Citizen journalism, that's the future of journalism in this country.

Not all journalists have lost the plot, but the public consensus is that journalism is on a downward trajectory in this country. Now, when you're talking about new age journalism, it's going to be run through social media. It's going to be run through citizen journalists. It's going to be run through influencers.

And right at the top of that list of influential journalists are being you a couple that dedicated her life to real world solution oriented news.

Abby is the master of video. Creating a little new is the one that does the research and studies all the policies out there in this part. I asked them whether they wanted to get into politics at some point and change the country, and the answer was no. We want to get into policy making. We want to get into decision making. We want to change the country slowly and steadily.

So that's the surface level nugget of information that I'm giving you about this broadcast. But trust me, if you're someone who has ambitions about changing India, ending corruption in this country. Filling up all those loopholes because of agendas known as a third world country, this particular episode is going to fire you up. It's going to give you inspiration and is going to give you pathways to reach that end destination of yours.

I'll be in New London and we shall remember.

Guys, if you want to check out highlights of this episode, check out our third channel, Dawran. We show clips on YouTube if you want to see the video version of this podcast. Check it out on our YouTube channel, BAEO Biceps. This one is a powerful episode of the NBC show. And enjoy yourselves.

So as a broadcaster, there are certain organizations you live for, I met this couple, I think, around a year ago when I discovered them off of Instagram, and I'm glad to have them on the broadcast of your new thank you double person episode, I think, on the broadcast.

Awesome, awesome, awesome. I still remember the first time you messaged. I was so excited we were going to Ladak. I think I'm very good with dates. OK, I'm really good with dates. It was thirty first off or thirtieth July. All right. And we went off last year of 2019 and we were going to Ladak and you message. And she told me that some of account message is quite valuable assets. So I knew you. I had seen your videos since a really long time and I was really excited because that was the time when a lot of popular people started sharing our videos and their stories first.

So I used to get really excited when somebody I know shared my video and then we spoke and then you wouldn't let up. And then we decided to meet sometime in mid August. It was 16, 16, 17 August. Get on treatment. Right.

You know, honestly, I think if you've done social media long enough in your video, creator, even outside of, like social media, you did a lot. Yeah. And the same thing was when you were writing, when you when you see Gondor piece by certain content creators, you know exactly the caliber and the pedigree of that content creators. So my first hunch was in the writing unit in Zen like video unit. And then I want to look at this one couple who's doing it.

And the next thing I know, you all started growing exponentially and your are one of the fastest growing Instagram accounts. So the first question is simple. I think the audiences pretty much know about your life that you all were together in college. You all worked on College Fest together. I think that's a little bit annoyed. Yeah. I want to ask all about your whole hange, about doing Instagram, because I know less people even offline and, you know, genuinely people who are very vocal and very driven about the kind of content you're creating in contrast to people who, you know, I feel a lot of people want the glamour and the fame and therefore great content.

You all actually want to put all the content and the glam, the fame, the numbers of money. It's all an outcome for all. And that's actually the sustainable model for content creators. So my question is, how do you all view this whole journey when you're looking back and lecture this group so vast this all this happened? Yeah. How you're looking at it, it's completely unbelievable.

All right. Because so where should I start from my first thought? Oh, well, first of all, talk about how we grew right now.

And then just see I what on April in April when the logged in me I'm sorry, in March when the lockdown was announced, you went on to your channel and said that now content creators are going to grow a lot. OK, it's going to be good for content creators because people are going to be at home. TV is not working. Then people will be using watching a lot of videos on YouTube and stuff like that.

And at that time in the month of March, I was so worried we were doing our first brand collaboration and I was very worried. OK, I get really. Anxious when something good is going to happen, like that sort of anxiety that you used to get when you are going for a school picnic and you couldn't sleep one day prior to that sort of anxiety. And I was so worried it was anger, cookie, vomit, comet, get Branko Cake Love using it.

And I also spoke to Monisha. I also spoke to the Iraqi there usually. But as a end, I was worried about one like like six months ago or getting one like views and that many views. Right now we get like 10, 15 minutes after putting out the video. So it is unbelievable even for us. And we feel really grateful that it is happening. It's like a dream come true.

Yeah. So. Oh, I don't think we really planned making content this.

We planned putting our videos this way. Incidentally, it just happened because I've always been the one who has been a bookish person.

OK, so if you ask me questions related to film or if you ask me anything related to media or content other people put out online, then I'm going to draw a blank because I'm not the person who will watch a video I'd rather read. So I'm a reader and I've always been like that. And Abby has always been in the creative line for his entire life. So it was assumed that he would do something in creative's and I will figure out my journey.

But then in 2017 or something happened and I'm like, I'll explain what. Huh?

So what happened was in 2016, actually, let me go back to 2016. 2016, in the month of December, I met a school friend of mine who had just shifted to the US and he had just got his job in a really, really big company. All right. And he was a really he's a really good friend. Okay, so he was just having this conversation then. How much do you earn? Then he goes on to say, like, one hundred and thirty thousand dollars.

Yeah. Thirty thousand dollars per year. So that's his package. So I'm like whatever I'm doing right now, even if I do it for my entire life at the end of my life, will I be able to earn that much? If the answer is no, then I'm not living up to my 100 percent potential and I have to move it somewhere else. So this is where it stemmed for. And I kept looking for something else to do, something more to do with my talent, because I have this theory that in India a lot of people are underemployed, they are not utilized up to their fullest potential.

And that's one of the problems in our country. So I kept looking for stuff. And in January 2017, I came across this Facebook channel quite naturally. You had around one black Facebook likes at that time, not a verified account. And he made a video about Tokyo that I will explain Tokyo to you in Japan to you in five minutes. It was really interesting. I watched that video and I was like, yes, if I get to do something like this in my life, then life is something meaningful.

And it just happened to be that. Around August 2017, he put up what he put up a video saying, I want to expand and I want more creators to come with me when I travel. And he just said that make a video like me in one minute and put and put it in the comments below. So I made one video and I said, OK, he is making a daily video, so why not show him that I can do it consistently consistent as well.

So I made a four videos like just like him and he noticed me at that time and I was really excited that maybe I could be one of those guys who can travel with him.

I want to one again, he noticed that same thing I was talking about, that, you know, the content creators energy. And it's it's something that only Ovidio create and only a writer will know about a content because you sense who the person is behind the content with. An average person wasn't one company but going the videos were Libbard.

I look back. The videos were really about the Amiga energy energy behind. You see, there is always an X factor that is always an X factor. That to what I heard logo was so much that the viewer understands it. As a creator, you are never satisfied with a video that you made one week back. So it happened that he we got in touch. He added me on Facebook and everything, but for some reason it didn't work out.

And then he came to India and I traveled with him in India. And while I was doing so, I thought that he has a different style. I mean, the way of approaching a video is completely different, although his I, I like his outcome a lot, but his way of approaching video is different. So I thought, OK, he is not going to hire me because I'm from India and there are a lot of visa issues. He is from Israel and he gets visas really easily.

