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I like math because it can tell a story that isn't necessarily visible, but I can give you math and digits that actually can help us explain how things are connected. That to me is magic.

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Imagine a world where what's measured actually matters in a society where individuals or companies are not judged by what someone thinks they know, but rather what reality suggests, what the numbers infer and what the data and metrics that govern that relationship are really saying. Today's guest embodies that mantra, and she's on a mission to use those words, for the betterment of humanity. Armed with the power of storytelling, analytics and a passion for data, Diana McPhatter is on a mission.

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To use data for good data for good is a catchphrase that's easy to say, but hard to do. After all, what does data forgood actually mean and what ramifications does that moniker carry with it? Diana is an accomplished behavioral scientist, a college athlete, a West Point graduate. But most importantly, she's a leader in the world of data entrepreneurship. Today, Diana is the CEO and co-founder of Nashi, a company that uses patented data storytelling to bring forth transformational change for her clients.

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Diana joins the show today to discuss the power of math, how numbers and equations combined with an innovative storytelling approach can help people, and what organizations can do to rise to the occasion. Let's jump into today's episode of Hidden in Plain Sight.

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This season of Hidden in Plain Sight is brought to you exclusively by our friends at Splunk. The Data to Everything platform Splunk helps organizations worldwide turn data into doing its time for data to be more than a record of what happened.

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It's time to make things happen.

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Learn more at Splunk dot com or by clicking the link in our show notes. Diana, welcome to the show. Thanks a. It's really a pleasure to be here excited as we get into today's conversation. We're talking about data for good. We're talking about leadership. We're talking about your story. And our personal stories matter, right? They are your stories, your superpower. And I really like how you're teaching people to value their personal experiences. We live in a world where the media is trying to rob us of our personal experiences.

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You have some really interesting thoughts about the health care system that I'd love to get into. So if you're ready, let's let's go deep. Awesome. So when you describe where you're from, where you grew up, what stories come to mind, where are you from and where'd you grow up?

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I'm from Ohio. I grew up in Ohio, a little suburb of Columbus called Pickerington. I love where I grew up, you know, super fortunate. My parents obviously moved there. They grew up in North Carolina for us to have a better opportunities, better public schooling. And I was in like the girls basketball capital of America, basically. So since I was super little seven or eight, I was kind of in a program room to be a really good athlete.

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So that kind of discipline and dedication was in my blood and the way that I kind of engaged even as a little kid. So so, yeah, I'm I'm a Midwesterner through and through. And now I've kind of lived all over the world as an adult. So so. Yeah, but but home is still Ohio in terms of where I grew up. So I love the athletic background.

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And I think that that's an important place to start because you mentioned discipline. It's something that is difficult to learn, is difficult to teach yourself that. How did athletics help you learn that crucial skill discipline? Well, I think athletics for sure.

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And also just my parents. Right. So it's like if you're going to choose to do that. So I was a three sport athlete, really. And so I was soccer, basketball and and did track as well. And I was also recruited to play soccer in college. It just kept me in a routine. And now I say things like I say these really fancy phrases like whatever you measure, you are able to manage. Right. So if I'm doing practice and I'm forced to go to something every single day where you're going to measure me, right.

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Like how good are you? Are you going to be in the starting lineup? Are you going to do better than your friend? You know, who you have this frenemy relationship with? That measurement, in a sense, every single day with me as an athlete created that kind of movement for me. I was seeing progress in my life every day, me getting better at something every single day, which I think created a different kind of confidence in my ability to evolve.

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So I'm not just what I am when I show up, that if every day I put something towards it, I'm going to get better. And that means that I'm going to be able to compete probably in arenas that you might not think I could have.

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And so for me, it was it was a bit of an underdog, a bit of overcoming, because I was a pretty good athlete. But I played with plenty of people that were better athletes than me. But because I wasn't afraid to work right. And every second that I was practicing, I was giving it all I had. I didn't, you know, like kind of cheat a little bit. It's a very different story academically in terms of I had some prowess there.

