Happy Scribe
[00:00:00]

Another international episode of that and we show this one features Jose Zuniga, more famously known as the YouTube girl from the YouTube channel, teaching men's fashion, but less famously known as the serial entrepreneur. He began his entrepreneurship journey while he was a teenager, failed a lot, learned the Lord got super motivated. And you know what? This episode is primarily for teenagers and young adults. If you're looking for some motivation, if you're looking for some fiery inspiration.

[00:00:29]

Listen to this man's story. Listen to this man's mindset. Listen to this man's perspective of how he's taken one YouTube channel and grown multiple businesses out of it. That's the big criticism when it comes to YouTube creators, that people, despite having this massive platform of YouTube, despite having accumulated so many followers and subscribers, are not entrepreneurial enough. And he owes a dude who's running a men's lifestyle genre, not an entertainment channel, not a channel that rakes in millions and millions of views on every video.

[00:01:00]

But he's still absolutely killing it in the YouTube entrepreneurship game. One hundred years later, when YouTube may not exist. What's going to exist? The products and the services that you've built that stay on after you die.

[00:01:16]

That's what causes. And he was building.

[00:01:18]

So if you want perspective on what it takes to build out greatness in life, we feature Jose Zuniga on the run Beashel. Mr. José Zuniga, sub real bro, I've been seeing you pop off like it was time that we sat down for sure.

[00:01:52]

For sure. I think half of India's YouTube watching audience follows TMF.

[00:01:58]

I got love for India, but now you guys are we were talking a little bit about this pre show. You guys are strong as a country. You guys are strong, bro.

[00:02:07]

Yeah, I think that's the power of numbers. There's just that many people like I remember having this conversation with Alphie him. I told him that he had given this reference point of seven years to one million. And I'd written that down on people and it took us like two and a half, three years to hit that number only because of the number of people in India. So that's what goes on.

[00:02:28]

You raise the amount of like just followers. You got the amount of people when I see him in the comments that it's impressive. I haven't seen a more I think you guys are some of our most loyal following. Honestly, right now.

[00:02:43]

You seem like a super entrepreneurial guy. And I've seen this trend with American entrepreneurs in general. You guys are really well informed about the rest of the world. I mean, the top Indian entrepreneurs, it's the same, the normal, everything that's happening. That's all I want to ask you, how are American entrepreneurs and I'm not talking about like Abey's also Elon Musk, but see someone who's kind of just started out who's done something that's become stable. How do you guys look at India and China and the East?

[00:03:12]

Generally they'll think of expanding what goes on in your heads.

[00:03:16]

In my head, definitely, definitely expansion. It's all about trends. Right. And I've been paying close attention to India basically, mainly because of what I have. Right. I have a worldwide base and seeing the trend of just the amount of people from that culture that are seeping through. And not only that, I can see the trickle down effect where you guys are. Your middle class is growing. Right. And when you mimic the Jeff Bezos, the Facebook's and the tech stocks and you see that, well, ticktock now got bad.

[00:03:46]

But you see these guys like for example, I sat down with my YouTube manager. They were telling me, you know, they're building apps specific for India. Right. That's how important this nation is.

[00:03:56]

So as an entrepreneur, if you're right, our businesses are all worldwide. I have close eyes on India. Right. There's certain barriers to entry. Right. There's still a lot of risk and stuff like that involved, but definitely always keeping an eye out, knowing that, you know, there's a goldmine. There's a huge market there, you know.

[00:04:15]

Yeah, 100 percent. I want to ask you your story super quick. I know you run it with your brother Maria. Your sister is also and. Yeah, that's my sister. Yeah, that's correct.

[00:04:26]

So, you know, while people just watch you on YouTube and they think that, OK, Hosea's this YouTube music is not a YouTube, Jose is a part of like this organization that's building out right now. So could you take us through the story like what happened?

[00:04:41]

I'm going to try to make it as quick as possible because I usually get to like a sob story. I want to talk about this. But long story short, I started this when I was 16. I was in high school at the time, started with an Instagram account. This is when Instagram was just on iPhone. And if you remember those times like it wasn't even on Android started posting little pictures here and there. And funny enough, my brother was the one that opened this account.

[00:05:01]

And just to show how kind of like our spoof, it was hence the name he literally just named it teaching and fashion. Talk about a more simple name that you can think of, right. Never in a million years do we think we're going to build it to what it is today.

[00:05:14]

Long story short, started there, saw the traction building up. Right. Because at the time this was 2012, 2013 time, there was a lot of interest from men trying to dress better at that time. Right. This is like the suit face and dapper face. That's the face we're talking about and started going a lot. So I opened a YouTube channel route following that, figured, you know, video would be much better to be able to express messages and teach stuff.

