Transcribe your podcast
[00:00:00]

So the other day, I was talking with a friend of mine, and I'm just going to call my friend by the name Molly. Molly has an interior design business. And just to set the table, she's extremely talented. I mean, Molly has been doing the interior design thing for years. She has employees.

[00:00:15]

She has a bunch of jobs that she's always working on. And the last couple times that she and I have connected, she would always ask me for advice about social media, and she time you get triggered and you start feeling sorry for yourself and you start being annoyed that this other person has the thing that you want, I want you to remember that pity is not what you need, because no one should feel sorry for you. And I don't feel sorry for you. In fact, if you are triggered right now from someone else's success, I'm happy for you.And the reason why that I am happy for you is because whoever or whatever is triggering you is here to teach you something. And what I told my friend Molly is. Molly, I don't feel sorry for you. And you shouldn't be mad at this irritating woman. You should be thanking her.Crickets.I was like, you there, Molly. Silence. That's right. You should be thanking her, because this irritating woman is teaching you something. And by the way, she's not teaching you about what she has.She is teaching you that you aren't doing simple things every day that are leading you to where she is. And clearly, you want it, which is why you're triggered. In fact, I don't think anyone else on the planet can teach you this lesson, Molly. And it has to be her. It has to be this irritating woman who is the one that is successful.And let me tell you why. Because my friend Molly already follows all the successful interior designers that are creators online. She already follows Leanne Ford and Jake Arnold and studio McGee and Joanna and Chip Gaines and, uh, Amber Lewis. She follows them all. And if you like interior design, you probably follow them, too.Well, none of those people have inspired Molly to get serious about social media and marketing. It had to be that irritating woman with no experience. And I want to unpack this a little with you, okay? And the reason why it had to be her is because when you look at somebody that's way far away from you. And, in fact, before I unpack this, I just want to make sure that as you're listening to me, you're going to make this relevant.So I want you to stop and think about something you want before I unpack this. Like, maybe you want to become a professional golfer, or maybe you want to get a job in sports marketing, or maybe you want to start flipping houses. There is somebody who is famous and successful that's already out there doing it, but they're not inspiring you to get started, or they're not inspiring you to stick with the tedious, boring things that you need to do. And this was my point to my friend Molly. It has to be this irritating woman, because you've been watching all these famous interior designers, you've been talking about doing social media for five years, but you have all these.Oh, they have a team. They have a this. They do that. They have time. They have the other thing, because there's so much distance between you and the people that you're following online.But this irritating woman. Holy cow. If anything, you've got more qualifications than she does, which is why it has to be her. She's triggering you because she's showing you that you are capable of doing the thing you've been avoiding, too. And, in fact, this is the interesting thing about people that trigger you in this regard.You need to be thanking them because you're not actually mad at them. The truth is, you're mad at yourself, because you know that you should be doing the little things every day that get you where you want to go when it comes to social media, because let's just stop and ask ourselves, why is this woman that my friend Molly doesn't like going viral? Oh, oh, she has some just unbelievable unicorn strategy that nobody's thought of before. No, she's going viral the same way everyone is, by putting content out every single day.imagine what a genius idea that you would show up on social media and talk about your business, and you would do it every single day, and eventually, things would start to build.Imagine that. Imagine that you could hire someone to help you do this. Imagine that you could take one less client in your interior design business and then spend the time doing the thing that you're avoiding. And here's what I love about this story. Your triggers are your greatest teachers, not because they show you what you need to be doing.They do that, all right? But because they galvanize your anger, and you're not angry at them. And that's where I think we miss the incredible teaching here. You're angry at yourself for not doing what you need to be doing. So whoever it is that's triggering you, number one, it had to be them, because no one else has come along that is waking you up.And I also want to be clear about something. You don't have to be happy for their success. In fact, I do not want you to be fake about it. Molly shouldn't go to this woman's post and start liking it and being like you go because she doesn't mean that. She's got to take the lesson and galvanize the anger and get herself moving.My mission today is to trigger you, to make you annoyed, whether it's at me or somebody else, so that you start to go, yeah, I'm kind of mad. I'm mad that I'm not doing the thing that I need to be doing. I'm mad at myself for sitting around. I'm mad at myself for being scared about what everybody thinks. Think instead of doing the thing I need to do, or I'm mad that I am holding myself back.