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Right. So I didn't have to study as much. But as an athlete, yes, I'm blessed with certain just gifts. But I worked and so and my team had that mentality. So I have lots of stories around beating people that athletically were better than me or us. Right. It's like, oh, people would have ranked that girl higher than me, right? If you just look one on one and I beat her. So how did I do that?

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Right. I was smarter. I worked harder because if you just look at ability, she should have beat me. But she did so. So that was kind of the that gives you a certain level of confidence then, that if I think about now the rooms that I'm in, where everyone's supposed to be smarter than me or has more experience than me, I'm like, if I just use my brain right and use my experience, maybe I can come out of that as well with something where I added value for sure.

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And I think to just remembering when, you know, when you're in those rooms that there's knowledge that those people don't have. Right. It's you know, we live in this world to where everybody has the traditional credentials and a lot of those are still celebrated. But the you know, if you go off the beaten path and you have really individual experiences that, like you mentioned, where you're paying attention, you're working every day, you're measuring things, you have a lot to bring to the table that these folks otherwise might not have.

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So how did you go from where you were to academically? You went to West Point. How did your athletics and academics kind of like ramp up to this place where you got into West Point and how you launched yourself afterwards? What was that process like?

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Yeah, so really there was no option except to overachieve in my basically so and it was not this kind of like iron clad leadership, you know, from my parents. It was just instilling in us that you need to apply yourself fully. So that meant I was always doing that in the classroom and I was doing that on the field right there on the court. And my brother was super smart and accomplished and he was older. And I'm the middle child, have a younger sister.

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And so obviously, when you're following a sibling, you know, in the same school system, there's a certain standard that you have to live up to.

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So that paved the way for sure, you know, at a certain level. And so I was, you know, again, good enough academically. I started getting college letters when I was 12 or 13 for both basketball and soccer. So I kind of was like, oh, this could be a reality. So and I was in that. Train of coaches calling me, so I knew that I could get a at least partial and probably a full scholarship if I just wanted to focus on on sports.

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But also, again, because my parents I applied myself academically and I did well on all the standardized testing. So I did the National Merit Scholarship and all of that. And I and so I was afforded that. I also could have gone academically quite a few places.

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So then you're left with, again, the hardest thing that I have in my life now, which is choice. So when you have choices, it's hard and it's a privilege, right. To have choice. I honestly got to West Point and I went there and committed because I felt like that's where I was supposed to go. It was something beyond this world, right? It was a spiritual feeling. It was God, I felt like telling me this is the path that you need to take.

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And obviously, in hindsight, I can I know that that was true. And so it was. It was that yeah, it was hard, but I liked hard things and I was super independent as a kid. So it was, how can I do something? You know what I mean? I love when people don't think I could do it. And so no one doubted me. That was close to me. But, you know, the quote unquote, the world doubted me.

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And so it was like, if I can accomplish this and really going into West Point, I thought it would just be the military. Right. I thought, OK, it's the military. But we weren't really at war. Nothing major at the time that I went in. But September 11th happened while I was there. And so then it became applying myself in a different way in terms of preparing and what my friends were feeling out. And then obviously I went through the medical discharge when I graduated.

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I had a couple of hip surgeries while I was there. And so I had a completely different path and was thrust into corporate America after turning down a couple of other things. So for me, it was it was then, OK, I just wanted to work for a place that was known, just being honest. It was like I didn't want to go to something that I didn't know. So I had the CIA. I had a couple of construction companies.

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I thought about building an architecture. My dad was trained to be an industrial architect. And the CIA, like I had that dream of, like, could I be a spy or could I break codes? And I dabbled in that a little bit at school.

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And then there were these all these corporations. Right. That were really different for me at least, but but felt like they were going to touch on that marketing and management bug. And I had majored in in management. And so that thrust me into this world of kind of data and insights that I'm in now. But I wouldn't have played it out that way. There's no way I would have known where I would have where I would be based on where I started, you know.

