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Bernard Grill has one line on his CV that is bound to impress, so we became somewhat famous with the invention of MP three and three was created at the Institute. I'm heading now.

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Grill was part of a small team in Germany that invented the military in the early 1990s. That team of engineers set about creating a better way to listen to music than physical media.

[00:00:25]

Vinyl cassettes and CDs and track tapes of your Noge kids would regularly destroy records and also CD said saw great media, great sound coming from the cities, but put them in the hands of some thoughtless and you will have immediately a lot of scratches on the back side, which Mandelstam the city won't play anymore.

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But you know it can't get scratched. Small digital music files that could be sent over phone lines.

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And it is basically a method to send music of alliance that usually are not suitable for transmitting music.

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Basically, the problem was the digital music files on CDs were huge and the baby Internet was slow. What the MPRI did was essentially make the files smaller so they would be easier to transmit. But compressing those files wasn't so easy. There's a lot of math involved.

[00:01:16]

Before Greil and his team could unveil their brand new way of listening to music, they had to make sure it sounded good. So they experimented with lots of different test songs to dial in a particularly eardrum busting sound. They played around with Tchaikovsky's 1812 Overture in the piece.

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It's a real Canham shoot at a certain point in time, which is extremely loud, of course.

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As they fine tune their math, someone brought in a totally different test song, Suzanne Vega's iconic a cappella tune, Tom's Diner. Do you remember how the song goes?

[00:01:53]

Can you commit? I could. Are you serious about that? Yes, I am. I am sitting in the corner. Well, but I'm a little bit different than you did it.

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Did it. Did it. Did it.

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The team kept throwing more and more songs and sounds at their new M3 technology, making small changes to the code as they went.

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There were other sounds like something else I probably listened to a hundred thousand times. That's something I tried to avoid in all of this.

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These days, castanets are the soundtrack to Grilles, nightmares, but grilles sonic suffering is our game.

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Over time, that little compression algorithm his team developed revolutionized how we listen to music, and it paved the way for a peer to peer file sharing startup called Napster. Napster radically changed how we get our music and where and when we listen to it, it flip the music industry on its ear, and it influenced a generation of young people into believing that music should be free. But in two short years, it was gone. I'm Lauren Ober and from American Public Media.

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The spectacular failures, the show that's into failure, even though it's missing that sweet analog sound.

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My pal Alex Lewis has always been into music. He bought his first album, The Bare Naked Ladies Stunt, when he was nine.

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You know, the one that like Weird Chickadee China, the second song on it that that was the first album that I ever acquired.

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I mean, my first album was 1990 is Going To Make You Sweat by Sea and C Music Factory. So we've all got our skeletons. After that first Barenaked Ladies purchase, Alex collected dozens of CDs and organized them and binders. Then one day Alex's dad called him over to the family's iMac computer.

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I remember him being like Aleksic. Come check this out. And he says you can type in any song into this program and you can just get it. And it's coming from someone else's computer.

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The program Alex's dad was using was called Napster. It was like some secret portal that opened into an endless world of music that Alex could only dream of, and it facilitated some serious father son bonding.

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It was sort of like an activity that we did together, at least at first, where we would just like try to come up with things to find.

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And what were you guys like looking for in the days when you and your dad were were on it together? So my parents are both self-described Deadheads. They're really into the Grateful Dead. And and so my dad would be like, let's see if they have, like, so and so from like the 1977 Cornell concert or whatever.

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He was looking for bootlegs. Yeah, exactly. And he was able to find a lot of that stuff.

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Those sixth grade Alex was developing his own musical tastes. I kind of just like have this continual list of things I was searching on at and like around sixth grade I was introduced to ska and I remember like for my for my birthday, my friend got me a mighty, mighty Boston city. So Alex used his dad's Napster account to download all kinds of ska bands, also a lot of 90s hip hop. The options felt infinite and Alex couldn't stop searching for new music.

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Yeah, I was obsessed with it. I would definitely sit on my dad's computer until he told me to get off and stop downloading songs.

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Given the slow Internet speed at the time, Alex figures he only downloaded a few hundred songs, but that's like dozens of albums worth of music for free, which for a nine year old without a lot of disposable income, is a pretty great deal with the click of a mouse. Alex had access to all this music he didn't pay a penny for, and it changed the way he thought about music after Napster.