I'm not going to get visas really easily, so that is going to be an additional hassle for him. So he's not going to hire me. So why not start something off my own? Why not? I mean, I know that this is something I would like to do. Then why not start something so. This is where it started from in 2007 being December, and the idea was completely different from what I'm doing right now. The idea was following love.

I would go to a place and ask random people one question that what is your definition of love? So that's why I say I am following love that I'm following that question everywhere. That question failed on day one because everybody was everybody was giving me very generic answer that for me, love is for me.

Love is living in the mountains. These answers don't make good values. So it failed on day one, but the line and the name still.

Right. And then one thing led to another. That's in one day Neo comes in. I'm like, no, I come in because we got married.

So before that I was just the person shooting his videos or going with him or trying to find topics for him and tell him about our honeymoon. Oh, yeah, I will.

So then what? So then his he has always been a very good storyteller, like he used to make short films or one of his short films won the top prize at Miami as well. So he's always been a very good storyteller. He has a way with putting words in a very good way. And I think a lot of people, when they watch the videos, they find his line Muji for apartheid or Gagas. It's just it's just the way he says it's the way he puts it.

So those things have always made him very special. So all that's so his videos were like that. They were not flogs pointing a camera and saying Atami repeated, They call you Waterfall here. And you know I'm going into this temple, not just that. So he showed something. He talked to people. You'd have conversations and then find a way to conclude it at the editable on voiceovers.

So when we were when we were planning a wedding and we were planning on it in the dark matter doesn't in me. Yeah. And he had started putting videos in December 17, he started Chickamauga, then he went to the board and stuff like that. So then I knew where to go somewhere for our honeymoon and he'd never been to Europe. So I said we'll go to Europe. So that's how I started. And then I said, OK, he makes these very nice videos.

So I would pitch these videos to tourism. Right.

I also want to add that you ought to see also most people I know. So this is like I know a match made in heaven.

Look, she is Google. Thank God I'm not I don't use Google. I will come across something. I mean, talking about politics and social issues. I will come across something I read and heard that you know about this evening. I read about it three years ago.

It's not that it's not that I and I've read about stuff, but I mean, my dad is much more liberal than I am.

I don't think I'm worried at all.

What's the sign of a lifelong learner saying that?

Because I'm not like I would find something new every day, so I'm never done. So that's what I did. I started taking his videos and I started pitching it to tourism boards. He said, there we can do something like this. We can do something scrying for trying for it. You know, because I saw that so many tourism boards were interested in getting people along to showcase stuff to them and Indians. I felt that the videos that they made around Europe were pretty much standardised.

You know, they were blogs or they'd give you a few things out here.

You take this flight, you do that, you do that, you do that. But it was not accurate. First of all, it was not very much in detail. I wouldn't say accurate, but then it was not indeed, it wasn't high impact.

High impact neither. And I knew he could do a better job. So I started pitching and Innsbrook Tourism Board replied positively. And then we met someone who handles a lot of tourism for Australia from India. His name is issue in the mud. And at that point of time we were how many? 5000. 10000, like we had 5000 likes on Facebook. Absolutely no presence on Instagram. I had not put up a single story in my life. So that's where it came from.

But he saw that there is some potential in this video from the airport. He's like, yeah, interesting message. My sponsor, he took a chance on it. Yeah. And he I mean, those guys literally sponsored half of our honeymoon. Yeah. Then we had no backing, but they were a to sponsor. So we were like OK, which supposed to was that, is that X Factor that people are noticing. And from that I was in touch with us.

I am really lucky as I look back, I can definitely say this way that I'm really lucky to come in contact with some really good people who are ready to help me out. So he was constantly monitoring my contact and on and off we used to chat about contact, so he used to ask me one question all the time. Are you doing this full time and. I used to be like, no, I'm doing it with my other commitments, I'm earning money on the sides and stuff like that.

And finally, in 2009 19, we decided to take the leap. We decided that let's take a chance for a year. Let's give ourselves a year to do what we want. And at the end of the year, we will at the most, the worst possible scenario would be we have 100 good videos with us, but nobody is watching them. That's the worst case scenario. And we were ready for that. We had a little bit of savings and stuff like that.

So we were like, let's do that because we wanted to do an MBA, a graduation, but we couldn't find something that satisfies our needs. So we designed our course ourselves.

Exactly. So we were thinking we'd probably go to either Canada or maybe Australia or something like that and do a degree. And then what we do was we'd walk in a job for two or three years or at those rates and then spend when we are travelling across the world because travelling across places like South America or in Southeast Asia, all places in Africa, it's not that expensive.

If you own in one of the local currencies, like if you owned in USD or util, then outbound, then it's a different thing. But when you own entropies, because of the conversion rate, you always get screwed up somewhere. So that that was our plan. Come Postgraduation Carinae Kuchta, then we'd work for two, three hours. We would save a lot and then we would travel all over the world just and then we kind of set it up.

I have to interrupt you guys to bring you back to the present.

Like, I mean, things things evolve.

I remember the twenty nineteen is where I discovered I discovered you are gone.

But the like I mean it's like like Facebook.

Twitter, but. Now, how does it feel, and I know it sounds like a very powerful statement, but it is the truth. Social media is a cultural game, danger in the modern day. And you guys are probably opinion leaders on social media. So you are in a bully of power on media. How does it feel being here today? Really influencing opinions and people look to you in terms of I will get my news only from these people.

I trust these people. What does that feel like today after this whole?

We are really inspired by Leonardo DiCaprio when he won the Oscar. He used that opportunity to talk about climate change. There was a lot of controversy behind it that he has been snubbed so many times, but he used that platform to be more than himself. You know, he used that platform to spread a good message. And that is where our entire philosophy of whatever the topics that we choose are. The videos that we make comes from that. If you have a platform, no matter how many people are listening to you, then people, hundred people, 10000 people who, unlike people, use that platform for something good use social media for social good.

You know, you mentioned how people came into your life and helped to including you. Like, I just feel that when your intention is that clean, automatically the right people come into your life to help you achieve, like, the book.

Yeah, because you're constantly looking for help as you're constantly looking for help. It's like inside your mind you're drowning and whatever small branches coming towards your you're trying to hold on to it and trying to figure out how this can take me forward.

What's the what's the plan going forward? Like, I know that new the master mind planner.

I know it is. I you know, I mean, node's finances a lot of business. I know that you have some.

So we've been pretty smart with planning our finances all this while. So that's how we sponsored the hundred reasons to love India. The one thing I told him was key. You just focus on the script or the shooting or the editing. You just focus on that. I will get you there. I will put you up and I will figure out the food. I will figure that out. You don't spend any portion of your mind space looking into that.

So I was walking side by side trying to find it so all about what we want to do in the future. We have a lot of different ideas for content. We have a lot of different plans. We want to start a lot of CDs. We want to drive conversations on a lot of important things. But I think we've left in a little bit of flexibility in which direction we want to go. Yeah, it's like we don't have a map.