[00:05:38]

And it worked really well. Now, the SAT or the tough part was that I've always I've always had intrapreneur like run through my blood. Right. I've had car wash businesses, grass cutting business. I've done it all right. And my parents were not wealthy by any means. So I'm an immigrant to America. Well, I was born here, but my parents were immigrants from Honduras. So that's that's a country. It's an America. It's one of the poorest countries.

[00:06:02]

And I think Latin America, if I'm not wrong, so very, very low class. But my parents came here and, you know, they always taught me hard work because they started bare bones and just they worked. They worked. They worked. And they always provided. Right. So we always had what we needed, but we definitely didn't have access by any means.

[00:06:20]

You know, we were lower class and we were just working our way up. And during that time, I would always do like side houses and stuff like that. Nothing ever. Major, when this started popping off, I opened my first e-commerce store, which at the time were custom suits, custom suits, custom shirts, et cetera.

[00:06:37]

Long story short, I was eighteen.

[00:06:38]

This is my first actual business incorporated with, you know, the state of. Florida, so it was legit, right? I was CEO of a company, so I was hyped up. Long story short, I think within the course of a year, year and a half, I was about 15 K in debt. Now, as an 18 year old kid, my credit cards were maxed. My company credit cards were maxed. And again, my parents were low income.

[00:07:04]

Fifteen thousand in debt felt like a million in debt. Right. It was the worst time of my life. Like I couldn't do anything. I couldn't go out. I was just choking right after trying to salvage it for a while, I just, you know, bit the bullet. And I was like, you know, have to close this down. I'm losing too much money every month. I was losing more money than actually I was actually making.

[00:07:24]

And it was a great learning curve. You know, we can get into that later down. Long story short, that was like my low, low, low point. I'm a faithful man. I believe in God. So I've always said that he gave me that extra push. Right. I remember being in a very low point where in my mind I'm 18, 15 in debt. And in my mind, the only thing going through my head was why can't I just be a regular college kid?

[00:07:47]

Like, why am I putting all this stress in my life where every time people ask me, yo, how's your business doing? Like I had to put a straight face like, oh, it's going well. But inside I know I'm a failure, right? Like, it was like the worst feeling possible going and going to sleep every night. And and when people saw you working harder, I would be working at it. They would either laugh or be like, why are you doing that?

[00:08:06]

You're wasting your time. Right. So in my head it was like, why can't I just be a regular college kid? Why don't I just stop this, finish my degree and, you know, live a regular life? Why am I putting the stress in my life? You know, thankfully, I decided let me try one more time and that one more time was it. I started really focusing on the channel around twenty sixteen and I think I was sitting at about thirty thousand subscribers that first year when I sat down and focused on a channel, I took the channel from thirty thousand to one hundred and fifty and racked in about three hundred fifty grand in revenue that year.

[00:08:42]

So I went from negative to like multiple six figures. It was, it was a massive blessing and I would work relentless. When I tell you I did not sleep, it was like money through Sunday, just working at that time, which was kind of unheard of. This is twenty, sixteen times I was doing a video every single day, Monday through Sunday, a video, you know, back in the day that wasn't, you know, nobody was doing stuff like that, especially in the style realm.

[00:09:07]

All I could think about was growth. And that was pretty much the start. And then from there it just started blossoming, which we can cover along the way. How how old are you today?

[00:09:16]

Twenty five. Wow, that's crazy, man.

[00:09:19]

But I think because you started that business that early in a positive way, I think mentally age do it in a good way.

[00:09:26]

Oh everybody says I'm too mature for my age. Where'd you meet other twenty five year olds. They're not. They look completely different, you know. And you're right, my, my, my goals and my ambitions are way different. Right. They're just way, way different, you know. Yeah.

[00:09:41]

You know, I follow you on Instagram and I saw that you had a baby recently. Men like and that's crazy. You talk about a blessing.

[00:09:49]

You're younger than I am and you already have a baby. So I don't know what kind of perspective that's given you as a guy.

[00:09:55]

But talk about motivation.

[00:09:58]

Yeah, I want to know that. What what's it done? Hunger.

[00:10:02]

How it's relentless. Right? Like now, if before I wanted to do it right. If I wanted to make it and we'll talk more as we go, I still feel like I haven't made it. I still feel like I got I got like a mountain to go. I'm just starting. Right, and having a kid and a wife. Right. More motivation, first and foremost. Right. Like, I want them to have the world. But moreover, I want to build something that's generational.

[00:10:30]

I don't want to just to be mean, but I don't want to be Hoseason the Millionaire or whatever, whatever. That's that's nothing. I want something that can have long term generations from here.

