Hi, everyone. What's going on, and I know it's everyone, because we have well over one million downloads now, so proud. I'm excited. We're connected and I'm loving it. I am excited for my guests today. Who is Gary Vaynerchuk? So Gary V is one of those people that you may not have even heard of, but has millions and millions of followers and is a massive proponent and user of Tick-Tock. And he's not really the age demo that you would think.

So Tick-Tock is a conversation for me because I don't know that much about it. I remember it was last year, months ago I said to my social media person, my staff who are young, I said, I think I should be doing something on tick tock, tick tock. It's going to blow up. And they said, tick, tick. I have the email. Tick tock is for eight year olds and 13 year olds, my social media person said, and she said, and that's not for you.

You don't need to be doing that. It doesn't seem right for you. I'm like, it seems like something that's in the world. So I should have an account. We should be registering me and I should be in the game. Then all of a sudden covid happened and everybody in their 40s and 50s and all moms and housewives were posting on Tic-Tac. So you're often trying to chase what the hell are you supposed to be doing? Am I supposed be doing Snapchat?

Am I was doing Instagram. I was doing Instagram live. My SO is doing Facebook, Facebook, live, you know, Pinterest, Tumblr. I don't know what I don't even know what all of it is. It's overwhelming. And you just Twitter. Twitter, do we still post pictures on Twitter to post videos on picture. What the fuck are we supposed to be doing. So Tick-Tock is of the moment now and it's definitely come alive during covid for people that are not eight to 13.

And I have real opinions on it. I'm not an expert on that on it ever. I don't want to scroll it. I find it to be manic and add and just non-stop. And I find it to be copying, so what I see is my daughter and friends of hers copying other people, doing things, so she'll tell me that one of her friends copy what she did. And I'm like, OK, you copied who originally did it?

You know, one of her friends said to her, you're not doing it right. Do it right. According to the first person who did who copied somebody else. I don't understand. It's the most it's the least original thing. You're trying to make your original take on something. It's not original. I don't copy anyone at anything. So that. That bothers me in and of itself isn't the first person, the one who's funny, like everybody's funny, so I could just copy anything anybody does or says now.

And that's funny. Even if you do a better let me go paint the Picasso and do it better than he did. Am I going to be making fifty million dollars on a painting? I don't get it. So that's weird to me. OK, that's number one. Copying is fucked up. OK, no matter what I say when I say bag of bullshit, Kathy Griffin said at first I don't copy people's shit. OK, a b it's training young women to be whores.

I mean, my daughter did a dance move that she doesn't even know what it is. It look like a dog lifting its leg in a fire hydrant. Her friend is the same age as her. Her friend's sister is seven years old. They're like putting their hand on their knee and like moving out there, their knee and gyrating the things that she would not have learned, maybe ever, but certainly not at ten years old. And I don't give a shit what anyone says.

It's not self-expression. That means I'm going to have to get a pole in my house next year for her eleventh birthday. So I don't mean to be too conservative and I don't mean to be like I'm starting to burn books in my house, but it's like it's it's fucked up to me and I don't like it. You know what I do like? I like it when, like, Derek Hough is holding a Windex bottle and making a squeaking noise on his window to a song and making up a dance.

So I don't know. Garrity's all about ticktock, I'm open to being educated. And it really is just a small piece of what we talk about because he has an incredible story of how he became a success. He is today.

So, Gary, I just want to bring you in, because you are fascinating and we've spoken on different panels and have been on your show and we just have known our paths would cross again. And I instantly said, I have to have you on this podcast. You're perfect for an interesting discussion about things that people would never think about.

I really appreciate that. And it's fun for me to be on this because I really pay attention and I just genuinely admire your skill set as an entrepreneur. And and it's very impressive to me. And I think because I was born in the former Soviet Union, I grew up in a very kind of like work ethic was the way out kind of like DNA. I just like I really see your you're just putting in real effort and sustained effort. And I'm really excited to be on the show because I really, really, really admire it.