We have a compass. Yeah. That sort of thing that we know which direction we want to go and do, how we will go there. We don't know because social media is always changing. So we know where we want to be. We know where we want to be. We know what sort of impact we want to create in life and we want to increase the value of each view that we get. So a few days ago, Motegi announced that India needs to manufacture more toys in India.

So the last video that we made about Ahmedabad, about it was speaking about more toys, more furniture and more footwear and how in these things we can be self-reliant. So I'm not saying that Motegi watched our video, but some valuable person, some IRS officer or somebody who has that sort of reach, that sort of approach, might have watched that video, might have gotten that idea. And not because, I mean, you have said it, but it's a good idea.

So that reached somebody who can actually make a difference. And that's what we want to do.

Can I request a list of names of people who reached out to and many see a we don't like to be political at all, not politics.

Like I'm saying, any famous person who, like, reached out to HRT department reached out to us after the national education policy video. But we were really careful about it because we really, really don't want to be political at all. So we said that, oh, thank you so much. But we will go through the procedure that our PR person, you know, said that and then he got upset and he was taking them. We just have thank you, Will of 2.0 percent.

So how do you how do you tackle this whole thing about. I think I was just actually talking to you about it two days ago of any slight statement to make, even if it's one percent leaning towards right or left, the nature of social media consumers, the people who use social media is that they will place you as a fully right wing, wasn't fully left wing person, depending on what you say, as well as news content creators.

How will your tackle that?

Well, that's the tragedy. I mean, I don't want to be a news content creator because a news content creators very limiting. And there are so many other concepts that I want to discuss that don't fit into the typical archetype of a news content creator. And I don't want to be someone who reacts on news and want to create my own.

Maybe and maybe I as as your as a a new fan, I can call this New Age news. I see.

What happens is. Video later in the month of August that we are only focusing on recent issues and we wanted to pivot at the cost of views as well, that's fine. But at least a few videos we want to make timeless videos that can be watched one year down the line as well. And still that will give value to people. So we want to create what we want to have balance of both. So, yes, news will be there.

But yeah, it's very tough because what I see you on social media is like this. You know, social media has this sort of a bloodlust kind of like it, people's desperation with their lives, but then their desperation spills as bloodlust on social media. He is your opinion on this thing that is happening on this thing. You have multiple going over this issue that you don't care about any of the things happening in India. You know, you don't care about violence against women.

You will not murder, but you want rape and all that. I'm like, why? We made two videos. Did you stop rape? No, be a little practical. So the thing about social media is people are always being fireballer. They always want a response the way they anticipated. And it's an echo chamber. It's an echo chamber. Because if I don't echo your views, then I have a thousand labels on me. If I don't agree with what you are saying and I don't project those views on social media, then then suddenly you have everybody who's a supporter turning into your biggest enemies online, sending you hate messages and stuff like that.

So this is one more thing I want. I talked to all kinds of connected, everything from beauty to fitness to you guys to like just what do we even think of business, of all the genres, you know, is the one which is the most scrutinized, you know, the biggest backlash.

While the positive aspect of it is more views, people are very interested in knowing what you all have to say. The downside is that there is a massive wave of hate you're not always prone to and never will.

But we all will have, you know, people who will hate on it on a very personal human level.

How do you guys deal with a couple? So I don't know if that also plays a role in protecting yourselves.

Of course, it does seem there are some things that we take care of at the input level, like when we are choosing the topics, when we are making the videos, that we will not make videos about politics, but we will make videos about policies. So if there is a good policy coming up like the fumbles, it's a policy, whether good or bad. What are the positives? What are the drawbacks? It's our job to discuss it.

So that is what we do at the input level, like choosing the topics while making the video. We make sure that if we criticize anybody, then it's constructive criticism. It's not what about me? But I a lot of times to back it up with numbers because numbers are easier to believe. You know, it's you should always make sure that your opinions are not given more importance than what is a fact, what is a known fact. And we tried that at the execution level.

And after the video is done, we just leave it aside. We leave it as it has. I mean, it's been a learning curve for us because in earlier days we were so hungry for that attention that we used to get excited about. But it's a whether even if it's a negative comment and we used to engage with them just to increase our engagement. But now we used to do that. But now we just don't look at our I mean, whenever we know that this is going to be a controversial video, we just leave our phones aside and we sleep.

So we don't we don't really like as a person because of he has been in the creative field for his entire life. His parents have been in the creative field. So he has been exposed to that world since he was a child. So in that sense, he's developed some sort of maturity to deal with such things. Now, I am from a completely non creative background, so both my parents have no exposure to any of this. Nobody in my family does.

So we are just strictly nerds. So then for for us, getting this sort of backlash was really, really personal. It you know, it used to really shake me up in the beginning. And at times some of the some of the things that people have said have been so rude that I have actually stopped crying and wondered whether there's any sense in doing those videos. Like I have stopped him and said, listen, what is the purpose of what we're doing?

Why are we doing whatever we're doing? And then, you know, it's been that bad. It's it's made me want to give up everything. So I've learned to let things slide the tipping point, like, why did you.

Oh, actually, it was, um, you know, we got a little backlash again after our admonition about that video. We got backlash after the ticktock video. We got an unusual of backlash after the sour video.

And a lot of times people will always say stuff like, you know, it Kalkadoon content American don't love me, Buntao. You guys are a some. They made a video about us being social media inflammatories, we are causing spreading far. I haven't watched those videos and stuff like that. And someone actually shared that video on Snapchat to me. And then that really drove me nuts. And I took it really personally because I know that both of us come from a really good yeah, we come from a good place.

So that really messed up my hair, too. You know, I actually sat down and we were actually making a video against the Environmental Impact Assessment Draft and against coal mining. And then I was like, what are we doing? What are we doing? What are they doing? So then that's when a bit I just like a bus will go up the toilet. It's about like no wind. So then it helps that I have him. But it's been a learning process.

But like even today, what's the one I learned about social media? I only like a bit of a mission, which I strongly feel yolla from the outside, looking in both vaudeville individually, all like very Lockton. Know how you're looking at that boy, how you're looking at what any of you do on this.

You see, we want there to be more positive content. That has to be more positive content to tackle with all the negative stuff that is out there that we have to talk about something that changes stuff. Whatever is said that are only two ways of dealing with stuff. That is this line in that there was a.. And if you don't like something, then you change it the way that give it to you. What I would dicterow was go about the like.

So we want people to at least start thinking, gee, OK, you are not satisfied with politics, OK? You are not satisfied with how things happened in India. Then what are you going to do about it.

Don't executer and you at least idiot that is that is the question that you want people to think about, which is what I spoke to knew about world again two days back where it's like there's so many crybabies on social media. It's all our friends. We're not content creators and all who are the same people accuse you of things by having Dumain overdoing it.

It's basically like, you know, people want to make sure they get exactly even if they may not actually care.