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I almost felt like entitled to getting music that way or like or being able to find what I wanted.

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Like it ever occur to you that somebody paid for this? No, no, no, no, especially then no, I kind of felt to me at that time that like this Newt, this program appeared and like you could get it easily and all of a sudden you were like sharing music files with people all around the world. And I don't know if people, like, thought it was illegal at first. Right. And, you know, my my parents are both lawyers.

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At the time, Alex was using Napster. It wasn't exactly illegal, but kind of felt like it. It was novel and exciting and terrifying all the same time. In order to understand the music world that Napster was operating in, you first have to understand what came right before. The 90s were the true salad days of the record industry, albums were selling eight, nine million copies right out of the gate.

[00:06:48]

Alanis Morissette s 1995 Ode to Angst, Jagged Little Pill sold 13 and a half million copies in the first few years of its release. I mean, you ought to know by comparison, 20 Nineteens best selling album, Taylor Swift's lover sold just over three million copies.

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Oh, Portale, J.K., she's doing fine. There was a reason album sales were so good in the 90s.

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If you wanted a song that you liked from the radio. There is only one way to get that far, which was to go to the record store and buy the 18 dollars CD that that song was on.

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That's music journalist Steve Knopper.

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This was the era of, you know, boy bands and teen pop and Britney Spears and so forth and nothing, nothing against those artists. I have great respect for pop music, but I mean, I think it's safe to say that a lot of albums were coming out that had, you know, just the hit or the two or three hits and then a lot of filler sales.

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But obviously, if you're a person who wants to consume music kind of a la carte, the traditional method of buying entire albums to get the two songs you like isn't great.

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And so, you know, right at that point, it was kind of ripe for somebody to come along and disrupt that.

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In the mid 1990s, the Internet was nothing like it is today. There was no Google or YouTube or Wikipedia. It was basically just some snail slow dial up chat rooms with a bunch of creeps in them posing as kids. I mean, I'm sure it was more than that. But as a child of the 90s, that's my recollection.

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But in 1998, a college freshman and metalhead named Shawn Fanning saw the possibility that this nascent web held you know, he had gone on to these message boards online through Netscape or whatever it was, and just kind of found out, oh, there's these things called empathy's. I can go to this website and download some, but it was just super inefficient.

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Basically, if you wanted to share music with your friends over the Internet, you didn't have a ton of options other than sending them via email. And anyone who ever tried to share a large file on Janki dial up knows that that process was beyond tedious. Fanning thought there had to be a better way.

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He was studying software at Northeastern, I believe, and he was also kind of like I wouldn't say he was a master hacker, but he was sort of part of that culture and he just kind of went online and started tinkering around and he said, you know, I should invent something that makes this whole process easier.

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Now, Fanning was no stranger to the emerging web. Before matriculating at Northeastern University in Boston, Fanning had been living with a bunch of programmers who are working with his uncle at a startup called Chestnutt Ali Aydar, a founder of Chestnutt. Remember Sean, in those early days? He crashed in our living room and during that summer we taught him how to drive.

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I went and bought him a programming book and we taught him some of the first things you need to know about programming and kind of set him off and running from the photos of that time.

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Fanning look like a super 90s, bro. Not a good T-shirt.

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University of Michigan baseball cap and big baggy pants, but not at all super shy, very unassuming, very humble. Didn't like to talk a lot.

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In August of nineteen ninety seven, eight hours, chest startup began to fall apart and all the guys living in that house went their separate ways. But just the few months Fanning spent living with them had a huge impact. Aydan Fanning casually stayed in touch. Then, a little more than a year after they had all moved on, Fannings sent Aydar a note on AOL Instant Messenger about a business idea he had. It was called Napster, so-called, because that was Fannings screenName.

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The way he characterized it beyond the technical was it's a way for people to efficiently share content with each other.

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Basically, the barebones was that Napster users would convert their CD collections to empathy's on their computers. Then through the interface that Fanning was cooking up in his dorm room, users from all over the world would be able to connect and swap those MP three files. With Napster, you could exponentially grow your music collection in a matter of days for free. I don't remembers. Fanning was all in on the idea. He thought his music file sharing idea would change the world.