Well, I'm excited. And we have we just end up going places you never thought. But I want to get to the beginning with you. Your company is called Vanner X. A lot of people listening don't even necessarily know who you are and who what you do. So how would you describe yourself the way describe yourself as an entrepreneur?

Because I have my hands on a lot of businesses. I used to call it a business man when I was a teenager. Entrepreneur when you and I were kind of growing up was like, I don't know, like it had like some weird negative like it didn't seem like a good thing. Like I'd only heard it a couple of times, but it seemed it seemed fluffy. It seemed like you were some rich kid that like didn't want to work and you just said you were.

So for me it was business man. But my sister reminded me of her birthday the other day, shout out to Liz Novello. She said to me, you know, it was exhausting about you. Literally 80 percent of our childhood was working. And I thought it was fun, like it snowed and we had to go shovel people's driveways like it's a beautiful summer day and we have to make lemonade at six in the morning. I just really liked it.

I like the building and then having customers and making signs of you like the grit, you like the grit and the story too.

There's so much to be learned from the street and from the grit and from the business school and from not a real, real job like from just being half an animal. I couldn't agree more.

And I believe they were also selling baseball cards as a kid, right? Yeah.

Baseball cards were my jam. Like I grew up in that eighty nineteen eighty six to ninety three Jersey, Jersey malls, just all sorts of like hustler, kind of like street kid stuff.

My father was best friends with Joe Tauri and he had a major, major baseball card collection who he left to Joe to get out. Yep. That to me we would you keep going.

I just I knew you'd find that interesting. I was in my notes, so go ahead.

I grew up in a very cocoon immigrant family, like I was born in the Soviet Union and Belarus. We were like very insular. Like my parents didn't really have friends because they were embarrassed of their accent. We like lived in our little own bubble. My dad worked every day from the day we got to America in nineteen seventy eight until he could buy his own small liquor store in Springfield, New Jersey. He built up a real business. We became very much middle class from zero.

I'm just so impressed and grateful. But being the oldest son from the old country at fourteen on my 14th birthday, like my life literally got flipped upside down. Like I went from being really successful to sports card thing where I was making five hundred a thousand two thousand dollars, which was like a million dollars back then to my dad saying that's over and now you work in the store. And I would go to my dad's store at seven a.m. and leave at 9:00 at night.

There's a fourteen year old and I would bag ice in my dad's basement because we sold a lot of ice because it was a beer store literally for ten hours a day, dusting shelves, bagging at the register. And not that framed me.

Got it. So that kind of work ethic instilled in you really brought you to where you are today? Correct. And now you have a company called Vanner X and you're the CEO of Vanner Media. So what exactly do those companies do?

Bohner X, which holds eight or nine companies, but Bohner Media is literally twenty Twenty Mad Men. So that is the main company that I'm the CEO of. We are an advertising agency that does the OK, the Dwayne Wade Budweiser video last year that got watched one hundred million times. We came up with that idea and we made it baby not Mr. Peanut died at the Super Bowl last year and baby that was born, that was us. We are literally an ad for him now.

Three years ago, I bought pure Wired.com, which is in the refinery. Twenty nine pops up. So I bought that company three years ago. So we started the publishing side of my world and we launched a website, one thirty seven pm a year ago. I also started a speaking bureau because I was doing very well and I was with CIA for years and I thought we could do it better and I thought that would be good for me. And so Boehner speakers was born a year ago.

That sits in Vener X.

You're an ad guy, but the. Modern day with all tentacles of media, all the platforms, you know, to get the message out so you have to know so much information I couldn't do, it sounds fucking exhausting.

Sounds like you're going to be in the same way that people see the incredible things that you accomplish and hustling, like when I see you hustling in liquor stores and bottle signing on, like that's what that was when you really for me, I was like, I'm with this person.

Well, thank you. And I do want to talk about a company that I've invested in. But first, I want to get some information on some of the companies that you've invested in early, the ones that help you get to this point. So these are Facebook, Twitter, Tumblr, Uber, SNAP and Venmo. So, holy shit, is this. Did you make a ton of money off this? Because it's a big part of why your kids will never see you eating dirt like you grew up.