And it's kind of become cool to just put all the blame solons or blame everyone else, but not big action about it. Exactly. Exactly.

So I feel like when people call me walk, I'm like, I don't want to be because what are those people who are putting one status about it and forgetting your ten minutes later? I'm like, no, I'm OK, I'm OK.

I have a hard question for you guys. And there's something I've toyed with a lot I know that believe or forty, I'm going to be doing a lot of business because something comes very naturally to me, even more natural than content creation does.

But I've always questioned that after 40, I know that our content creation videos as well as our business careers, are going to grow to a degree where there will be a possibility of entering politics. So having a level title directly or becoming policy entering the world of politics, we could definitely be advisors.

Yeah, I don't want to be I don't want to enter into politics. No plans as such because it's very limiting and just very limiting. And we have seen some really promising people. Can you expand that thought?

Oh see, oh I don't want to take names, but in 2012 there is a really big wave in India and we were expecting really great change from a certain person. But when that person has that power of doing something, a lot of drawbacks are also coming into the picture. So Indian politics is a little screwed up. We were talking to somebody who was in Delhi whose father in law contested for an election and he was telling his own experience. So he approached one certain political party and that one certain political party asked for sixty rupees just to make him a candidate so that they can promote him as a candidate.

OK, he went to another a certain party which is popular. They also asked for 40 rupees. So he did not want to do it. He didn't want to. He did not want to invest that sort of money. He just wanted to contest from his own village in Haryana and then just do something to change. So he contested as an independent electoral independent candidate. And as you can guess, he lost because even though he is a local guy, nobody is going to support him.

So you have to be associated with the party and in the party that is hierarchy.

So we don't really plan to go into politics. But what a lot of the a lot of things that people don't know is you have three aspects of our administration overall. You have three arms. So you have the judiciary, which is the entire legal system, the court system. You have the legislative who are the MLA is the MVP's. MLA is a state level and are the ones who go into parliament and the ones who keep fighting and walking out and throwing stuff.

Making a ruckus and you have the executive, so the executive, you know, the BMOC body, the cabinet, etc., they are the executive, they are supposed to make sure that laws made are actually implemented. So if at all, we will probably be an advisory role to the executives or we would love to probably be on committees, the draft, you know, reports to change stuff.

So you guys are 90's kids just like me and me of the same age. So I don't know whether it's the optimism in my heart or what it is, but I strongly feel that when people orridge are 50 or 60 years old, I hope that we'll be living in a new window where, you know, there's less corruption. There's all the things that our generation wants. But I don't know. They all think that that's a possibility. Or do you think actually people in small towns are also going to turn into the evil that is, you know, it either way.

And the reason for that is 50 percent population is under the age of twenty five. So that's crazy for India. And that means when 50 percent of our people have not decided or is going to be the future of this country, that's the biggest strength of India, that half of our population is young population who have they have not made up their minds. They are not back opinionator. Try to convince something radically new to an old person. And he's like I said, but a new a younger person is more susceptible to change.

Yeah. So, yes, that I would love to be optimistic about it, but let's be practical, optimistic about that.

But keeping in mind the practical optimism of what can possibly go wrong before that 18 year old who's who's 18 today, who will be 50 whenever, you know. Thirty two years later. But what can go wrong?

Not taking an active part in whatever is happening around him, being a passive observer of whatever is happening. See, the thing that happens around us, like you guys in 93 and 94, practically feels like an entire generation apart. So people my age have already gone into jobs. They worked for like four, five years. They've settled and they've accepted that. That's how life is. A lot of them have kids now. So then they're into that cycle where, OK, if you have to raise a kid and, you know, it's a huge responsibility.

And it's also one thing that sort of puts blinkers on your view because you have a being who is dependent on you. So then your focus was on that child. So I feel like our generation in the 90s had this template put in front of us who you study up to yours, you do a master's or whatever it is. You get married by age and you have kids and then you go on. We're still continuing the same template that our fathers and mothers have lived to.

So if that continues, then I don't know to be know, pragmatic, if people continue the same template, the tournament skill at that, because what is happening is people are living lives without giving themselves a chance and without thinking it through, without asking themselves questions like do we have enough money for whatever we're doing, but we need whatever we are buying? Are we financially, physically and mentally ready for children? What do we plan to do once we have children?

You know, what do we want out of our lives? If you don't ask yourself these questions, if you don't give yourself a chance, then you are living the same Templer life. You'll be a little girl by the time you're like forty years old, fifty years old and feel like, oh, I had a good life, but I had a few dreams and they were not fulfilled. And then you try to pass them on to your child, you know, and that cycle continues.

So, so you know, as a broadcaster, whoever you are podcasting with, you kind of become a reflection of that person. So I have so many things to do. Firstly, this concept of biohacking we just spoke about medicine and medical technology is going to advance. Almost anyone who's born in the nineties is probably going to lift one hundred and ten hundred and twenty like life expectancy is going to go up, which creates possibilities of new careers. And it also creates possibilities of boredom of like old gorillas.

So, for example, we have got to be really loving this job. How long have you love this job for? Fifteen, twenty years.

You'll probably want to shift after that. That's one point I want to second.

But I want to add as I speak to almost all the content creators in India, like I mean, at least I've had a few interactions with them.

And my overall gauge is 90 percent of them are really clean human beings with good intent. And I also feel that calling God called the universe Scollard, you know, that energy that helped you get the correct people in your life, anyone who grows to a certain degree and always has to have that level of good karma, that niceness, that good, and then that's why you grow to that degree.

My question is I. Strongly feel that if 20, 30 of these powerful content creators get together in 2025, maybe there will be enough money, power, fame, clout and good intent to collectively form a new political movement.

And I've always had this theory that is that is a group that is 100 percent true because I was reflecting on something similar yesterday where I watched a five minute ad of a bag by Gary Minardi and I watched it for five minutes, OK? That's his power right now. OK, I'm his big fan. I'm his big fan since 2008. OK, and I watched it and that's his powers. A few months ago, there was this news that Gary Minardi is going to win big bucks.

If he goes on big boss, he's going to win it. That's his power. He has power over traditional celebrities and he is 21 years old. So he has to decide where that power goes. And that is going to happen as mobile phones and the access to Internet becomes available to more and more people.

We are going to see more and more communities that when they talk about beauty by being 50 million, honestly, once they know the entire population as YouTube savvy, you will see at least 20, 30, 50 million YouTube was coming out this country.

Definitely. Definitely. So then there's just a huge, massive handover of power that's going to happen in this country over the next 10 years itself.

To see whether that will be political or not, again, is a question, because, as I said, the political the political aspect of it doesn't look very messed up. Even if you want to bring in a legislative change, if you want to pass a bill, basically, then you have to go through a lot of procedures. And for that you have to get elected. And I'm not sure whether there'll be enough intent from people who go from protesting to passing on to being an actual political leader.

Yeah, since I'm a capitalist, I have to ask this question. Do you think that you can actually change the country way more with a lot of money and staying out of politics rather than entering politics and grabbing the money?

