#234 - John Shahidi: Social Media Mastermind
Impaulsive with Logan Paul- 1,239 views
- 12 Nov 2020
Business mastermind, Johnny Shahidi, joins the boys to share his ‘Shots’ app rumored $150 million acquisition, reveal untold stories of clients from Floyd Mayweather to Justin Bieber, discuss the positive effects of microdosing psilocybin, how TikTok stole his business model, the truth behind managing Jake Paul & more…Wear Maverick Clothing ► https://maverickclothing.comSUBSCRIBE TO THE PODCAST ► https://www.youtube.com/impaulsiveVisit http://BlueChew.com and get your first order free when you use promo code Logan. Just pay $5 shipping!Watch Previous (One Year Since Losing to KSI) ► https://www.youtube.com/watch?v=X3qR-_hV-BY&ab_channel=ImpaulsiveADD US ON:INSTAGRAM: https://www.instagram.com/impaulsiveshow/
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We also had an app called Mehndi in Mind. And if you look it up Mehndi video app, it was Tic-Tac. It was literally musically cloned mehndi app and Mehndi musically became Tic-Tac. But we had the original Tic-Tac.
Your shoes reflected too much, Mike. There's a lot of jewels, there's a lot of jewels on the show. Did you look like a Beanie Baby? I'm a bedazzled Beanie Baby. I don't know if you've know and you're going like this is signals that you are a Beanie Baby. I'm a based on the next Shrout has have you guys not seen my gaming? Are you too old to be able to be a gamer?
I think I'm too old to be alive. Matt, welcome back to A Positive, the number one podcast in the world.
Thank you guys for listening, watching, viewing and subscribing. If you're not, subscribe to that subscribe button. I got a stat. Ninety nine percent of people who watch these podcasts are actually not subscribed.
It's still fucking talking, Jagajaga. What are you managing besides just having a headache?
So it comes out of his mouth as his kids give me an Advil. I'm joking. Everyone who watches the fuck they subscribe. But if you're not for some reason, subscribe. Please hit that button for us. Coming up on three million.
What? No one. Yeah, sort of. How early? So early. What is it? I'm a kapper. How many do you like? Four hundred thousand.
But. But, but. But as an optimist and as someone who sees that bright future, it's it's within reach. I never thought it was possible, bro. Come on. Three million subscribers on a podcast channel. That's really cool. And we're going to be doing a renovation soon. It's time we're going to get we're going to change your profile picture. We see the comments. All right. I'm going to change the profile picture.
We look like we're in the inside of a McDonald's bouncy house, this this response. But, yeah, the studio needs a revamp.
It was cool at first. There's a lot of dead hit the lights. We have a lot of cool effects. And I was just going to have cool things like that. Yeah, but it's just going to be if you're in the of club, you got a little sneak peek of what that looks like. I'm excited. I'm excited.
What I mean, when you see True Geordie's podcast, it just makes you think like this can be so much more. Earth toned, yes, wooden. It's kind of weird. Oh, speaking of that, you know, I got some comments on the last episode. I keep leaving comments if there's some good ones.
Yeah, we'll touch on them. Here we are. Got some best comments in the last episode regarding my.
My hobby of woodworking that I thought about doing. Check it out. Yeah, Ryan Falkiner says log in, Paul woodworking channel coming soon. That's great. Lot logging, Paul logging.
Bob Riley Lopez says, I honestly would love to see a series called Logan Works on his would. That that's on these that it would be on PornHub, actually. Would it be in the morning? Nice, nice shirt.
Christophe Morris says. What about as a hobby, Logan? You start posting some blogs on red lights. Let's see.
We had this conversation last night, dude, if you just walked away without even talking about it, Mike said Mike said if you're incapable of creating one video a week, you're a fucking loser.
You've been gifted. And he's a he has a valid semi valid excuse me being gifted. He doesn't just shaking his head. No, you've been gifted this. You didn't do anything. I want to say gifted. You've been gifted this platform of twenty million plus subscribers. It was just give it to him. He did absolutely fucking nothing besides. Yeah. You can't create you can't give the people a four to six minute piece of content and update on your daily menu.
Sit your fat ass down and you point a camera at yourself and you talk to the camera. I won't put out shit content. I will. So we talked about this because because now I've almost a month deep without PSU, because I've been, you know, in my heart doing some other stuff or whatever.
You won't put out content unless it's fucking great. A quality content, great quality content, four minutes of great quality content that you see on YouTube could take three hours of of planning.
Showing what hours? Three days. I said three days. No, you did. It did. I said three days. You can write. Thank you. Thank you. You did the same thing on the Sadhguru part.
Got a couple of words in my mouth. He's so confused, George. We came to the conclusion that the impossible has no idea where sarcastically everything we're fucking at.
I just feel like and I told you guys about this before when the cameras were off. You guys are very mean to me.
Stop, stop. Don't do this. Don't do it. Don't do it. Believe me, I don't even want to talk. I don't want to open up on this podcast anymore. I'm nervous. Gorgie guys, let's bring out our guests. Let's bring out someone with an actual brain. He is the co-founder and CEO of Shots Studios. He was instrumental in the blossoming stages of Bieber's career.
Justin Bieber, that is, he manages the career of lily ponds and a stocking Anwar Jabbari and other Jarbawi and of course, his newest client, Jake Paul, my brother. He's a multimedia genius who's normally behind the scenes here today to share his secrets. Please welcome John Qadi.
John, John, John, John, John, John, John, John, John, John.
Here we go. Here we go. John, let me let me.
No, no, no. You let me. OK, I was going to leave you with any questions, OK? So I'm only going to stop. I'm a leader with the statement. The wardrobe today, I got to ask what's good, what's good with the wardrobe? Just want to look proper.
You look like Fred from Scooby Doo. Wow. Holy shit.
Now, it's the first thing ever Halloween. It's the first thing I saw. Me too. I was going to be friends and said I was the reason. You do look good. You look proper.
I've just never seen the collar. The copycat from the shirt, you know, this is a business podcast I listen to and also to learn, so I came here to teach a little bit to we love to learn things from you, John.
Yeah, well, you've been you've been doing this for so long. I've known you for seven years plus for too long. At first you wouldn't even give me the time of day.
And now we're best friends. No, I. You catch me on airplane mode seven years ago.
Did you say how do you feel good about you feel good about that pass hour. Do you wish you got involved in that starting price. The idea was good.
Everyone starts. That was his first movie, you know. I mean and you learn next movie going to be better.
Do you have to you have to make shitty things in order to make good things eventually. I don't know if airplane mode was shitty, what you thought was an experiment. It was a two and a half million dollars. You know, I like that's I mean, that was your inexperience.
You know, they say, you know, inexperience turns into bad decisions and bad decisions thrown into experience.
Is that what they say? Inexperience turns into bad decisions and bad decisions turn into experience.
OK, so that's what I'm saying, because I've I've been watching a lot of a lot of programming recently and a lot of these things are so good.
And I feel like the creators, the directors, the writers. I have just a track record of unparalleled success, and for me, it's not like that, like I fucked up a lot and that's how I learn and that's how I, like, got good or at least like some I go to a place where I'm comfortable with putting out stuff that I believe in. But have you had an immense amount of setbacks that equate to your success? Oh, yeah.
Yeah.
I mean, I don't even know where to start. You know, like, there's I mean, we met because, you know, I had an app that had over eight and a half million users, you know, and raised like fifteen million dollars shots. Yeah. Shots of shots app. Right. And like then, you know, where is that now, you know, I mean, like but you still learn, you know, I mean, it's not going to stop me from making my next app idea.
