Podcasts are the modern radio, in fact, better. They offer on-demand shows, free information and present huge marketing opportunities beneficial to both advertisers and viewers. Optimal use of SEO for the same can result in significant gains for any business .
What is search-engine optimization (SEO)?
To understand the concept of SEO, it is imperative to look at the various parts that it consists of :
Quality of traffic : You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
Quantity of traffic: Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Organic results: Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for (2).
SEO Tips for your Podcast
It’s all in the Name (Title): In order to gain attraction, a podcast title must be catchy, precise yet informative at the same time. As it is the first thing that appears, it must make a good first impression in order to push the user to subscribe or listen to the podcast.
Finding the Right Keyword(s): Keywords help with search queries and tell search engines what the article is about. They should be as short as possible so they can be used in various search criteria
Use Rich images: Using rich images can help enhance the conversion rate of a user towards your podcast. In order to optimise this, keywords can also be used on the image in order to create a recall factor for the user.
Optimize your site and media for speed: Having highly active social accounts help raise the profile of your content on search engines and social channels. Google+ is an important channel to ensure the content gets ranked highly.
Reasons to have Podcasts Transcribed:
The reading effect: Reading gives users an option to be able to skim through content and gain an overview of what the transcription is about. Listening to a whole podcast can be time consuming while scanning a document might actually help push them to subscribe to the podcast much faster.
The internet effect: Transcribing podcasts makes the whole process of sharing on social media extremely easy for users. This not only helps in increasing the reach of the podcast but also ensure a high level of engagement, as well as the ability to highlight a particular section of the podcast.
The accessibility effect: Transcripts open a new way for the listener to approach the content of podcasts, by reading them. This also caters to the lesser fortunate sections of society like the deaf or individuals with hearing impairment.
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This week we provide you with a step-by-step guide on how to write a 1,000-word blog post in under 30 minutes by recording instead of typing.
Podcasters: Why You Should Record, Not Type, Your Blog Posts
Podcasters should record their blog posts instead of writing them. This method of converting blog posts from audio to text has many advantages. Here's why.
Turn a Podcast into a Blogpost with Minimal Effort
If you want your podcast to reach the widest possible audience, you also need text content. With Happy Scribe's automated transcription tool, you can turn a podcast into a blogpost with minimal effort.
Benefits of Adding an Interactive Transcript to Your Podcast
How can you help your podcast get discovered? How can you get more viewers to listen to your podcast? How can you differentiate your podcast from someone else’s on the same topic? One solution is to include an interactive transcript.
Happy Scribe's Bits #001
Hello 👋 Over the past two weeks, we have spent time calling some of you. We have been amazed by the diversity of content that you create and we love the idea that Happy Scribe can help you to produce it. Starting this month, we would like to share with you