Is It Worth It To Use Subtitling Services For Your Company?

Niek Leermakers
Niek Leermakers
Posted in Business
9 min read
Subtitles play an essential role in helping global businesses achieve effective communication with their customers

Subtitling services can be beneficial for companies as they help reach a wider audience, improve accessibility, and enhance user experience. They can also increase engagement and understanding, particularly for international viewers. However, the decision depends on factors such as budget and content type. Overall, it's worth considering the advantages.

Subtitling services are a type of audiovisual translation. These services involve adding text, known as subtitles, to videos, films, or television programs. The word is a written translation of the dialogue or narration contained within the video. The purpose of these closed captions is to convey the original script's message to individuals who may need help understanding the tongue spoken. Subtitling can be crucial for businesses in an increasingly globalized and interconnected world.

Subtitling can be divided into two main categories: intralingual and interlingual. Intralingual translating involves creating subtitles in the same tongue as the spoken dialogue in the video. This is often utilized to assist people with hearing impairments or to assist those who are watching the video in a noisy environment. On the other hand, interlingual translating involves translating the spoken dialogue into a different language. This can be beneficial for businesses looking to reach global viewers.

These services are provided by professional translating companies such as Happy Scribe or freelance subtitlers. They use special software to synchronize the closed captions with the dialogue. The professionals ensure the subtitles are accurate, coherent, and culturally appropriate for the target viewers. They also provide the closed captions are displayed at a pace that allows the viewer to read and comprehend them, considering the maximum number of characters, reading speed, and synchronization with the audio.

So, when we talk about translating, we're talking about a comprehensive process that goes beyond simple translation. It involves a deep understanding of both the source and target languages, an appreciation for cultural nuances, and a skill for timing and technology. It's a service that, when done correctly, can assist the videos in reaching a wider audience and communicate the message effectively across different languages and cultures.

The role of subtitles in global business communication

In the era of globalization, the role of subtitles in international business communication cannot be overstated. Subtitles have become an essential tool for businesses looking to expand their reach across international borders. They enable companies to effectively communicate with diverse, international audiences, breaking down tongue barriers and ensuring that their message is understood correctly.

Subtitles are primarily utilized in multimedia communication, like visuals, presentations, webinars, and educational visuals. They provide a written translation of the spoken language, making it easier for non-native speakers to grasp your visuals fully. This not only broadens the potential reach of the company's message but also assists in building trust and rapport with international clients and partners. When your viewers see that you’ve made an effort to deliver the visuals in a way they can understand, they're more likely to engage and respond positively.

However, the role of captioning in international business communication goes beyond just making visuals accessible. They also play an integral role in improving the visibility and discoverability of the visuals online. Search engines can't watch or listen to video content, but they can crawl and index the words in subtitles, making the video content more likely to appear in search results. This can significantly boost the internet presence and increase organic traffic to the site.

Subtitles can also improve visual retention rates. People generally remember information better if they see it and hear it simultaneously. So, not only does captioning make the visuals more accessible to international viewers, but it also makes them more memorable. This can be particularly beneficial for businesses that utilize video for marketing or educational purposes.

In sum, subtitles play a critical role in international business communication. They break down tongue barriers, improve internet visibility, and enhance visual retention. Thus, investing in translating could be a strategic move for the company to reach wider viewers and create a significant impact in the international market.

From a broader reach to improved communication, there are several benefits in subtitles for your business

Advantages of using subtitling services for your company

There are numerous advantages to using translating for the company, regardless of size or industry. Here are some you should know below:

  1. Easier reach to a broad viewers

One of the main benefits is that it assists in extending the reach to larger and more diverse viewers. With subtitles, you're not just limited to English-speaking viewers; you can also reach out to non-English speakers. This can be especially beneficial if you want to expand the business to international markets.

  1. Enhanced comprehension and retention

Secondly, translating improves comprehension and retention of information. Not all viewers are auditory learners; many are visual learners who comprehend information better when presented visually. Subtitles can assist these viewers in understanding and remembering the visuals better. As a result, the message is more likely to stick, which can benefit marketing and educational visuals.

  1. Better SEO rankings

Another significant advantage is that subtitles boost SEO. Search engines cannot understand video content but can read and understand words. Thus, by adding closed captioning, you're providing search engines with more words they can index. This can assist in improving your video's search engine ranking, making it easier for potential customers to find you.

  1. Improved accessibility

Moreover, translating can also make your visuals more accessible. For individuals who are deaf or hard of hearing, subtitles are essential. By providing subtitles, you're ensuring that the visuals are accessible to all, which can boost the company's reputation and demonstrate that you care about all of the potential customers.

  1. Room to enjoy video without sound

Lastly, considering today’s fast-paced digital world, many individuals prefer to watch visuals without sound, especially in public places or at work. Subtitles allow these individuals to consume the visuals without turning the volume up. This can significantly increase the number of individuals who view the visuals, leading to higher engagement and potentially more sales.

In conclusion, translating can assist the company in reaching larger viewers, improving comprehension, boosting SEO, enhancing accessibility, and catering to those who prefer soundless viewing.

It is also essential to evaluate the potential disadvantages of adopting subtitling services for your business when getting help

Potential drawbacks of using subtitling services

While there are significant benefits to using translating for the company, it is also essential to consider potential drawbacks to ensure an informed decision is made.

  1. Associated costs

One possible downside is the cost associated with professional translating. Depending on the volume and complexity of the visuals, the services can be expensive. For small businesses or start-ups with a tight budget, this expense may be prohibitive.

  1. The period for the translating process

Another potential issue is the period it takes for subtitling. It can be a time-consuming process, especially when dealing with large amounts of visuals or complex subject matter. In a fast-paced business environment where every minute counts, waiting for subtitles to be completed might not be the most efficient use of the period.