[00:11:14]

And I was like, I didn't think the idea was going to work. And I thought it was a bad idea.

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The way Fanning and his business partner Sean Parker envisioned it, Napster would only facilitate downloads between users computers. Napster itself wouldn't housed any of that music on its own servers. This would be a purely peer to peer operation.

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The thought that people would open up their hard drives for files to be shared from their own hard drives I just thought was ridiculous.

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Just from a security perspective, I'd argue that not to monkey around with this Napster idea, it wasn't going anywhere. And he encouraged the teenager to stay in college advice Fanning did not take. Fanning used his friends and family as guinea pigs for his new file sharing idea. By nineteen ninety nine, they'd worked out the initial kinks in Fanning and Parker unleashed Napster on the world. It was a buffet of free music and the kids were hungry. Once it hit the Internet, it just went viral immediately, it was just people went, oh, wow, I can do this.

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However, creating a piece of free software and releasing it to the masses does not a company make businesses need things like a plan and income.

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At the time, Eilene Richardson was a venture capitalist who knew a good Internet opportunity when she saw one.

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To Richardson, the beauty of Napster was that it helped people find all kinds of new music that they might not otherwise be exposed to. Commercial radio and music video channels like MTV and VH one, for the most part, only played major label hits. And Richardson says this never sat well with her. The record industry, they pick who they think is going to be famous. They packaged that person and then they pay off the radio stations and you get to hear it.

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And after you hear a song five times, you all of a sudden think you like it. I mean, it's that simple. Richardson was taken by the technology. She loved the kind of smorgasbord, listening experience and Napster's potential to break new musical artists. She saw the chance for a profitable business there, so much so that she and a colleague ponied up a few hundred thousand dollars for the fledgling venture. Richardson then became the company's first CEO and immediately set about building a team and moving the Shawn Fanning and Parker from Boston to the West Coast.

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Despite his initial skepticism, Ali Aydar came on board to build Napster search engine. Soon after the teens got a few adults in the room, the user numbers exploded.

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Millions took time, 20 million felt like it happened overnight.

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Now, the problem with this kind of success is that you might draw some attention. You don't want. One group that sat up and took notice of Napster was the Recording Industry Association of America, or RIAA. They're the music industry's lobbying arm.

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They said to each other, wow, this is like somebody cracking the locks and all the tower records and looting all the CDs.

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But by the time the recording industry truly grasp what millions of users downloading songs for free meant for the music business, it was too late. Every sleepy college kid and every grow storm in America was using Napster because have you walked across a college campus? There's nothing college kids like more than free stuff. Here's MTV's Gideon Yago chatting with students at Indiana University after Napster began to blow up.

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So how many amputees you have on your computer?

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About six hundred, maybe like one hundred sixty seven thousand come again. Six or seven thousand real? Yeah, they're all legit. How many amputees you have on your computer? Probably like three hundred career. Where'd you get them from truthfully. Most of them from Napster.

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So if you only take the music, Josh Marshall, James and Damien downloaded that's like 500 albums worth of music which at eighteen dollars a pop is about nine grand in lost sales. Now multiply that by all the college students at campuses around the country and you're looking at a world of hurt for the record companies.

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And then at a certain point, Napster became mainstream. It went into the pop culture.

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You know, Zygi, if you will, Napster was becoming a household name and fanning these shy, reserved high school kids that Ali Aydar met a couple of years before was now a sort of teenage music tech celebrity. Soon he and Parker were all over the media. Here they are in an MTV interview from back then, Parker does most of the talking while peering into his crystal ball.

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We think that when music transitions to digital distribution, people will pay to receive music to their cell phones or their portable devices to however music is pumped or piped into the home digitally. Those that will be monetized and artists and labels will be able to make money off of that, they said while sitting on the roof of a car drinking Red Bulls like true startup founders.

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Now, what Fanning and Parker were suggesting, this was the roadmap to profitability.

