Transcribe your podcast
[00:00:00]

This is the Bigger Pockets podcast show for twenty seven, you can't sit here and think your way into feeling confident. It only comes to actions, you know, when you're feeling really down at your feet like this is never going to happen. The best thing you can do is go out and do something that's productive. If you're in sales, it's pick up the phone and make a call. Even if someone says, no, I'm not interested internally, you know that you're more in control than if you're just sitting, waiting or hoping something's going to change.

[00:00:26]

You're listening to bigger pocket's radio, simplifying real estate for investors, large and small. If you're here looking to learn about real estate investing without all the hype, you're in the right place. Stay tuned and be sure to join the millions of others who have benefited from bigger pockets. Dotcom, your home for real estate, investing online.

[00:00:48]

What's going on about its and Turner, host of The Bigger Pockets podcast here with another phenomenal weekend show with my buddy David Greene.

[00:00:55]

David, it is good to have you here once again. Got some big goals lined up for next year.

[00:01:00]

Oh, huge. This and I loved every single second of today's podcast with our guests because I now have the framework in my mind for how I'm going to take those goals and them into reality. This was absolutely fascinating talking to Brian today. Yeah.

[00:01:16]

So our guest today is an author, Brian Moran, who wrote a book called The 12 Week Year made a huge impact on mean. I like to think of like if my life was a cake. I like making everything a cake analogy, but my life with a cake and a lot of ingredients that go into said cake, the 12 week year was a massive that was like the flour that baked the cake of what I do today. And a lot of that, like, for example, everything I do with like the intention journal that the journal that I use every day that you have for sale bigger pockets.

[00:01:44]

A lot of that is based on 12 week year philosophy and mentality. And so we really unpack it today on today's show. And you'll see why I love this so much. It's like this is everything me and David teaches, like what he talked about today. But he goes into specifics on why annual goal planning might be a dangerous might be causing you not to get as much out of life as you could. He talks about how you envision about working with teams, all sorts of really great stuff today.

[00:02:10]

And this applies so well to real estate investors, like so well to real estate, like everything we're talking about today. It's not a real estate specific guest. Everything today is how you should be running your real estate business. So that is today's show. We're going to do that in just a minute.

[00:02:24]

But before we do, let's get to today's quick tip. All right. Today's quick tip is this. So today we talk a lot about why the annual goal might not be such a good idea, why we should really have shorter sprints like twelve weeks. Well, guess what? A bigger pockets. We have a journal. It's called the Intention Journal. And guess what? It's 90 days long, which is approximately 12 weeks. And so the idea with the intention journal, like I said, was based on this idea that don't we think in a year down the road be thinking, what can I do this next 12 weeks, this next 90 days?

[00:02:55]

So if you want help with that, pick up a copy of the intention journal from bigger pockets. You get it a bigger pockets that come such store. And if you buy it, like today or tomorrow, you're not going to get it by the first of the new year. If you're watching the show, when it comes out, you might wear clothes we might like today. That is make it in time, but if not, you'll get it within the first week or two.

[00:03:12]

It's fine, but that is going to make a huge impact on you because it helps you do exactly what we're about to talk about on today's show and you can get a discount on it. So it's got a bigger pocket that can store. And I think it's a 20 percent off discount code. We're going to call it podcast. That's going to be your code podcast.

[00:03:29]

And so use the code podcast, get 20 percent off the journal. And if you buy three of them, you get a fourth one for free. They'll cover your entire Gregorian calendar year. Now, why do I say Gregorian calendar year? Well, you'll find out here in a little bit on today's show. All right.

[00:03:43]

And that's all I got. So let's let's at the Today show, I will say this. So the interview you're about to hear me and David just got finished recording it. It was phenomenal. But because it's not a real estate specific related show and we talk more about the like the process needed after the show, David and I are going to spend a few minutes breaking down what this means to you with a real estate investor.

[00:04:02]

So after Brian leaves, then if you have to listen for me and David's breakdown and then you want to add, David, no, just be prepared, because this is some good stuff that is with that, let's get the interview with Brian Moran.

[00:04:17]

All right, Brian, welcome to the Bigger Pockets podcast, man, super, super good to have you here. Yeah, great to be with you guys.

[00:04:23]

So let's let's let's jump into this. So, you know, first of all, a little back story. So I read the 12 week year several years ago now, and I've gone through a pretty dramatic climb in terms of the number of real estate deals I've done and other business stuff I've worked on. And then I reread it actually this morning, the entire book I got up really early this morning. We read the entire book this morning and it was amazing how many things from that book have now, like I've been teaching now for years and stuck with me.

[00:04:50]

And like you think it's one of those books that I don't know. I don't know if it's like a fine wine. We're just ages so well, but it is like it was such a solid information. So I'm I'm super stoked about this interview to hear that.

[00:05:01]

That's awesome. So that's that's a couple more times. And I've read it, actually.

[00:05:04]

OK, there we go. All right. So with that said, why don't we start with who you are when we start with who you are?

[00:05:13]

And how did you get into this whole world of writing and what else do you do? Yes, your story.

[00:05:18]

Yeah. You know, I didn't set out to be a writer. My background has been I started out in corporate America. I was working my way through college. They promoted me into management, moved to Southern Cal, got a job with PepsiCo in leadership and then joined a consulting firm. So one one thing to another. And then I had an opportunity to get involved with a startup back here in Michigan. I'd moved back. My wife and I came back to be closer to family.

[00:05:43]

And then and in doing that, really figured out what I loved was a consulting, teaching, training part. So I started my own thing and then Michael joined me. I had worked with him at a consulting firm earlier. He joined me and we were we actually headed to a conference and we were going to be a vendor. We were kind of like, OK, what do you know? What are we going to leave behind? Which shiny stuff really behind it?

[00:06:10]

I've been thinking about writing a book, so I said, let's just write a short format book. And we wrote the precursor of what we give was called Periodization. What we wrote in 12 weeks, went down to Kinko's, printed up one hundred copies and from that sold like one hundred thousand copies. It literally changed our business, changed our lives. And so it wasn't that I set out to be a writer, but but we just documented what we were doing with our clients.

[00:06:33]

And I think that's why the book is successful, is we didn't set out to write about theory or things. We thought we were just documented what we had found out was working. That's cool.

[00:06:43]

So why don't we begin with that before we dive into what it all means and how the different aspects work? Like what I want I want to basically establish some credibility, maybe the word for the people. I've never heard of you or heard of the book. Like what kind of impact have you seen with clients you've worked with, from people you've seen implement the 12 week year systems? What kind of results or success have you seen from it? Yeah, it's pretty phenomenal, I mean, we get we get emails every day from around the world, people we've never met with, clients we worked with, I mean, from individuals.

[00:07:14]

We have individuals that have quadrupled their income in a very short period of time on the we work with a lot of sales folks. The average sales folks have 20 to 30 percent bump in the first 12 weeks. We have thousands that have one hundred three hundred percent and we hope the billion dollar double their account in six months. I mean, that's that's crazy, you know, and people use it in their personal life as well. So we've worked in just about every industry.

[00:07:39]

I know your guys are mostly investors, but we've worked with investors. We worked in just about every industry. And when you apply it, it works really well. That's that's a great news for your listeners. They don't have to worry. Has this thing been vetted before? It's been vetted in every industry, at every level and in every walk of life. Yeah. I want to jump in really quick and just say, Brian, what you are describing is exactly what I think everyone should look for.