  1. Presence of mistakes

Additionally, while professional translating often ensures a high degree of accuracy, mistakes can still occur. Misinterpretations or errors in translation can lead to misunderstanding and lack of clarity. This is particularly risky when dealing with technical jargon or industry-specific language.

  1. Non-inclusion of cultural nuances

There's also the risk of cultural sensitivities needing to be considered. Subtitling is not just about translating words but also about conveying cultural nuances and idioms. If the visuals are aimed at international viewers with diverse cultures, a wrongly interpreted subtitle can cause unintentional offense or miscommunication.

  1. Data security

Lastly, depending on the service, you require assistance with data security. If the visuals are confidential or sensitive, you must ensure that the translating service you choose has stringent security measures.

In conclusion, while translating can offer numerous advantages, they're not without their potential drawbacks. It is essential to weigh these against the benefits and consider the company’s specific needs and resources before deciding whether or not to utilize these services.

There are certain vital factors you should consider, such as cost and turnaround time, before hiring a subtitling service for your business

Key factors to consider when choosing a subtitling service

When deciding whether to utilize a subtitling service, there are several key factors to consider. Below are some you should know:

  1. Research the service’s quality

First and foremost, you are required to assess the quality of the service. This can be gauged by scrutinizing their portfolio, seeking references, and reading reviews or testimonials from past clients.

The translation should not only be grammatically correct, but it should also maintain the tone, style, and context of the original visuals. This requires the service to have translators who are not only tongue experts but also have a deep understanding of cultural nuances.

Happy Scribe, for instance, prides itself on a quality platform. To begin with, the platform transforms the audio recordings into transcripts and adds subtitles to the visuals using cutting-edge voice-recognition technology. Additionally, you can download the subtitles in several formats, such as Word or PDF files, to share with the team or post to the website.

  1. Turnaround period

Another important factor is the turnaround period. Depending on the nature of the business, you may require subtitles within a short period.

Therefore, choose a service such as Happy Scribe to deliver high-quality work within the deadlines. Happy Scribe provides automatic and custom subtitle generation tools to add subtitles to visuals quickly. With a 5-minute turnaround time, you can expect an accuracy rate of 85%.

Keep in mind that faster turnaround times may come at an additional cost. Hence, you are required to balance the necessity for speed with the budget.

  1. Cost

Speaking of cost, it's another vital factor to consider. The pricing should be transparent and reasonable. While you may be tempted to choose the cheapest option, remember that you often get what you pay for.

Happy Scribe caters to individuals, small teams, and significant organizations with various plans and packages. For a few minutes each month, you can try the AI transcription, subtitles, and translation services, for instance, with the free plan.

Upgrade to the Happy Scribe's basic plan, which begins at $17 monthly and provides 120 minutes if you want more. The transcription tool offers Pro (at $29 per month) and Business (at $49 per month) options for recurring demands in addition to the free and basic plan.

Opting for a lower-priced service could result in poor-quality subtitles that can harm the company’s reputation. Instead, look for a service that offers good value for money.

  1. Ability to take in different formats

The capability to handle different formats is another crucial consideration. the visuals could be in various forms like visuals, presentations, webinars, etc. The translating service you choose should have the capability to work with all these different formats, like Happy Scribe.

This speech-to-text program works with Linux, Ubuntu, macOS, and Windows as long as you are using the Chrome browser without any problems. Because Happy Scribe is an online transcription service, you can stop worrying about configuring hardware. To test the tool, you can create a free account. However, to continue receiving more transcribing minutes, you must switch to a paid plan.

The AI-powered tool's main objective is to create transcripts and subtitles for audio or video files that have already been captured. That being said, Happy Scribe lacks the versatility of its rivals, who provide many features such as automatic correction, real-period transcribing, and more.

  1. Customer service

Lastly, consider the customer service of the potential translating service. They should be responsive and willing to address the concerns promptly. A good translating service will also be willing to revise if you are unsatisfied with the initial output.

Ultimately, deciding to utilize a translating service will depend on the unique needs and circumstances. However, considering these factors will help you make an informed decision and choose a subtitling service that can effectively cater to your business needs.

Case studies: success stories of businesses using subtitling services

Under this subheading, we'll look at a few real-world examples of how businesses have successfully utilized subtitling to broaden their horizons and boost their growth.

The first case study involves a leading tech company that provides internet training courses. To reach wider viewers, the company utilized subtitling to translate their visuals into several languages. The result was a significant increase in enrollment from non-English-speaking countries, leading to a notable surge in overall revenue. Their success story reaffirms the importance of making visuals accessible to global viewers.

Another compelling case study is of a renowned e-commerce brand that started using translating for its product visuals. The subtitles not only made the visuals more inclusive for the hearing impaired but also catered to those who prefer viewing visuals without sound. The brand reported a remarkable increase in user engagement and product sales, proving the efficacy of subtitles in enhancing communication and driving business growth.

The final case study involves a popular streaming platform that utilized translating for its diverse range of visuals. This enabled them to cater to an international subscriber base, removing tongue barriers and enhancing the viewing experience. The platform experienced a substantial increase in subscribers and viewership hours, highlighting the positive impact of translating on viewership numbers and retention rates.

These case studies demonstrate how translating can become a powerful tool for businesses, assisting them in reaching a broader, more diverse audience and significantly driving their growth. Whether a company's visuals are educational, promotional, or entertainment-based, subtitles can enhance its accessibility, visibility, and impact. So, if you've been wondering whether investing in translating is worth it, these success stories provide a resounding "Yes."

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