[00:10:40]

And yeah, it's it's just it's just motivation. You know, I see them and it's like I love them so much I can't feel right.

[00:10:49]

What happens to a guy the first time he holds his own baby or you tear up like a baby.

[00:10:55]

But what happens? What you what happens in your head? It's it's it's like it's so surreal. Like it's hard to explain until it happens to you. Right. Because my brother went through it and I saw it. I experience it through him and the same right. When you hold your own flesh and blood, it's like that's your generation. Right. That's that's the next step. And you're thinking you're no longer thinking, oh, I'm going to die, Eddie.

[00:11:20]

You're like, what are they going to do? And what am what am I going to do to jump start their life? Right. And it's like it's crazy. On top of that, if you do it with somebody that you love, like I am in love with my wife. My wife is the woman that was made to me. I've said that a million times. Right. When I met her, I told her the day, I'm going to marry you when you do it with somebody you love.

[00:11:38]

It's not only what I just talked about, the motivation. It's also like. This is what your love created, right? That's that's what you're holding, right? The the the fruit of of your marriage. You know, it's a beautiful thing. And until you're ready, I think I don't think nobody should jump into it. I'm not definitely saying go, go and have a baby. But if that's something you want, doing it with the right person, you won't regret it.

[00:12:06]

You know, do are you still connected to like your Latino culture, like your parents heritage, like I used to?

[00:12:15]

Very much so. I'm sure there's a part of you that kind of contrasts it against American culture sometimes because you've grown up in one culture of adding another culture inside you. So what is the Latino culture made of? And I'm talking about both positives and negatives and how does it apply to your head today? All right.

[00:12:30]

Let's talk about positive positives, very family oriented, way more family oriented in American culture. American culture is very loose, right? Latino culture is very and more emotional, I would say, and emotional. Like not not soft or weak, but emotional like this show more emotion. Right. Let me give you a physical example. Like when we greet in Latino culture, it's normal to kiss somebody on the cheek or hug and there's no sexual intent. And that is just normal, right?

[00:12:59]

Yeah, I would never do that to somebody that's white or Caucasian. They would think I'm a sexual predator, you know, like that drastic.

[00:13:06]

Right. Families are very tight knit families. Everything. Right. Hence why I talk with so much passion about my daughter and stuff, because that's that's what I bring on from my parents, you know what I mean? So that family unit important, like I'm going to stay with my wife for the rest of my life. That is my goal. Right? That is my main goal. You know what I mean? Negatives.

[00:13:25]

I mean, everybody has negatives, obviously. I think I definitely think we are especially the male culture can be a little misogynistic at times. Right. Latino culture is a very much misogynistic. Latinos in America can sometimes be very entitled, if that makes sense, where they believe. Like in what way they believe the government owes me something.

[00:13:52]

The government owes me this. And this is what I admire about Indians, where Indians that come to America, they don't go government. Give me this. They go, let me start a business or I'm going to become a doctor or a lawyer. Most of them come here and kill it, you know? I mean, and that's respectable. I'm not saying that all Latinos are like this because clearly I'm not like that. Right. But there is a there is a tendency of of Latinos being a little bit entitled, you know, but again, these are blanket statements.

[00:14:20]

I wouldn't judge every Latino like I'm giving you because you asked me for negatives. I don't think that that's what I would come to the top of my head.

[00:14:26]

Yeah. You know, I'm just I'm I'm just asking for perspective and going by how much I've studied about Latino culture.

[00:14:34]

I see a lot of parallels between brown culture and Latino culture, like whether it's family, whether it's emotions, whether it's the whole hard work mentality, which I'm sure is there in America. But there's this kind of just relentless hard work mentality that comes when you're talking about brown people and Latinos.

[00:14:51]

That's what I know what it is. I think it's that we've tasted the dirt. Right. If you're from India, I'm sure you've tasted what dirt is like just one generation ago. Let's go back. I'm sorry.

[00:15:03]

Two generations ago, my mom my mom came from a little town called You don't even know. It's called Baros. That's right. And Honduras, where it was dirt roads. I think she got electricity when she was a teen. And into this town, it was a town of like we're talking a little town out in the mountains. That's where my mom came from. Right now, her son's here just one generation ago. That was that. So when I have been back to that time.

[00:15:29]

So when you come from that.

[00:15:32]

Everything you do is up, and when you taste a little bit of up, you want more and more. But if you're born here, right, your second third generation teen or you're Caucasian. Right. And all you know is access.

[00:15:45]

There is no hunger. You've had it on, you know what I mean? And again, these are I don't want to put a blanket statement cause I'm sure there's hungry people out there. But for the most part, that's what I've noticed. You know, when you come from an impoverished area, you come from the dirt, you're hungry and you do anything you can to not starve.