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Sure.

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And when it comes to that world of data and insights, what are some of the data and insights that pulled you into that world? What made it so compelling? And what was your kind of like. Aha, moment or series of aha moments that got you really excited about the future of data and how we can use it to make the world better.

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So for me, I mean the first thing was I've always loved data and in particular statistics and geometry because those to me are like the storytelling versions of math statistics. Right. It's always applied to like a problem. A problem isn't a story. Right? If this, then that. And when you're on the train and it's going at X miles per hour, then what's the probability that you're going to get there on time? All that stuff? It's it was the application of most statistics is in real life.

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So I always kind of like that even before I knew what statistics actually was. I'm in geometry, right? It just makes pictures. So I love that. I love the fact that, oh, I could connect these dots essentially. Right. And make shapes and those mean things. And they have relationships and you can use equations to break those things down. And so I always just love that as as a kid all the way through school. And then when I got to Proctor and Gamble, what was really cool is what I was doing with numbers.

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The only way someone would listen to me is if I told them what to do with the numbers.

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So there was no value in my pictures or my stories unless I also told them what to do, which I was like. That's quite empowering, right? Fresh out of college that I was telling buyers, like, I think you should get rid of that product because of X, Y, Z. Right. Because the numbers are telling me these things. And I think this is connected to these people not having this need. Right. They don't need that product in that way.

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Sure. So without even knowing it now, that's actually very coveted skill. But I was just thrust into it like being able to connect all those dots and use data, insight and analytics to tell people what to do in a way that feels that like they're taking less risk because you gave them a number to rationalize their emotional decision. That was was really meaningful for me. And that brings up like the second one was that when I got comfortable with even on a numbers person, that there's also value in me being able to tell a story because people make decisions and story, then you realize that they are only rationalizing with the numbers.

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So the reason I get to come back in the room a second time is because I also know the numbers. But the reason I got in the room is because I can tell you a story that inspires. Right. That that lifts someone up. And so having that ability and value. Doing it, as opposed to thinking that I needed to strengthen one or the other, that makes sense, right? I value them in combination. And so that then when you then drink the Kool-Aid or take the right pill and realize that, oh, I can harness these things to actually leave the world better than I found it, I can instead of this age old.

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And I think the generation before us, it was all about you make your money and then you do good, right? It's like make all your money and then you can focus on the things that are legacy things and that can leave the world in a better place and you can donate and be a philanthropist. And what's great about our society today, and I think what our parents have allowed for us to dream that there's no reason to separate it, we can do well and do good.

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And for me, data empowers us to actually make those decisions intelligently. So as opposed to you just thinking that it's doing good, I can actually power you with some criteria, with understanding I can measure it. Well, did it do good if in the end it was supposed to uplift this community? Let's talk to that community or what are the indicators of someone being uplifted and how can we measure that versus just being a nice phrase of saying ten people came to my conference that wouldn't have been able to come to my conference if I hadn't have put my money there.

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Sure. Well, but what impact did it have on their lives? Did it move them or were you just just another thing that happened in a day. So for me, it was realizing that it's possible. It was that. Why wait and knowing that it's possible to do that every day. And I don't have to do that in a way that means I don't make money, that we can do those things together, that if it actually creates value, you should make money.

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So it's just reorienting ourselves around what is valuable then to us. And can we measure those things? And most of the time when I ask that question, I say that, yes, like I can find a way to measure that. Right. And most people, I think, just don't go that far. I go one step further, usually in most things. So that leads a lot of times to overanalysing, but then sometimes it leads to a benefit.

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Right. And I get some extra insight. Yeah.