[00:08:04]

There's a lot of books that are written. It's easier to write a book right now than it ever has been in the history of man. And not every book that you read is actually trustworthy advice. OK, it's not hard to become a published author and it's actually ridiculously easy. And I, I was thinking about this on my car on the way to work. It's so funny you brought it up. How do you know to trust what you read in a book when when someone says go do this just because it's sold a lot of copies does not mean it's good advice.

[00:08:30]

Typically, the stuff that people like the most like there's more McDonald's hamburgers sold than steak, OK? It's not always the best advice. The best advice comes from people that did something very well for a long period of time, documented what they did and maybe expanded on why that was different than others might be. So this is the perfect example of the type of person that we should all be looking to learn from and trusting the advice that they're giving.

[00:08:54]

Yeah, I just wanted to say that that's good, man.

[00:08:57]

It's fun. A side note. So a buddy of mine named Brent here, he was actually on the bigger package business podcast. But a while back, he went out to prove that not all books that say like bestsellers are good books. Such a good story he took. He took a picture of his foot, right. He took a picture of his foot. I'll turn into a PDF, upload it to Amazon. Some obscure category had his friend buy two copies and it became the number one in that obscure category of like.

[00:09:21]

Right. And so his his book, which was called Picture by Foot, and it was a picture of his foot, ended up being a best seller. And he was just mocking the industry, how easy it is to say that the like anyway. So I think the results speak for themselves. I mean, the impact it made on my my business, my career has been huge. So let's get into it. If you could summarize, we're going to go into pieces of it obviously today.

[00:09:41]

But what is the 12 week year and why is it so powerful?

[00:09:46]

It's really it's really a system to help you accomplish more of what you want faster. Thirty thousand foot view. That's what it is. And and our focus through the 12 week year is always on the execution. People got great ideas. They're connected. They've got all kinds of resources. In the end, the breakdown is never not knowing. It's it's not doing. And so the twelve we give is an execution system, which is brain is the one system everybody laughs.

[00:10:11]

Right. They've got all these other systems, even big companies that we work with. They've got all kinds of systems, but they lack the one that drives everything, which is the execution system. And so our focus is all about what you can control and what you can't control and really being more consistent with the things that you can control. And so that's really what the topic here is. It's just the systematic approach to accomplishing more, faster.

[00:10:34]

That's cool. And the idea is, you know, my understanding in my reading implementation is the average.

[00:10:41]

Like when you set an annual goal, maybe I'll ask you rather than try to explain to myself what's wrong with annual goal plan. Like a lot, most most of the world just says, hey, this is my year, my year goal. What's what's challenging about that? Yeah.

[00:10:53]

Yeah, you're right out, because that's never it's never come into question. Right. We've been taught how you set goals, you do plans. And so naturally, we've all done them in the context of an annual environment, which is what we did with our clients for years. And and we found that we weren't getting what they were capable of. They were getting good results. You know, annual planning, annual goals is better than no goal setting, but there's inherent barriers in it.

[00:11:15]

And the biggest one is that there's this illusion of lots of time that, you know, January is going to roll around. Everybody's fired up, everybody's thinking, but everybody's also thinking they got lots of time with that annual goal. If you get to the end of January, most people are behind their goal. They're behind plan, but nobody's worried.

[00:11:32]

And so it's that, oh, we got all year. We got all year. You got 11 more months to catch up. And and it's that mindset that permeates the year that holds people back. It's it's not what we hear. Is it about taking what you would do in twelve months and crammed it in the twelve weeks? It starts with a different mindset. And we borrowed a concept from athletics called periodization. We adapted it. And that's where the twelve year was born.

[00:11:55]

We recognized that we had to have a hard line in the sand that was close enough where you don't lose the sense of urgency. But but far enough where you can make profound progress and, you know, 12 months is just way too much time. In fact, you can't even plan accurately for what you might have been able to 90 years ago when it first came into vogue. But with the rapid pace of change and, you know, 20, 20 is a great example, that January everybody made plans and then showed up and everybody figured out this age of planning stuff doesn't work.

[00:12:29]

Yeah.

[00:12:29]

So it's that if you have a whole year to bury your goals and it becomes so easy to lose the sense of urgency that it takes to accomplish them. Absolutely. OK, so why not just break it into quarterly planning?

[00:12:41]

Well, so for one, it's one fourth of a whole, you know, so it's set. It's still that mindset that says it's that mindset that says I can catch up that I got to get out of. Because honestly, David, you might catch up on the goal, but you can't go recapture the capacity you left on the table last week, last month. And that's the difference between where people are at and what they're capable of without learning anything new.

[00:13:05]

Right. If you just did more of what you know, consistently, you'd have better health, you had a better relationship, you make a lot more money in. And so that annual environment really is just this this snag that causes you to go, well, I got less. I can put that on. I don't have to do that today in a 12 year. You can't do that very long before you realize you're hit right in the face with.

[00:13:28]

Wait a minute, if I'm ever going to hit that goal, I got to get after him. And ultimately, that's where execution happens. It doesn't happen monthly, quarterly. And so it happens weekly. It happens daily. And so with the 12 regear that that ineffective, that unproductive mindset is challenged right out of the gate. Now, that's good.

[00:13:50]

That's so beautiful. I mean, when you talk to people that are good at other things, Olympic athletes, people that excel in fitness, they never talk about what their goals are over the year. They say, this is my habit for the day. And they really like get granule with that. And Brandon, you've had some pretty big success with that. Is that something like this book helped your mindset when it comes to some of your fitness goals and Open Doors Capital's progress?

[00:14:12]

Yeah, I mean, even to the point of like I mean, yes. I mean, almost everything I do is around that 90 day or the 12 week. We have a 90 day challenge of bigger pockets.

[00:14:21]

I did seventy five hard, which is a workout program like I like like the entire the entirety of it is in a short sprint. It's to get it done because yeah. You don't get lost in the in the year and I'll make it up later.

[00:14:33]

And, and what you just mentioned Brian, I don't want to gloss over because it's so important is I know there's people right now thinking, yeah, I've been to an annual goes for a while now. It's been fine, we've been fine with annual goals. And I like you said, it's not just about what whether you've been fine, but what have you left on the table? Like what could you have done if your entire year, your goal planning sessions?

[00:14:51]

All that was was a 12 week period, which is long enough to get I mean, long enough to get anything done, pretty much, especially in this world. Like anybody listening right now wants to get into real estate. Let's say you can find a property, get financing, build a team, fly in, check on a property, understand a market, meet a dozen things, make fifty offers and then close on a property all in twelve weeks.

[00:15:13]

It's entirely doable. And if you give yourself a year to do that, like most people listen to show if they're new, they're going to be like, wow, I want to buy a property next year. Great. You'll probably do it if you give yourself twelve weeks. It's short enough to be urgent, but not. Yeah.

[00:15:26]

And so we have we have tens of thousands of people that have accomplished more in twelve weeks. And they did in twelve months. Yeah. I mean I was on the phone last week with, with a gentleman who happens to be an advisor, investment advisor. But the prior year he did seven point two million. The last twelve weeks he did eight point three minutes and covid in the middle of covid. Right. And that's just that's just an example.

[00:15:49]

And it sounds crazy, magical, but it's not it's the the fact that when you bring that deadline near term, it creates an intense level of focus for you. Not a stressful level, but just just a clarity around it that, like you said, I could I could take 12 months to buy this property or I could do it in twelve weeks. Let's do four weeks, then let's do it five or six more times the same. Twelve months.

[00:16:14]

You know, I've told the story before in the show, but I'll share it again now because it's so applicable here. There is. I don't pay six years ago now, maybe seven years ago. It's been a while but I set a goal at the beginning of the year. I had a year long goal to buy twelve units. I'll buy twelve units this year. And then as goals go, I set the goal and I just kind of I didn't think about it for a while and.

