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And I believe that innovation always serves humanity. We're always afraid of it when we see it. We were afraid of cars. We're afraid of phones once we found a way to make it useful and improve our lives. We've done really well with it.

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For many years, Hollywood has popularized the idea that technologies will rise up and become so advanced and so powerful that they will no longer serve humanity's best interests.

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But what if, instead of thinking of those technologies as the ultimate enemy, we began thinking of them as the ultimate ally, ready to assist when and where we need it most? What if we leaned into that idea and found that the purpose and the opportunity wasn't to tear humanity apart, but rather to bring us together and empower us an entirely new ways? Maybe it's time to see these tools as a benevolent companion that can illuminate our path in an otherwise dark journey.

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Stacey Schulman is a technology veteran with more than two decades of experience in manufacturing and retail. Today, she serves as the vice president in the Internet of Things group and Emerging Technologies at Intel. She's passionate about helping others adopt sustainable and evolving innovation practices while immersing herself in the world of Iot today. Stacy joins me for a discussion about these technologies. Plus, we talk about augmented reality, new ways of interacting online, some of our favorite books. Who inspires her?

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Plus, other ideas for leaders who are looking to get an edge on what's next. Let's jump into today's episode with Stacy Schulman.

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This season of Hidden in Plain Sight is brought to you exclusively by our friends at Splunk. The Data to Everything platform. Splunk helps organizations worldwide turn data into doing its time for data to be more than a record of what happened.

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It's time to make things happen.

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Learn more at Splunk Dotcom or by clicking the link in our show notes. Stacey, welcome to the show. Thank you for having me. Appreciate it. I'm excited to talk to you. And I want to jump into your back story. So how'd you get started in technology and what was some of the early story or maybe your most embarrassing first starts in the technology?

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Well, I have some really embarrassing stuff. I'll share mine. Yeah, my first start in technology, I was actually right out of high school and was working with Wal-Mart at the time. And I think I was the only one that wasn't afraid of the computer back then.

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And the state to me a little bit, you know, when you're the only one not afraid of the computer, you become the computer tech support person without asking to be. And I ended up really loving that. And so went from that into training, which in teaching computer software, which goes towards, you know, my most embarrassing technology. Well, there's a lot to choose from here, actually. I'm gonna go to a different one that one might not be appropriate for radio.

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My party might might disapprove.

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But the explicit label for the podcast, but maybe exactly in the future. Yeah, but it definitely involved a wardrobe malfunction. I was working with a bunch of luxury accounts and I remember getting a tech support call one day and I won't I won't name the name of the luxury retailer. They generally have some very high profile people in their customer accounts. And they called us one day and they're like, we're really confused what happened here, but all of our customers are coming back with this address and we don't know what it is.

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Well, the address happened to be my work address. And just so happened that one of our tech guys was pushing an update and connected to their own database and wiped out their entire customer database with our street address for our company. So it didn't take a lot of investigation for them to figure out what happened there. But one, it was embarrassing. And two, it was also a really good case of, you know, teaching the whole team on how to be transparent, how to take account accountability for your action, and then how to jump in and fix your mess as fast as possible and make sure the customer knows you'll never, ever, ever do that again.

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So, yeah, there's my really good lesson. My first humble start was a captions app for photos that got a cease and desist letter a couple of weeks after we launched it. And I was introduced to the world of technology after that. Stacey, when you introduce yourself or if you do share your role and title with folks, how do you usually go about that and how do you describe your job?

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So my job has changed just within the last week. So I'm going to have to practice a new one real soon here. But yeah, my my job as a vice president in within the Internet of Things group at Intel and my role has been kind of a dual role. Primarily my role has been focused on emerging technologies and how do we take those emerging technologies and incubate those or normalize those into a variety of industries. So that's been the way I've been describing that recently.

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I've been asked to take over the health and life sciences businesses for Intel as well. So now it's really about, you know, focusing primarily on health and life sciences and innovation in those spaces, in addition to taking emerging technologies and scaling those out across a variety of verticals. Sure.

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So quick nerd aside here, do you think Moore's Law is dead or is there something more interesting going on? I know there's Intel has done a couple amazing events. The last one I attended was Silicon One Hundred, which was kind of a push back against the folks that think Moore's Law is dead. But we'd love to get your take on that before we jump into more questions here. Yeah, I don't think Moore's Law is dead. I think it's going to be what's promised under Moore's Law may be delivered differently.