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All the free music and lost sales would ultimately force the music industry to play ball and engage with digital distribution. Napster innovative chaps that they were already had the users and the platform for that distribution. The record labels would provide the music and the end result would be a paid service, kind of like a Proteau iTunes or Spotify. That was Napster's goal. But that's not what it was in the early days. In the eyes of the recording industry, Napster was just stealing music.

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They were pirates. And you know how you vanquish pirates, you sue the branches off of them and an American court of law. Ya. We're going to take a quick break. When we come back, what the VCR has to do with Napster and why you don't ever want to pick a fight with Metallica. Plus, I'm. And try real hard not to use the word disrupter. In 1999, Porsche Sabeen joined an all girl punk band called The Hissy Fits.

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I remember when we were all in our 20s, we were like, really earnest.

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And we're like, no, we're going to make it as a band, man.

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Making it as a band in the late 90s, early 2000s meant touring and putting out albums and hopefully getting your music reviewed by one of the excellent music journalists working at publications like Rolling Stone Spin or Alternative Press. One of those writers was Greil Marcus. He remains one of the most prominent music critics around sometime in 1999.

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Marcus heard the hissy fit song Something Wrong? He wrote that the song first came to his attention after a radio deejay in Minneapolis plucked the vinyl single out of a bin because she, quote, liked the sleeve. Three women dressed in party slips, one wearing leopard skin, another a tiara, the third a dog collar, which really is the most 90s look ever. Greil Marcus was a very important writer. People really cared about, you know, his opinion.

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And he wrote an article in Interview magazine that was titled Pop When It's Perfect.

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Not not that I've memorized it or anything, but like I do remember that the fact that Greil Marcus would decide to write about the hissy fits, that was a total game changer. That's when sort of the phone started to ring and people were more than just our friends were asking us to tour with them and to play shows with them.

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The Interview magazine piece got the if fits the type of exposure the tiny indie bands dreamed of. They cut a record and did an ad for Levi's and toured around the country in a green two door Ford Explorer packed to the gills with amps and merch. After their tour, legendary rocker Joey Ramone asked the band to play at his birthday party with Rock and Roll Hall of Famer Ronnie Spector, which is bonkers. That's how much clout these tastemakers had. You know, a critic like Greil Marcus had an opinion about things and they would be very clear about their opinion.

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And sometimes I would read a review and I wouldn't buy a record because I'd be like, oh, you know, so-and-so thought it was terrible and they should know. I said good bye, but all this started to change with the arrival of Napster, listeners could now download an album for free and just decide for themselves that they liked it or not. And that meant that music's historical gatekeepers, the critics and the labels, we're going to have a lot less sway.

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And that, combined with plummeting record sales, scared the pants off the industry. All this signaled that a huge upending was happening. See, I didn't say disruption.

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Kids could access whatever music they wanted, whenever they wanted, and it would be free. Joe Record exec and John Q critic would no longer be the ones calling the shots.

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Jeff Gold was a VP at Warner Brothers Records in the years just before Napster hit big. He'd been banging on about music in the Internet for ages, hoping to find a way for the two to coexist, he remembers. In 1993, a panicked assistant tore into his office to tell him that Depeche Mode album, Songs of Faith and Devotion, had been leaked to an AOL chat room. They went, Wait a minute, this isn't bad.

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This is great. We spend all our time trying to get kids excited about music, and in here it was happening on its own. After the leak, Gold started his own rudimentary Internet talk show on AOL. He wanted his label to own this emerging online space. He called his show Cyber Talk, and it featured different Warner Brothers records artists doing text chats with fans. One chat he did with Depeche Mode was apparently so popular it crashed AOL because bosses were like, don't forget your day job.

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In the early days, I was shouting into the void. Geffen Records was the second company to have an online presence fairly soon after us, but it wasn't anything anybody was doing. And I was probably the most senior person in the record business thinking about this stuff. Most of the top record execs were two decades older and didn't have computers on their desks, let alone know how to use them. So basically they were my dad and they didn't see digital music as the way of the future, especially while CDs were still flying off the shelves, compact discs forever.

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All this meant that when Napster came on the scene, the record companies were like, oh, hell no. We don't know what this three sharing thing is all about. But no, no ways music going online and no way are you getting it for free. And the kids were like, yeah, we are Gramps. And you can't stop us because you don't even know what a mouse is. You burned. So Napster posed an existential threat to the record industry.