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And that extra insight, the overanalysis can lead to data that was previously people were brushing off. They didn't take seriously. There's this industry term called dark data that just denotes all of a company's data that they're currently not collecting. And there's about 60 percent of data is estimated to be dark where it's just for whatever reason, it's not tapped into. So I'd be curious to know in your work with companies, do you ever come across any data like this or are you ever discovering anything or any stories about times that you discovered data that was previously not used?

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Yeah, I think all the time. So that's actually my favorite thing. We go in and say you don't actually need more data. You've probably already have it. Right? Right. It's already running on just the surface of what you're already looking at. But how can we harness it, put a filter on it, connect it to something else that gives you value you didn't have before. And so I think the best example is I like making things qualitative, quantitative.

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So there's some brand like Lysol always knew. Right, that that fear drove the brand. And so when we were afraid, we're in a time right now, those disinfected brands are out of the water. You cannot get them right because we're in the times of covid globally.

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And so we know that if someone's afraid of something in the terms of germs, that they are going to then buy something that they think will protect them. That makes sense. Right. But what we didn't actually have is that quantitatively all you could do is look at it in hindsight. Right. You could look at the fact that in hindsight, yes, the flu was going up at that time.

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And so what happened essentially while I was working on my saw is we actually started to integrate the flu data into our modeling and forecasting.

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So that is data that is there. Right. And everyone knew it. The entire company knew that the flu or any kind of epidemic or fear was actually driving it, because we knew when we put more people sneezing in the commercial, more people bought the product. We kind of knew in hindsight, right? Like, oh, there was a flu, the high flu season and look at how well we did. But no one was really using it in a sophisticated way.

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And it really wasn't being put in the models alongside our marketing activity.

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So when you wait those two things together, then what's more worth it? Is it is it more worth it for us to just better understand what's going to drive the flu and so we can put our investment in other places versus overinvesting in advertising when really if they don't feel like, you know, if there's not a threat, they're not going to buy it. So it was it was things like that where that's just sitting there. Right. The flu data is is actually and what we found out was people searching flu was more accurate than the actual weather data on how many people you like, the health data on how many people had the flu.

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So it was it was because it was more emotional than it was real, right? It wasn't. If I had the flu, it was if I think maybe the. Lou is rampant in my area. I will buy the product so we end up using was just search search data to actually inform that, right. So it's like what's the landscape around your product? This is how I think about it. What's the landscape in all the things that could be influencing someone being interested in your benefit?

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And how can you get a measure of that? And you might already have it that you might already have it inside your company or it might be at your fingertips and something available publicly. Exactly. That didn't cost you anything at all. At all. You did was need to integrate it into your decision making process.

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Sure. And the current company that you're the CEO of, I would love for you to tell us about that and unpack the story about why. Right. So what's your why behind your new venture?

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The company that I'm heading up now, it's called Natsheh and it's it's named after the Fibonacci sequence. So I am. Thank you. And so. Right. So Fibonacci, the third number is the sum of the previous two numbers. Right. And it's a sequence that goes like that. But what's cool about it is where that sequence can be found in our natural lives. So you can find it in nature, you can find it in the art that we find beautiful.

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It's in the fruit that we eat. It's in waves. It's the way that a a whale comes up for air. If you look at it overhead, you can see the Fibonacci spiral being made in the water like it is everywhere. And I see that as a tree, the truest form of mixing art and science. And so if you think about what I was talking about before, around the value of both the story and the kind of logic.

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Right. And the math and and the data that that informs that story and gives you the details and the characters within the story. And so not is all about that. It's how can we give you the right metrics, right. The right characters, the right people, place in things, the data, so that you have a story that takes you kind of to a new level of growth, to new possibilities. And for us, our orientation is trying to take the world to a to a world that's all about generative and a net positive economy, that we truly believe that profit at all costs isn't helping anyone.

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Right. It helps very few people. And unfortunately, it's not transparent on how many people it's helping, but once, you know, you can't unknow it. So we got insight into that through our experience. And so now we're using everything that we do from the methodologies that we employ and the way that we bring data to life with analytics and different applications to help inspire people to actually build their businesses in a different way, in a way where they're oriented towards good, where they're measuring the value that they create in a more holistic way that goes beyond just profit.