Yeah, yes. Yes, you can. Yes. So a lot of times you have good policies, but then misdirected by and misappropriated. For example, if you want to set up a solar power plant, a solar panel on your house or wherever, the government gives you subsidy for it, OK, the government will probably buy 40 percent of the subsidy for it. If you open a business in a woman's name in a rural area, and I know this because I have family, friends who have opened Cashel businesses in Marussia.

So he was able to get loans at an affordable rate because he started the whole business on his wife's name. So that is that you can get a lot of discounts on discounts. Any discounts is not the right word or subsidies on capital expenditure on plant and machinery. So you have a lot of these policies in place. But the thing is, we're not really savvy with those policies, you know, so I was reading an article in The Better India.

I you know, when a long time ago that there is one group of people, just youngsters who are all, I think, in the legal profession. And what they do is they just go to different rural areas and they explain government schemes to people so that they can actually apply themselves and take benefit from it.

So a lot of policies are in place.

A lot of people from a very long time, I'm not know, bifurcating between any governments. A lot of schemes have been in place for a lot of different years. People don't know about them, you know, so and that is where the private sector can really contribute.

That is where somebody who has a lot of money, who has that intent of doing something good, of just money, is not going to reform India.

You need intent because money is something that is getting goose bumps, as you say.

But like because because that has always been money in India. People think India is a poor country. But the the it's just that the divide between rich and poor is very, very vast. And you have a lot of people who are in that poor bracket.

That's why I have to add something to this. And this is, again, coming from my own self-assessed. You do one side of me, but one we that had a very deep impact on me growing up with Slovis. Yeah. And I'm sure you would say the same thing. And I honestly asked myself that existential question once you do began in my life, there was fitness, then there was fashion. Then I really felt like I was doing some meaningful work when I began talking about entrepreneurship, when I began talking about mental health.

And I've also come to realize because of all the people I've networked with, which are capitalis massive CEOs, massive businessmen, all of them have made money and not forgotten. This money is not the goal of life. I need to create new. And then I realized I should be so blessed to be you do wasn't created because we first created back and money also comes in a big way. So it's a great position to be in.

But my first I'll tell you what my purpose is, and I want to ask God, what if you'll have to define what was it like one paragraph, what it would be? My one purpose is that I have figured that I will never be that mainstream commercial content creator, and I will always have to be that guy who helps breed new entrepreneurs, because that's what comes out of me the most. The first time we met and I always pushed the all along business and it just it comes out of a deep place, like always nudge people along that business in your life.

And I strongly believe that if we create a massive ethical entrepreneurs in this country and I'm talking about even Rudel, that would actually change the country way more than even entering politics.

I also I also feel that with these entrepreneurs, you have to tap into creating regional content like muscarinic or muscaria.

I'll tell you one thing where I feel regional content will boom. And if creators are smart, then there are a lot of opportunities. So one aspect of the new education policy, because, see, the problem in our country is people will not read the actual policy. They read an article that because the policy.

So you're relying on that auteur's, you know, curation, editing, the author's editing of what is important. So if this this if the stress of being on if this is done right, it can possibly lead us to the idea you are talking about. So what the government wants to do or what they are planning to do in terms of education is by focusing on the first few years of your life called early childhood care and education, where they're going to, of course, they're going to teach you in the local language or your mother tongue, which can be helpful for a lot of people in rural areas, because if they used to like for example, take Karateka, for example, people in an absolute town over there will not only write you don't expect them to speak English, they may speak broken Hindi, but their base is going to.

So for those kids to learn in Canada over there, it's easier for their brain to adapt.

Or in Canada. And then you teach them more languages. So a part of that policy is that they want to show them cultural aspects of their state through audio visual means. And this is what I feel. If content creators and state governments work well, it's going to be a huge part for regional content because you will have someone from Maharashtra saying, OK, create like an ABCs of Maharashtra for me in Marathi for me, so that I can show it in all government schools to kids because then they will say is for agenda is, you know, be swallowed by junkies is for Elora.

So then they will know what is a part of their state. They will know in their native language. And I feel like this is one huge content opportunity that nobody is looking at. If played right. I'm 100 percent sure a few states will latch onto it. A few states may not, but the ones that latch onto it and they'll create those who can get into that space.

It'll be amazing because literally also I not really want to leave, but like in terms of, you know, vision, like imagine it is your face and your. Yeah, why see, the volume gets it's the volume, yeah, it's teaching everybody about, you know, what is your speed in five minutes in the local land.

Two quick points. And have you heard about the theory called Maslow's Hierarchy of needs?

You might need to explain it to see Maslow's hierarchy of needs is like I just experience simple words. Basically, you have three basic needs, like food or water, food, shelter and clothing. Yeah, food, shelter, clothing. Then as you fulfill those needs, you go one higher level, one higher level, one higher level. At the top of those needs are self-esteem and self actualization needs. So all of these people who have achieved everything in their lives, they have a car.

How many more cars do they want? Even if they buy the best car, they will still have a lot of money left. What will they do with that money? Human nature says that they will give that money back to the society. This is a theory. This is a theory that people each in psychology and many people believe in that. So that is where capitalism can go, right, that we give people so much that they don't know what to do with it.

But good. Yeah. So that's that's how it can work. Yeah.

And it wasn't like I'm going to just throw in a capitalistic idea that I went for this business forum last year. I think it was the economic times or I think it was the economic times. I forgot what it's called, but they have this one massive business forum every year. Last year they had a very interesting panel on the future of transport. And their transport isn't something you really think of consciously, especially as Golden Gate. They're not thinking of the logistics world at all.

So the future of transport, that panel was primarily about flying was like, what is the current state of Langa? So they got like a guy, I think, from Ford to talk about what Ford is currently doing for the future, flying cars. They got a guy from, what is it, Richard Branson's company that makes motion orginally Hyperloop.

So they got that Virgin Hyperloop car CEO and one more transport guy. And they just started talking about when flying cars are likely to be driving, the Hyperloop is going to be out in twenty three, 2023, 2024. And tentatively flying cars are supposed to come out in like the 2030 sometime. I spoke about it to one of my friends who does a lot of work in rural India. He said that at the moment, flying does become a possibility.

It's going to make all of rural India extremely rich because that's one of the big problems there, that they are really disconnected from the rest of the country.

And that's why a lot of growth in rural India. So that's why people want to leave rural and then move to the cities. But flying cars is going to change everything. This is just one aspect of things going by how many technological advancements are going to happen, which is where I'm going to recommend. You will know how to read books, which I always do in every board, because you need to just read them guide to understand where the world is going.

And no one was that kind of well, he's No one put it out as well as he has for the world.

So keep in mind futuristic technologies. I want to ask you because I know that you'll read about futuristic technologies. I know that all extremely well informed in the present. Where is India going based on the current technologies that are being developed? Because I know people like eradication, like Maneesh Pandit are very hopeful that India is going to become some kind of a technological capital for the world.

