Yeah, yeah, well, you know what, not everybody does that, though, so that's why you're here and that's why I'm here. This is true. This is true. Well, let me if you've got any other questions on the shoot or. I think that was that was great. Great. Well, I definitely appreciate taking time out of your busy schedule to come on the show today. LinkedIn, boss, we appreciate you.

My pleasure. My pleasure. Thanks for having me here. Great essay, Grant. Over and out. Thanks for tuning into another episode of Bosson Cage, I hope you got some helpful insight and clarity to the diverse approach on your journey to becoming an engaged trailblazer. Don't forget to subscribe rape review and share the podcast.

If this podcast has helped you or you have any additional questions, reach out and let me know.

Email me at ASP at a grant dotcom or drop me your thoughts. Vuh call or text at seven six, two, two, three, three. Boss, that's seven six, two, two, three, three to six seven seven. I would love to hear from you. Remember to become a boss and you have to release your Nabis essay grant signing off.

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