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I love that you mention about the Fibonacci sequence appearing in nature, and there's things like the golden ratio that going to coincide with this. Let's talk about that just for a little second, because it's mysterious, right, that mathematics is part of our world and we somehow kind of teased out this language that resembles everything, that allows for everything. How did you get interested in mathematics and why did you settle on this concept? Obviously, it's mysterious and there's a sprinkling of like something that's like divine or by the creator.

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Yeah, there's a spiritual element to it for sure. Yeah. So my mathematics, my mom is is a computer engineer and was like a math major in college. So again, even if I say that that had nothing to do with it, it obviously had everything to do with it.

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So I've always liked math, you know, was the kid with the math awards and, you know, and have a statistics award that I got at West Point. So just again, I like math because it can tell a story that isn't necessarily visible. So being able to uncover how things are connected that we can't see with the naked eye. But I can give you math and digits that actually can help us explain how things are connected. That to me is magic.

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Right? That's something that is beyond our normal comprehension. And numbers are just language and equations and theorems or is the language for us to understand that. So I've always loved that, but I never wanted to just be about the math. So what took me down the path of the Naches, actually, I was just researching mathematicians and and concepts and philosophies that that valued the art as well. They valued the narrative and the story that it created. So that took me down.

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I'm obsessed with Leonardo da Vinci. And so it took me down the path of Leonardo da Vinci and a whole bunch of mathematicians that are from Egypt and, you know, just diving deep into the origins of math and statistics and geometry, really, and shapes and things that, again, are very normal to us now that that are actually ancient right now.

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They used to be closely guarded. Pythagoras and his followers, like Akesson, wild, wild ways that this type of information has been protected and transmitted over the years.

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Hard won insights, I'm sure. Right. Like we have all these modern technologies to help us. But some of these folks were coming up with this. I don't even know where. Right.

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But yeah. Exactly, I think it was it was by chance right at that why, like I was watching a new show on Netflix called Connected. I don't know how new it is, but it's really cool. And I think it's Bernhard's principle or something. So this mathematical principle that in modern times it was discovered because someone was looking at an old book of like numbers, you know, like it was like logarithmic numbers or something. And all the numbers in the beginning, like the pages in the beginning, had more indentations.

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Well, yeah. So this is just this is like we were talking about in the beginning. It's through your experience and paying attention. Someone discovers something that old and there must be something about the numbers that come at the beginning. Right. Right. And that was that's a whole kind of system of there's there's a higher propensity for the beginning, the early numbers, the one twos and threes, then the seven eighths and nine, which is crazy.

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And it seems to be naturally occurring. And I don't I don't think any of that's by coincidence. But not to get off to I think everything is by design, which I also love that I truly see Fibonacci as like God's signature on things that we're doing right. And so so that I also just love I love that there is a spiritual component to this that we can that we can just get a glimpse into. And if we can use that conceptually right to empower the companies that we work with, we're well ahead.

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I think, of people that are just looking at the numbers for numbers sake and not looking at how they're connecting dots beyond that and what story and picture that it's painting. So my why is that? It's that that we are moved by a story that stories truly change the world. And so if stories can go beyond just what someone thinks right. And have some rigour that informs them and empowers them, we think that math can inspire creativity. Not for you.

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I completely agree. Yeah. So that's what we're about. You know, that's what energy is all about. And so all the things that we bring to life, they feel less like math and data and analytics and dashboards and more like narrative and story. That's what we at least aspire to do. And again, it's because we truly believe, as storytellers are who who change the world. But we all have the potential to be that. I lean a little bit more into the math for some people, a little bit more into the narrative for others, good plan.

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And when it comes to storytelling, are there any favorite folks that come to mind for you, anyone that's inspired you, whether they're fictional authors or directors of films, any favorites?