You know, I think we learn whether it's like what we're content, we're creating, what apps we're making, whatever it is, even merch, you know, like, you know, you get better and better and better with merch, different businesses. You know, I'm sure version one of Maverick Club is going to be a lot different in version ten of Maverick Club. Yeah, me, I'm pushing.
Michael, can you also can you also put that on just for a second? You pull Fred up again, please, or just just hold it maybe under the collared shirt.
I just want to the color slightly. I do see what's going on. We just. That's maybe to move your hand a little bit. You know. Welcome to Boston, Johnny. I hate to say this, and I think this goes well with the tie. The last time you were actually on impulsive once before for, what, a half an hour?
Maybe it was the hang of stocking up stocking. He came in at the end. You had before you came on the show that day, you had you didn't know you were going to be coming on the show and you would indulge slightly in a little bit of silly sideburn mushrooms.
And I want to talk about this, I think and I wanted to break the ice with this. But, you know, I feel like talking about failure first, then we get into that supreme success. Yeah, sure. What do you what do you what's what's good with the silly silly like like. And also what do you what do you think about the the path that certain places in America are taking right now towards the legalization of psilocybin?
Oh, I think I think it's great. I think it's going to be I personally see it as an like an antidepressant. I think especially more than ever right now with creative people feeling entrapped because of quarantine and covid and staying inside. And I think you're going to see a lot more creative people kind of feeling trapped and feeling, you know, which feeling trapped ultimately leads to anxiety, buildup and depression. And I feel, you know, some of the cycle Dellec drugs, you know, actually give you kind of a like an escape, you know, kind of give you some of the the answers that you didn't have before.
And they connect you with your subconscious mind. So I think, you know, I mean, of course, they're going to be some people who abuse it, just like some people abuse alcohol, some people abuse sugar, marijuana, everything from marijuana, you know. But but but I think for for the masses, I think it's going to really help, you know, connect yourself, can connect with yourself more and find some of those answers that you don't know.
It's definitely a fast track way to completely switch your perspective on life like that. This isn't a PSA to to try. Yeah. Psychedelics, but what about the hand of stocking it? Was it that bad that you felt like you needed.
Oh, no, no, no, no. What did you do. No, no, no. I was just here and I wasn't I honestly, I didn't even, you know, like I just wanted to come by and see you guys, but you wanted to see us.
Intoxication stops. You are here now like Johnny comes on the back as you. I knew something was wrong right off the bat.
It comes down. It's not like this. He's like. I owe you a professor. I'm not offering any context, so he's not doing this shit to get fucked up, nothing was wrong. He's very much joining a high level group of business executives and thinkers in this country right now who are utilizing psilocybin micro doses to enhance their collaborative and creative spirit. This is half a decade to a decade behind Silicon Valley who has been using psilocybin and microdots levels for the past five to 10 years to continue to to garner collaborative spirit on team.
CEOs are doing it to open their minds to new creative approaches to both business and technology. It seems and L.A. has as well. But I guess the question for me is what core benefits are you finding in your life? And I know you just said, you know, the relief of anxiety and depression, but what do you what do you finding it does for your approach to business and creative?
You know, I'm always a thinker and I'm always thinking of ideas. And usually I think of an idea and then I move on to what's on my plate. So that idea still stays in the back of my head and my subconscious mind and eventually, like, it just builds up and builds up. You know, sometimes I'll sit, you know, right down the idea real quick and like my notes app. But, you know, it just sits there.
And then when it's time to execute, it just kind of connects me back with my subconscious mind of what needs to do. And then now, how does that one idea connect with the big picture of what we're building or what you know, how does it become one big experience? How do we take this to another level? And it just really it just really helps me really especially I work from home. I'm you know, my office is not in my home, so I'm home almost always, you know.
You know, sometimes, like, you know, I'll go out for dinner, but that's about it, you know, so I'm home and I don't have that, you know, before before covid, you know, we had an office and we had a team of people that would sit in a room and our ideas would bounce off one another because, you know, that's how we used to be, you know, in a room of like six to eight people coming up with ideas.
And that doesn't exist anymore. And I don't know when that's coming back. So so now I'm feeling, you know, a little bit separated from that. And now I'm just, you know, just working on different things.
But, you know, I'm not doing it every day. You know, you're not doing it in high doses. Like you're not doing it because the lack of people in your house, you're using it to create imaginary. No, I mean I mean, I think the last time I was here is the last time I may have even done it. You know, like it's not something I'm doing everyday. Now there are people doing doing it, you know.
And let's talk about the dose for a hot second, too. What you what are we talking about? A half a gram, approximately a gram. Like mine's like a nibble. Mine's like a tiny.
Yeah. You really make a tenth of a gram. Yeah. I don't know.
I don't even know the numbers is stimulation with psychedelics. And there. Would you take it further LSD. I don't think so, no.
Have you tried. I've tried it. I had when I was younger. Yeah. But I don't think so. I just watched a documentary, Orange Sunshine. Yeah. Tim Leary documentary about the Brotherhood of Eternal Love. You're right. You used to own my ranch. Why?
I watch it and. It's crazy, LSD. I feel like has a prolonged, very prolonged effect. The side effects of altering your mind in that way for as long as these these hippies did was evident. You were afraid of the side effects or any of the long term effects.
I mean, I'll be honest, I did LSD thing when I was 15 years old. When I get flashbacks sometimes bullshit. Yeah, I guess they say they say if you crack your spine, you can release a hint of the acid I get in my sleep.
I don't know, maybe the way I'm sleeping the angle.
But sometimes in my sleep, like I just just from one one experience. No, no, no. There's a few. Yeah. When I was young so I don't know if I was 15. Yeah. That's my freshman year.
You do it more than seven times. Probably around that there's an awful lot of there's that old why I don't even know if it's actually a clinical diagnosis, but there's that all that is it really if you that it's if you've used acid more than seven times, you're clinically insane.
Is that what it is? There's a lot of insane people in this room right now. And in my at exactly 7:00. Yeah. You try to keep it right under that level. Yeah. But it's weird, though, the conversation about psychedelics has very much entered the mainstream. And I think, you know, you have people like Joe Rogan and other people that are on his show talking about it all the time. And it'll be interesting to see where it goes over the next or the next decade, because now you've got places like Denver and or Oregon who have decriminalized and I think are even moving towards legalization on on psilocybin.
So you can go to a store and buy it, which is wild.
And it starts there usually usually starts Oregon, Colorado, Washington State. Yeah. They kind of start with some of the. Absolutely. You're an ideas man. You talk about these ideas that you come up with. Yes. And these meetings I heard of Alexis Ohanian say this.
You know, Alexis Ohanian, co-founder, run it. When I was in you in college, I went to a little seminar.
He had a little speaking seminar, and he said something that, like, made me think he said ideas are worthless or something along those lines. Ideas are useless because an idea is just an idea.
Right. Unless you execute on it. Technically, I hear what he's saying. Do you believe that? Yeah. You think ideas or ideas are nothing but Fugazi. Anyone could have ideas. Anybody, you know, I mean, anyone, you know, we could come up, you know, the four of us could go to dinner tonight and talk five hours of ideas and bounce off one another. But if you don't actually go and get it done, it's means nothing.
OK, but. But. To grow a tree, you've got to start with the seed, hmm? The seed isn't useless, but it isn't useless.
Can I say you could you could imagine a tree all day, but that imagining the trees is nothing. I think the first step is that mustard seed. That's the first that you get. I'm saying we get it. I can imagine a forest. OK, but OK. You're saying the idea is equivalent to a seed?
No. Well, you dream all the time and even remember your dreams or even have a pocketful of seeds, you know, I mean, you've got to put that seed into the ground and start watering it. I mean, like RLC, if you have a pocketful of seeds right now, what's going to happen? What if you really feed a lot of birds seeds right now?