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And in the past, it was delivered purely through hardware. I think the future is going to be a combination of hardware and software. And you'll hear that a lot in my beliefs, as I do believe the software is what's going to help us optimize. And software is much more important today than we've ever focused on it in the past.

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Very cool. So a company like Intel that's obviously so established in the hardware world is preparing and getting ready to really jump into the software side of things, I think. Could you tell us a little bit about that or how are you and your teams thinking about this transition?

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Yeah, and what's interesting is Intel's always been in software. We've got thousands of software engineers will rival some large software companies, but we just never talked about the software side of it in the way that we talk about the hardware side of it, because for us, the software is the enabler. It's it's what you need to do to get the the hardware working in an optimized way. So I would say that the change there in and focus, I wouldn't even say strategy is that.

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Yes, it needs to be an enabler and it needs to be a multiplier that needs to be a way to make sure that you take vast ecosystems and link them together or enable everybody with the same kinds of tools and drive accessibility of those tools to the masses. So that's that's the new role that software will play for us.

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And when it comes to emerging technologies or the Internet of Things, how much of your time gets spent on in these areas, whether it's research or execution, is there anything you can share that you're thinking about right now?

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Oh, yeah.

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Yeah, lots of time get spent there. And I would say our first focus when we when we look at the space of emerging technology, you would think it would be on the technology. Our first focus in the space of emerging technology is really getting deeply rooted in the problem statement of an industry and understanding first what what are the problems that need to be solved and what problems matter and what kind of impact can you have based on the problems that are there?

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And so that's where we get rooted in first and then we matchmake to the technology. And so with that said, I would say the technology that I'm actually pretty excited about because I am a nerd is robots. And the reason I'm excited about robots isn't because it's a robot, it's because what it can do for other industries and what it can do for other technology. So explaining that further a robot is essentially a you know, it could be a mini data center on wheels.

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So what does it need to do? It needs to process lots of information through a multitude of sensors, vision, radio waves. It needs to be connected at all times so that it can process information quickly and send that send that information back before to make decisions in real time decisions. It needs to be secured and you need to do all of that in a power envelope. That makes sense. And so if you can get things right in a robot, you can take those learnings and you can optimize and improve just about anything.

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So if I know how to connect and maintain an active connection to a cell tower with a robot rolling through New York City, it's going to help in all of the things that need to be connected in that way. And if I can do that under a really good power envelope where I can process and update, you know, computer vision algorithms in real time on a robot under the right power envelope, that's going to improve everything that I do. That's kind of why I'm excited about the robotics, I'm sure.

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And when it comes to the robotics size, obviously there's been some exciting developments in the space that Amazon acquired. I think Kiva Systems and you've got Boston Dynamics doing crazy things. Are there any companies out there or examples of robotics where you think like this is the Holy Grail, this is the golden standard of what robotics should be? OK, so I'm pretty biased and I know that they're public about this. So I'll talk about what the Republicans, if you don't know, Decha DKA, founded by Dean Kamen, go look them up.

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I mean, they're they're building a robot that will climb stairs and, you know, and it's built on the chassis of a wheelchair base. So the whole goal is that if you can scale that chassis, you can actually make it more affordable for people who need a wheelchair. So they started with building a wheelchair that climb stairs. And it also stands up so that the person in the wheelchair can be at eye height with somebody. And then the goal is to let's go drive the cost of that thing down.

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And by doing that, you have to do that through other applications. So what they pivoted into was a last mile delivery robot that can climb stairs and it's as safe as a wheelchair that climb stairs because on the same exact chassis. So that that's a company, I think that they really push the envelope. You know, you can build a robot, that you can build a robot to climb stairs. It's just a different category. Really cool.

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And I think that getting away from the Hollywood fear based portrayal of robots is so important in the sounds like Decha is doing that when it comes to that kind of fight between fear and faith about the future of technology. Where do you kind of fall in on that or you and the machines of loving Grace camp? Do you see these tools really empowering the best parts of our nature? What's your take? Well, I think that, you know, any tool misused and used for outside of its purpose is is something that we have to be careful of.