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They're oh, good question for me. I mean, I know a great orator, I, I watched the Democratic National Convention like Barack Obama's amazing in the way to to paint pictures. And so we have great orators of our time that I am inspired by all the time. Maya Angelou is a poet. I love poetry to write. It's succinct. It actually takes you beyond what the words are saying. So poets are actually who inspire me most as I'm thinking through things.

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And then there's there's plenty of people that can paint a picture and have a scene, but I don't idolize that. So it's hard for me to ever pick a person that comes from kind of the Hollywood world.

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Ava DuVernay, I love, you know, just again, just because she cares about the cinematography as much as the actual directing itself. And so if you look at the you know, the pictures that she's brought to life, the colors. Right. And the moments that are captured feel very real. So we connect to it differently. And then I think we listen I listen differently because you painted the picture differently. Right. And gave it room to breathe, which that's how we live.

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We live and there's room. Right. There's space for you to let it marinate and let it land. And so that's what I really value as well, is that I don't have to inundate you with everything all at once. It's how do I kind of take you on a bit of a journey to to take you through it and have you left with insight that inspires. So we actually talk about that. We have a model that that our team goes by, which is all about engaging, educating and enlightening.

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So it's those EE's it's like, how am I doing that? So I have to engage you actually first. So some people start with the education, right? They like here, let me tell you all the facts and figures that are important. That is not how you get someone to lean forward. Actually, you get someone to close up when you lead with the facts and figures. I just want to engage. Well, that might just be with a beautiful picture.

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It might be with audio. I might throw some music in. Right. I might tell you a story so I can engage you first, then I educate you. And then hopefully I leave you with enlightenment where then you're like, I'm empowered to do something different to make a different decision, you know, to to actually do something that's better for the world versus just better for me. And so that's that's kind of that that model that we live by when it comes to storytelling and how we inspire, I think even our our data scientists to think in that way.

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You know, it's not left to just someone that someone dubbed as creative. Sure.

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And so there's a number of verticals and areas that you. On whether at your company, whether it's health and wellness, media and entertainment, retail, food, education, how did you kind of settle on those? And are there any of those that are your favorites or that you're really passionate about right now? Any any projects that are aligned with those verticals that you can tell us about?

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Yeah, so so for us it was all about for me.

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I hatboxes I talked about this in a couple of different interviews that I've done over the years. And so I never felt limited by like I think the industry verticals that for some reason define the way that we do business just don't make sense. I like definitions based on people and the way that we live crosses industry verticals like I have a different industry right now all around me. And so I wanted us to design for people, for life or livelihood, us to thrive.

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And so the industries that we've chosen are all about that. It's the ones that we see at the intersection of how we live today and how we want to live tomorrow. Right. Who we are and who we want to be. So that's the reason why we've prioritized health care. And that's kind of been health and wellness has been our first one that we've put the most energy on is because if I'm not healthy and I don't feel good, I can't be good.

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Right. I can't do good.

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The type of stories that are appealing to are just like you just closed down to the enlightening, empowering and educating stories.

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Yeah, yeah, exactly. And it's also it also gives us a little bit of an out because you can almost put everything in wellness and away. It's like so, so, so we get to then play. So it's a bit of a trick. People feel like we're focused and at the same time we can we can go across the board when we when we talk about people as our as our North Star and livelihood is our North Star.

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But health for us, it's it's like, why do we why should we have to compromise? And so the companies that we work with, the startups that we're that we're powering, it's why are we even talking about compromising? It's our health. So shouldn't just be designed in a way where we actually feel like we're getting better and understand it.

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And unfortunately, our traditional systems around health and wellness are not built for that. And they're called health care, but they aren't built for us to be healthier. Right. They're incentivized for us to actually need more treatment and more work and not less slow decline.

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And it's just like that's their premise is based on like slow decline. And it's almost like planned obsolescence, which gives me like eerie chills and hundred percent.