Here's where here's where I think that statement is is flawed. I think it I think it removes the importance of idea sharing in a group setting. And so for someone like the founder of Reddit, he may be talking about the value of ideas to oneself. An idea to oneself, not shared with a greater unit needs to be executed upon or it's worthless when you get into a group setting ideas are very valuable because when you deliver a just a concept, just the slimmest idea, glimmer of hope of what something in your mind can be, he picks up and says, well, what about this?
Then the guy picks up on what he says and says, what about this? And that collaborative snowball effect has burned so many fucking executed ideas. So I think that that that statement about ideas being worthless is when they exist. An idea stuck here is worthless when spoken into a group of people. That idea could become the next hundred billion, you know what I'm saying? Billion dollar companies.
Oh, yes. Seven years later, I still can't quite get behind it. I think ideas are so powerful. I think the right idea can seep into a person's mind. The right person, like a venom, like a like a toxin almost. And just take over and and stimulate God knows what. And at one point, I know you had an idea to start shots. I want to revisit this conversation. Shots started off as an app. You're kind of in the social media space.
I saw you coming around six hundred all the time hanging out with moi, Rudy.
You'd bring Bieber over from time to time. I remember I came. I lived two doors down from two doors down. I remember I was there once. Bieber was there, Kendall Jenner walked in. At one point I was like, what the fuck am I, a kid from Ohio? How did this happen? I'm in a room with these people. And then there's a lot to unpack here, Tony. Let's go the a good story. I know.
I know. I know. I know. I know. He just looked into his duffle bag and now I want to know where to go from here because I do want to talk about shots. But how did you even get in a position to be so tight and connected with those people? You're a cool guy.
You could keep the relationship going because of just your charisma, who you are. But how did you get there with which person specifically?
Let's start with Bieber, because he was the inception right behind the OK, so his story was great, you know? So the first person that I've ever worked with officially was Floyd Mayweather, which I still do. It's been ten years now of 2010. And Floyd so Floyd and I bought, you know, always, you know, everything. We've done everything together. And then he had this jeweler, Ben Baller, that I think, you know, a lot of people know and Ben and Floyd were hanging out and we were actually filming content around Floyd.
And Ben was with them. And I got to know Ben kind of like, you know, Ben's you know, we just I just established a relationship with Ben. And then a few weeks or few months later, Ben said, hey, I'm with Justin Bieber and I'm telling him all about what you do. And at the time, we were actually iPhone game developers. We had about six different iPhone games before, shots at before shots studios. And I mean, he's a fan of your games.
He actually plays your games. And can I introduce you to him? And Justin, I think just turned 18. And I said, sure. And he connected me with Justin. And then, you know, I lived in Orange County at the time. Justin was living in L.A. and, you know, we just like, hey, like he was like, I'd love to meet and talk about all the stuff that you're creating. And that's how we started.
But how did you develop a working relationship?
Like what was he lacking the ah, what did he not have that you felt like you could contribute?
I think my relationship with him is no different. The relationship with you guys is like, you know, I think we're just like five homies. But then like, you know, like like Mike and I talk weekly about ideas, you know, I mean, I think it's like we felt like we were just like creatively in line, just like we all are, you know? I mean, I'm beating all my conversations. Do you guys have always been creative ideas?
I got this idea, you know, and I think it was that, like I think like we were like on the same creative wavelength.
I think you also have a really good grip on the idea of building relationships. Not based off of a present day need, but off of the idea that something may come down the line. So you meet up with Bieber, you spent time with them, you spent time with them or spent time with Floyd, you spent time with Jenners, whoever. Right.
Not because there's something that needs to be done today. But six months from now, you may get a phone call saying, I have one hundred and twenty five million dollar budget for a pop singer, a teenage pop singer, you say, well, I created a relationship six months ago that is going to make us all a lot of money right now. And I think you're really good at creating connections that will yield future results. Do you think that's true?
Yeah.
When I was younger, someone I was really close with me told me life is not short. Life is long. You know, I was my I'm forty years old now and I was in my twenties and he told me, life is not short, life is long. You know, some of the relationships you have now you might not need now, but you might need in 15 years from now. It's happening now. Somebody that I used to work with in my when I was 18, I worked with him from 18 to 30, hadn't talked to him when I turned 30.
We went different ways career wise. And then now something that we're building. I was like, wait, I need this guy. I kind of stayed in touch. But like I said, you know, career wise, professionally, I haven't had a relationship in ten years. And now he's like running this side of the business. It's, you know, but that goes back to life is not short. Everything's not going to end tomorrow. You know, if there's an opportunity, you don't have to do this now.
You know, like life is long, you know, like work. I mean, you said seven years we've known each other. Yeah. You know, like, that's crazy. Seventeen years. Just started working with Jake, you know, six years.
Yeah. Yeah, it's yeah. It's crazy how those relationships and the reason why. Reinvigorate, reinvigorate.
And if you ask Jake why John and he's not going to say, oh because he knows boxing, he knows social media. So I've known him for a long time and I trust them. Know that's his number one reason why. You know what I've heard him tell people? Yeah, absolutely.
It's interesting, too, because not only is life long, but it's unpredictable. And it's it's another thing you probably do a great job at is treating everyone with respect because you never know when your cameraman from five years ago is going to be the CEO of Amazon. You know what I'm saying?
Calling on you call that the Escobar mentality. You know, Escobar took care of everyone in the streets. He didn't care about the politicians and all that, you know, I mean, the politicians had to give in to Escobar because he was so powerful with the people that he took care of in the streets, you know, like not to like, you know, go, you know. Yeah, yeah, yeah, yeah.
I don't mean to, like, model my life after a, you know, drug lord, but, you know, but just something like that's one thing. When I watch or read about him, I'm like, you know, I know, you know, obviously his motives were different, but I appreciate that people in the streets, you know, like, he took care of them, you know, I mean, for different motives. But the fact that they got something, whether his motives were whatever they were, you know, I mean, like, I always appreciated that.
It's just a very teachable notion. I think there's a lot of people out there who see this idea of celebrities coming up and then being very off-putting to the to the work or to to this to that. And it's something it's something he's never been like that. But it's something I've always tried to instill in him is take very good care of your people, because not only are they valuable now, but you really have no idea where they might be in the next ten to fifteen years, you know, and how how drastically different the relationship may look to decades from now, like it's just such an intro.
You were the love side guy. I mean, now you're co-host of the number one podcast in the world. His number is still Mike from Love on my phone. You never know those people. And I love that keeps growing and keeps me grab my gloves and my gloves. Yep, yep, yep.
I still have that connection, by the way. I still talk to them all my time. I check in with the brand team. I check in with Sean all the time. It's just another example. You never know how to keep. You got to first of all, remember where you came from. Remember the people that help you get to where you are now and continue to stay in contact with me. Yeah, it's a wiener dog who also believes in psilocybin therapy.
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Logan back to the program. Believe it or not. So look, you foster these relationships.
And I remember you were like the guy you were the you were the hub of all these up and coming social media stars, the Bieber crew, you were the first guy I saw weaving traditional and digital media.
Mm hmm. And then you started this app called Shots. Mm hmm. Right. Was it built to compete with Instagram?
Because the premise of shots, correct me if I'm wrong, was to post pictures and not show likes. It was the it was the very first platform that they didn't validate your content. Yeah. With data, correct? Mm hmm. So it was what was the premise? Why did you start that?
I don't know if it was to compete against Instagram, I think is for the people who didn't want to deal with that. Right. Because this was before Snapchat had stories, which is before Instagram had these stories, obviously. And that's what we were I mean, the Shots app was pretty much Instagram stories. You know, they were, you know, or Snapchat stories. There was no you know you know, if you post a story, I don't know how many people viewed it.
