You’ve just spent weeks filming and editing your latest video masterpiece. It’s time to share it with the world. The hard work is over. There is nothing left to do. https://hi-21.wistia.com/medias/o4zjju2omf Right? Wrong! Categorically the opposite. In today’s global, social-media driven world,
You’ve just spent weeks filming and editing your latest video masterpiece. It’s time to share it with the world. The hard work is over. There is nothing left to do.
In today’s global, social-media driven world, adding subtitles to your work is perhaps the most important step towards increasing your viewership. In fact, internal tests by Facebook show that captioned video ads increase viewing time by an average of 12%. But why?
Let’s look at the 4 reasons why creating subtitles increase viewership and why you should add them to every video you make and wish to share.
Whilst other networks, such as Snapchat and YouTube, claim to have a much lower percentage of silent viewerships, research still reveals that in mobile-feed environments, people prefer to have the choice of opting out of sound. In fact, according to Facebook research, 80% of people reacted negatively to videos playing loudly when they weren’t expecting it.
Ensuring your video story doesn’t require sound to communicate your message is therefore essential if you expect it to ever appear on Facebook and other social media platforms.
With over 100 million hours of video being watched on Facebook each day, it is essential to create videos that work with or without sound. Giving your viewers choice about how they interact with your message, whether they can actually hear it or not, is essential to driving up your audience numbers.
FOREIGN LANGUAGE SPEAKERS ARE WATCHING TOO
There is no doubt that we are living in an increasingly globalized world. It is highly probable that your English language video is being consumed by individuals from as many as 119 different languages. Or more.
If you want to increase your viewership, you need to include secondary language subtitles to your videos. Doing so optimizes your content for a global audience.
Adding secondary language YouTube subtitles also improves your discoverability as they are indexed. A double win for increasing viewership.
CAPTIONS IMPROVE SEO
Search engines need text to crawl through. They can’t view a video.
So, if your video just has a title and description, key word searches can only hone in on those few words. However, if you add a variety of subtitle types, like transcripts and closed captioning, it will have vastly more content to draw from and index accordingly.
This not only increases search traffic, but will give you higher rankings due to more diverse keywords.
Both will ultimately increase viewership.
OVER 50 MILLION EUROPEANS ARE DEAF OR HEARING IMPAIRED
In our rapidly globalizing world, content producers must bridge linguistic gaps while ensuring accessibility. Subtitles aren't just a tool; they're a necessity. Dive into the significance of subtitling, its potential to captivate global audiences, and discover how tools like Happy Scribe can make it all seamless.