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But you know what? Pose an existential threat to Napster. A little thing called copyright.

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Copyright is a branch of law that gives creators of all kinds writers, filmmakers, musicians, poets, exclusive rights over their creations. In many cases, those rights don't go directly to the creators, but are owned by the distributors, the publishers, the labels, because those are the entities that historically have gotten the creative works from the authors to the public to us who are able to enjoy them.

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That's Jennifer Jenkins. She's a professor at Duke Law School, where she also runs the school's Center for the Study of the Public Domain. She's also the author of Theft A History of Music, a delightful graphic novel about musical borrowing. So copyright is totally her.

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Jamm copyright came into being in the U.S. in 1790. It's right there in the Constitution. Congress has the power to pass laws protecting intellectual property and its creators. Since music protections were added to the Copyright Act in 1831, the medium has always created some challenges. This is largely due to the fact that technologies for listening have changed radically over the years.

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I mean, the story of music is a story of new and disruptive technologies and, you know, the law sort of struggling to catch up with them.

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The player piano, the gramophone and the radio all push the bounds of music. Copyright law, obviously, so did Napster. Copyright was at the heart of the RIAA s beef with Napster. Basically, you can't offer up all these songs for free because you don't own them in the end. But it wasn't quite that simple.

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We know that many Napster users were totally infringing copyright law because they were uploading and downloading music, whole songs without permission. But under what circumstances do we hold Napster accountable for the actions, the copyright infringement of its users?

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Napster's argument was, hey, we're just providing a neutral platform for users to trade songs, you know, like you trade cassette or VHS tapes with a friend. We're not a music repository. But as RIAA big boss Hilary Rosen explained in a local news interview, she wasn't buying it.

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You can share music with a friend in an email, in an instant message, in a one hundred different ways. It's that's no different than tape trading has been for years and years. The. Real difference is that a peer to peer system that would allow somebody to have thousands of files up on a directory distributing to millions of strangers, I just think there's no analysis that says that. That's right. That that's fair or that sharing.

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Now, this is where it gets really tricky to hold Napster liable.

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We have to employ something called secondary liability. When do you hold a technology producer, someone who provides software accountable for the activities of someone else, your users?

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The Copyright Act is silent on that.

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Secondary liability is not in the Copyright Act to the RIAA and to the musicians fighting against what they saw as blatant copyright violations. The technology producer should absolutely be held liable for copyright infringement. Back then, musicians like our friend Porscha from the hissy fits made their money and basically two ways touring an album sales. And if people weren't buying albums because they were getting them for free on Napster, then that's a major revenue stream dammed up. So the musicians fought back.

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Leading the charge was Metallica's drummer, Lars Ulrich. In July of 2000, he testified in front of the Senate Judiciary Committee on the future of digital music.

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In a 48 hour period where we monitored Napster, over 300000 users made one point four million free downloads of Metallica's music. Napster hijacked our music without asking. They never sought our permission. Our catalog of music simply became available for free downloads on the Napster system.

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And this was a problem because most artists are barely earning a decent wage and need every source of revenue available to scrape by. Also, keep in mind that the primary source of income for most songwriters is from the sale of records. Every time a Napster enthusiast downloads a song, it takes money from the pockets of all these members of the creative community.

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Oelrich wasn't the only musician opposed to the idea of Napster. Dr. Dre was a vocal opponent, as were Christina Aguilera, Garth Brooks, Bon Jovi's Terror McGlocklin, HandsOn, Alanis Morissette and our pal Alex Lewis's favorite 90s band, The Barenaked Ladies. All those folks were part of a loose group called Artists Against Piracy. Metallica and Dr. Dre ultimately sued Napster. The Metallica suit claim that Napster, quote, devised and distributed software whose sole purpose is to permit Napster to profit by abetting and encouraging and quote, Dr.

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Drew's position was even clearer. Quote, I don't like people stealing my music, but other artists like Moby, Henry Rollins and perhaps most famously, Chuck D felt like this was the direction music needed to head in.

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I look at that as a situation or the connection between file sharing, which is and downloadable distribution as power going back to the people. I also look at this as being a situation where for the longest period of time, the industry had controlled technology and therefore the people were subservient to that technology and whatever price range that the people would have to pay for it.