I don't know how many people liked it. You know, if I go to your Instagram profile, I could see how many people follow you, you know, so I could kind of maybe do the math. But we took that part out that was like, hey, just share your day. Don't worry about it. You had the option to keep it. After twenty four hours, it would disappear after twenty four hours. You know, I was that it was that it was, you know, pretty much Snapchat stories before and it was kind of for that person who maybe need a peace of mind, which I don't think back then people need a peace of mind yet from social media.
I think now we're starting to see it. And I think that's why you're seeing people use stories more than a timeline or, you know, on Instagram. I restrict my comments that only people I follow could comment because I don't really, you know, like need other people's people's opinions, you know, at times, you know. So I think, you know, or some people hide their comments. You know, Instagram's obviously now experimenting, removing likes on some accounts.
So I don't know if they're going to move forward with that or not. But I know some people who can't see how many likes they get. So we just wanted to do that more for the person who want a peace of mind from social media. But I think we're just a little too early for the time because I don't think the world mentally needed that at that time. Yes. I don't I don't want to sound like a dick here, but it didn't the concept didn't work.
Is it OK to say that? Of course I didn't. OK, so why? I think I think it was just too early for its time.
I think when Snapchat put in you know, at that time, Snapchat was just a texting app that you would send a message and disappear. And then when Snapchat put in storage, there were so much bigger than us that everyone gravitated towards Snapchat and started using Snapchat because they knew that more than audience there. You know, I think at the time we had, I think eight million users and Snapchat had one hundred million plus users. So I think we kind of got you know, I think we were just, you know, when Snapchat put, you know, put that feature in a kind of, you know, took us out, it had to be frustrating.
It was frustrating. You know, it was frustrating, but at the time, you know, having so much fun, like working with people like Lelay and Rudy and Anwan and I saw, like, you know, those times we still have a lot of conversations with a really deep partnership with Twitter. Like if you look up Twitter Shots app, there's some like news that came out about it and and what happened there in those times, which I you know, I don't I've never talked about publicly, but I will now is like when we had those meetings with Twitter, I, I noticed that Twitter did not care about Vine and was so focused on Twitter.
Every meeting I would have with Twitter and I would bring up Vine, I would bring up you, I would bring up Kim Bachelard, bring up what they had purchased.
Vine Yeah. And I was talking about when Vine was at his peak when you had but Twitter had already purchased it at this point. Twitter purchased Vine before Vine launched Twitter on Vine from day one. Oh, oh yeah yeah yeah yeah. They bought, they bought Vine Prelaunch. No know that. OK, yeah. OK, Twitter.
And you're saying it was the ugly stepchild. Yeah. They just didn't care you know. And we, we were just having meetings after meetings and then that's when I remember telling Sam I was like I don't think they're going to care, they don't care about Vine. I think Vine is going to go downhill. I think it's time to move our following from Vine to work with Lelay and Rudy. At that time, we're working with Bache and move our following from Vine to these other platforms because this is about to be a sinking ship.
And so we were so focused there. The app wasn't working. We just we already had thrown in the towel and then we built shot studios. So at the time it hurt.
The app didn't work. And, you know, we had to explain to investors that, hey, you know, I know you thought we're going to be the next Instagram, but we're actually going to be a talent studio and managing influencers taking them out. It was, you know what?
The ones who mattered. Understood? Yeah. You know, I mean, there were a lot of people. Like what? No, we mean influencer. Would it be me going to work with diviners? You're supposed to be, you know, a ten dollars billion company. I was like, hey, I'm not going to be that.
You know, I could either keep trying and we could go to zero or I could also, you know, do this. So not Quimby, dude. That's what I mean.
You know, I mean, so so at least we had this other plan that, you know, this was twenty, fifteen, five years later. It's worked and it's been successful. But I'll be honest, you know, we we also had an app called Mindy Am I In?
And if you look it up mehndi video app, it was Tic-Tac. It was literally musically cloned mehndi app. And Mindy musically became Tick-Tock. But we had the original ticktock. And, you know, sometimes, you know, the few people who know, it's like, hey, you messed up not doing this. I like, yeah, I know. But also, like, you know, sometimes I see like Mark Zuckerberg and Jack Dorsey, like any time I see them, they're like explaining themselves to Congress and what they're doing to me, like every time I turn on C-SPAN, like that's where you they are.
But I'm hanging out with my beautiful fiancee. And I was like, I'd rather be here. Oh, that's really that's I feel like they're always explaining themselves always to Congress.
Congresswoman, you always said yes. So like, do they get to enjoy it? I mean, like, no. Are they enjoying the day? Well, Mark Zuckerberg is an alien. I think it was that was that was a proven fact. It was either that or a lizard person.
I know. A reptilian overlord. Yeah.
Well, either way, the trillion dollar bank account comes with a price tag that a lot of people don't know this.
And I wouldn't ever even if I had twenty billion dollars in the bank, I would not want to like I hold suit up every day and go to Washington, D.C. and go explain what I'm doing to protect data.
I mean, like the hold up, you had a price tag at one point.
Is it true that Twitter was going to buy shots for one hundred fifty million?
You know, you look that up, Giant. Come on. It's No. One podcast in the world. We have someone, not me, who does research, and that gives it to me.
And there was a lot of conversations with us on Twitter, but that's when, you know, it was supposed to be you know, it never really got to that price point. I think what the media like put out there, I don't know how they even came up with that number, but there was conversations of a partnership with us. But it was supposed to be Vine included and everything like there was supposed to be a huge partnership between us and Twitter and Vine.
And that's what I'm talking about. Those were the stories that I was going to Twitter all the time and, you know, you know, presenting to everybody and all that stuff. And like how this, you know, we could create one huge video platform. Johnny Johnny, is it true that the CFO of Twitter.
Meant to send a private D.M. about the acquisition of shots and accidentally tweeted it, he tweeted something by accident, was it? He said, I still think we should buy them. He is on your schedule for December 15th or 16th. We need to sell him.
I have a plan and it went like that. So he actually tweeted it.
He tweeted that I never said a shot, so I can't confirm he was talking about us. Maybe they were talking to other people scheduled.
We were scheduled to be that way. But these guys have multiple meetings a day and they ended up buying some other companies at the time. OK, ok.
OK, so you moved in Italian, you moved out of platform into talent and then five year and did a fantastic job with that. Built some of the biggest social media careers, brought in a shit ton of money through sponsorships, clothing, God knows what. And here you are, five minutes late, five years later, maybe feels like five minutes getting still getting involved with talents. Can we talk about the boys a little bit? Right. Of course.
So so I've watched this happen and been privy to a lot of it. You've built this relationship with Folson, with NCLC over the past couple of months. What do you see as the what do you see in the boys in that group and what do you see in their future? Yeah, what I see with them now is just a group of guys that I love just being around, you know, like their, you know, group of fun Canadian guys having a good time there.
You know, it's a little different than what they're creating online. So the first thing's first is just I just love being around them and hanging out with them and then, you know, some creative ideas come out of us having our meetings. And, you know you know, I think the thing is in the last the last time I was on impulsive is I think it's important for them and everybody to start building products and brands, you know, like, you know you know, it's no secret, you know, how much money they make off YouTube, right.
So they've got to build other products and brands and they do a great job with merch as those Logan and, you know, the other creators. But, you know, I think it's time to like use this platform and start building other things.
And it's it's hard, though, especially now, because it's so oversaturated. Merch merchandise. Yeah.
I mean, unless unless you're a network boy or James Charles, it's hard to move product like the days of making fifty million of grossing fifty million dollars in a year from merch.
Only few creators can do that still. And I mean you chose right with the boys. But when you talk about developing product, are you looking elsewhere? I know.