[00:16:33]

And then the year went by and here we are. It was on December twenty. First I remembered, I thought like a piece of paper somewhere. I remembered I had a goal of twelve units and I'm adding up. What did I buy? This one. This one duplex single. Oh, eleven. And about eleven I think. Well eleven is pretty good. Eleven. Great, right. I did eleven and I was like, no, I'm not somebody who misses their goals that easily.

[00:16:51]

I got nine days or ten days. I'm going to and I did it. I found a property, put out a contract, got the financing enclosed in nine days. And so this perfectly illustrates one. I had a looming deadline. I made it happen. Secondly, if that's all it takes to buy a property with. Nine days, I could have gotten a whole lot more during that year, right? And if I would have had a 12 year plan, I would have said maybe a goal of, let's say, for four for the 12 weeks.

[00:17:15]

And then I would have blown by that. I mean, like, oh, I can do double that this time. A, I can do 12, you know, I can do 20 this next quarter and this next 12 week time. So. Yeah, phenomenal.

[00:17:24]

Yeah. Great example of it.

[00:17:26]

So let's let's dive in the specifics of how this thing actually works. I'm first of all, for those who are doing the math or thinking, 12 week, year 12 and 12 is twenty four. Forty eight. Most people are thinking fifty two. So why is it not the 13 week year, first of all, which would fit nicely into the Grigoryan year.

[00:17:44]

Yes. If you want to fit into the Gregorian calendar, you'll notice you get an extra week every year. That's a week that we take seriously. We we go off site as a team. We review the last twelve weeks. We plan, we lock and load for the next four weeks and then we celebrate. What you celebrate matters. It creates focus, it creates culture, creates momentum. And so that 13th week is part of the 12 regear.

[00:18:08]

It's a week if if I need to pull it out like you did to hit the number. Right. If I need to work harder, then I'm working hard. But for the most part, that's a week we're also going to celebrate. And and that's an important thing because a lot of people, a lot of high performers in particular, the minute we get there, what do we want to do? We want to set the date there in the next there.

[00:18:28]

And it's important that we stop and we celebrate in the twelve. We gather gives you more opportunities to do that. Now, it's so good.

[00:18:35]

Yeah, I just find that that that time where you either accomplish your goal and you celebrate or if you didn't accomplish it, you sit back and go, what can we have done differently? Let's reflect on this. Let's learn from this. It's so important.

[00:18:45]

And you celebrate the progress because it's always progress being made. Yeah, right.

[00:18:50]

Even if you're one of the things we talk about with our clients a lot is you've got to understand, you don't control outcomes, you control your actions. And so the important thing, and it's what we give is did I do everything I could do to create the outcome? And if I didn't create it, there's a lot of learning in that. There's confidence built in that. There's momentum built in that which allows me to crush it the next time.

[00:19:13]

But if you get too fixated on the goal, it can actually stymie you.

[00:19:18]

Makes a lot of sense, actually. There's a quote I actually wrote down this quote here related. What you said is from the from the book, it's this consistent action on the critical tasks needed to reach your goal is the key to getting what you want life. Your current actions are creating your future. If you want to know what your future holds, look to your actions. They're the best predictor of your future.

[00:19:38]

And it's like what you're doing today, what you're doing in this moment, like today, the next this week, what you're like, that's that's all that matters.

[00:19:46]

So we people are big on that going on Instagram or Facebook or whatever. They're like, I'm going to buy this this year. I'm going to run this marathon. And they love to talk about their plans and their goals. That's not what gets there. It's a daily action. So how does that fit in? Like how how do we work from this 12 week year? What's the process look like? I know it goes from twelve weeks. What's the weekly stuff look like?

[00:20:05]

And I know there's a vision component there too. I'd like to kind of dive into that.

[00:20:08]

Yeah. So it starts with the longer term vision because in order to have an effective tool we go into it, we planned it. It has to be connected to something longer term, more aspirational. So, you know, a lot of people have done vision work. They tend to do it around their their career, their income. We start with your life because all that other stuff is part of life. What do you want your life to look like three years from now?

[00:20:29]

Five years from now? Ten years now. By the way, what is great look like, God willing, you're going to be here. Let's make a break. Then we bring that near term so we can set a 12 week goal that aligns with that, enables that build out a tactical plan. And that's one of the keys in the book. We get into what's different between a 12 week plan than a traditional plan. Most plans are conceptual.

[00:20:52]

Concepts don't execute. You've got to get tactical in. And what that means is really granular. It means where the statements in the plan describe an action that you can take translates to daily weekly. So we build twelve week plans, we have software and whatnot. But whether you use that or not, each each action, we call them tactics, each tactic in the plan as a due date that due dates of particular week, week one, week five one through twelve over the let's see if it's a it's a it's a recurring activity, it's a one time activity.

[00:21:23]

That's how that's how you understand what it takes to win the week because that 12 week plan feeds into a weekly plan.

[00:21:30]

Can you maybe give us an example of what that would look like for, like Brendan's goal? Let's say he wants to buy a mobile home park. What would that plan look like that he'd set up? And what were the tactics involved?

[00:21:40]

B Yeah, so that's a little hard for me because I don't have a lot of experience there. But it would be really granular. It'd be it'd be. Do you want to search for the mobile parts that are available that exist within this geography? That might be one tactic now. Right. And then it'd be reaching out to each mobile and finding out searching for the owner of one of those mobile parks would be a separate region. Each of those owners would be another tack.

[00:22:07]

I mean, you you've got to get really granular and really break it down. So let me give you an example. People can relate to weight loss, for example. Right? OK, let's say I want to lose one hundred eighty five pounds, 10 percent body fat. Right. So the the first thing I'm going to do is probably download the Weight Watchers at. That's going to happen week one, it's a one time tactic. The next tactic is going to enter my food intake daily on that we watchers and that's weeks one through 12.

[00:22:33]

The next thing I'm going to do is give an order superfood spirulina, wheat, grass, oil. The next thing to do is take those daily. The next tactic isn't going to work out four times a week with weights. The next technique is going to do cardio twice a week. If I haven't worked out, I've got to hire a trainer. I've got to join a gym. There's a whole different set of tactics if I don't know what I'm doing.

[00:22:53]

Yeah, what does that help, David? Do you get the feel for where I'm going with that? Absolutely.

[00:22:58]

And what I like that you pointed out is if you get to a thing that you don't know how to do, then it does be. Well, I guess I can't do this. You say, well, who would I have to hire? Who would I have to partner with? What book would I have to read? And then you say, OK, I need to hire a personal trainer, and then you have a new set of tasks. I'm going to interview X amount of trainers.

[00:23:15]

I'm looking for someone that does this. What do I ask him? Well, that guy's in shape. Let me go ask him what his trainer does. Oh, I like that. Now I have a list of questions. And what you're really describing, Brian, is you're taking the overall goal and you're just systematically breaking it down into the steps that are like a bite sized chunk that you can actually chew on to to eat that elephant.

[00:23:36]

You have individual discrete actions so that when they when those things translate into my weekly plan, there's no question about what I do.

[00:23:44]

Yeah. That's really good. Yeah. And that really, as a business owner, I feel like that's what most of my time is doing, is saying how do I take our goals and cut them up into smaller pieces so I can give them to employees so they can say, what am I doing today? Because most people, like we're mentioning here, they don't do this naturally. They just sit down and say that it's a big task. I don't know what to do.

[00:24:04]

Would you agree that that's what a lot of the problem this is why this is needed, as are so many people that don't think this way on their own?