It's highly possible that we become. But then we have to create an environment for inventors to stay over here, you know? Yeah. See, already we are seeing that shift that the top CEOs of the top companies in the world are Indians. But we need to give them some sort of incentive to stay in India and try to figure out some of the Indian problems. As we see, we can see that Sundararajan is doing a lot for India.

I mean, he has put up those via stations, collaborated with Indian Railways to provide some relief and a lot of stations.

And these are all mainstream to not be Kuryla station. Meanwhile, mobilisation stations in rural areas.

So that was not Gujarat. We had gone to air ambulance and we saw wi fi over there. So that is something that Google has done over there. And I'm sure that some of it must be coming because the CEO of the company is from India. So probably he has seen all those problems. And probably at the back of his mind, he has India. So probably is doing that. So we have to incentivise engineers and inventors to stay here to do something over here.

See, again, again, the thing is, you know, I stay very hopeful for the future, but as long as the people in the present don't ask those questions to themselves, why are we doing what we're doing?

Why are we entering into this dream? Because the way it stands today, there's money everywhere, OK? There's money in. If you work hard, there's money everywhere. Let me quantify that statement, like, if you work hard in content creation, that is money, if you will, card in a business in putting up a start up. That is money. If you look at something as unwonted as vist, then that is money, because that is one lady.

She returned from the US to hopefully her family in Hyderabad.

And her family was someone who contracted a lot with poultry farmers and all of that stuff. So when she went there, she noticed that there was a lot of poultry droppings. So then she's lucky escape the problem, what they do. Then she got an idea. She processed poultry droppings into biogas. Her biogas is used as cooking fuel at Bartra and Botros.

You also then deployed along with them, so those materials, bio biogas, is being used instead of natural gas that is extracted. So it is so there is money everywhere. What was she doing? She was handling waste. She was handling, you know, chicken poop.

So, again, all of this is entrepreneurial spirit. I just feel out.

Also exposure, exposure because she has come back from there. That is a good connect. That of the nature of doing something good for the society came from the Indian roots.

But how to do it came from exposure to the West, because I feel like people abroad ask themselves fundamental questions. They're not going to ask themselves how are we going to make money? But then they'll ask, OK, how do we solve this problem?

How do we solve this problem? If you look at if you kind of listen to Steve Jobs speech, whether it's the Oxford commencement or anything else that he was doing, he kept asking himself, how can I do this? How can I solve this? How can I make my point more attractive? Calligraphy, how can I solve this problem? People don't ask how we can solve this problem. And I feel that and I mean at large, there'll be people who will probably do that.

But at large, we don't ask how we can solve this.

Therein lies the problem. Tensions are misdirected, but we don't ask how. Yeah.

And again, that's the stupid optimist inside me talking. But I just feel that again, I'll we on the same age and I'll be mean. You, all of us out in one bracket of 18 year olds of today are like two generations apart from us. They're very different from us. I just hope that they utilize good content. Let me have a lot of 16, 17 year olds writing in saying that I want to become up an older but I didn't think like that when I was 16, 17.

I was thinking about my next girlfriend going to be your what? What am I going to watch in this football match?

That's because what you were consuming, you did not have a on. Yeah, exactly.

And so much of the content I have created, I'm sure you guys will see the same thing is the kind of content I wanted to watch when I was younger and I didn't have access. I just search for these things and not find it.

That's a very nice thing that you said, that if we have to make a vision statement for ourselves, this line has to be that that we want to create content that we would like to watch 100 percent like Deol.

I mean, I have to as a capitalistic question, it's capitalistic and slightly controversial. What is your opinion on news in the modern day mainstream news? And I'm telling you, consciously stays away from it, not because I, I can't read or something. I've just figured out it's not for me. And I would rather get my news from you and say other, you know, what's it called, citizen journalists. Yeah. Yeah. So I would have to go get it from you because you got a lot more relatable.

You're a more trustworthy. What is your opinion on it and how are you guys going to change that industry?

You know, I have to split two variations of news. You have regional news and you have national news. So national news is losing the plot because national news is only focusing on what's happening in a few places. And they are, you know, making a mess out of everything is like, yeah, it's be greater to the markets.

Yeah. So then how many things do the masses get about? Like, everybody will care about very few things. They have to rely on certain gimmicks.

So regional news is not the same. On the other hand, there are some very good quality pieces that come like.

What do you mean like good journalism? Yeah, good journalism.

Like for example, one or two New York reporters, one on reporters. We went to the static stock and we watched the stock back on the other party. He is somebody who is from Belgaum and he started reporting for mainstream media. And then he saw that it's Florida, the model is flawed. And then he created a platform called One to the reporters where they are trying to connect stories from local news like regional stories and getting them to these big news portals.

So they are just filling this gap. And if you have seen the series on Netflix, quote Jumbunna, that story was brought forward by them. Well, so that is the power of regional news. That is a power of actual journalism on field.

The people who are local people, the people who have seen everything over there, who can bring those important stories on a national platform and now an international platform to the regional news, people have good enough abilities and good enough backing to keep abilities.

Abilities. Yes, backing. I'm entirely short of C backing is where the whole entrepreneurs and the whole capitalism organization comes in. Right. I mean, that support that you bujar to Kirpal Ake, my nice main Westcourt, I can use that when we give that sort of freedom to people of people who are really passionate about bringing out good stories, bringing out the real stories. Bennettsville Definitely.

Yeah, because, because the thing about national news is it's um, you know, it feels very page three like it feels very artificial. It doesn't feel like that's what you may think of as a person that any normal person may think of.

Practically like if you read anything about, say, food or some things you love and food, talking about a lot of different things from a global perspective. But when you talk about Indian food lately, cutting it at one point of time, India had one like ten thousand varieties of rice and nobody talks about something like this. So at present, because there are dedicated people who conserve rice, you have, you know, I think around six to seven thousand varieties that have been canceled, but the rest have been lost.

So stuff like this is not something that mainstream media picks up, but smaller publications like I frequently read Better India because the better India. Talks only about positive news, action oriented news, so let's talk about these officers who are doing a good job. They talk about entrepreneurs who are doing a good job and it just feels good reading it. So nobody is going to talk about that. And that's where I feel they're missing the point. He what is the essence of India?

You're not capturing that. What is what is about it, guy? What are the people? And that is not getting captured. And that is what I feel. They're missing the mark.

A little blunt question, but what's stopping you all from starting? And I'll be a New Delhi and like your own version of Times Now or public or whatever you want to call it. Because if I had to put my money on people and say that, OK, I need these people to begin a new news channel, I put it on your face. So what is stopping all on a personal level of any scale it up.

There are high chances of losing the plot as well, because if we have 10 people working on 10 stories, we may not be able to keep that sort of quality control. And we will try our best to get the good people on board. But ultimately, people's choices and people's reporting will be based on what do you say, their opinions. Ultimately, if you are against this example, also comes from your own book that in the future, if you design a machine that hires people, that replaces each other entirely, then maybe that engineer can feed in his bias off not hiring black people just because he was a racist into that.