[00:16:04]

Yeah, for sure.

[00:16:05]

Which is why I want to ask you about your future plans, because I'm sure you've got a vision of where you're going, whether that's in terms of business ideas or just generally, you know, I'm sure you have like this crazy business you've thought of in your head that you wanted to know the future.

[00:16:20]

But let's let's talk about that.

[00:16:23]

So I've said this before as an early policy, but I want to make a billion dollars. That's my goal. I want to make a billion dollars. I think that's the most impressive thing anybody can do. You were talking to the billionaires. This is two thousand six hundred people. If I can be on that list, I just did something that point zero zero zero zero zero zero zero one percent of the population that impressive.

[00:16:42]

Am I going to do it? I don't know. But I've always said this and I said, am I see I'm a practitioner of what I preach, right? I don't just say stuff in my way just because I'm bored. And I've always said, especially when you set your goals, set them high.

[00:16:53]

High, right. Like, if my goal would have just been one hundred grand, I would have been complacent seven years ago or whatever it was. Right. I'm going and that's fine. Do whatever makes you happy. Having aggressive goals like this makes me happy. The sleepless nights and how to get to there makes me happy. Right. The problem solving and how to get to that, that makes me happy. So do whatever makes you happy. But I think whatever goal in whatever field you're doing should be high.

[00:17:18]

High, right. So I call it the North Star.

[00:17:21]

And the way I see it is like I mean, you go to the gym, right? You know, when you're like you just beat your muscles are done and in your head, you start fighting yourself. You're running a mile. Right? You're like, oh, just slow down. Nobody's watching. You don't need to keep going, bro. Your muscles hurt. This uncomfortable. That's what's going through your head. Right. But then I don't know if you have that same voice.

[00:17:45]

Deep, deep, deep down, you have another voice going, like just one more. Keep going. Keep going. You're almost there. Just one. But it's very faint. I like listening to that voice because before you know it, when you look up, you're one step closer. Right? So imagine this go being like Mount Everest, right? The billion dollars is Mt. Everest, right? Clearly, I'm seven miles away from whatever it is.

[00:18:06]

Right. But I just look down. It's one step more. One step more, one step more. Before you know it, I'm going to be a crab. I'm a little bit closer, you know what I mean? I think that's why setting goals high is important. It keeps you hungry your whole life. As for businesses, you know, we have a lot of great businesses going on right now. Essentials is our man. That's our baby.

[00:18:27]

That's that's that's our eight figure business. We did that in two years. TMF in itself is a multiple seven figure business. We have jet black. We turn that into a seven figure business in one year. Twelve months with covid.

[00:18:43]

As a guy alone, how are you managing all these things? Do you have like a leadership goal or do you do any of this stuff yourself? So for example, let's just take the MF, the channel where you come on screen and you talk about stuff. Have you reached a point now where you don't script yourself and you're just ready to go?

[00:19:01]

I don't trust anybody with that. So, again, just a TMF business we do about. Again, it's relentless work ethic. We've talked about this already, you know, and I said this multiple times, like I might not be the best looking guy. Right. The richest guy, or have the best accent. Right. Because I have a Latino accent, but I will work harder than anybody else. I guarantee you. I'm just hungry for it.

[00:19:27]

And the thing is that, like, it's not only just hunger. You have to love what you do because it doesn't feel like working. And the great thing is that now I'm getting a little bit diverted here. But again, this is why it's important to find the right partner. Right. I love my wife and she's very driven and on herself. Right. She's trying to she's starting to become a doctor. Right. So she works a lot, too.

[00:19:47]

So it's this thing where, like, we're constantly motivating each other. And I found somebody that can actually grind next to me. It's the greatest thing you'll ever find once you find a girl that works perfectly for you, you know, and but it's relentless.

[00:19:59]

Like I wake up now. I'm waking up at 4:00 in the morning, believe it or not. Right. So I used to wake up at five thirty. Now that I have a kid, I want to spend more time with her. So I try to come home earlier. So what do I do? I wake up even earlier to work longer during the day. I'm sleeping six hours a day. Right. I'm working eighteen. Right. I use five of them or four of them.

[00:20:19]

Just me and my family. Like it's time management. The Times, they're it's whether you want to do it or not. I have a very ambitious goal. I think six hours of sleep is going to cut it for me for now, you know, until until I get there. But yeah, just to give you an example, we do about 14 to 15 videos every week, both in English and Spanish, block, channel, et cetera.

[00:20:41]

I do all of them, all the script I record. I only have and I just got we just got better. We're about to hire another one. We had editors before, believe it or not, the editors couldn't keep up. The editors could not keep up with the video production.

[00:20:58]

So what happened was that we took over back of editing.