[00:30:05]

Yeah. Do not like that vibe whatsoever. So let's talk about that a little bit like because often we take for granted that we're just going to get older and slower. Like, this doesn't have to be the case. Like we can increase increase health spans. And this is something that should be really desirable. If you look into research around blue zones and areas where people live to one hundred and well beyond. Yeah, there's so many other ways of health and wellness out there.

[00:30:29]

So what are some of your favorite stories when it comes to health and wellness about kind of expanding people's minds about what's possible? Right. Yeah, well, a couple things. Like, one, my sister is a chiropractor and so just her and it in itself, I think it opened my eyes a lot to what's actually possible. And it made it tangible, I think. Right. So you can believe something, but it needs to be tangible for you to have empathy around it.

[00:30:53]

And so going into her office and reading the testimonials, this is from kids, you know, seven, eight years old that were diagnosed with dyslexia or some other kind of learning disability to to them feeling a hundred times better and having a completely different life experience because of her hands. Right. No medicine, no nothing. She used her hands, moved their bodies. Right. Which cleared something up. Right. Had something come into alignment that that had the blood flowing in the nerves and our brain waves going in a way that was more by by the way that we were designed versus all the modern things that we've put on top of it.

[00:31:32]

So to see genuine healing with hands. Right. And with our mind as well, I've seen plenty of that with through meditation will open your eyes like there must be a better way. Right. There's definitely needs to be a balance of overmedicating a society and and being able to do things just with with things that we might not so logically understand. But we know it works. I don't necessarily understand that, but it works. So why wouldn't we invest in that and take a more holistic picture?

[00:32:02]

And so just just again, reading her testimonials, being a part of some meditations that were around the connection between our mind and our body and the power that has. Right. And the power of affirmations, which people know but don't realize that you can also apply that to your health for sure. Right. And so that doesn't mean that I don't love modern science and medicine and like those things are needed, but those shouldn't be left to just the rich.

[00:32:27]

And we shouldn't depend on just that. Right. There should be an interdependency that's much more holistic that actually some. Foreign going into our bodies should be the last resort and so that there's so much more that we can do and like you said, those blue zones are doing all of those things right.

[00:32:43]

They're happier. They're connected. They know their neighbors. They help each other. It's it's a lot of the social determinants that are driving their health people. So we're all the people healing people. And so we're about community. We're about an ecosystem approach to everything that we're working with. No one's on an island. So any company or startup that we're helping, they're connected to the other companies and startups that we're helping. Right. And you see those partnerships form and then being able to transform people's lives.

[00:33:11]

That's business owners. That's consumers as patients, as people. And so that is what motivates us. And I and I, I am encouraged by you know, we're just a couple of years in what we're seeing early on as the impact that we can have. And and my co-founder, he had to tell one story. He started a pediatric dental brand called Helo's Smile with his brother in the most disadvantaged communities around New York City, and to see those communities transform and to have happier and healthier kids right.

[00:33:42]

In a community that people would say there's no way you're going to change their habits around them, taking care of their mouths. Well, guess what they did. Right? And so so being able to do just with a little bit more care and attention with designing the experience differently was giving them a little help that didn't cost extra money. It just required some foresight into how to design. The experience has led to transformative, measurable results in healthier communities.

[00:34:09]

And so that's what I'm inspired by. I'm inspired. He's who convinced me to use my powers for good, like commit to it. And him having those personal stories inspire me every single day and remind me of what's possible. Right. And that one by one we can do this. And when you're doing one by one in multiples and then you can change the world quicker than we ever could have imagined. Couldn't agree more.

[00:34:30]

And you mentioned a couple of things there with healing about using hands in different chiropractic practices, meditation. We don't really have a data set or the data sets we have around these things. They're not being taken seriously yet by a lot of the mainstream, but there's hopes that they will be soon. So you see different things like where the Veterans Affairs Administration is starting to offer transcendental meditation for veterans and they're showing that has a really high efficacy for treating PTSD and things like that.