I mean, I don't know what I don't know what he wants to talk about today. But, you know, there's there's more closely into the mix with your ideas because remember, your ideas are nothing. What happened to Maclin? He just said one thing took a spiritual journey. Say, I'm facing this.
I like you better when you were on shrooms and I got a lot of, you know, psychedelic. Yeah.
I don't know how much he's going to be able to talk about today on it, but, you know, everything's pending. And usually I don't like to talk about things and not not because it's not like, oh, you know, it's not the right thing to do. It's like I also don't wanna get people's hopes up, you know. Yes. Or, you know, I mean, like, you know, I mean, messages I get from the last podcast, impulsive episode.
Where's your book? Where's your book? You know, like already I was like, hey, we talked about I want you know, Mike said, you want to write a book, but it's like everyone's like, where's your book? Where's your book? So, you know, the book is in the works, though. It's going to be a little while. But, you know, but, you know, I mean, like everything like, you know, I try not to talk about anything until it's done.
Ready to go. I keep expectations low. Yeah. Same way then with the book you talked about a little bit in the last episode.
But we should probably bring it back for people who may have missed it. You wanted to create a book for people to explain the idea that anyone could utilize social media in this day and age to create a revenue stream. Is that is that basically the gist of the book?
Just building a business using YouTube? You know, I think everyone now more than ever, you know, wants to learn how to create a business on YouTube. How do I how do I stop? People don't know. You don't even know, like you know, like how to even create an account and how to sink your Gmail with your YouTube, you know, I mean, that's like the full playbook. You know, when do I start monetize?
I have a friend of mine, an L.A. paparazzi. I think you guys might know Kevin Wong, right?
Of course we're crushing it, you know, crushing it. And he's like, call me all the time, John. I'm crushing it. You know, how do I make money doing this? You know? I mean, like, he just doesn't know. And he's so focused on actually delivering the content and growing his channel, you know, I mean, like, now it's like, OK, well now OK, good. You figure that part out, which is actually probably the hardest part.
Oh yeah. Yeah. I mean like go to Chapter seven and you know, whatever chapter, you know how to monetize your channel, you know how to get into the different tiers of advertising, how to not be dependent on ad sense and maybe even having other products.
You know, I mean, like those you know, those the playbook for anyone who has any kind of question.
What kind of content, you know, what what to make. I want a whole chapter on collaboration.
It varies. It varies. And this is the this is the expertise of the creator or of the the business builder is like, how does a paparazzi make a product? Are you working on it or is he working on something? Do you know what I'm saying? You have to understand who you are, what you do, and probably most importantly, who's consuming the thing that you're making.
Mm hmm. Yeah, well, I mean, that's, you know, you and you also, you know, in the case of the paparazzi, what was what some of these guys have cracked like like Kevin Wong. Like no comment is, you know, finding the people who are, you know, the the tags and the titles that actually make that video discoverable. Right. Like, that's a huge thing. It's like, OK, you know, I mean, so know, if you notice, these guys learn to click bait overnight, all set in.
Like, how did these guys know that? You know, that's a form click made its its own formula. Yeah. But they've they've learned that and they know that the people, you know, Bryce Hall and some of these other names are like hot topics on YouTube because these guys are searched so much on YouTube, but they don't have the channels, you know, I mean, they don't have the content, you know, I mean, to provide.
So, you know, and I don't know if Bryce Hall has a YouTube channel, I'm assuming. Yeah, yeah. But maybe he's not super active like he's he's more active than we are. OK, well, that even also helps, too, because the more active he is, the more, you know, people going this rabbit hole of watching Bryce Bryce, you don't want Bryce and then they're done. And then, you know, Bryce Hall, you know, ESET Cat is now recommended next, you know, I mean and then Kevin gets that view because of all the traffic Bryce is sending you.
I mean, there's a whole here and he's done a great job. And it's funny, too, because Kevin Wong was very much like a. A-list paparazzi, I mean, he and still is, but has shot Drake and Kylie and everybody under the sun in these private, both private and very public paparazzi meet ups. But now over the past, I think quarantine was what did this to him. I think quarantine is what reshaped his model has very much become the influencer and tick tock environment.
Paparazzi and his videos reflect that. And he posed, what, five to 10 videos?
A lot. I say, you know, I think you nailed it.
I think covid, you know, covid really made, I think to myself because people ask, like, what's the difference between a vine star and a tick tock star?
And I think covid is the answer, because what happened was these paparazzi guys, you know, they they they made their money, you know, capturing celebrities out in the streets. But celebrities don't go on the streets. Right. Like Jennifer Garner. Right. Like she can't be a scene out, you know, I mean, like partying. Well, because she would get backlash because, you know, like, hey, you're in California covid, you know, I mean, what are you doing with your mask?
You know, I mean, all this all the stuff where the tick tock stars don't care, like they're going out.
You know why? Because they're young. They're not employed. What do you mean, Jennifer Garner gets employed? She's oh yeah, yeah, yeah, yeah, yeah, yeah, she has. Yeah, she has a studio that could be. Hey, you know, I mean, these self-employed young stars don't have to answer to fucking anyone ever agree. And they're themselves they're not playing a character. They're not pretending to be someone else on screen, a noble art.
But it's just they have the ability to give less fucks than the traditional stuff, but not all the way. No fox. I mean, a lot of them still depend on a a lot of them still don't give a fuck.
And YouTube, I think both I think both them are right, because Johnny brought up a point right off the bat, which is which is their youth financial.
Any kind of breakdown of finances or your or your appearance fees is not always the reason why. People because because listen, Jennifer, if you told Jennifer Garner, yo, you can still make one hundred million next year if you go out during covid, she still wouldn't do it because she doesn't want that to reflect her image. I think it's closer to his point, which is social media stars care less about their their image and their legacy than they don't care that New York Times is talking about their parties.
I mean, Jennifer Garner is a mother. She's got it. She's got a whole, you know, legacy to leave behind her.
Bryce Hall, maybe, but maybe not give a shit, maybe not someone with the class of Jennifer Garner, but like the youth, I think could partially be attributed to where these people are going, like they don't think beforehand. Oh, like if I go to Saddle Ranch, there's probably a good chance that Kevin Wong is going to shoot me.
I think. I do think. But but but you and I both know very well. Yeah. The A listers, the ones who are a little older, maybe twenty five to thirty five are still going out in Hollywood. They're going to house parties, the ones with no phones, the one where if you're the person taking a video you get kicked out, it's it's still happening. I just think the youth aspect lends the the young Internet stars to a level of naivete that gets them in trouble, though.
The old the older, experienced. Maybe traditional stars are a little smarter about how they're breaking the rules. But but but so now what's happening is so the paparazzi need to capture somebody, right? Because they're not, you know, like these young guys are going out and they have that YouTube clout. Right. Like they're, you know, brought, you know, upload a video of Bryce Hall or Noah back or Addison Ray or even you like.
I saw a random video just came up, suggested to me that I was like, yeah, it had at the time had three hundred thousand views.
And it was like a paparazzi page I've never heard of, you know, I mean, like. Yeah, yeah. It was just from the other night. I can tell you that now you're waiting for your car. Oh.
So OK, so I want to ask about this. I want to ask about this. I find paparazzi to be incredibly invasive. I always have. But at first it was like cool, right? Oh, I'm getting paparazzi. Like, I'm unpopular, I'm important. I feel good now. I'm like, hey, I did well at the Grove the other day. I'm waiting in line to get shoes from Nike. And this girl started TMZ comes up and just sticks his camera in our face and just starts asking something like just weird shit about like a farting fetish or something.
And I was like, hey, while this is incredibly stimulating, I'd love to just like stand here and get my shoes and go home, like in peace. She was nice. She left.