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It's imperative for every technology company to take their position in the world seriously and in this conversation and in making tools that we can hold some accountability to their responsible use. So I. I'll say that first, I'm an optimist, though I believe that innovation always serves humanity and it always benefits us, we're always afraid of it when we see it. We were afraid of that. The train. We were afraid of cars. We're afraid of phones, but it's always served us.

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And once we found a way to take that and make it useful and improve our lives, we we've done really well with it up until this point. And I have no reason to believe that that won't continue. So I'm an optimist when it comes to technology. Sure.

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And when it comes to Iot and examples of devices that are connected seamlessly to create an amazing user experience. Are there any favorite examples out there of kind of like a full stack Iot that is working well, that you feel like this is what the future of Iot is going to be? Well, I think that there's some emerging examples that are coming out. And again, I'll go into kind of the autonomous vehicles. And in that space, there's lots of good stuff there.

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And if you look at what happened, so the technology that's being used in autonomous vehicles are now going into autonomous retail stores. You know, Amazon has there know, just walk out store. You've got lots of examples of that through China, lots of examples growing in Europe and the US on touchless technologies that are coming out of that. And so I'm seeing lots of really good growth in that space. And now that we're in a covered world where we're hygene is just so much more important and top of mind for people.

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And that level of convenience is important that if I'm going to leave my house, I'm going to go somewhere, I'm going to park, I'm going to get up and walk in. It's because either I want a very different experience and I want something that's delightful or I need something right now and I want to remove all the friction out of it. So in that category, remove all the friction and make that experience seamless and safe and hygienic. I've seen lots of really great examples of that in the industry right now.

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Sure. And when it comes to all of these devices, obviously we think about data and we think about the vast amounts of data that's being collected all the time when it comes to personal privacy and civil liberties. How do we get this balance right and make sure that we have a debate about the ethics of privacy as more and more data gets collected? Yeah, I love this question because I'm a I'm a privacy person as well and have been in the privacy space and passionate about it for a really long time.

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So I actually think when you look at Intel, when we define Internet of Things, we're not talking for us for it until we're not talking about wristwatches and those types of things. We're talking about creating compute close to the data. Um, so as an example, you know, let's migrate people from taking all of the data that they used to have on premise. And there was a big trend. Let's take all that data and just take it raw and move it up to the cloud.

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What we actually think is if you want to create a privacy layer in there, you should federate out those insights and you should look at processing that data on premise that you're leaving it where it belongs. And you move the algorithm to the data instead of the data centralized to the algorithm. You move the algorithm to the data process and then move the insight, move what you've learned and then consolidate those in the cloud. They still need to be consolidated.

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We acknowledge that. But there's a lot of things that can be federated out to the edges where we're processing should occur. And when you do that, you're leaving the data in the community where it belongs and you don't get into a situation where you're collecting information without knowing what you want to do with it, which is generally what gets companies into trouble. And so maintain privacy by putting the data processing what you need, where you need it, and then moving the insight and take the learnings and consolidate those.

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And it seems like with that approach, there's an opportunity to have a discussion around mutual consent where you can have terms and conditions. That is understandable, right? You don't have to be an attorney to understand what's going on as it's collected at a local level. Is that kind of what you're saying? Exactly. I mean, and that's so important that to give that consent in order to make sure that you are staying true to that consent, it's easier if you if you keep the data localized for sure.

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So let's shift gears a little bit into machine learning and AI when it comes to these areas. You've mentioned in the past that you're particularly excited about all of the new training data that's becoming available. You know, we're finally getting to a place where these sophisticated machine learning models will have enough training data to start to be incredibly value. What are you seeing here and what gets you excited about machine learning right now? So, again, there's two categories in learning that are there really interesting to me and more exciting for me.

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One is I was just touching on earlier, which is federated learning do that reinforcement, learning out at the edges closest to the data and then take those models and take the insights and the the pre train model and move that back up and then you can reprocess on all of those. So as an example, if a hospital has patient records that it's processing, it should process and build those models in the hospital that move the insights forward, which immediately will anonymize all of that information about patients.

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And you're moving the patterns. And so once you take and you use a pattern and you centralize the pattern, now let's say you have thousands of hospitals that are seeing a pattern of blood clots and people complaining about pneumonia and a very distinct cough instead of each hospital trying to figure out what that means. Now, they're consolidating all that all up and they're saying, OK, no, there was an absolute pattern of the spike on these trends that happened around this time.