It's right.

I would say it's in between, but it's real ambiguous. Right. So it's real stuff. Wow. Real stuff. What I'm really good at and I feel comfortable at this point saying this is a very observant, a consumer and human behavior just to inch call it a month or a year quicker than, let's say, the masses. And in that time I'm able to execute whether that's investing, whether that's starting companies. So when Facebook and Twitter came along, I literally put all my money into it.

All of it. All my savings. Crazy. You knew it. You felt I knew it. I knew it. I knew it about Amazon years ago. My financial guy invested, but not enough. I said to him, this was years ago. I was like, everybody's going to start buying everything on here. We have to be. And I wasn't heavily and heavily enough invested. And I always go with my gut now on something for you.

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So, Gary, I mentioned to you an investment that I made and a company called Cameo and for listeners at home, it's a video sharing site where celebrities can send personalized videos to fans. And I told Mark Cuban in the very beginning, I'm like, you should get in and you should be on and you should invest. And he wasn't into it. And you I'm curious if you're on it and you probably have enough going on that you aren't. But what do you think about it?

I personally am not on it. Why? Two things stand out. I really am quiet about my non-profit work, but I'm very proud of it and I've been challenged at times and love showing people the truth. So I have that thing.

And then to my what does that have to do with a cameo cameo? I'll explain. I go to Cameo and I'm like they come to me very early on and I'm like, hey, I just don't want to monetize my audience for access to me. It's just not where I want to go with it. But I really appreciate it. And I think it could really work for a lot of people and I think it's cool and I have no negative towards it.

It's just not right for me. Then I got a relationship I built and then they made a great point. They're like, hey, what about for nonprofit? I set them up for a little while, oh, I could give the money to nonprofit. And I ultimately I just decided that that didn't work for me. But what do I think about it? I think it's a very natural extension of the world we live in. And there's a very, very good tool for a lot of people in different parts of their career, including and I also think that there's a really powerful longtail.

And more importantly, and this is more important, I think it's an incredible consumer experience because I think there's a lot of betting on it because, like, big time. Yeah, because because I think a lot of people want to make a video like I want to buy it for my friends all the time about like because it's because everybody has so many inside jokes with each other about celebrities or athletes, like a screech, like a twenty four dollar person on there is going to be such an inside joke.

I live for it because you said the the things that you've bet on and I've watched some of you called, you've called a lot of different things, but you called the Joe Rogan hundred million dollar deal. I'm betting on Cameo personally and that's why I'm on it, because I also love for to personal connection. But what's interesting about what you just said is it's funny. I wanted to talk about it and talk about it in an article because I haven't said that.

It's like I have invested people just think I'm on there and I haven't really promoted that because there's a lot of sort of, you know, not. Yeah, there's a lot of different level people there. So I haven't been promoting me being on there, but I am church and state with philanthropy and with business. When I do business, I get paid. If I work, I want to get paid. I spend months and months out of my year not getting paid and spending my own money to do philanthropy.

The twain shall not meet. My publicist was like, Oh well, Tori Spelling got in trouble because she was doing a cameo. And it's not for charity. I'm not doing cameo for charity. I'm doing a cameo because it's a personal appearance where I engage with the person you have to talk to them and left that with them. And I can't travel doing personal appearances all over the country. So that's that. But when I go over and I go to Guatemala and Mexico and Puerto Rico in the Bahamas, that's me spending my money, spending my time.

And the two are totally separate from me. So it's I'm glad you brought that up. Good. I am unapologetic about making money. Do what I do and I'm an adult. I'm not any credit for for spending money on charity. So that's something very similar that way.

So you have a massive audience. It's almost like a cult like audience. And I want to know who they are.

The answer is it's run the gamut over the last decade. And I think that's important for everybody here because I don't think it's like TV world or like the way you and I grew up in business world that even the last thirty years where it hasn't been like it's this. So it's definitely entrepreneurs. It's definitely become a little bit of parenting over the last couple of years. It got very young in the last twenty four months because I exploded on Tick-Tock only in the last six months to I 12 and 11 year olds coming up to me at the airport.

