Repurposing your written content into other mediums and formats is essential to reaching new audiences and extending the life of your piece. Here's how.
Creating an interesting article, blogpost or paper is time consuming.
You research, interview, write, edit, publish and market. It’s a punishing process.
When you invest that much energy into creating compelling content, you want to ensure the whole world sees it. Distributing that content through only one medium won’t achieve that goal.
Some users prefer visual over audio. Some what a quick summary, whilst others prefer an in-depth read.
Reformatting your popular content in new ways will not only extend your audiences, but the life of your piece.
Take a look at our 5 ways to repurpose your written content.
1.Create a Video
Creating a short, engaging video is one of the easiest ways to repurpose your written content.
Simply highlight the important information, overlay that text onto relevant images and add a voiceover or music. There you have it. A ‘new’ piece from existing content.
The investment in time to create a video is well worth the benefits.
To begin with, you can achieve higher engagement. Statistics show that users spend 88 percent more time on a website with video. You can also increase search engine optimization. Just embedding video onto your website can raise your page rank. A video is also multi-fictional. You can distribute it across a variety of channels including YouTube, social media, and email marketing.
Turning your content into an infographic helps capture people’s attention and makes the information easier to process. It is also more likely to be shared and commented on than a written piece.
Like videos, creating a good infographic doesn’t have to be challenging.
There are plenty of templates and tools to help even a beginner to achieve an eye-catching infographic. Alternatively, go the DIY approach and take your most popular content and transform it into a chart, graph or image and overlay with text.
Using the infographic on social media feeds and in email marketing campaigns becomes a simple way to repurpose what you’ve already written.
3. Repackage Similar Content for an E-Book
Have you written a lot about one specific topic? Do you consider yourself an expert in a certain area?
If so, consider grouping these individual articles together into e-book.
For example, maybe you’re a barista and you’ve previously written about how to roast the perfect bean, how to pull the smoothest espresso and how to create beautiful latte art. You can take these individual articles and turn them into ‘The Complete Barista Training Guide for Beginners.’
This new e-book can be placed on Amazon to generate passive income as well as be used for lead generation and email marketing campaigns. A triple win.
4. Host a Webinar
Regular reviews of your Google Analytics can help you identify the content that your audience had engaged the most with.
Identifying that content and repurposing it into a conversation driven event like a webinar is another great way to attract new audiences.
Generally webinars include prepared content that you present to the signed-in participants. Developing this presentation can take time.
In return, you can use the session to ask audience members questions about what they are most interested in and would like to hear more about, giving you plenty of ideas for future content.
5. Build an Engaging Email Newsletter
Do you have a regular blog? If so, don’t assume that your audience is going to log in regularly to read what you’ve just written. You need to drive the traffic to your site.
Here is where an email newsletter is key.
You can easily build a email database of your followers and new prospects by placing a subscription form on your website asking them to opt-in to receive your weekly newsletter.
Your weekly newsletter can include the entire content of a blog post that you want to highlight and a promotional column that directs visitors to specific products or offers on your site. They key here is to direct the readers to your product homepage, not our blog site.
The newsletter might even include an infographic, video link or details about an upcoming webinar as well! All just additional ways to repurpose your written content.
Reformatting, recycling, and re-promoting your content through different mediums is essential to extending your audience reach and making sure that you get the most value out of what you’ve written.
Do you have any other favorite ways to repurpose content? Let us know!
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