[00:21:01]

I've been editing my own videos again with my brother for the last three months since we fired that editor because he was getting our projects late.

[00:21:09]

And I was like, this is ridiculous. I could do it myself. You know, we just had another one. This guy's a beast and we're going to hire another one again. So, you know, they don't they kind of work together.

[00:21:18]

You should consider hiring. Edit you'd consider hiring editors from India with a whole remote work situation.

[00:21:23]

You know, the only thing I can't I thought about that. And I think we tried to hire a remote editor once. It just didn't work. We just have so much content. And and I'm very picky with my stuff that I need you here. I couldn't do remotely like I it's just I don't know, maybe it's my management style. I can't write apart from that. Believe it or not, we were pretty small too, doing everything.

[00:21:46]

We got about ten core employees. And then everybody, everybody else is something that we call independent contractors here and in the states, which is pretty much that you hire them for projects. So, for example, when we have these huge influx of orders, we'll bring in about 20, 30 people just to pick a pack. But we do that sporadically. We don't just hold them on on our payroll, you know what I mean? And that's just to save costs and stuff like that.

[00:22:11]

But core employees that do like, you know, the design, our influencer marketing teams, about four girls, you know, the logistics, the warehouse, the front end. Right. It's about ten.

[00:22:23]

But like in terms of managing each business, I'm guessing you've given it to like one person to like kind of like me.

[00:22:29]

Not everybody, but my brother does more of the day to day. Basically, the great thing with my brother now is that we work as a great team and we're different, which is good. Right? So I'm more of the visionary and I'm very I like taking risk, right? Yeah.

[00:22:50]

Sometimes they pay off, sometimes they don't. For example, we just we're building right now massive, massive 30000 square foot office in New York.

[00:22:57]

I told you about that.

[00:22:59]

Crazy, expensive, crazy. It's like a dream office. Right. I believe is going to help us grow, especially with our companies and the way they're going. We need certain talent for certain jobs. I think I can find it better. They're better connections, better opportunities in the long run to get me closer to where I want to be. Right. It's a risk. Is it going to pay off? I have no idea. I like to separate.

[00:23:19]

My brother's more conservative, which is great. You need that balance, right, because you don't want to deplete all your revenue. Take your risk left and right. And he's also better for day to day management, which is what he does. He kind of oversees it all, make sure everything's running smoothly, shipping, whatever it is, customer service department. You know, basically what we do is every week on Fridays, we sit down with every single department together and I just go over the week and then to plan for the next week.

[00:23:46]

And then, you know, each department has a head, right? Influencer, shipping, logistics, customer service. They all have heads, video editing team. Right.

[00:23:56]

But overall, we're still the ones managing everything that's crazy right now in life. And I'm sure you get this a lot. And again, that's one of those battles between Brown and Latino culture. How many of your relatives or just people in your life criticize you for hustling too hard? Like when people go like a they take a break.

[00:24:18]

The last one that I remember was my mom and that criticized she just said, like, yo, remember, you know, don't overwork and forget about your kids. And that's something I never want. I'll never I'd rather die poor with my family than then become a billionaire and become that absent dad. Right? Yeah. To be sympathetic, I wouldn't have one. I know I'd be unhappy. I want to be the billionaire and still be a great dad and husband.

[00:24:41]

A hell of a of of a pill to swallow. But that's what I want. So that's something that I always keep colleges in the back of my head. That's what I told you. I wake up earlier just to ensure that I get the work and plus get my hours with my family, you know, but believe it or not, my parents are very special.

[00:24:58]

My dad's a very hard worker and I'm mostly closely with my nucleus or nuclear family, which is my my dad, my mom, my sister, my brother and my sister and my brother are part of the enterprise as well. They're working just as hard, you know, like my sister's working on weekends now, but we all love what we do.

[00:25:17]

And it makes it fun, you know, and you're working with families, so technically you're still spending time with family.

[00:25:21]

So, you know, nice to have you. Have you ever considered what you're going to tell your daughter? You have a daughter, right?

[00:25:30]

Yes. So how are you going to ensure that when she's growing up with, like the millions and billions of dollars, how are you going to ensure that she still retains those old school values of, like, hard work and grind?

[00:25:43]

I think the best thing is is leading by example with kids, right. That's the. That I can't tell my kid work hard. And that's a couch potato. I can't tell my kid and they don't be obese or be healthy. And that never goes to the gym. Right. I remember an example. I work hard because I saw my dad working his ass off. Right. He started making I mean, again, pay is different in India, but here he was, his minimum wage.

[00:26:06]

I think he used to make around four or five bucks an hour, which here. Just so you put that into perspective and this is back in like early 2000s, that is nothing like you're eating dirt and over there might be a little bit more.