[00:24:11]

Yeah, and we've been taught the plan where it is conceptual. The problem with a conceptual plan is that it really masks the work that's involved. So if I don't have two tactics, there's a lot more. I might have three items on the page that I might call them tactics. So it looks like I got three things to do within those three things might be 30 things when it comes down to it. And so people create a plan that they start out the year overwhelmed, they go through the year diffused.

[00:24:37]

That's the other thing about the what we gear is we talk a lot about less is more. One goal better than two is better than three, because you have limited capacity, you have limited time, capacity, limited energy. You have limited physical capacity, limited intellectual capacity. That's not a slam on anyone. That's the reality. And so the more goals you try and pursue simultaneously, the greater the likelihood that you're mediocre at everything. Yeah, that's so true.

[00:25:03]

So so how do we take like what is it, what is the weekly stuff look like. Let's go from you got your vision of where you want to head in life. You got your your twelve week year maybe a goal and one, two, three goals have a number you specify. One's better than two, two is better than three starts to get over three, you're stacking the odds against you. So perfect. So you got your list, you got your one goal or maybe it's two.

[00:25:25]

But let's say one goal for now.

[00:25:27]

You've got a business goal for the perfect perfect.

[00:25:30]

So where does that go from there to weekly? Like, how do you review it every week, every month, or how does that work? How do we break that down?

[00:25:37]

So the way it'll happen is because you put due dates on those tactics. Remember, we got real granular. The weekly plan is created just by looking at what's doing the 12 week plan this particular week. So in a sense, the weekly plan is a one 12 slice of the 12 week plan. I'm not worried about everything to do with the plan. It doesn't contain everything I do on my life or my job, but it just the weekly plan just contains what's doing the job we plan this particular week.

[00:26:07]

But by default, it's the stuff that matters most. That's really good, because the way it was built, we said, look, we started with this Longer-Term Vision. We said it's what we goal that aligns with that, that that leads into that to build out the tactical plan. That's the most important stuff for me, hitting that goal, which is my most important goal for me, live in my vision. Mm hmm. So by default, everything else is secondary now, which is one of the benefits.

[00:26:33]

That's what we hear, is it reduces your stress y because you know what matters most each week. You know how to win the week. You get this stuff done, you win the week, you get all that other crap done and you don't do this, then all bets are off. So the good news and bad news in that is it confronts you with what matters most each week. The challenge for people is if you're creating a new result, there's stuff in there that you haven't done before.

[00:26:56]

So there's discomfort, there's uncertainty. There's and so back to that mindset about really embracing and learning to lean into that stuff and not being distracted by all the other stuff, by all the emails and the voice mails and all the stuff I could waste my time on. At least now I know at least now I know what matters most for me this week, and I know that every week, the next 12 weeks. So the game is how do I get myself to do what's in that plan?

[00:27:22]

So I pull that thing, I calendarization. What am I doing Monday? What am I doing that what am I doing Tuesday? What time are doing those things? And that's that becomes my daily plan. So, you know, when 20 minutes opens up on my calendar, for some reason I'm not checking my email and I check my voicemail. I'm going to my weekly plan because again, if that stuff gets done and I win the week, if if I withdraw all my emails and voicemails and stuff doesn't get done.

[00:27:48]

I've lost a week.

[00:27:49]

Yeah, that's what I love about identifying, like I always call it, like my weekly objective. Like what's the one thing that this week I have to get done and I'll call it a win because that one objective and again, I totally got this from your book like and I've been doing it for years now. It's like this objective for the week lines up with my my 12 week goal that lines up with my with my vision of where I want to be in life.

[00:28:11]

So even if I didn't get to any of the other stuff and I felt like, oh man, I got four hundred emails I didn't get to this week and I got this messed up and I didn't return that phone call. But you know what, I accomplished that thing I did that thing that I said I was going to do and I got it. But now I can feel good about myself and feel like, you know what? Everything else can wait.

[00:28:27]

That's not the most important thing.

[00:28:28]

So. Right. The results are always lag. So it's like the farmer, right? If the farmer doesn't work, the field doesn't plow, it doesn't plan. It doesn't cultivate. There's never a harvest. It's the same for you. And I eat everywhere are like the the work in the field is doing the heavy lifting about doing the activity that we might normally shy away from and I would say normally shy away from. Otherwise we'd be having the results we're looking to have.

[00:28:52]

Yeah, any time you take new ground, there's there's new activity. There's things I haven't done before. And so there is uncertainty and discomfort with that. It's the game is really how do I get myself to lean into that instead of away from it? And the twelve year plan just puts it front and center for you so you can't ignore it.

[00:29:10]

Brenda, do you have a really good quote about there's nothing new, only processes you're unfamiliar with. Can you remind me. Oh my God no.

[00:29:19]

I think it was like nothing is hard so. Yeah, yeah. It was like something like nothing's hard only only steps undefined or process unpracticed. It means you haven't defined what it is or impact, but nothing's hard. Like you could build a nuclear bomb if you knew the process that you had practiced it enough. Like it's not hard to a nuclear scientist probably to build a nuclear bomb, but they've done it enough and they know the steps. So it's once we realized that nothing I mean, cancer is hard, right?

[00:29:46]

Like the passing of a loved one. Those things are hard, but like business, like to buy rental property. Is it hard or the just you haven't practiced steps yet. Like, I think we should reserve words like hard for things that are actually hard in life and everything else. Just rephrase it to I just don't know the steps yet and I haven't practiced them enough. So that's what's so empowering about what Brian, what I hear you saying is that you use the word uncomfortable.

[00:30:10]

It's subconsciously, if, you know, I want to buy a mobile home park, but you don't know you don't feel confident taking progress. You don't know what steps to take. So you kind of just wander around and hope you bump into success and you don't find it. You you beat yourself up and say that didn't work. And then you go on and, you know, lick your wounds and come back with something else. But if you've broken it down into these individual steps or lead indicators, maybe from the forty X principles and, you know, this is what I have to do.

[00:30:37]

And there's four key components that you've got to do to win the week to win that goal. Two of them you're comfortable with and two of them you're uncomfortable with. You are in a position where you're empowered to go practice what you need to get comfortable with them, and then it doesn't feel, quote unquote, hard. That's such a different mindset than. I don't know, it just didn't work out, you know, I wasn't really sure what to do or I didn't know how to analyze properties.

[00:31:01]

But if you said what does analyzing a property detail. Boom, boom, boom. Well, I only know how to do the first one. Where can I get the information for the second one? It gets to the point where it doesn't feel uncomfortable, it doesn't feel hard. You don't have that resistance against doing that task. And then, Brian, you mentioned the phrase momentum, which I think that's so underestimated in a business. When I look at what I'm doing.

[00:31:22]

Well, doing it so much because the momentum that I built up from stuff I did before, would you mind elaborating maybe a little bit on that concept and helping bring some encouragement that as you build momentum, what you find is things that used to seem uncomfortable or difficult? They they just start going down a lot easier. Yeah, I mean, if you think about that, that's how momentum and confidence kind of go hand in glove and it's it's hard to be confident if you're not competent and competence comes through reps like we've been talking about.

[00:31:51]

You've got you've got to have a process for doing it. And the first time you do it, you're probably not very good at. So you've got to do it again and again and again. And as you do that, though, you build the confidence, you build the confidence and you start to build that momentum. The cool thing about the Top Gear is let's say you have a really bad year. It is the longest it's going to go in 12 weeks where you get a fresh start in an annual event in an annual calendar, people in September have given up on the year and they're just sort of passing the time till January rolls around then.

