And shoppers are rushing to Costco for gold. With inflation stubbornly high, some are looking to the precious metal as an investment. Trevor Alt has that story.

Tell us about the treasure. If we don't go after that treasure, it's going to harness the rest of our lives, and you know it. This morning, consumers across the country are grabbing hold of gold. Amid inflation and economic uncertainty, the precious metal is tempting more and more shoppers.

This is a currency that has been around for thousands thousands of years. It is one thing that holds its value and increases its value over a duration of time.

The phenomenon is playing out in giant numbers at Costco. A report from Wells Fargo says since last August, when the retail giant started selling these one-ounce gold bars as a slight markup, they're now generating up to $200 million a month in sales.

I just had to pay 23.59 for it.

Humphrey Yang is a personal finance content creator, and he now owns one of those Costco bars.

I think this gold bar will hold its value. So I don't really think I spent 23.59. I more just converted one currency to another.

His TikTok video documenting the process has been seen about three million times since Monday.

I think I'll just hold on to it as long as I can, and maybe I can pass it down to a future generation.

Craig Beauregard and Julia Edwards decided to buy a bar on a whim while shopping for groceries.

We did a lap around the store, and we just couldn't get it off our mind, so we went back.

They say they see it as a good investment, especially with a wedding to plan.

It feels good to know that I can hold it, I can bring it home, and I know where it is.

The price of gold has risen substantially over the years. Its current price is $2,348 per Troy ounce. That's the way gold is measured. That's up $359 from this time last year and almost 10 times what it was worth back in 2000. But it's not a guaranteed investment. The price topped $1,800 in 2011, but then plummeted below $1,100 in 2015, eventually climbing its way back up to today's record highs.

The idea of it is that gold holds its worth, and that is why people want to have that as a potential investment in their portfolios.

Trevor Alt, thank you.