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And at the same time, we have this thing that's been identified as the cause of that. And so those insights can quickly go back down to all of the places that it needs to be without putting anybody's personal data at risk. So Federated Learning, I'm I'm very bullish on that and think that that is absolutely the future where we need to be in health care and retail and a bunch of other industries. The other thing that I'm really excited about is spatiotemporal learning, and that's the one I've talked about in the past, where what spatiotemporal learning you're you're taking the way that the human eye processes information and pulling out the relevant features that are meaningful in a in a time a time window.

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And because you're doing that, the amount of training data that you need is so much lower. And so that that spatiotemporal learning is something that we're we're working a lot with right now and seeing huge improvements on the amount of data needed to to train a model. Sure.

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So a quick nerdy side, I guess. Is this considered a biomimetic approach? And is that terminology still used in the industry or is it. Yeah, I'm just curious about that. Yeah.

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So here's where I'll segue. I mean, we're working with my team is working with a brilliant neuroscientist by the name of Dr. Schulman Nurnberg, and she's brilliant. And when I call it biomimicry, she quickly corrected me and said, no, it's it's actually biology.

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It's it is the way that the human brain works in the way that the the retina works. And now she's the woman who's cracked the code on how the retina send signals to the brain and in in the way that she in the approach that she uses for that, for spatial temporal learning. It really is the code that I use is I still think there's people who would say, no, that's still biomimicry. But yeah, she's pretty adamant that it's nope, it is.

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It is biology and it's transfer learning from biology. And I kind of like that. Sure.

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Yeah. I have a feeling that a lot of our big breakthroughs are going to come from studying biology closer. I mean, they have in the past and now as we have even more sophisticated machine learning models to aid us, I think that's where we're going to be headed. And are there any books or philosophical works that really inspire you as you're doing this work, whether they're from a long time ago or I'm I'm sure you're an avid reader now. I would love to get a snapshot of what's on your bookshelf or maybe like top one or two.

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Yeah.

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So this is a hard question, actually, because I don't know how to narrow this the areas, because you don't have to be I don't have to be rank ordered, but yeah.

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OK, so the areas I spent a lot of time in right now is how to think without boundaries. Those are where I'm spending a lot of time and moonshots is one that I really have enjoyed that. That's probably one that I've read it a couple of times now. I'm also a really big fan of guys like Peter Diamandis, who you can't put boundaries on Peter at all in the way that he thinks about problems in the world, challenges everyone. I'll give an example, having dinner with Peter and he was talking about exponential medicine and the longevity project.

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And I made a statement like, Peter, you're going to be the guy that lives to two hundred years. And his first reaction was, don't limit me like that. I think, OK, I need to definitely think the. And think without limitations, because this is how people like him live their life, and so, you know, I like not just reading books, but I just I like getting into conversations with people who think like that.

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And so I spend probably more of my time talking to big thinkers then than reading. I spend a lot of time reading, but I spend more time talking to people who think like that.

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It's not blue zones, it's blue millenia. I guess where we're going for here when it comes to the topic of longevity, since you kind of hinted at it, it brought it up here. There seems to be this challenge where it's a difficult subject to get wide buy in. There are many theories about why this might be. There's a great book called The Denial of Death, which kind of has some interesting, provocative ideas about it. Why do you think this is not a topic that more people feel comfortable discussing?

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You know, I think that people are in a space where they believe that anything's possible nowadays, which is good when it comes to longevity. It's an interesting one. And I've been in a lot of these debates and it usually boils down to asking people if they would want to live for as long as possible. And everyone nods. And then you ask the follow up, would you want to do that regardless of how you are, what your mental condition is?

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And then as people start thinking about things like Alzheimer's and other things, they realize that probably the answer to that is no. And so it becomes a really complex topic. And the reason I like these topics is because it makes us focus on things like how do we improve Alzheimer's research? How do we improve the conditions, the aging conditions that we see today, and how do we make advances in those and make them more personal to each individual. So for me, the longevity discussion is to drive it back to our aging population.

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And how do we make real improvements for them now? Sure, yeah.

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I think that anything around health span and just improving the quality of life, reducing suffering is a great, great place to start. So, Stacy, you mentioned that you were calling in from California. You know, we've been through everything that's going on with the pandemic. There's challenges culturally. There's the wildfires. How do you see California's role evolving as people disperse and move to other cities? Tier two, tier three cities. Do you see Silicon Valley continuing to have its dominance?