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The whole debate over Napster crescendoed in September of 2000 when Shawn Fanning appeared MTV's Video Music Awards wearing a Metallica t shirt, he was clearly trolling the band who sat in the audience rolling their eyes. Meanwhile, I'm sitting in my chair, rolling my eyes at Carson Daly's intro.

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Every day I find myself smack dab in the middle of a music war between fans. I try to justify hip hop to pop alternative to mainstream and rap to rock. But what I do is nothing. And the battle to which I'm a part of is nothing compared to the battle of this next guy's fight. In the last year, this teenager has developed a technology that has revolutionized the way we all get our music. And he is here tonight. Ladies and gentlemen, creator of Napster, Shawn Fanning.

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Just a month after Fanning paraded across the stage, he was in a courtroom dealing with a massive lawsuit filed against Napster by 18 record companies, all members of the RIAA. They claim that Napster service allowed its 20 million plus users to violate copyright and was thus responsible for the infringement. Eileen Richardson says she tried to reason with the labels and make deals that would keep them alive, but it was a non-starter.

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Hilary Rosen was running the RIAA then, and she she was on sort of the warpath meeting with all the artists. Like, look at this, look at this, look at this. You know, life as you know, it is about to end. But, you know, when I talk to her, I was like, the horse is out of the barn. It's like you can't go back. Let's, like, figure something out. But it wasn't happening.

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The legal battles against Napster move forward. So the company had to get strategic. One of Napster's defenses was the VCR set back. When the VCR came out, film and television execs were all clutching their pearls. Anyone with a VCR could record anything they wanted from the TV and that they figured violated their copyrights and would be way bad for business. The VCR manufacturers, on the other hand, were cool cucumbers. They were just like, look, all we're doing is making a device and people could be using that device for totally legal recording.

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In nineteen eighty three, the two sides made their arguments in the landmark Supreme Court case, Sony Corporation of America v. Universal City Studios, Inc.

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We didn't do a single thing to affirmatively induce the copying of respondents programs. Unless you want to count the very act of making the machine. There was nothing between any of the petitioners and the respondents. Well, what if is it true that if, you know, the machine is going to be used for an infringing use and you sell it, is that enough? If you know that the machine is going to be used and know that the use is to be infringing, that is a facet of a contributory infringement test.

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What did that?

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Ultimately, Sony prevailed. The court decided that the company could not be held responsible for VCR owners use of the device. So Napster pulled that person out in its own court case. And that argument almost would have worked except for three little snags. The first was that Napster allowed millions of users to download about Jilian songs. The sheer volume of copyrighted material being shared meant that Napster was very different from a VCR, which was only occasionally used to record a TV show or a movie.

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And then there was the issue of Napster search index in that they had one professor Jennifer Jenkins.

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So like, say, I was looking for Madonna, right? There was a search index where I would go. And so they had that index. So they would know that there was a song called, You know, Madonna Like a Virgin on it.

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Basically, the courts held that Napster new copyright infringement was happening because they had a search index full of copyrighted material. So while the service wasn't engaging in copyright violations directly, it was giving violators a big boost. There was one final whoopsies that really bang the last nail in the Napster coffin. And that was a little internal email. Sean Parker sent specifically one sentence, quote, We are not just making pirated music available, but also pushing demand. And quote, The operative word in that sentence is pirated, says Steve Knopper.

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Sean Parker, in his private statements and in his emails, was actually directly acknowledging that Napster was a medium for piracy. And that turned out to be important in court later because the record industry busted him for it.

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At this point, Napster didn't have much of a leg to stand on, but the judge in the case offered them a lifeline. He basically said if you can prevent copyrighted material from being downloaded using Napster, you can stay afloat. If you can't, your tanso and they couldn't. But who would want a public domain? Only Napster that mostly just had old classical music, educational recordings and a million versions of the national anthem. The services main selling point was free access to a massive inventory of songs, so by July 2001, Napster was functionally done.

[00:33:05]

It had settled its cases with Metallica and Dr. Dre and agreed to a settlement with the RIAA for copyright violations when it ended. There was a feeling of disbelief in the ranks. LIRR says Napster really thought the labels would get on board.