So, you know, it's it's evolving. It's evolving.

You talk a lot about Tic-Tac and I want to talk to you about this, because when we were on the phone, you were like, you need to be selling on ticktock. And I read what you said, that it's not just about dancing and you are an ad guy by trade. So the vehicle is really important to you. Like the vehicle is everything. You have to get the message out in an unconventional way.

And in a three sixty, it's actually it's actually a little bit different. It's so what is it? I have no emotion to wear. The attention of the consumer is I don't get to pick, I just reverse engineer where it is.

And you well, you and you know where it is. You're telling people where to go with you. That's right. So my thing is no, because sincere. But you said you're observing and you're paying attention. And I don't I know a lot less than you and people like Mark Cuban, who I talk about a lot of the stuff, too, because I'm not as well read. I don't pore through everything I know a lot less. So I have a much more sort of basic viewpoint of a lot of things.

And it does serve me a course of because you got you guys know you guys know things at a microscopic level. So I know things more on a regular person level. Just with my gut instinct. I'm like belittling myself, I would argue.

Ninety three percent of my one hundred percent is exactly what you just said about yourself, OK. All right, well, so that would be you do have that other seven. I really don't. Fair enough. My feeling, just from what I see as a mother in my home with a daughter who's like pretty much now in the target audience of this thing. So I see. I see now the live version of when we were growing up, the magazines of of extensions and the eyelashes and the legs in the Congress, and he was making money and stripper poles coming and my daughter doing gyration.

My dad is very earthy. She's very like Malibu. She surfs wakeboard, she snowboard. She's very chill. She's just and all of a sudden, I mean, she still has her own way of being earthy. But like now a half top is coming in and now a generation is coming in and now these dances. And she doesn't realize she's doing some little dance with her, but popping and it's like a booty pop. And I'm like, what the fuck is going on in my house right now?

I'm raising a stripper.

You mean the same thing that happened with Madonna on MTV in nineteen eighty four? I'm just trying to contextualize. I think it's different. I think it's different. No, no it's it's not different. Let me explain to you why everything you just said that you're about to blame Tick-Tock for was happening on YouTube and Instagram and seven hundred thousand other websites. Now my daughter's daughter. It wasn't you wasn't it? She wasn't on it because she was fucking seven.

Now she wasn't on it because by ten, she's still not on Instagram. It's just not where she's supposed to be. So it that's a good thing. It's it's not a loophole.

Good news. You're fully in control. Tell her to get the fuck off. Right.

I might add. But you're saying beyond and I feel that it's age inappropriate for me. I feel like it's thirsty and it's also a copycat vehicle. Everybody's copying each other on there and everybody's everybody's copying each other.

Wherever you went, the junior high, whenever the most popular girl did something, everybody fucking are doing it. Adults are copying content and trying to make it their own. It's not your own if you copy it. I was saying I saw this funny thing. Molly Sims did this funny little bit that she did, and I saw a funny bit somebody else and I was too naive to know. Sixty five other people don't done the same. Funny, but that's not original content.

It's not. It's funny. If it's not original, I won't that be when I go I'm going to go take Don Rickles entire act and I'm going to do it as my own and I'm going to pretend that it's mine because I'm going to post it on Tic-Tac and tell to your nobody knows you're you're you're arguing that interpretations of a dance trend are the same as taking somebody's entire comedy act.

And I would argue that that's not the same.

It's still intellectual property. It's property. You made it up. You made up a dance move. Everybody copies it. I don't get it. I don't copy anyone anything that I would I would argue that you do get it.

Honestly, I'm on the record saying that I get it, but I don't like it.

I don't have to like it. Not now. We're friends now. I appreciate I love you so much for that sentence. If everybody's listening right now in that sentence, I'm just going to say this right now. When I was six years old, three kids in my neighborhood that were my friends had a Jets jersey and we were just friends. I run in one day and say to my mom, I want to just jersey. We're poor shit. My mom looks me in the face and you know exactly where this is going and saying, that's cute.