But I am fascinated by the. I don't know if it's inability, but paparazzi really doesn't give a fuck about what you don't know about you, your space or so, is it a conflict of interest? Because I don't beavers had a lot of run ins with paparazzi. He tells them off all the time. He has conversations. What are you doing, man? Why this job? Is it for you? I can't believe you're doing this.
I can't tell you how many hours I have watched Justin Bieber go and talk to me and just sit there.
And there's sometimes he'll lead them and they'll just close the door like I. I know it's so funny.
It gets old. It gets old.
So you're a master at forming these relationships, but is there ever a conflict of interest in what's with the paparazzi?
No, I don't I don't want to put words in his mouth. But, you know, sometimes the paparazzi makes him feel uncomfortable. And you're good friends with one of those people. Yeah.
Is that a conflict of interest? Oh. Oh, you mean with Kevin Wong? Yeah.
Oh, well, like his brother. Like, hey, Johnny, like this guy from time and time again is sitting outside a restaurant. I just took my wife on a date.
Yeah, well, Kevin's not one of those guys. Kevin is like the nice guy. Like I actually don't know him I think. Yeah.
Kevin, I remember one after another night. Yeah. Yeah. I remember Jake was at Boa once. Jake was at Boa once and and I guess Kevin tried to interview him and Jake didn't want to deal with it. So Jake walk right past them and kind of give him you, but didn't really know him that much and just didn't want to deal with it. Right. Just like you don't want to deal with it. Just sometimes. Sometimes it's all circumstantial.
But but but Kevin texts me. He's like, hey, just a heads up. Next time you tell Jake, tell him I apologize. I can tell he was having a bad day. Like, that's the kind of guy he is now. Some of these other guys, you know, maybe these newer ones are the ones who were just really thirsty. They get in your face, you know, and they or they ask dumb questions, you know?
I mean, like, I've seen some paparazzi guys ask some questions, you know, some sometimes like fifteen sixteen year old tic talkers. I'm like, whoa.
Yeah, they do. They don't want to know about this next video, please. But here's my here's the way I've always looked at. And not to not to compare the two, not to compare them perfectly, but the garbage man when he comes to pick up the garbage sometimes comes at seven thirty in the morning, the cans smashed on the ground. So, like, I don't want to hear that shit, I'm sleeping.
But guess what? It's a necessary service to do it. And people and people are making money off doing that service and so and right.
And so thanks for the applause. And so when you look at paparazzi, there is there there are consumers to that content and there is a whole industry behind it. And so. Well, me and him may not like it. The industry exists. Right. And so I think I think it comes down to people like Kevin who understand that there is a boundary that exists. And to respect it, obviously, we remember I mean, you remember the story of Princess Di and we've seen how far paparazzi's overreaction can can lead and, you know, a lot of change in that space.
I want to I want to tie back just a little bit to business building, because this is what we were talking about earlier.
How do you help someone like Kevin Wong? And I know you're not working with him from from a business perspective, create a product, because the way that the way that I've always looked at real influence in this world and especially building a brand around your influence is. If you can't make someone feel something you don't have shit, that is always been my belief. So if you can't make someone feel something viscerally inside them from witnessing your your content, whether it's inspiration, disgust, whatever it is, some sort of visceral reaction or bond to your content, it's very hard to then sell a product to them.
So how would you instruct someone out there who doesn't make content that shows a personality or creates that bond to sell a product?
Yeah, it depends. And that's a great question. I don't think everyone has an answer.
Like if I had an answer for every YouTube or what product they should sell, like, you know, I mean, like you'd be the billionaire, you know, by like I think it just hits you sometimes, you know, I mean, it just randomly hits you like, you know, I mean, like, you know, sometimes it's simple sometimes. OK, Dr. Dre, you're a producer. You have an ear for music. You should have headphones.
There's no one who owns the headphone space yet. I mean, OK, let's do it. You know, I mean, sometimes a no brainer. I mean but sometimes it's like, you know, I mean, sometimes it just hits you, you know, I mean, like, you know, I mean, the flavored sugar water, that 50 cent. So, you know, would vitamin water. I mean, sometimes something random. I don't know what the answer is for, say, Kevin Wong specifically, but I think something will hit him one day.
You know, don't could be anything. I mean, I don't know. I mean. You know, I know who the first social media star or social media based person will be with the first billion dollar brand. Mm hmm. Do you think it could be Forcett? I think could be false, and I think it could be one of you guys, I think it could be Lelay, I think it could be James. Charles, Laila, Leyla's a machine.
You've been on the Laly train damn near day one. Mm hmm.
She became a she became she went from Vyner to one of the biggest Latin stars in the world. How do you do that?
You know, obviously, we've got a great team when it comes to her music with Interscope. But at the end of the day, Leyla's talented, you know? I mean, I just can't I mean, I know she was here. She's like 60 percent Johnny and Sammy, 40 percent me like now she's talented. She did nine years opera. I mean, like, she had music in her. She didn't just wake up one day, be like, I want to do music, you know?
I mean, like she has you know, she did nine years opera. She wanted to be a musician. She actually got you know, her uncle is very, very popular Latin artist, Cheyenne, like like a legend in the Latin community. He made a video for her last song and like, blew up in the Latin world. So, like, she knows her family's music. She's had music, you know? I mean, it's just she got sidetracked a little bit with Vine, you know, when she signed up for Vine and blew up, you know, when she was 16 years old or so.
But Layla is just so talented.
She's just you know, she's got a podcast, multifaceted. She's funny. She just funny. She's got real comedy in her. She's a comic like she's not like she's got like, you know, she's actually funnier in person sometimes than on video, you know? I mean, like some of the things that come out of her mouth, I'm like, what?
Yeah. I guess she's why she killed him on this podcast. Yeah. Yeah, she's entertaining.
Yeah. Are you all leaning hard into the Latin market? Because it looks like from an outsider's perspective, it looks like it.
Like I noticed when she really started to dive into that market, she went from, you know, the twenty million followers and all of a sudden four forty five ish.
You know, she's not at forty five million. I think she's it's it's insane.
She's probably the probably one of the most followed, if not the most followed social social media basically. Yeah. Star on the planet. I think so, yeah.
Is it because of that international reach that, that helped when she because she also hosted the number one TV show in Mexico a couple of years ago, levels, which is the voice Mexico. It's and she was the host. And this is like I think it was like I forget the numbers, but like something like 12 or 15 million viewers every Monday watch the show.
And she was the main host of the show.
So I think, oh, my, that's the only picture I saw gloop eight point three. Look at the next one, though, the global Spotify chart, right?
Oh, my God. This one. No, no, no. This one. Not that she has the number 23 song on a global Spotify. Yeah, that song continues to rise. Not that she showed me before I was released.
She said she wanted to play here. Well, she took me aside and hide. Four years ago, hammered, so drunk and she goes, Logan, I got to tell you something, when we're in the back corners, me and I was like, I look, what is it? I didn't know what to expect.
It was such a just weird timing to get deep, you know?
She goes, I want to be a big musician, a musician. I want to be an artist and make music. I said, that's like we were just making vines at the time, writing comedy sketches. And she goes in, I want to show you my song. And she showed me one of our first songs. I was so stunned. Yeah. How good she was. It's so cool to see her.
Be fruitful with that talent, because we know so many people, everyone in L.A., everyone's fucking talented here, but being able to use that, utilize it and pivot in a way where you can have the number 23 global song in the world to see her come up, man, whatever you guys did behind the scenes, that admirable.