[00:35:01]

So are there any whether it's that or any other examples, I'm just really curious to get your take on what is the medicine of the future. Right. Like, maybe it's just meditation that you want to drill down on, but what type of medicines and practices do you think are going to become kind of standard for us in the future to to heal and just be.

[00:35:21]

Well, yeah, I think the future of all of that, like, know mental health, meditation in particular, is a more inclusive experience. And so one of the things that is frustrating and we actually have a couple of partners in this space, one Menaged Lemon ambassador and has his own meditation practice. He's out of Australia. But there there is it's so interesting how the world of meditation doesn't feel as inclusive as it should be, especially if you look at where those practices come from.

[00:35:52]

They come from actually very diverse communities and actually from people of color. And yet, especially in America, what those environments look and feel like don't necessarily feel like they're for everyone sometimes. And so I think the future of it is it feels much more inclusive and much more approachable in every day. Like so that includes veterans. That includes communities that we would we would say are on the other side of the opportunity divide that that don't feel like they have access.

[00:36:22]

And so I'm seeing real traction there and obviously as being able to access it digitally and people getting even better at being able to facilitate those kind of sessions in a digital environment. I think it's just going to open up even more opportunities. Being able to do it on my mobile device. Right. Is is is an incredible kind of benefit. So to me, I see it just being more inclusive, more approachable and more accessible. And we have a couple of things in the works.

[00:36:49]

Not ready to talk about the that that we're a part of like, hey, Amber Ray, if you look at her, look her up on Instagram. She is doing well in this in a completely different way. Right. So it's it's the future of self self help where she just is going through her own experience and she went to school for it.

[00:37:05]

But she's like, this is how I tackled it in my own way, and how she made friends with her feelings in a way that allows her to journal about it and and just just get it out of her head. Right. And into something that she can understand. And so I think that that these the wave of people like this that are seeing that there's no barrier for me to talk about my experience and through talking about my experience. Right. Like that age old saying of my message, my message right through talking about my experience, I can maybe help you.

[00:37:34]

And now we live in a digital world where that can then turn into something that you can actually get value from, right? You can I will pay you for that, for you to share your experience, especially if you've codified that experience in a way that helps me break down my own. And so that's what I see as the future of it. I think we're going to see a blend of. I also have a passion for for musicians and artists in that way.

[00:37:57]

And so we're playing with blending the worlds between musicians and meditation and wellness in that way. Right. Because a lot of people write you say a certain song or an artist saved your life, like you listen to that and open your eyes to different possibilities and that you were not alone. And so we're tinkering with quite a few things that actually bridge that gap. And then how can we power an ecosystem that isn't in one industry. Right. But goes across wellness in a more holistic way and covers all of our senses and all the things that fill us up.

[00:38:32]

And so I'm super excited to be playing with that and partnering with artists along that spectrum. Minaj and then Tatiana DeMaria is an artist that she did a a Instagram live with Manaj, where they did a meditation and she was playing at the same time her guitar. So it's just a very different way to approach things. They're up and coming personalities right in each of their spaces. And so for us to do that at scale with some bigger artists, I think the potential is is limitless.

[00:39:01]

Very cool. And yeah, sounds limitless, to say the least. Diana, this has been awesome. Thank you so much for being generous with your time. If there is a final thought story or piece of data that you'd like to leave with our listeners, what would that be?

[00:39:15]

For me, it's just keep going and you know more than you think you do.

[00:39:20]

Powerful. Thanks so much for joining us and everyone listening. We'll see you next time. Thanks, Chad. Paul. I'm Sophia Bush, and you've been listening to Hidden in Plain Sight from Mission Dog. This podcast is sponsored by our friends at Splunk, the Data to Everything platform. In today's data driven world, every company, big or small newworld, is sitting on terabytes of unused, untapped and unknown data. Splunk helps turn all that data into action.

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