So it is very difficult for a CEO to, you know, make sure that the same quality is repeated everywhere. So right now, we are happy. We are happy with what we are doing right now when we feel confident that, yes, we need to become a news board as well. We will definitely think about it. It is because right now I feel like the problem with news is you come you a off on a segment and then HOGGETT up Cahuilla and we don't feel like we have that sort of people like when we picked up or agriculture, which is the burning issue in news these days, we found that there was so much to be discussed, there's so much to be talked about.

Like people always think endowment Carnochan, the economy, a local, but us a food surplus country.

So the food the government procures food grains and stores it in godowns. And I'm going to ask you this question. Can you guess how much food the government already has in their godowns right now?

I don't even have to guess. I'm not big enough for that million. It's been like years. I don't know.

Then, like, it is then like it is around 400 Lack's of wheat, 400 or 500 lakh tons of wheat and three hundred and 300 pounds of rice.

So in total, that is 700 metric, 700 black metric tons of unused grain lying in gold or whatever.

Full cooperation of India gold answer there in those full cooperation. Do it. It's a big mess and nobody wants to address it. So a news channel will talk about it and perhaps move on. But at our level, we want to take it one step forward. An idiot, OK, you have food surpluses. What can be done in terms of food management? What can be done?

I add on this part because I love the solution oriented, which is like it's the the biggest reason all have growing as a consumer. I'm speaking no new state law citizen journalist is a solution oriented Azorella, but please go on. I'm so sorry.

No, I mean, that's that's the thing about solution oriented. We keep watching. You know, there was this thingee, Independence Day barely heard. Again, you stand in her garbage and subway video. Banega, you know, Koide, which Galaga fed quite regularly. I get right. Khatami, Bertke. But I must admit calibration target Eleggua domestic are not. These are not here to meet domestic energy, Bhura and Schily, millions of views. You know, people with high in the American Mihalic in local Gleek are not yet caricature the thing.

And I was like Kanata, Yamit, love care, Gargon, tons of garments.

I will get to go on Gonella. So we will.

If we grow then we will need a sort of a family, you know, five, six people who sit in one room, warlick as passionate about something as we are and we go like, yes, Kalniete Whisstock which Kurnai S.A.S. upon Chege amalgamate which garani. Then this guy is focusing on agriculture. This guy is focusing on law and bringing in content together. And it's so much harder that it is better than what we are doing right now, then yes, definitely there will be something.

Colaba, a new TV in the future. I totally see it. But see that's the thing.

Like I feel like the thing that made our Janiva solution oriented Condon's. Started with the party because what happened was of his family used to get a garden party for all these years and like his grandfathers came to Bombay and then they started that tradition.

So they used to do it since 40 years. You have one person from whom we get this one more of the same. It has not. I don't see in 2013, we got married and nobody proposed an idea that why not? We get an eco friendly morti with without any being without. So I'm like, this is not my department, OK? I am not I'm not. That Ujamaa guy will be in front of in front doing the ARTA.

I am the one who will be at the end of the. So this is not my department. But still I'll pass on the idea to the grandfather who takes charge of everything. So I said Yes sir, shall we try this one year. So he said why not send me the this thing. And people are worried about it. Yeah, the price of it was slightly higher but he paid for it. He is like, you know, what would you do?

So he did it. So we saw that if our family can change, why not write for more people? Why not just tell people that there is an option available?

And you could take it because and then we made it because the other thing about was going to do was, again, you see videos post the event, qui gui mutilator fiachra inaudible and we play like you guys are going to DGSE.

Bhagwan got the message we got there and then but.

The Muthee should not be there in the first place, so that's what I mean, let's do it with a little in advance when people can take an action. And we did it and it really worked really well and we did not expect anything. We made that video. We slept at 10, 30. We were somewhere in Canada. The next day we wake up. We are lucky. Kaltech five thousand followers to Instagram. But Ahtisaari like I was so excited to it doesn't altogether swipe up.

I say, oh yeah.

Speaking about social media, let's come out of the NBA new shoes and let's go and look and do my shoes. What's your viewpoint on where the world of Indian social media is going right now? Because that's always criticism of our docos. And you guys, on the other end of the spectrum, people are pointing it out. That's how content should be. That's called being a real influencer.

So what's your what's your viewpoint on, like, the rest of it and everything from what you do to Shorthold and all of them?

I feel like see, the reason I'm if you ask me about the content creators, I may not know about what they're doing is because I feel like social media has become a reflection of, you know. Moment in history, because it's not a place where people create content, it's a place where people come in for the fame, for the glamour, because I want that brand.

I want to make money to my content. And I want to put all those pieces. Only I want to, you know, do something that is that in a vast majority of it is like that. But there are a few genuine creators, of course, as that are everywhere. But by and large, this is how I see social media. And that's the reason why it's so toxic, because everybody is in it, but not everybody is in it for the right reasons, you know, like everybody is in it.

Sure.

I mean, selfishly, also, we depend on social media for our livelihood, how my views are like skinny here, but are at the end of the day, people are not looking at it for anything more.

And see, my perspective about social media is really simple, but really successful. People are really honest with who they are. They are not trying to be somebody is OK. You can only come up to a certain level if you are copying somebody else. And after that, if you want to really, really succeed, then you have to bring in your own identity. And that's what people actually fall in love with. People actually fall in love with how passionately she speaks about menstrual cups.

OK, so that's what people fall in love with because that's her identity so she can speak really passionately about it. So even if you are a comedian, if you are bringing in your personal life, your personal passions, into something that people can watch and like, seriously live your life, then, yes, that person will be really successful in social media.

That's crazy. OK, final question on this episode, because after this, we are going to go to a very fun episode with you guys.

But last one on this one. Does it look like in 2050 and I'm asking you this because you study in detail day in, day out. So where do you see your going into deals?

We need some actual reforms. We definitely need some actual reforms. And the reforms will have to start start from politics. That has been a great movement to bring all the elections in one year. Somebody is seeing that. Why do we have elections, the state elections? I mean, for example, Maharashtra state elections fall on this in the same year when the central elections in general elections. OK, but right now, Bihar elections are going on. Now, what that certain person is saying, why do you invest every year in figuring out political rallies?

Let's decide. One year, let's do all the political rallies that year, the last four years. Let's focus on work. This is something that definitely should happen. And as a viewer, a person will ask, definitely this should have happen.

Some minor things that have been said before.

We were reading a report that was made in 2003 about how the law needs to change in India. And the first line in that report is that everything that we will see right now has already been said before. The problem is nobody listens, so we begin again. So we begin again.

And in whose hands is this change?

The politicians, they have to bring enough marginal marginal changes and politicians hands. Yeah, yeah. So whatever these suggestions are on which committee? Malverde Malema Committee. We are reading this report by committee, which was made in 2003 about how the justice system reforms in the criminal justice system.