[00:32:19]

That's crazy. That's in our world. That's two years. But part of that momentum comes because I'm not just focused on the goal, I'm focused on the activity. And as I take that activity, the marketplace always gives me feedback. So when I break it down granular, I'm going to know specifically which actions work and which ones did. When I'm executing concepts are trying to execute concepts, I don't get that same level of feedback. And so the 12 year look, there is no perfect plan for every plan you ever write is something you've got to do, is go out in the marketplace and succeed or fail as fast as you can.

[00:32:55]

And because we're tactical. The the the Top Gear allows you to make smaller adjustments more frequently. Yeah. And so you're able to dial it in versus trying to make these massive assumptions or or or corrections. You're you're constantly adjusting because there is no perfect plan in the marketplace is dynamic. It's constantly changing. Right. What work to buy a mobile home park a couple of years ago is probably different today and not not completely different, but there's some different aspects to it.

[00:33:26]

Yeah. And so because it's tactical, you know, specifically which ones worked, which it it's really is really powerful. So you can focus on that, which then causes you to to have some success in your just the fact that you're taking the action, builds confidence, builds momentum. That's awesome, man. You can't you can't sit here and think your way into feeling confident. It only comes through actions, you know, when you're feeling really down and you feel like this is never going to happen, the best thing you can do is go out, do something that's productive.

[00:33:58]

If you're in sales, it's pick up the phone to make a call. Even if someone says, no, I'm not interested, it's still it's still you feel like Intuit internally, you know that you're more in control than if you're just sitting, waiting or hoping something's going to change. Yeah.

[00:34:12]

Isn't that funny that we see so often that people don't want to take action until they feel confident, but you can't build confidence until that was such a great thing. Confidence comes from competence. Competence comes from repetition. Repetition is daily action. And if you really think about it, it's like saying, yeah, I don't want to go to the gym until I feel strong.

[00:34:30]

Right. I'm not going there till I look really strong. That's exactly right. You never go.

[00:34:36]

You know, it reminds me I teach these webinars every week to bigger pockets listeners. David does as well. And we teach people how to analyze deals. And one of the reasons why is for this exact concept of like if even if you're not ready to buy it, even if you know what the market's going to look like a year from now or six months, you might not have the money. You might have none of that. If you sit down and analyze the real estate investment every single day for the next three months straight and you get through ninety, one hundred hundred and twenty of these things just knocked out, you're going to feel so comfortable and competent because you've done the reps and now making an offer is not going to be that scary.

[00:35:11]

Nothing to me this year because you you have the reps, you've done the work and people are like, well, I don't know how to feel comfortable, just analyze, deal them any money and I'll have deals anyway. Go like it. Right.

[00:35:20]

It's not a horrible thing to learn nothing. Yeah.

[00:35:24]

It's going to rise to the level or else they do it like you could like it's like mock stock market stuff like that. You can do like a mock stock market game, like an app where like you're not actually trading it, you pretend you are real, it's like that. So you can like literally just like pretend all day long to practice to get really good at running the numbers. You could talk to a real investor and be like, hey, these are my numbers.

[00:35:41]

What do you agree to this look like? It would work and they'd be like, no, change this thing and then, OK, go back and change that thing and then do better next time.

[00:35:48]

And yes, yeah, that's just that's it just works.

[00:35:52]

Hey, let's take a quick break from this episode. We'll continue in just a moment. But first, let's hear word from our sponsors.

[00:35:58]

Have you ever dreamed of investing in cash flow in real estate? But it doesn't make sense where you live. Or maybe you don't have the time or experience to put a team together. Well, the team at Memphis Investment Properties provides a fully renovated turnkey properties in Memphis, Tennessee, with in-house property management there. Turnkey model allows you to passively grow your rental portfolio with properties in one of the best cash flea markets in the country. You can visit Memphis Investment Properties Net to see they're available turnkey properties.

[00:36:24]

Now, with nearly four decades of experience managing over two thousand properties and having renovated over six thousand homes, they pride themselves on providing their owners with consistent and reliable cash flow. If you're searching for high cash flow and rentals in the single family and apartments with in-house property management, visit Memphis Investment Properties Net to see if they are good fit for you again. And that's Memphis investment properties dot net. Hello everybody.

[00:36:49]

So if you are a business owner, then you don't need us to tell you that running a business can be super hard. But here's the thing. You might be making it harder than it actually has to be. So don't let all that stress of spreadsheets and paperwork and all that continue to eat into your business. Let me introduce you to NetSuite by Oracle.

[00:37:08]

NetSuite is a cloud based multi systems approach to managing data so you can get the information you need when you need it. And that's what gives you the visibility and control over your financials, your H.R., your inventory, e commerce and more everything really you need for managing data in one place instantaneously.

[00:37:25]

So whether you're doing like thousands or millions in revenue, you can save time and money by using NetSuite. Like I always talk about you seed at what you consistently measure.

[00:37:34]

So join the over twenty two thousand companies using NetSuite right now. Let NetSuite show you how they'll benefit your business with a free product or at NetSuite dotcom flash bigger pockets again. Schedule your free product tour right now at NetSuite. Dotcom slash bigger pockets. That's NetSuite. Dotcom slash bigger pockets. All right, I want to I want to shift a little bit here and talk about how this applies to those people here with a team. So how do you if you have a team of people working with you, you maybe have partners, maybe you have you're just part of a big team.

[00:38:05]

How do you apply the 12 week year to a team mentality?

[00:38:09]

You know, it's it's in some ways it's actually more powerful with a team because it creates these structures. If you're if you're part of a team there, I would argue that there's three underlying structures that you have to have for the team to perform at their highest level. And it doesn't matter what you value, it doesn't matter what your values are, whether they're innovation or or customer service or whatever it is. You have to have clarity, clarity of vision, clarity of goals, most importantly, clarity of actions, clarity of expectation.

[00:38:40]

And that's that's why you've got to get tactical. You need to have transparency with regard to what people are doing. So are we actually doing this stuff or not? If you're an individual, you know, whether or not you're doing it, if you're on a team that gets lost. And then third is we need evidence of is it producing or not? So that's what we can bring all that into play. And it forces the team to engage and interact differently.

[00:39:03]

So when we work with teams, the first thing we do is we start with vision, but we still start with the personal lives. How so? We don't start we don't start with the business. We start with our personal lives because we have to connect the dots, ultimately have to connect the dots between what I'm doing Monday through Friday and the business and the life I want to live so good. And for so many people, those dots are connected, especially on teams.

[00:39:28]

And so we start with everybody, even part timers. We work with groups that they've got part timers. They go, what else? People don't care? And I go, I beg to differ. They care about their life. And so we're going to work on it. And then then we work at the the company vision and say, OK, now how does that how does a succeeding here enable you to live the life you want to live?

[00:39:50]

That's how we connect those dots. And then as a team we set the goal as a team. We build out the plan so that what's happening in that is if the leader does all that now, they've got to go sell it to the team and there's a chance that they don't buy. We're less opposed to anything we helped create. So the team creates goals, creates the plan, gets tactical, argues back and forth about this matters and all this matters.

[00:40:16]

And so all that all that discussion is what creates the buy in. And then at that point, we're locked and loaded, now it's moving forward and everyone having a weekly plan. So there's clarity about what matters most this week by individual and there's transparency that everybody can see who's supposed to do what and what's getting done. And then we're tracking it, we're tracking the results. Is it is it moving the needle or not? When Brandon really saw what looked to me, Brandon, like when your business shot off was when you came up with that vivid vision poster you have in your shed where he basically, Brian, spelled it out.