[00:33:20]

We honestly felt like they would come around, that they're just not understanding the power of this. They're not understanding the technology behind it. They're not understanding. What they could do with this and how important this is for them and that, gosh, if they shut us down like there are going to be others and those others aren't going to be friendly like we are, but the labels were like, no, we're good.

[00:33:51]

This is where the Napster story typically ends. Music industry takes down bad boy file sharing pioneer. But a lot of Napster's wounds were self-inflicted. Shawn Fanning's uncle owns 70 percent of the company and that caused some bad vibes because it meant company executives from CEO to the Seans themselves had no real power to make any business decisions. And that led to a lot of executive turnover, which isn't great when you're negotiating with music's biggest power players. Still, Napster unlocked a desire in music lovers.

[00:34:24]

Not only do they want access to a huge volume of songs, but they also want to access it whenever they wanted and for practically nothing. And that meant that even when Napster failed, there would be a million other services waiting in the wings to fill the need.

[00:34:38]

There's a Bob Dylan lyric about doesn't take a weatherman to know which way the wind blows. It wasn't as if this wasn't obvious to everybody other than the people in the record business. And so while they're furiously trying to shut down Napster, there are all these Napster clones popping up everywhere and they're playing a game of whack a mole. And myself and a lot of people I knew were going, this is just absurd.

[00:35:02]

Why don't they just own it instead of, you know, one these by Napster? There can be no clear evidence that people want their music digitally.

[00:35:10]

In the wake of Napster's demise, a bunch of copycat peer to peer file sharing services popped up. Grokster, Streamcast, Lemonier, Gnutella, Kasar. The list goes on.

[00:35:20]

Years later, they were supplanted by iTunes, which allowed users to legally buy music ala carte for a song. Today, the vast majority of music listening happens via some kind of streaming service like Spotify, Pandora or Apple Music. In 20, 19, 20 years after Napster got off the ground, American stream more than one trillion songs in record stores. What even are those in the post Napster decade? More than 4000 record stores closed in the US, including massive chains like Tower Records, which shuttered in 2006.

[00:35:55]

So while Napster only operated for two years, its influence seems immeasurable. Napster cracked open the door to a world of music, free of physical media and just plain free people made it clear, beginning in like nineteen ninety seven, that they were only going to listen to music for free.

[00:36:14]

Many, many people, millions and millions of people around the world that, as we've seen with the popularity of YouTube, has never changed. There is a contingent, a large percentage of people who are going to want to get the music for free.

[00:36:27]

Napster caused massive upheaval in the music industry, but the music industry has been reinventing itself for as long as there has been. An industry is weathered existential threats and technological changes and still managed to keep going, albeit in a much diminished capacity these days. Today, musicians might make a fraction of a cent on every song streamed, but the number of income streams has grown exponentially, and technology has allowed artists to reach audiences directly. Music is an art and a business, and it will never be insulated from the future.

[00:37:01]

So with that I say bring it robots.

[00:37:09]

Spectacular failures as a production of American Public Media. It's written and hosted by me amateur guitarist Lauren Ober. Professional music nerd Whitney Jones is the show's producer. Our editor is legal downloader Phyllis Fletcher, bedroom songwriter. David Jor is our assistant producer. Our theme music is by the delightful David Schulman. Other original music this season comes from Jen Champion and Michael Cormier.

[00:37:33]

Christina Lopez is our audience engagement editor and Lauren Dezi is our executive producer concept by Tracey Mumford, the general manager of APM Studios is Lily Kim. If you want to know more about this time in music history, check out our website, Spectacular Failure STG. For all the great source material we used, including Steve Knopper and Jennifer Jenkins, excellent books.

[00:37:55]

Finally, thanks to our German friend Dr. Bernard grilled for putting up with us dumb Americans.

[00:38:01]

So you're not you're not going to spend any time soon and taking in any castanet music you look at, it's not like in Spain, they would be constantly using custom yardsticks, like it looks like people in America thinking in Germany we will all be aware of or something like that and say you're not you're not wearing later.

[00:38:21]

Hosn Right now I feel so disappointed.