[00:26:19]

But here it was like dirt and worked all his weight. And now he's old and he's you know, he's made you really, really good money. He worked his way up on that company and just hustled. He started from like a almost janitor position and worked his way up. That's hard work for an immigrant that English isn't his first language. Right. That I see also. But that's fifty five. And he still keeps up with me in the gym.

[00:26:41]

I've seen my dad work out ever since I was four. He would always go to the gym. So I guess what like I naturally am that same way I, I'm always at the gym. I love hitting the weights, I love work. I feel better when I work out my mood, my mind, my creativity. Everything just is enhanced. Right. I think all that is influenced by, you know, leading by example. I'll give you another great example.

[00:27:02]

I don't drink. I don't drink alcohol. You know, I think it keeps my mind more sober and I just don't need it. I don't need to take the edge off of anything. Right. I'm high off of life, period. Yeah.

[00:27:15]

I think I think Adam Marino is the same. He doesn't drink. I don't drink. And I think, yeah, there's a bunch of these like men's lifestyle influences who don't. And I think this whole new wave that's taking over.

[00:27:26]

But I've never even been a drinking type of guy have I had alcohol. Yeah, but it's like I just don't need it. Like you're in a social situation. I don't need it to enjoy my time with, you know what I mean.

[00:27:35]

Yeah, but again, I saw that from my dad.

[00:27:39]

You know, my dad never like there was never alcohol in the house, but it was mainly because his dad was like a like a crazy alcoholic, like he was a legit alcoholic, like you would get mad and hatred all night. So he's like, I'm not going to do that to my kids. So he led by example. Right. Those are just a few surface level examples. So when it comes to my kid is the same way. Right?

[00:27:58]

If you want to be humble and understand the value of money, it's, you know, to work hard, cherish the things you have. But I have to show her that first, you know what I mean? For sure.

[00:28:09]

But I have definitely thought about it a lot because it's it's a slippery slope. It's a slippery slope.

[00:28:17]

Where does where does your whole spiritual aspect of things fit into all this? How do you define your spiritual?

[00:28:23]

I'm a Christian, so I'm a Christian, obviously, and I believe in God. Jesus Christ, my savior. Like I said, I think. God is the reason why I'm even here. I don't think I know every opportunity, you know the strength to be here. The grind, the want, the everything comes from right. Just to even be alive is a blessing. Right.

[00:28:48]

And when it came to to that point where I was this close to quitting, I would have been a regular, regular dude today if I would have decided to be like, you know what, I'm throwing in the towel, screw this. And just something that it was at nighttime or something at night that night. Don't you just try one more time. Kind of like that voice in the gym, right. This is uncomfortable. I don't like this.

[00:29:07]

This hurts. It literally hurt. Like I felt like a failure. And if you haven't felt that type of failure of like poverty or failing a business, I don't think you know what I'm talking about. But when when your whole family thinks you're this entrepreneur, you tell everybody, oh, I'm going to be this entrepreneur and you're just a failure, that it hurts if you like, like it sucks, you know, put something in the back of my head, you know, said one more time.

[00:29:35]

And I think that that something was gone. And because I chose to do so, you know, five years later, I looked up and like, crap, I'm here. Right. But spirituality wise, you know, I put it first, put my marriage and my business, everything. Gods first show I have I have a Philippians photo would be in that. Oh, there you go. Is that the same? It's the same thought process, man.

[00:30:02]

I do feel like, you know, that's one thing that's not acknowledged in the world of entrepreneurship. You do need that what people now call Enescu, which is a spiritual quotient, just as the underlying legal behind like all the hustle. Yeah. Which is also what I want to ask you now, when you have 12 days at work, you own your spiritual side. What what happens? Do you do when don't you cry at all to your wife or like, you know, do you like what happens on, like, the worst days?

[00:30:32]

I tend to bottle things in but one thing. So yes, definitely. I always turn to to to to God every time. And the good and the bad. Right. I'll give you an example with essentials. This last launch because of covid, I was really, really, really projecting the worst and with the worst, I would have been happy. I would have been I was like, I can understand why these numbers look like this. Right?

[00:30:59]

Every pandemic when I saw our numbers and saw that it was basically just as good as last launch after such a severe pandemic, I turned to God and I said, thank you. This is incredible. You know, it shouldn't have been this way, but in the bad times as well. But one thing that I that I do on top of praying, all that stuff I do, I like to write I like to write a lot both in the bad times and in the good times.

[00:31:27]

So again, when I was in that dark hole where I just felt like that failure, that I just really wanted to quit. I have a journal entry from that date where I was just like, this is horrible. And every time I read it, I feel like I'm that kid again. But the interesting part is that when I read my journal and you just go page by page by page, you always see this, right? This hockey puck happening right now.

