Why Eye Tracking Technology Makes Make Subtitling More Effective
An analysis of eye movements as people read subtitles? That sounds like scientific experimentation, but in fact, researchers are using viewing patterns, or “eye tracking technology,” as a tool to make subtitling more effective. This article provides an overview of how researchers are using this information to better understand what viewers focus on while watching a screen, including text, images, and other visual cues. Researchers then apply this knowledge to improve subtitle placement, formatting, timing and more!