[00:06:24]

time you get triggered and you start feeling sorry for yourself and you start being annoyed that this other person has the thing that you want, I want you to remember that pity is not what you need, because no one should feel sorry for you. And I don't feel sorry for you. In fact, if you are triggered right now from someone else's success, I'm happy for you.

[00:06:47]

And the reason why that I am happy for you is because whoever or whatever is triggering you is here to teach you something. And what I told my friend Molly is. Molly, I don't feel sorry for you. And you shouldn't be mad at this irritating woman. You should be thanking her.

[00:07:10]

Crickets.

[00:07:14]

I was like, you there, Molly. Silence. That's right. You should be thanking her, because this irritating woman is teaching you something. And by the way, she's not teaching you about what she has.

[00:07:30]

She is teaching you that you aren't doing simple things every day that are leading you to where she is. And clearly, you want it, which is why you're triggered. In fact, I don't think anyone else on the planet can teach you this lesson, Molly. And it has to be her. It has to be this irritating woman who is the one that is successful.

[00:07:51]

And let me tell you why. Because my friend Molly already follows all the successful interior designers that are creators online. She already follows Leanne Ford and Jake Arnold and studio McGee and Joanna and Chip Gaines and, uh, Amber Lewis. She follows them all. And if you like interior design, you probably follow them, too.

[00:08:13]

Well, none of those people have inspired Molly to get serious about social media and marketing. It had to be that irritating woman with no experience. And I want to unpack this a little with you, okay? And the reason why it had to be her is because when you look at somebody that's way far away from you. And, in fact, before I unpack this, I just want to make sure that as you're listening to me, you're going to make this relevant.

[00:08:40]

So I want you to stop and think about something you want before I unpack this. Like, maybe you want to become a professional golfer, or maybe you want to get a job in sports marketing, or maybe you want to start flipping houses. There is somebody who is famous and successful that's already out there doing it, but they're not inspiring you to get started, or they're not inspiring you to stick with the tedious, boring things that you need to do. And this was my point to my friend Molly. It has to be this irritating woman, because you've been watching all these famous interior designers, you've been talking about doing social media for five years, but you have all these.

[00:09:22]

Oh, they have a team. They have a this. They do that. They have time. They have the other thing, because there's so much distance between you and the people that you're following online.

[00:09:31]

But this irritating woman. Holy cow. If anything, you've got more qualifications than she does, which is why it has to be her. She's triggering you because she's showing you that you are capable of doing the thing you've been avoiding, too. And, in fact, this is the interesting thing about people that trigger you in this regard.

[00:09:57]

You need to be thanking them because you're not actually mad at them. The truth is, you're mad at yourself, because you know that you should be doing the little things every day that get you where you want to go when it comes to social media, because let's just stop and ask ourselves, why is this woman that my friend Molly doesn't like going viral? Oh, oh, she has some just unbelievable unicorn strategy that nobody's thought of before. No, she's going viral the same way everyone is, by putting content out every single day.imagine what a genius idea that you would show up on social media and talk about your business, and you would do it every single day, and eventually, things would start to build.

[00:10:51]

Imagine that. Imagine that you could hire someone to help you do this. Imagine that you could take one less client in your interior design business and then spend the time doing the thing that you're avoiding. And here's what I love about this story. Your triggers are your greatest teachers, not because they show you what you need to be doing.

[00:11:15]

They do that, all right? But because they galvanize your anger, and you're not angry at them. And that's where I think we miss the incredible teaching here. You're angry at yourself for not doing what you need to be doing. So whoever it is that's triggering you, number one, it had to be them, because no one else has come along that is waking you up.

[00:11:41]

And I also want to be clear about something. You don't have to be happy for their success. In fact, I do not want you to be fake about it. Molly shouldn't go to this woman's post and start liking it and being like you go because she doesn't mean that. She's got to take the lesson and galvanize the anger and get herself moving.

[00:12:01]

My mission today is to trigger you, to make you annoyed, whether it's at me or somebody else, so that you start to go, yeah, I'm kind of mad. I'm mad that I'm not doing the thing that I need to be doing. I'm mad at myself for sitting around. I'm mad at myself for being scared about what everybody thinks. Think instead of doing the thing I need to do, or I'm mad that I am holding myself back.