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And what are your what trends are you seeing here? I mean, I think that we've been the Wild West for a really long time on, you know, people are are can be rebellious and, you know, in the West, they can push boundaries. They they're encouraged to fail. They're encouraged to try. They're encouraged to have big ideas and attempt those. So wherever that sits, it always sits with the person and it's always supported by a community.

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And so whether that community is virtual or in a physical location, I don't know. I don't know if I have the answer to that.

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I do think, though, that it's going to be more virtual. And I hope it is, because then we can spread that around a lot easier, then we can spread around, you know, creating multiple Silicon Valley's. And so I do think that California has a place. But I would widen that and I would say people who are are innovative thinkers have a place in pushing the boundaries and getting all of us to think, think bigger, completely agree.

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And when it comes to that migration online into the virtual world, you know, we don't have the oasis yet, but there are a lot of technologies that are rapidly improving. Are you bullish on VR and are to bring us together when we're apart? What do you see there that is going to help the future work? Yeah, I'm really bullish on it, but I think it's going to come about in ways that we didn't expect. I don't know if you follow Philip Rosedale and the work that he's doing in life.

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Yeah. So he was a founder, Second Life and High Fidelity. And what he learned from that and is, you know, yeah, you can get people immersed into a world. But really what ended up happening is people got into those worlds and they ended up creating like community pods with people who they could just talk to and who were like minded. And so he actually stripped back a lot of that and built out a space that is essentially a dot and you can customize the dot.

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And he focused on the the spatial audio part of it. And what what happened is now, when you think of it as a different type of zoom, where if you want to join a conversation with Zoom, you have to like, you know, clip one and open a new one with this room, go to a different room. But in real life, you know, if you're in a. Cocktail party, and you want to join different conversations, you just walk to a different part of the room and join the join the conversation and so on, spatial audio, it actually gives you the capability to do that.

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So imagine if you were now in a in a room where you can see that looked like the layout of a museum. And as you kind of move yourself through that space, you can participate in conversations and hear the conversation based on your proximity to it. And so if you're close in to the conversation, people assume you want to participate, if you're standing out at the edges, they assume that you want to listen. And and they you know, they may ask you to come and join the conversation, but the work that Philip's doing in spatial audio I think is going to is going to be really important for allowing new new capabilities like that.

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That's really exciting. And, yeah, anything that mirrors actual social conventions and conversations and feels real culturally, I think is going to elicit people being their authentic selves. Right. Because I think our communication right now on Zoome and through these mediums is wonderful. However, it's kind of limited by a lot of cultural and social cues and bandwidth. What other trends are you seeing or what other ways do you think that we might work in the future or maybe that people are already working now that just aren't widely known about?

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It's anyone's guess at this point. I can I can guess what we won't be doing. I don't think, Zoome, the way that it is today will be our tool of choice. Right. Because it's it's so impersonal and it just isn't it doesn't give us that social connectivity that that we need in those conversations. It's also really hard to brainstorm with people. And, you know, there's those of us who we still like to use a whiteboard and we still like to whiteboard out ideas.

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And it's just it's not the same doing that that tactile feedback is so.

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Yeah. So important. Like, I have to have a pen in my hand and have to write ideas down to visualize them.

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And so for four thinkers like me, for other people who need to see it, who are visual, I think that we need we need different tools. And I haven't seen those exist yet. So I'm hoping that some other companies will step into that space, that if you want people collaborating remotely and doing it in a way that we're accustomed to doing in a room together, and we still have a ways to go on that completely agree.

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And there's interesting research that shows doctors that write things down or have more tactile interactions when they're recording something, have way better memories rather than if they're typing something. And I think this is something that is intuitive, but it's kind of getting left out of the equation as we do more and more on our laptops in terms of that like interactivity or, you know, being able to take a risk and jump into a conversation. Have you done that recently online?

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Have you decided to move into a new community or have you found a pot out there of like minded people? I'd just be interested to know, like what your learning routine, like online. Yeah, that's evolving. And so I'm just starting to ask this question around a spatial audio and whatnot. There's there's a group of people that are kind of involved in that discussion that will jump into the experience together and kind of walk through it and look at how that goes.