[00:40:55]

Here's exactly what I want my life to look like and here's how my team plays a role in it. He created a very descript, vivid description of what that would look like. He shared it with the team members and then he hired people to fit into that world. Is that sort of in line with what you're describing here? Yeah.

[00:41:12]

So if you've never done the work, we do it as a team. But even like our organization, we go off site every every 13 weeks. We go back to the vision and making sure that we're all brought in. And is someone seeing something that we didn't see before that we want to add to it? Or there's a piece of it that doesn't make sense for us anymore because we're different opportunities opened up. And it's really making sure if you have a team that everyone's on the same page and that ultimately like down to the part timer, how does the part timer succeeding there help them live the life they want to live?

[00:41:43]

Otherwise, you're just an employee.

[00:41:45]

That's so cool. So it's sort of using the carrot.

[00:41:48]

Yeah, well, it's and it just it's it's a natural carrot, though, right? Because if I want my team empowered, the greatest empowerment comes from when I see how doing these things in the business helps me. I get how it helps you, David. It grows your revenue. It grows your house. It helped me. When I see that now, it's a different deal, now we play at a different level. Not playing a much bigger game, because I can see how me doing these things not only benefits you, it benefits me nothing more than I get to keep my job because candidly, I can find another job, right?

[00:42:24]

Yeah, I guess as you were talking, I was thinking how if you don't do that, you have to make up for that with the stick. Whereas if you get the biology, nobody wants to, you have to check in, punch the punch a clock at this time, that's why the companies that they have to rely on things like punching the clock and you've got your three write ups, you're out the door like that stuff sucks.

[00:42:44]

I don't want to work for a company like that. That's a terrible you know, most people don't.

[00:42:48]

And even the people managing them don't want to manage that. They just don't do what they do. Yeah. They haven't been put in a better system.

[00:42:54]

Yeah, that's really good. Really good. All right.

[00:42:57]

So for those who want to, like, implement the 12 week year in their business right now, I mean, obviously read the book, we can tell people read the book, but what are some tactical like? OK, do this first and this is important. Do this, then do this. Like what are some of the the key kind of takeaways that people can walk away from this interview with?

[00:43:13]

Yes. Step one is do the vision work some people listen to good. Oh, that's fluff. It's not fluff. It's the cornerstone of all high performance. If you if you don't know where you want to go, everything else doesn't matter. So do the vision work, then bring that near-term build out a 12 week plan and then then the gamer that's really about executing that plan. And listen, you're going to have weeks when you stumble. I have weeks when I stumble and I've been doing it for you.

[00:43:41]

Don't beat yourself up for that. There's a lot of there's a lot of grace in the 12 week year because you can't change anything you did last week. But we can learn from them, and so as we look at last week, it's with its with an eye towards reality and candor, what would actually happen? I'm not going to shy away from my stumbling to my failings because those are opportunities to learn. And if they sting, they sting.

[00:44:06]

OK, that's OK. That's part of the process. We call that productive tension which causes me to behave differently next time. So you don't shy away from the reality of the situation, whether you're winning, whether you're struggling. But but it's really taking it one week at a time. And that's often right. When this week. I don't worry about next week till next week. I don't have to because it's what we plan. I'll tell you what to do next week.

[00:44:28]

Let's just win this week. Yeah. Really good.

[00:44:30]

Really good man. One of my last question I got for you is Yvonne Accountability. And you talk about this a little bit in the book about that people get the word accountability wrong or they have like I want somebody to hold me accountable, not to the looking for. Where is the misunderstanding of that term? Where is that?

[00:44:49]

Yeah, well, we we laugh at that because I think saying I need someone to hold me accountable is probably the least accountable thing.

[00:44:56]

You can set your ship, you're trying to shift the burden to perform is yours. And so the misunderstanding is most of us have experienced accountability, has consequences. I mean, everywhere you hear the word in society, you'll hear today on the radio or TV or something that they're going to hold this person accountable. And what are they do? Right. They they find them. They suspend them. They punish them in some form. And and we've all experienced accountability that way.

[00:45:22]

And that is not accountability. That's consequences and consequences play a role. But accountability is different than that. Accountability is ownership. It's the recognition that we have free will choice, we always, always have choice and then taking ownership of those choices. And in the end, I would argue we choose our consequences. But you either choose to be successful and happy and healthy or something else by the choices you make each and every day. And so when you really understand accountability as choices, ownership, it's probably the most empowering concept.

[00:45:58]

We have to live the life we want to live.

[00:46:00]

Yeah, that's really good. To add a humorous story to this. I got a buddy from college that I met in college who to this day now he's almost 40. He lives at home and gets very upset when his mom does not wake him up.

[00:46:14]

Because you were supposed to wake me up for that thing, Bob. And he gets really and he'll complain about like how like I asked her to wake me up, but she did wake me up.

[00:46:21]

That's why I missed the meeting or missed my workout day or whatever.

[00:46:24]

And I'm like I mean, we got these fancy things held a lot. But that's like a it's like a silly example, but it's like that. But the question is like in what way? Like, I would ask every listener right now and I'm thinking about myself, like, in what way am I acting like that where I'm shifting my responsibility to do something on to somebody else because it takes the blame off me. And I feel bad that I'm not taking action on that.

[00:46:45]

Hold myself accountable. I'm going to blame somebody else. And I think there's probably areas of our lives where we can look at me like, yeah, and you step up and take ownership of that, because right now I'm not.

[00:46:53]

Yeah, I'm looking outside myself or someone or something to change. You don't control any of that. Yeah, right. And that is that is the level of a victim mindset. This mindset is that the world happens to me and I fail or I struggle because people didn't do what they were supposed to do or whatever. That's life is a struggle when you come out that way, when you recognize that that you don't control the circumstances, but you control how you respond and that you always have choice and taking ownership of those choices, life just shows up so much.

[00:47:26]

But not perfect, right? I mean, it still struggles. There's still disappointments. But but you're equipping yourself to have the best life you can have, which is, I think, what we're all striving for.

[00:47:38]

I've really noticed that, Bryan, in a lot of what you're seeing here, you're teaching your philosophies. The principles in this book are empowering principles. It is. This is how you can get more out of yourself. I wanted to ask, in your experience, what are some things that prevent people from embracing this perspective or this philosophy?

[00:47:55]

David, I think it's probably more than anything else. It's it's the discomfort of growing, right? I mean, I think I talk to groups all the time. Does it take sacrifice to be great? And everyone agrees. And and I would argue you don't have to sacrifice your your values. You don't have to sacrifice your integrity, your health, your sanity, your family. But you got to sacrifice your comfort, because if you're going to grow, if you're going to be if you're going to do anything great, it's going to be uncomfortable.

[00:48:21]

And I think that's at the heart of leadership. And being successful is being comfortable with being uncomfortable because that's the process of growing. And that's how that's how you've gotten to where you're at today. But it's there's a there's a mindset of just being intentional with that, that recognizing that that's part of the gig and to to lean into that versus lean in away from it. But I think that's the number one thing that holds people back, is we are wired for comfort now.

[00:48:48]

And and when you realize that that's the that's the villain we're fighting our entire life is from from the comfort of other people accepting me to the comfort of just the physical comfort of doing stuff, the emotional comfort of where I want to be and. We're just wired that way, and it's not it's not a bad thing, but it does hold us back. And so recognizing that that's that's the enemy not giving in to that. Surrounding myself with people that that think the same way I do, using systems like the 12 year that helped me confront that comfort on a daily basis and make a conscious choice about, OK, am I going to choose success today?