One other thing, too, with her and one thing that's helped us obviously starts I think it starts with number one. Third talent two is the team that's built around there. But the third is the Latin audience loves her like there's not a single hate that comes from like Mexico, Colombia, Argentina, Spain, like they like. I've been to like Latin events with there like Latin Grammys and Latin billboards. And like when she walks the red carpet, like everyone is like, oh, Pontelli like they just I think they love that that craziness, humor, you know, I mean, some people in the general market in the US might be like, oh, she's not funny.
She's, you know, somebody some people, you know, I mean, like most people love her, but some people just might be like, I don't get this comedy because it's so Latin that, like, the Latin world loves her. And, you know, I mean, that's a huge audience.
I mean, there's a billion people from Latinos from Canada down to Chile, you know, in north and south, north central and South America is like, you know, the population of China is the population of Latinos. When you, you know, add up the Americas together. I mean, and they adore her.
And that's not her audience. If you're making domestic content in the United States right now and you come from a Latin culture or any any any culture outside of America, and you are not playing into that culture in a heavy way from a marketing standpoint, you're making a massive fucking mistake because those because those audiences are so rabid and so supportive of the idea of someone from their their country making it here domestically in America. That idea of making it in America continues to be such a globally dreamed upon and rooted for thing.
And so to see her do that has been great. But I see I see other artists who do not do a good enough job of.
Yeah, yeah. I think that that also helps her to write like when she's successful in America and she's like coming on impulsive and you know, you guys messed with her, you know, I mean it's like oh wow. Like that's you know, I mean someone in Mexico or someone and you know, and Peru is like, whoa, you know, there's a there's a impulsive fan down there and sees Layla. And it's like, wow, Laila made it, you know, I mean, impulsive, you know, fucks with her, you know, I mean, like, you know, so far.
Stedman's Yeah.
But that's how you know, that's how, you know, you made you come on this show.
Ryan Garcia did it. Guess what, next fight. First round knockout. Next fight, first round knockout. This show this show makes both stars.
I go ahead and take all the credit for that. Are you leaning into ANWR in the Middle East? Yeah. I mean. I mean.
I mean, that's that's just what Anwar that's what Anwar wants. That's his culture, you know. I mean, he he's he's Palestinian and, you know, he's you know, when he goes out to he went to Palestine last year, summer and same thing, like there's a mob of people. And it was very similar when you went to Dubai. Remember how crazy that was? Like that's what happens with Anwar Magin Anwar, you know, one of theirs.
You know, I got asked a lot when I was in Dubai, you know. Yeah, yeah, yeah, yeah.
We went to Dubai a week after you did. And I was like, yeah, yeah, yeah. But yeah, Anwar, you know, makes sense there and you know, you know, that's someone else that's just pure comedy, you know.
I mean, like, Anwar needs to stand up, like we need to stand up to him.
And while you do it to man, if you're going to do like stand up classes, please, please get Georgia.
Yeah, we wanted this to be we don't want to be big, but I'm getting a lot of shots from me today.
But I always know, you know, Georgia is like now I understand your your brand shots. I get it.
Oh, I understand it. I love Georgia.
Don't talk. We talked for a second about a very comedic person that's in your life.
Sami Shahidi What has it been like building a powerhouse of a brand, a studio with your brother?
Yeah, let me tell you the difference between me and Sam is going back to our earlier conversations. I am the ideas guy. I'm the guy who's just going to sit and twirl my thumbs by. Oh. All right, great. Yes, that works, that's a great idea. And then then I call Sam and Sam just makes it happen, you know, I mean, like, you know or tells me, like, hey, actually, I don't think it's a good idea because this and that or, you know, by the way, you know, you know, someone's already doing that.
But your idea is actually not an idea. It's already been done. Oh, man. You know, I mean, like, this is the boots on the ground because I spend a decent amount of time with Sam. I see him out a lot. And he's he's a little bit different than you. And you're in a in a relationship, obviously. And he has told me he is kind of a. relationship. I mean, he likes the idea of being out there.
Like when you leave dinner at ketchups after sitting with Kyle and the rest of the full Senate team, you go home, you know, to the relationship. Oh, he's out with them to go out with Kyle. He's the boots on the ground.
You need that, right? Yeah.
I mean, like that. Yeah, I guess. Yeah. Yeah. But soon. Yeah. You know that Sam is great for that. You know, that's where we're different, very different there. But you know, he's, he's always been like that. He's always been. And my, my mom, my mom's dad which we never met, he passed away. My mom was five but he was a warrior. Family's Kurdish and he was a general for the Kurdish army.
But he would my mom my grandma used to tell me a story was her husband, that he would run the army at nights and then party till 6:00 a.m. and then get up at 7:00 and run the army. You know, I mean, I was like, wait a minute.
That sounds familiar. That's crazy. I don't know how I think it's a genetic thing with Sam.
Yeah. You guys do a cartoon right now. We have a we have a we have a children's programming. Oh, not that we're really well, we have the puppet show. That is fucking hilarious. Also our puppets. Yeah. Yeah. That's Rudy. Yeah. With Rudy. Hilarious.
It's great. It's, it's, it's like our therapy. It's like the things that you can't really say.
I mean, yeah. Puppets can do anything. Yeah, yeah. Yeah.
Puppets could get away with everything. Can you. Yeah. Yeah. Maybe let me see if I could find somebody to go to YouTube. Dotcom slash awkward puppets. You've had conversations. Well not you. Rudy has had conversations with Floyd Mayweather. Beever This channel has one point five million subscribers.
I remember Rudy was even trying doing something. Oh yeah. You guys are barely scratching because this stuff is Hailee Steinfeld. This is great. Floyd Mayweather.
Go to the Doggystyle. Mike Tyson. Yeah. DR1 went completely viral, but we upload on Instagram first.
So the Instagram has all the views, but you just watch it. Am I going to be right? No, no, just what you should watch the commercial man Manawi the here with the world champion boxer. I'm former world champion. What do you mean? Well, the last fight that I thought that was a money fight last. Come on. Last night. For real. Absolutely. That's like the fifth time you said that. Third three strikes and you're out.
Is this for real? For real.
Real or am I going to hear on the news tomorrow? You're fighting somebody else be real with me? Absolutely not, because I think I'll try to get it back.
Oh, just go to that. Go to the doctor. We'll cut it out. We'll cut it out.
Well, you got to watch the whole thing or you can watch the doctor one or the doctor. But let me tell you the story. What makes this Floyd Mayweather? What's so special is this was his exclusive first interview after he beat Conor McGregor, like before Kimmel or Fallon or anything.
This was the first interview he did after it was just a couple of days after McGregor fight. Sorry about that. All right.
So you started with star power and then you move to a place now where it's just creative genius because this stuff is.
Yeah. Hello, Doctor. I'm here for your annual checkup. Yes. Good, good. Before we get started, how's everything been?
You know, still married, so. But, you know, there's a secret to a happy marriage remains a secret that that. That doesn't help me at all. Do you smoke now? You sure? No, you're not sure. I mean, I occasionally have, like a cigarette or or like a joint or crack. It's a yes or no question, Diego. OK, yes. Do you drink? No, I sure. I mean, like I casually like at a party or a wedding or something like that.
I like my house alone every night. What do you drink. Just like a glass of wine at dinner. OK, that's healthy. And then a shot of tequila. OK, and then another shot and then a few more. And then some more. And then I usually pass out and I wake up and I take a few more.
Something about watching this puppet talk about his alcoholism is very soothing.
Mm hmm. Yeah. You guys are on his own. It's great. I don't know. What's the what do you do what do you do with this? Just keep making you develop into some sort of long form show.
We've we've talked about that idea before, covid. We were actually working on a short film movie. We had Rudy, you know, wrote a lot of the script. And, you know, it was supposed to, you know, but obviously because of production reasons that had to be on hold. But now we're just making these short videos. And I mean, this format is great because it's perfect for the Internet. Yeah. It doesn't make the craziest amount of money, but it's more fun.