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I'm also talking to a lot of artists and people who do production on, you know, and on Broadway. Movie producers, people like that, that just think about these problems in a different way. And so I spend a fair amount of time with with people who are nothing like me at all. And they think differently than me. And the topic, it doesn't really matter because I'm in the conversation to hear about how they attack the problem and the way that they think about how that thing in technology impacts humanity and from their lens.

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And so I've spent I've been spending a lot more time on those types of topics lately, especially around what does experiential look like when we all come out of lockdown, when we start getting comfortable being around one another again, what kinds of shared experiences will people want to have?

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That's very exciting. And yeah, I love that you're including artists and talking more with artists there. And it's been fun to see to the technology community really embrace artists. And I think we've seen technology companies invest in companies, but now we're kind of at the cusp of, I think, more artist in residence. That's going to become way more of a thing. And I think a lot of these tech companies are going to take ideas from artists more and more seriously.

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So I really appreciate you including them in the conversation. Are there any interesting insights that you've gained from that frontier of art or anything you could share from those conversations?

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Yeah, absolutely. I'm working with an organization called Then What? And the conversation started with how do you take experience, design and scale it? That's the question that we wanted to answer. And what we did is then what brought the people who were involved in the production of Wicked? To the table and we talked through like, what's your what is your process for bringing a Broadway show to Broadway? And when you talk about the creative process, engineers tend to think that creatives don't have a process.

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They just all sit around and brainstorm and come up with fun ideas. But there really is a process to it. And they do take ideas. They put them on the table. Everyone kind of critiques the idea and they refine it together. And so what we wanted to do is we wanted to capture that process. And so we worked with them on how do you create a scalable process that somebody can follow, just like they do with software development or bringing experiential ideas to life.

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And so that that's what we've been working through with them. That's been a lot of fun and they've taught us a lot. They're fascinating. Fascinating. So one of my friends, John Koffler, is worked on Minority Report and Oblong and he's developing this experience for museum right now. So when it opens up, they're going to do this augmented type art show. And I think this is going to be a really, really big trend where people are itching to get back out now and get back out in the world.

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Do you see corporations bankrolling, you know, the new normal, if we will? Like, do you see because obviously they can't do events anymore. So there's huge budgets that are sitting on the sidelines. How do you see corporations deploying their events, budgets and creative in new ways?

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Well, I think everyone's having that conversation right now and trying to figure it out together. So it's a great opportunity for someone with ideas to to inspire that. I don't know. I from all of the conversations that I've had with with larger companies, the general feel that I'm getting is people still believe in events moving forward, but not all of their budget will go to events anymore and that there is a lot more online events and webinars or or whatever, and a webinar, the new version of whatever that webinar will be.

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I don't know if you saw the Emmys, but that kind of approach of a combination of filmed in place and bringing people in through Zoome that combination I'm hearing a lot of right now. And so I actually think that hybrid model is where people are going to be leaning towards. I agree. And I think that's going to be whatever it is, it's going to be a good balance for everyone. So prior to Intel, you were at American Apparel, where you were the CEO, you were at Levi Strauss as vice president of Global Technology.

[00:35:00]

What did you learn from the retail and manufacturing and commerce world that you then took to Intel? Or what did you learn from those those worlds that you think is very valuable?

[00:35:11]

Yeah, I think that so American Apparel and Levi's, you couldn't get companies that are more polar opposite from one another. American Apparel was all innovation, all speed, full speed ahead all the time. And there were no obstacles that that weren't created, that people weren't enabled to go and just attack. And it was sloppy and messy and but it was fast. And that company was first in a lot of things. And whereas Levi's one hundred and fifty year old company who was trying to make sure that they stay around for another hundred and fifty years in a very responsible, organized way, but wanted to start behaving like a startup.

[00:35:53]

And so very, very different companies, I think from American Apparel. What I learned was move fast. You know, there's there's no obstacle you can overcome and innovation matters and build your teams for being able to pivot and so build teams that that like change. And from Levi's, what I learned was you can't just shove change through. You've got to bring people along and you've got to really get good at change management and and getting the organization prepared for that change before you just go disrupt.