[00:49:24]

Am I going to choose am I going to choose a better relationship right now and and serve my spouse or my mate? Or am I going to choose am I going to I'm going to choose to be the father that has impact, that has influence, or am I going to choose to sit here and watch the football game right now? Because it's comfortable and it's easy? I mean, those are those are the choices we make each and every day that shape our lives.

[00:49:47]

That's fantastic. It's a really good man. Well, I want to shift in head over to the next and final segment of our show.

[00:49:54]

It's a segment we call our famous father.

[00:49:58]

This is the part of the show where we ask the same four questions every week to every guest that we're going to show it to them. We'll call the famous three today, the first one we usually ask about a favorite real estate related book for this Sunday episode. We really got to come up with a better first question. So, hey, if you're listen to the show right now and you got an idea for a better first question for our non real estate shows, let us know.

[00:50:17]

I guess. Hit me up on Beardie Brand on Instagram. Let me know if you got a good question.

[00:50:22]

One would be just a favorite book, so I'll give you a favorite book. Well, that is the second question.

[00:50:27]

But yes, go ahead. That's going to be our first question today. Yes.

[00:50:30]

And it's and it's just as important if you're a real estate investor, it's called feel the fear and do it anyway. Well, I've heard that, but I never read it. A great little book. She's she studied successful people and found that they had fears, just like people that didn't have the kind of success, but they didn't let them stop. And she talks about five truths, the fear. It's just a really it's a really good read.

[00:50:49]

One of my favorites.

[00:50:50]

That's awesome. I've been actually teaching my daughter. I got a four year old, four and a half year old Rosy. And I've been teaching her a lot lately about like like being brave doesn't mean you're not afraid. It means you feel the fear and do it anyway. And we've have a lot of discussions about that because she's afraid of everything.

[00:51:05]

And the courage is being scared to death, but saddling up anyway. I love it.

[00:51:10]

I love it. Yep. OK, what are some of your hobbies?

[00:51:15]

I used to golf. Don't do that much now because I've got I've got kids they didn't get into it took a lot of time for one of my one of my goals in life. We're big on family. I want to be the biggest influence in my kid's life. And I think that takes quantity time, not just quality. I think quality time is an excuse to recreate, but so we do horses, we raise Arabian horses, we show them it's a great family.

[00:51:39]

Deal of the girls play sports, too. But when they do that, they're going in separate directions. We do the horse thing. We're in the same spot for a week. And so that's probably my biggest hobby is, is that and I shoot plates. I shoot clay pigeons and sporting sporting clays. Yeah, that's it was fun.

[00:51:55]

When you watch someone else do it, it doesn't seem that great. But when you're doing it, it's it's fun. Yeah. I love it. It really. Yeah.

[00:52:01]

I don't I can talk to you about supporting the next hour if you do you what do you do. Is it five stand. Is it Trappe.

[00:52:09]

We do them on the court. The club Hemmat has a one mile course to where they have sixteen different stations for different shows and then they have to travel to Skeeter's. Well it's fun. It's I think fairly new into it, but I'm loving it.

[00:52:22]

It's, there's something that I've noticed that this is completely unrelated to the curious. Brian, if you're the same way when you combine a physical action with a mental puzzle that has to be solved, it just is fun. Like, that's what I loved about sports, was my mind had to analyze what was happening and then my body had to execute a movement or a decision. And when those two worlds sort of collide, that's fun. And that's what I like people.

[00:52:46]

I get that same rush out of it or sporting clays like, OK, every station, they're different. What are the angles? How much do I have to lead it by? What choke? Am I going to use it then I have to go do it. Is it is that something similar that you found?

[00:52:56]

I think so. We found that to David with parties. If if there's something if there's a theme around the party, there's something to do. We'll do a Christmas caroling party where we go to a nursing home. That is that is one of the most fun parties because there's a there's a purpose to it. There's activities for people to do. And and so there's a lot of communication happens that wouldn't otherwise happen. The thing I think there's when there's something to do there that that is intriguing and kind of taps the curiosity, that intellect, there's something rewarding to a human about solving puzzles.

[00:53:29]

I mean, really, if you look at what we talked about today, it's how do I solve the puzzle of a goal that I'm trying to hit, particularly within business right here is these are puzzle solving strategies that we're talking about to get the most out of yourself.

[00:53:40]

And I am in my final question of the day, what do you think separates successful people from those who give up or they fail or they just never get started? I think, you know, that's an interesting question. I think the one thing is the comfort thing, right? People buy into that, but I think it's really having a strong vision. That's why I say that's the cornerstone. But you have to if you don't have something you're striving for, then it's really easy to give up.

[00:54:08]

Yeah. If you have something that matters to you and you're passionate about it. Right. If you if you think about passion comes from vision, that's what creates passion. You don't have a clear vision. Like if you're lacking passion in some area, you probably don't have a clear vision for the things you're passionate about your vision for. And so that to me, that passion, the vision creates the passion. The passion creates the courage to do the things you need to do.

[00:54:30]

So the reason people will do the things, if you tie it back, they like the passion. They actually lack the vision about something bigger than what they currently have. Right. A future that's more compelling than the present that causes me to want to step out and try some things and and be willing to willing to stumble and fall down and pick myself up. And, you know, I think if we didn't learn to walk as kids, we wouldn't do it because first we fall a couple of times and then we don't, you know, settle into the here because, I mean, too many of us are concerned about what other people think.

[00:55:04]

And so when you've got a strong vision, it lessens the impact of that. Right. I don't care so much about what other people think. I really want to make this happen because it matters to me and my family and there's a personal way behind it. I think that's the key.

[00:55:18]

That's really, really well put. I love that. I've never heard anyone say that if we didn't learn to walk kids, we probably would do it. But it illustrates a very good point. Coleman. Well, David, final question. All right. Last question of the day from us is where can people find out more about you?

[00:55:33]

Great topic. Your dotcom. So the digits one, two week, your dotcom bunch of free stuff on there getting started cause there's some other online programs. We've got a virtual live event coming up in January. And that's that'll be great. So, yeah, all that stuff, anything we can help with. Please, please reach out to what we hear. Awesome.

[00:55:54]

All right. Well, thank you, man. This has been fantastic. I love connecting with authors who have written and just stuff that's just shaped my life. So, you know, thank you for writing this book.

[00:56:06]

Yeah. You're welcome. Appreciate the appreciate the opportunity to connect with you guys.

[00:56:10]

Thank you. All righty. And that was another fantastic episode of the Bigger Pockets podcast with an amazing guest, Brian Moore. That was that was really, really cool. David, what do you think? I mean, like you would not read the 12 year, right? So this is kind of new to you. Never read the 12 year. I've heard you mention it briefly, but I didn't really have a good understanding of it. But the more he talked, really, the more I started thinking about other very successful business people and what they're teaching and how it all sort of connects.

[00:56:36]

He mentioned a lot of things that made me think about the one thing, how do you win the week? What's the one thing you've got to do that will make everything else easier or unnecessary? I thought about a lot of the 40 principles. I know you love that book. Also need measures and measures. Don't don't measure just the results. Measure the action that you're taking, the sense of urgency that he mentioned to get the most out of yourself.

[00:56:58]

I thought that was incredibly valuable. You may hit your goal, but you still left so much on the table for what you could have done, right. You thought I want to buy a property next year? Well, you could probably buy ten properties next year. If you take what you did and you just amplify it. And my personal life, I see this come up all the time where we have a mindset, we have subconscious beliefs that are absolutely sabotage.