[00:31:53]

And I just write like that then this month was incredible, but I'll leave it. I saved my bank statements from those months. I have bank statements from like 20, let's say thirteen up this month, which was incredible. Right? I saved my last year's tax return, my last year PNL statement for the business in my journal. Right. Because it was our best year, we did this incredible job from the previous year. So the great thing with that journal is that when you do feel like crap, you know, when you feel like just down, you go back and you really are like, yo, even in my down right now, I'm way better than I was before.

[00:32:32]

And then kind of back to that little voice. Keep going. Keep going. Right. Because the only thing that I I've learned around this this whole time. Keep going. Yeah, it's going to it's going to pop off, right, keep putting that effort, so rather you have a very, like, motivational vibe, you know, your automated guy.

[00:32:55]

And I feel like you look at the positive side of things, which is like a true son of God, to be honest. But I also want to ask you and this is I'm not asking you this for you to go inside if you were to go into a bad zone. But this is just to give the viewers an audience some perspective, because there's a young Hoess and they go somewhere listening to this. Yeah. So what's one negative aspect of your life right now, like after you've accomplished all that you've accomplished, is there anything that's that you'd like to improve other than other than business?

[00:33:28]

I think, again, I wouldn't say my life. Thankfully, I've just been blessed, you know, with a beautiful family and, you know, with our businesses. But when it came to, let's say on a personal level, I think everybody nobody's perfect. Nobody. And no matter how perfect they look, everybody's battling something. I think for me, it would be one of my personality traits, kind of like that impulsive risk taker that I talked about has a negative side to that, you know.

[00:34:01]

Yeah, tagged on to that. I have I have like, anger problems. And it's that all the time. Right. But it's very easy for me to lose my temper. It's very easy for me to be impulsive, which is not a good thing. And that's that's probably the one thing that I always battle with. And I always am conscience or conscience, right. Where I'm like, you know, relax, think about it, then act.

[00:34:29]

I tend to act and then I think about it. And then I'm like, that was retarded. That's probably my biggest challenge, especially when I get angry or when I'm mad, because when you're mad, you don't think right. It's like you get blinded, you know?

[00:34:42]

And I think that's my biggest challenge where I constantly tried to fight against my own nature and talking about parenting. Right. My dad was the same way. My dad was very impulsive when he would get mad at me using anger, throwing stuff at me. Why would you do that? Unless I did something stupid. I saw that right. So then I act the same way. Very physical, very. And it's not a positive. It's a negative.

[00:35:11]

But I think as a as a dude, you and I, we should always look at our negatives and figure out how can we improve this in the same way. I looked at my style one day and I was like, how can I improve this? Or I looked at my body one day and say, how can I improve this? Nobody's perfect, right? I was a scrawny one hundred and forty pound, big headed little dude.

[00:35:31]

Right. No work on it.

[00:35:34]

No, I think that's the one thing where outside of business, outside of family and everything personally, just fixing my own personality traits to try to become better. Yeah. I think another thing where where I lack them. I feel like you're my psychiatrist. You're wrong.

[00:35:55]

That's all good. But all this is a part of spirituality.

[00:35:59]

I need to be more compassionate. I'm very compassionate to people that. Are in a bad situation or weak, and by that I mean, let's say maybe somebody that's homeless or somebody that that was just dealt a bad deck. Right. But a bad hand in life. But when it comes to regular people, for some reason, I'm not a compassionate guy. I'm not an emotional guy, which is not a good thing. Also, I think we should always be compassionate for one another.

[00:36:35]

And that's something also that I work on constantly.

[00:36:39]

This is also the cause of being an entrepreneur, because once you get into entrepreneurship, once you figured that, oh, I should do this, then you try breaking it down completely.

[00:36:47]

But, you know, it's just that I feel it because you're a spiritual dude and, you know, there is that while there's that chase for the billionaire mark, there's also clergies for spiritual growth. And all these holes will be plugged. Like as you keep growing, then you grow materially and spiritually together.

[00:37:04]

One hundred percent, you know, and again, there just goes. If you don't reach them, that's fine. Keep moving. Keep growing.

[00:37:11]

Yeah. I also I also feel that this is something that Indian culture can learn from American culture, which is like, you know, for lack of a better word, like a cut throat mentality, like a Michael Jordan mentality, like go and get it. Like, yeah, you watch the last dance. Yes. Yes. So the last dance does a lot for you as a person like it. Really fire you up to go and get something and you've got a lot of that same fire in human.

[00:37:35]

Thank you. See it.

[00:37:37]

And kind of like what I was saying. I think I think Indian culture and again, lower countries like where I came from and stuff like that.