[00:36:26]

And so I think both of those things coming into a role at Intel and in technology, you know, tech companies think of themselves as innovators, but they also get into ruts and they behave a lot of times more like the eyes of the world than the American Apparel's of the world, because they go with, OK, here's what we've known. Let's incrementally change that versus let's reassess let's disrupt ourselves all the time. And so, yeah, that's kind of what I brought into it.

[00:36:57]

Very cool. And you wrote an article about Welcome to the first all digital hotel, which until Iot had a big part in helping make possible. Tell us a little bit about that. And how did your teams go about creating it?

[00:37:12]

Yeah, so I wouldn't say we created it. Farrukh, who's the owner of that hotel, he created division. We we helped matchmake him to the right people. That can make it happen. And he challenged all of us to think bigger. I mean, this is this is a man who runs his entire hotel on Pewee. And when I first heard about the project, I'm like, you have refrigerators being powered over Ethernet. And he's like, yes, they just didn't really believe it, to be quite honest.

[00:37:43]

And I went and I visited and I spent time with him and his staff. And, wow, this guy challenged me. There was no obstacle that he didn't feel completely empowered to overcome. So at the end of the day, he ended up with he started with knowing that if you used LSD, it lowered his power bill. And so in these guys, it's like, well, if I let you lower. Our why isn't everything and he did that need greatly lowered his power bill and then he's like, well, why don't I have everything running on PEOC?

[00:38:18]

Because that's low power also. And everyone told him no. And he just would go around them and figure it out. And sure enough, he stands up the whole hotel that can be powered on a lot of partnerships. But at the end of the story is that his power bill was so low that the power company had to come back and basically say, you're going to have to pay a minimum. Sorry, but it's too you're not using enough electricity.

[00:38:45]

And so which the minimum was still fine. But this guy was truly an innovator, and I can't wait to see whatever he does next. Yeah, I can't imagine. So when it comes to your work with partnering with other enterprises out there that are interested in getting more involved in Iot world, what's that process like and what do you typically work with other enterprises on?

[00:39:09]

Yeah, so I mean, we're not a consulting work or anything like that. In my group we look at matchmaking and so if somebody wants to work on with us, we want a really hard problem. And we want to know why it's important and we want it to be a problem that can be solved for a big group of people, and we want to make that sort of accessible to all. So there are companies who will come and say, we want to solve this problem.

[00:39:32]

We want to keep to ourselves. You know, our answer is politely. There's there's lots of consulting organizations out there are engineering engineers for hire that that'll solve that for you. So for us, if somebody wants to to work with us on that, in my team in particular, I'm not saying Intel, Intel as a whole got lots of programs to work with any kind of partner. But in my group in particular, we really so focused on solving hard problems and making them accessible to everybody.

[00:40:03]

So somebody has that kind of problem. They should reach out and we'd be happy to talk to them. I love that.

[00:40:08]

Yeah, very much an abundant mindset you have there. So is there anything else that you feel more people should be aware of or talking about in the Iot world? What didn't I ask that I should have?

[00:40:21]

Oh, I think that companies have to really start looking at how do they have the right culture to stay nimble and do they have the right culture in place that allows people to experiment and of course, experiment responsibly? I mean, when I say fail, I don't really like that word, but we'll say learn, learn in a way that minimizes impact but maximizes learnings and and insights from that. I see this everywhere right now where companies are keep flip flopping.

[00:40:55]

We want to do big innovation. We want to go big and we want to disrupt as long as nobody in our company feels uncomfortable about it. It's like pick a path. I mean, if you're going to disrupt, there's going to be some people who are going to feel very uncomfortable about it. And you're going to have to be OK with that. And you're going to have to make sure that the burden isn't solely on those innovators. So enable them and then teach them how to better engage in your company if you need to.

[00:41:19]

But you want them to make people feel uncomfortable that that's part of the job. And so I'd say companies should go and reassess if that's their reality or not. And if it's not, they need to have a hard look at themselves and look at their competitors because their competitors are getting their wise.

[00:41:37]

Stacey, this has been awesome. Thank you so much for being generous with your time and to everyone listening. We will see you next time. Paul. I'm Sophia Bush, and you've been listening to Hidden in Plain Sight from Mission Egg. This podcast is sponsored by our friends at Splunk, the Data to Everything platform. In today's data driven world, every company, big or small newworld, is sitting on terabytes of unused, untapped and unknown data. Splunk helps turn all that data into action.

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