[00:57:21]

Yes, OK, like the eight hour workday is one of them who says you have to work eight hours, you can get everything done in two hours or you could work fourteen hours if you really want to, depending on your goal. That's a way that people think that gets in their way. So this type of stuff really challenges that conventional thinking that we're comfortable with forces us to get uncomfortable. But man, if you want to unlock your potential, this is where it's at.

[00:57:43]

That's so true. You know, one thing we talked about today was you have that vision. You start with your vision. And I love that he talked about that, that the vision to begin with your personal vision, because your works line up with your personal life and you go they go into a lot more depth than that in the book.

[00:57:55]

So make sure you guys pick up a copy of the book. It is fantastic. But they go from vision and then you have your your your goal, your 12 year goal and then you have your tactics. And so I want to talk about that just for a few minutes here, because I want to relate this back to real estate investors. Let's just take the average new real estate investor. Now, if you're an experienced one, stick with me anyway.

[00:58:14]

But let's just say you're new and you want to buy a property and let's say your goal is to buy one in the next 12 weeks. So in the next 12 weeks, you're going to buy a property. I want to David, while you're here, you and I. Just real quick, let's brainstorm. What are some of the tactics like the things that have to get checked off your list, that once you get all these tactics done, you will then have a property or at least you've done everything in your power, needed to have a property.

[00:58:37]

So what are some of those things? Maybe just kind of firing back and forth?

[00:58:40]

How are you going to fund it? OK, that's a good one. So you get funded. So let's even go deeper on that one. Can you get preapproved? Can you operate from. Yeah, I guess so. Maybe like week one, like. A weak one is to contact a lender, contact three lenders, and my goal, week two or nine Goldbart a tactic tactically. One is a contact three lenders and submit my financial documents to them.

[00:58:59]

Or maybe week one is actually get your documents together. I don't know, maybe you can do both in one week, depending how busy you are, and then you get your documents to your lender. And then what about how are you going to find deals? So maybe it's I'm going to get a real estate agent a big attack. Well, maybe first pick your market, want to buy in and then get cleared. Your criteria. Yep. What type of property do you want when you have that?

[00:59:20]

Now, you can go to the agent and say in this area, I want this kind of property, can you help me do it and maybe interview a couple of agents the same way that you you talked to a couple lenders?

[00:59:29]

Yep. That's great. And maybe one of my tactics is maybe an ongoing one. I'm going to analyze ten deals every week until for the whole four. That's one hundred twenty deals. Over the next twelve weeks I'm going to like ten properties.

[00:59:40]

So Brendan, if I don't know how to analyze a property, what can I do. You can't do anything.

[00:59:44]

You have to give up and go back to watching TV.

[00:59:45]

I just that's how it works.

[00:59:47]

I you can watch one of a billion YouTube videos on analyze rental properties or you can head over to bigger pockets. Dot com slash Kelkar Kalsi and we have a calculator helps you analyze properties, whether it's a flip rental or whatever. But that like that's a tactic is going to analyze some properties. So maybe that's another one. By this week I'm and I've analyzed ten of them or by twenty of whatever. There you go. What else we got to what else do somebody have to do?

[01:00:08]

I'd say after that first week of analyzing that many properties, you should have a baseline for what kind of ROIC and what type of return you can expect on the different properties. And by then you should recognize when you find one that is above that baseline. Now you kind of know like what a deal would be. It's something better than the other properties around. So you would want to start identifying deals and writing offers on those properties.

[01:00:30]

Yeah, make it an offer like, hey, my week seven, I'm going to have submitted an offer we want to commit to offers. Week nine, I'm going to get twelve offers, you know, whatever, scale up a little bit if you feel like it. And like you said earlier, you can't control the outcome, but you can control your inputs. Right. So we can't I don't want to say you're guaranteed to buy a property in twelve weeks.

[01:00:46]

I hope you do. And if you do the right inputs, you should have you put in a dozen offers. You'll probably get something accepted as long as you're not going you're not being super crazy strict.

[01:00:55]

You know, another one, a good, good one. If you're just getting in the education phase, maybe it's like, hey, you want to invest at a distance. Like maybe their first step is to read David's book, Long Distance Real Estate Investing. Right. Or maybe you want to. BR. Maybe the first step is to read by rehab, rent, refinance, repeat. Maybe you want a house that maybe should go read Craig's book The House at one or you want to buy any rental.

[01:01:13]

Read the book on rental property investing. You have no money. Read the book on investing in real estate with no no money down. That can be a tactic for week one is to finish one of those freakin books. It doesn't take all week, all year to do it, get it done in a week and then move on. Check it off your list. Great. I accomplished the one thing that I was going to do this week, which was read the book.

[01:01:29]

If you didn't answer emails, if you didn't respond to that text, who cares? You did. The one thing that got you closer to your goal, which gets you closer to your vision, which gets you closer to life that you want to lead.

[01:01:37]

I'll give you another thing. Take your plan that you've come up with. I want to use an FHA loan to buy a property in this area that looks like this at this price and run it by somebody else who's more experienced than you. I say, what would you change about this plan?

[01:01:50]

Yep. Yeah, I love that. In fact, you can even take your entire twelve week year plan in. Like, if somebody came to me and like that I knew. Right. I'm going to go to a perfect stranger and you shouldn't either build relationships, people. But if somebody came to me knew and said, hey, I really want to buy a property next 12 weeks, I wrote down this list of twelve things that I need to do.

[01:02:08]

And it includes market this this.

[01:02:10]

I'd be like, oh my gosh, that was so good. Like, look at you. Look at you. I'm so proud of you like that. Yeah. Let me tweak this little thing and I think this is probably not going to work out, but try this one instead. Like that is such an amazing way to get a mentor to help you is by approaching them and say this is the twelve tactics I'm going to work on the next twelve weeks.

[01:02:28]

Am I missing anything or would you add anything to this or would you take anything away. Like now you didn't just come to me with like how you help me be my mentor. You came to me with like a specific question, a game plan and all I had to do is read it for three seconds and decide if it's good or not.

[01:02:42]

Very, very good. Go man is a good one. You have that one.

[01:02:44]

That was good. I just expanded upon it. So thank you. With that said, I think that's all we got. So let us know what you guys think of the show.

[01:02:52]

If you have not left a rating or review for the Bigger Pockets podcast, those really help us reach more people. Helps keep us in the top of all business podcast on iTunes and Stitcher and Google Play and all that. And it makes us feel good. So leave us the rating review, if you would, and follow us on Instagram. Habiger pockets big pockets like Hot Pockets, but larger.

[01:03:13]

And you can also follow David at David Greene. Twenty four Mia that beardie Brandon. And that's all I got. So, David, Hot Pockets Green. You want to take us out.

[01:03:24]

Thank you very much. I appreciate that. Please. A over Hot Pockets. I don't know. I just I yeah. And then you said we have like we're like Hot Pockets but larger. Yeah. I started thinking maybe we need to make a spinoff called Larger Buckets. Buckets. Yeah. Yeah, sure. This episode was somebody that you think would benefit from it. Think about the successful people in your life who are very driven. I promise you, they are dealing with daily frustration that they want to be doing even more, even though it seems like they're.

[01:03:49]

Doing good, this type of stuff is very, very valuable to them, and they will love you for it. That's true. All right, get us out of here. I need to get on a plane to get to Hawaii. Go. See you in a little bit there. Come, come hang out. Be fun. Thank you very much. This is David Hot Pocket screen for Brandon. The 12 week Wonder Turner sighting off.

[01:04:08]

You're listening to a bigger pockets radio simplifying real estate for investors large and small. If you're here looking to learn about real estate investing without all the hype, you're in the right place. Be sure to join the millions of others who have benefited from bigger pockets. Dotcom, your home for real estate, investing online.