[00:37:49]

There's a lot of people with that mentality because of where they come from. Yeah, right. And the same way Michael Jordan, you know, he was a poor kid, right. So once you start, you want you taste success even a little bit. You want to do everything you can to not go back to being that poor kid. Yeah, you know what I mean? And I think I think our cultures do do a great job of bringing that out in people.

[00:38:16]

You know, we're really, really hard workers. Whereas when you're born in such a privileged because I love America, United States to me, the greatest country in the world. Right. It's filled with opportunities to give me every opportunity I have. But I worked for it. Right. I just can't see myself getting a handout and get in this because it's not what I saw from my parents. It's work. Work. They came here with nothing, zero zero dollars in their pockets, started their jobs, literally do jobs right work.

[00:38:47]

Not once did my parents get a handout from the government.

[00:38:50]

Yeah. Yeah, for sure. But I also feel America itself has a role to play in getting you motivated. Which is my last question to you on this broadcast. Could you give like Indian people some reference points from American culture? For example, the last dance and studying Michael Jordan could be one, but I'm sure that you as a guy have grown up with certain motivations, whether that's movies, music, TV shows, something that you recommend that people watch for mindset building because there's a lot of, like famous, you know, people that are motivating.

[00:39:25]

Right. Like Arnold Schwarzenegger, his I can watch his his motivational videos all day long. Like when I feel down, I'll watch one of his videos and just be like them. Get back. Why are you whining. Right. Which is something, by the way, that's kind of like a little tip that I do any time I feel down like nobody's always fully motivated, right. Nobody's always fully fueled. That's a life they tell you that you're only fully fueled when you're growing up.

[00:39:49]

Right. But when it's when it's totally it's hard to keep that motivation sometimes or like when you're creatively, you just can't think it's hard. So watching those videos always like that to spark me up, I think to say I'll go on to things. There's one guy that I really, really enjoy listening to, and his name is David Goggins. I'm not sure if you.

[00:40:13]

Yeah, I mean, the guy who. Yeah, yes. I don't know if you read his book.

[00:40:20]

His philosophy pretty much lines up with what I've learned. Right. Kind of what I was telling you about my journal that once I look at my journal, the only thing that I can think of is that I just kept going right. Like one more step, even though it felt horrible at one point. One more step. One more step. Keep pushing.

[00:40:38]

So he has this thing where he says that he calls the 40 percent rule and he says basically that when you feel done, whether it's an emotionally, mentally or physically in the gym, you're only 40 percent. They're right. You still got 60 percent in the tank. But your brain is protecting you. Your brain doesn't want you to go through pain, whether it's emotional or physical. And he always talks about that, just pushing, pushing, pushing.

[00:41:04]

I think that mentality is amazing. I really resonate with that, like I always think about that, like when you think that's why when we started this podcast, I told you I don't feel like I'm even successful. I don't even think I'm 40 percent now. I might be five percent. They're not even right. Keep going. I'm tired. I'm exhausted. I'm taking I'm taking energy drinks by talk right now. This is my crash point by two to two or three to two to three.

[00:41:29]

Like my eyes are closing energy drink, keep going. You know what I mean? But I really resonate that. So anybody that's going through anything tough, I you feel like I can't take this anymore. There's somebody that has a tougher somebody who has it worse and just know you could probably endure a lot more than what you think. And then the final thing I'll leave it on is there's this quote, funny enough. So I'm on my laptop right now and I have this little posted on the corner of my laptop with a bunch of quotes, both Bible verses, which I love.

[00:42:03]

The Book of Proverbs has a lot of wisdom, but there is this this verse that Martin Luther King said one time, and I really like it. Well, he said to but I just give you one basically said a man should do his job so well that the living, the dead and the unborn could do it no better. Whatever you do, whatever you do in life.

[00:42:27]

I don't care if you're a teacher, missionary, YouTube entrepreneur, whatever it is. Right. You got to do it so damn well that nobody could do it better. And when he's told the story, he was talking about a janitor, that every day he would go in and make sure he cleaned those floors better than anybody else.

[00:42:46]

That's all you got to do. Work hard.

[00:42:49]

Beautiful. Thank you, Hosie. This is fun. This is fun. I feel like going for a workout right now.

[00:42:58]

I'm going to shoot some videos after this. Thank you, brother.

[00:43:00]

Hey, bro, appreciate it.

[00:43:03]

I will link all of these handles down below guys. Makes you follow me to subscribe and good luck. I think you're going to achieve like everything you've set out to achieve, man. You've got everything that's required, including blessings from above.

[00:43:16]

Say, man, I'm going to leave you, man. Thank you, bro. Appreciate it. Thank you for having me.

[00:43:21]

Likewise, Seiver.