And I go back outside to play why my mom is the greatest human on earth. She stayed up at night from ten to midnight and she knitted me a Jets jersey. It's my number one prized possession. And I remember when I got it, I like it then.

Ah, you felt like Eddie Murphy getting the sandwich that with that. I love it. I love you. I love you. We talk about that all the time because Russians make that burger that he was referring to on white bread. I felt great about it at the time. I was very emotionally intelligent from the beginning and I understood something really special happened in that kind of I was appreciative. It meant something to me. And I didn't give a fuck even back then about the Joneses.

So I didn't care if my friends were going to make fun of me. And luckily, I had great friends Charlotte Godfrey, Eddie Greco and Robbie Troadec. They didn't make me feel worse and it became my prized possession. And somewhere around nine or ten or eleven or twelve, I realized that the reason that happened was because I didn't have as much and I decided I was going to buy the New York Jets.

The reason I'm telling that story right now is in the sentence that you just said. I understand that, but I don't like it in that sentence, is why I believe I will buy the New York Jets company. I believe that I don't think that my opinions should dictate my professional actions. And I think that most people subconsciously and consciously do. And in that year is when I strike like a cobra and create the opportunity. Yeah, I understand.

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All right, so we're almost done with our conversation and you've accomplished so much, that's indisputable, but I want to know if you think you've made it.

I have definitely not made it because I would like to be known as one of the most substantial entrepreneurs of all time. And I'm not even close to that yet. But I'm pumped because I think I can do a lot of damage over the next 40 years.

Do you mind if I ask how old you are? I'm forty four. You're young. Well, OK. And yes. So you don't think you've made again. OK, let me let me rephrase.

Let me rephrase, let me rephrase because it is important, if I'm not confused that I've done some stuff that is is reserved for a small percentage of people. My great hope is to never feel like I've made it. That's the thing you're in the journey, it's not the destination, you're on the journey. When I tell you that I would be devastated if the light goes out. Yeah, I actually wake up and I'm like, let's go to the beach.

You know, it's really funny.

And I want to find these clips for you and send it to you because you going realize how many interchanging things go on with you. And I always say that the only thing I would retire for is to then full time go to the track and bet on the ponies. That's hysterical. Oh, my God. When I went to college and was that shit student, I went to Suffolk Downs every single day instead of going to class for like two and a half of the four years.

And can I get even more deep with you on this?

We're going to have actually dinner and like really talk about this one day. It's because I felt that incredible association to the people. Well, that's well, that's yeah, you like the whole you like the nature of the beast, do you like the art of the deal? You like the meat, you like all that? Well, I love this. And it's so funny. I have my notebook next to me and it says Hustle 20 20. So it's perfect that I'm talking to you.

So everybody, where should they find you? Where should they look you up to find out more? Because you're fascinating and we haven't scratched the surface.

Gary, years where you can find me. Thank you. Thank you so much. I wish you well. Good luck. I safe by.

I think it's amazing to speak to someone who grew up dirt poor in Russia, who's made it, who has so many opinions, who is so certain, so confident, but it's someone you can relate to because.

Whether you are successful or you have absolutely nothing. He's really speaking to the same core values that I am always, which is hard work. And I like a healthy debate, by the way. I want to provoke people, not for the sake of provoking them, but just to kind of get their opinions on what they think. Because if you keep listening to people who think exactly like you do, you're going to hear your own voices inside your head.

And nobody's interested in listening to himself all day. I certainly am not be intolerable. You get to do it one hour. That's enough, I'm sure. Thank you so much for listening. Please remember to rate review and subscribe and I can't wait to get together with you next time, so we'll talk soon. Just be as hosted and executive produced by me, Bethenny Frankel, Brail Productions and Endeavor Content, our managing producer is Samantha Allison and our producer is Caroline Hamilton.

Corey Venture is our consulting producer with the ever faithful, Sarah Cattanach as our assistant producer. Our development executive is Nayantara would just be as a production of Endeavor Content and spoke media. This episode was mixed by Sam Baer. And to catch more moments from the show, follow us on Instagram at just.