Huh.

So so 2003 after that, how many governments change? One, two, three, four to four governments changed. OK, four elections happened for governments change the government that was in power at that time. That government also came in power twice. But still, those reforms have not happened.

Yeah, the person I know who the committee was formed, passed away in 2015 without seeing his reforms being implemented.

So so we need and this will only happen when the youth protests for the right reasons. There are a lot of protests happening, but the objectives of those protests are very short term that needs to change.

And if that happens, then definitely 2050 will be a bright future, will be a bright I mean, again, this may be me being self obsessed, but I see content creating material like how we mentioned it today is had an impact on the night.

I'm sure there has to be content created in like AIB when I think in 2014 15 that created something about what, an Internet or Internet censorship and that has created some amount of almost.

I just feel that the general content ecosystem is much more powerful.

It has to become a lot more vibrant and a little more in-depth with a little more perspective. He has a different. I am looking at 20, 50 India from a completely environmental perspective, and that outlook is not very cheery to just tell you a few things.

India is the most water stressed country on the planet.

Are we have 16, maybe not close to like 18 percent of the world's population because we don't stop producing kids and we have less than three percent of the world's freshwater resources, which we are losing very rapidly.

Or if. Have you been to Punjab, ever rural Punjab? You've seen how it is, right?

If Punjab continues to farm the way it does in 25 years, Punjab will be a desert because they have no ground water left. All of these things that we eat, wheat, rice, sugar, it requires a lot of water. These are water guzzling crops. But because our certain political aspect is in such a way that agriculture is distorted in that way, people continue to produce it in spite of us having Buffalo stocks. And so we continue to draw back more water.

So in our topsoil is gone. If you eat meat, you are not getting any nutrients. You have to eat fruits. You have to eat millet. Yeah.

So in 2050, if you're not careful, it's it's going to be chaos because any steps being taken to fix this situation, not small, sporadic steps on individual level.

I believe I have read that this year as a part because they wanted to increase work given to people and they made them construct rainwater harvesting pits across India to just give them employment to Kuchera. But not enough knowledge is there on this topic, not enough knowledge of adverse water users like I think when Mumbai was active, the amount of water Mumbai will waste will be equal to the amount of water Punin consumes.

So I don't look, if you're not careful right now, I don't see a bright future for us. I see. If you're not careful, the flow of Ganga will become one third by 2050, and if so, it will wipe out one third of India.

OK, now if if you have to reach that upper level of politics, you have to have some level of intellect. So my point is, why doesn't the person at the top or the people at the top, state governments, national governments, why don't they get the best in the business to fix these problems like anyone?

Because any problem fixing needs time? Yeah, the people over here are only thinking about five years now. I feel it takes longer than five years.

It's a problem with the entire country. We don't want to fix the problems.

B, B, C, it is way easier to give off your loan rather than making sure that your next generation has water, because who's going to it? Who is going to think. Yes, twenty years before. Before I mean twenty years ago this guy helped me so that right now I have better education and right now I can take better care of my family in law. But if you just view of their loan, at least that you're that person is happy, next year he will again take a loan and he will again have that sort of situation, the financial crisis.

But that's the short term solution. We focus on these short term solutions and not a long term solution because of this entire hotchpotch of a situation that India is in, that every five years there will be an election and you have to win that perception game. Everybody is doing what is popular and no one is right now possibly.

Could the future of this country be entirely in entrepreneurs hands?

Oh, oh, no. It has to be in a diverse societies hands, because if you just give it to an entrepreneur, you can call cocain entrepreneur. You can call Pepsi an entrepreneur. Yet when Coke, Coke or Pepsi or Nestlé are the three most top plastic polluters in the world and they have done nothing about it.

Coke and Pepsi routinely go to whichever place they are across the world and read of its water supply to sell your bottled water or to sell you cold drinks, which are. Sugar and God knows what, so they're still doing that. They're entrepreneurs, so to speak, but you can't leave the country in their hands. You have to have a vibrant society that is filled with people from all different spectrums. You need to have people who have different thoughts as well.

You need to have people who are looking at trying to change. You need you need a teacher. You need a social reform. You need, you know, everybody from every perspective. You can't have like an overrepresentation of entrepreneurs. You can have that spirit.

You can't really have, like, a lot of the sureshot. Yeah, that's true. I mean, you see, every company starts off with something nice that every company starts off, but like that line and batmen that you autogyro. But then you end up becoming a villain. You live long enough to see yourself become the villain that is happening with the big companies because scale is an issue. For example, if you have to change packaging from plastic to go something eco friendly, you don't have to think about a hundred bottles.

You have to think about a hundred million bottles. And that sort of change is not going to come unless the government says it's plastic bag. I just because you give us plastic bottles. Now, if the government says that could be good, that'll be a good one. Yeah.

So it's a balance. Everybody has to contribute and they're going to need to be they need to think in the right direction.

What are your 2050 positives like valuating and going right? What's going on? What's going good is the number one thing that's going forward is access more access that's true to people. I mean, as Internet is reaching more people, you can see more regional people, not just creating content, bringing out their problems as well. Yesterday, we saw a video about somebody in Delhi who is really suffering because of the global crisis. They really wanted everybody. Yeah, yeah.

And today there is a huge queue in that social media for social good. That's the good side of the Internet. It's only possible because of the Internet. Yeah, like no TV can do that. We can do that. That's one positive. Everybody's having Internet. Everybody can talk about it. Also with great power comes great responsibility, that sort of thing. But that's number one thing that will be happening. Yeah. Know.

Oh, I feel like if we play a few things right right now, we can be like a powerhouse for a lot of different things.

Like you can be you can be a content powerhouse if you play it right. You can be a, you know, a powerhouse for agricultural produce, for diversity and agricultural produce for nutritional security. You can be a powerhouse for that education, education or possibly. But a lot of changes are needed right now. If you don't play things right right now, then it's very difficult because if you're not training your children right, if you're not teaching them how to read, if you're not teaching them how to question, if you're not letting them play and fall and get hurt, what's Abelardo?

I think I deserve a rehearsal angsty about like the education system that we will bring in, at least there.

Yeah, no, like like I said, if we play a few things right right now, then 2050 will be good. But it's very crucial the next five, 10 years across the fulcrum.

One big word I like my vote in the twenty thirty something election is far vnu to step into politics and become change makers in some capacity. You guys know they always analyzable while this started off as a storytelling part of your story, I'm glad we took this done. And one more thing I'd like to add before talking about how Ilinka handles Downbelow is that I am sure that one of the deals for the room of people that all want with think like you will be able to help build skill.

I'm sure that one person hopefully will come out of this broadcast. So awesome. Yeah, that's my big hope. And if even one wasn't gambler, I think that, OK, I was successful with this broadcast recording for the on things like, you know, Yolla, that one of my few friends. I'm proud to say that.

OK, I know these people appreciate having you alone. Be honest and thank you for this. Thank you. Thank you for having us. Thank you for having us.