And, you know, I mean, and we're just building a brand and, you know, eventually maybe it becomes a, you know, Family Guy, South Park Simpsons type of thing. I mean, the videos are getting more views than some some bloggers, blogs like they get one like plus one million views. Are you are you in a. You and your brother like yin and yang. Would you say it sounds like there's a good balance between you two that forms a good solid team?
Yeah, yeah. I mean, we are, you know, I mean, obviously buttheads a lot, too, because your brother so you're a lot of like call each other certain things or, you know, like tell someone, you know, I mean, you know, to be politically correct, if someone has a shitty idea, you tell them to, you know, I mean, you don't have to like, you know, beat around the bush.
You just say your idea sucks. You're an idiot. How do you even think of that? I mean, you're allowed to say that to your brother.
I did it with my brother, you know, manage. That's interesting. Mm hmm. What's that like?
That's great. You took Jake under your wing, and if I'm not mistaken, the very first day that you officially were managing him. His house got raided by the FBI. Way to go about it. What the fuck are you doing? True. Yes, that's true.
Yeah, let me tell you something, though. You know, a lot of people ask me why, Jake, you know, I mean, like, why what were you thinking? And let me add one thing I could tell you about Jake. And I know you know this, Logan, but I want everyone listening to know this is Jake is what people don't know. And I'm going I want to share a Mayweather story. You know, that reminds me of a lot of the type of person Jake is, Jake, you know, to the world might come off.
As you know, the Internet's a villain. But Jake is also the kind of guy that one day, heaven forbid, I have a friend of mine who maybe, you know, I don't, but I'm just known as an example. If I were to have a friend who was struggling, you know, with an illness and if they needed something and I told Jake about it, his first thing would be, how can I help it? You know, that's the kind of person Jake is off the camera.
Yeah. I mean, like, he wouldn't be you know, I know so many different people, like, dude, I don't want to hear about this so negative, you know, I mean, I'm sorry, but, you know, I mean, like, I know some people, Jake, would be like, what do I need to do? I'm sorry. You know, I mean, he could be in the middle of training up something, you know?
I mean, that's kind of, you know, I mean, that's the kind of person I've known you and your and your brother. And, you know, that's the number one reason I was like, all right, Jake wants to work together. He could use some help I'm in because I know the real Jake. Paul reminds me of a story, this Floyd Mayweather story I've never shared publicly. But my first meeting ever with Floyd Mayweather, we were we went to this to this diner.
And what's the deal with me? And him was, you know, there wasn't an official deal or anything yet. We were just hanging out, figuring out ways to work together. And we went to this diner in downtown Las Vegas. And and they all obviously they knew him. It was like this place he always goes to. I was with him and there was this lady, our waitress, and he knew her. She knew him. And at the end of our we had it wasn't even a dinner was like a three or four.
And but at the end at the end of the meal, he asked her, I forgot her name, but he guys, there he goes. Hey, I just have a question to ask you. And this is this lady. It was a bigger, bigger lady, you know, like, you know, just just very overweight. And I asked them, hey, I have a question. If you had all the money in the world, what what would you do?
And she goes, I would get myself out of credit card debt. And she goes, No, not that. Like, what would you do to really improve your life? And she got embarrassed and she goes, Oh, it's real embarrassing. But I would actually get a breast reduction because I'm so large, it makes it hard for me to do any kind of cardio work. And it's, you know, affecting, you know, my working out and I can't work out and, you know, like, you know, that's why I'm the size that I am.
So it goes all right. How much do you think that would cost you? I don't know. So I don't know what you think. Six twenty seven. So I probably somewhere around there, I never had a chance to look, I'm a you know, I work graveyard at a diner, you know, in Las Vegas. Yeah. We the dinner was done and he goes into a bag and he takes out a stack of ten thousand dollars cash and puts it under the the envelope where the bill is.
And he goes, let's go.
And I go, wow, that is incredible. Like, well, you know, I mean like this, you know what we should call the press. We should we should let people know you do that because no, you are not to ever do that. No one could ever know that I ever do that. That's for me. You unheard of to know. She's like she's like, you know, people are going to want to watch me fight because I want to see me lose because they don't like me.
That's how I want to make this money. Oh, damn it.
I was like, wow, OK. You know, like, all right, I'll just he went back.
He was tipping waiters ten thousand dollars off camera before you do whatever it is there a chance that he did that, knowing that it would plant the seed for you to tell that story one day here on you guys, how in fact, he's probably going to see that stuff, that one rule he said don't tell anybody.
Yeah, well, that's ten years ago.
I was on ten and a half years ago so I could tell the story now because I wanted people to kind of understand who these kind of people are when it's not, you know, when they're not in front of the camera. You know, I mean, like so many people don't know these stories, so they just make their assumption. I can't tell you how many people text me. What are you thinking working with Jake Paul? And I'm like, you know, could you to tell me, you know, I mean, like, you don't know Jake.
Like, I know Jake, you know, I mean, like, you're just going off FBI raid and, you know, parties at houses. You I mean, you don't know the type of person he is off camera.
It's people believe what they see. And when they only see or are fed a certain narrative sometimes, I mean, you can't blame them when when people tell me.
Yeah, like, I think Ninja just made up made a comment.
I think I think we have it here. Yeah. Ninja made a comment. I'm talking about why he chose Twitch over YouTube gaming.
He said YouTube is such a bad name, I don't want to say bad name, it's just the news no one ever reports on a YouTube. We're getting a million live viewers or 500000 plus live viewers on a stream or raising millions of dollars for charity when someone like Logan, Paul, F-stop. Right. It's YouTube or this YouTube or this YouTube or this. And so I have to my insecurities, I fucked ninja well, but know anything about you, bad about you, but he could have used anyone like no but you have the most historic.
Is that why his just due to the significance and severity and weight of my mistake was the biggest.
I totally, I totally get it.
It was just so long ago for someone who's like so far removed from it, my knee jerk reaction is like my ego steps out of my body.
Right. As I say. But he's right. He's right. My my name has a weight that is carried by my actions because people were only fed a story that I chose to deliver them. So I can't be mad. But when he said what he said in that quote, too, is that. If someone on YouTube fucks up, it drags the platform. This wasn't about you, he just used you as a as a horse for his to carry his story, which is that if someone on YouTube fucks up, it becomes a YouTube thing.
It becomes a problem with YouTube as a platform. And he does not sing the song. Now, he says when YouTube fucks up, it's YouTube this. YouTube that.
Yeah. The stigma of being a YouTube, I, I would presume he's saying that, that.
Yeah. I sort of said, don't call me Twitch a Twitter streams or Twitter, YouTube or just has a nice title that fit that fits well.
But I get what he's saying. So, so it's tough because you sleep in the bed, you make you sleep in the bed you make and.
Jake can't complain when when he's only doing certain things that the media decides to pick up and theret and tell a certain way, because I know that, Jake, that off camera, Jake, that we we all talk about it in this room. And I do hope that one day both of us will get to a place where people are like, oh, these are people like these.
Oh, they were very dynamic and complex human beings. Look at Justin Bieber.
Now, everyone I was just examining, I mean, he came out with Holy and that was but, you know, I mean, but people, you know, you know, kind of like after a while we're like, you know, I mean, like after so many years, like, this guy's a good guy, you know? I mean, like, yeah, the media were twisting things and overreacting on certain things Justin was doing. But after some time, this guy's a good guy.
Let's leave him alone. That's what it is, too. I mean, it comes with a track record of breaking the mold that you've set for yourself. Like Logan. It wasn't just time that fixed his image. It was a great podcast.
We had great conversation and most of its work, it's work. Most importantly, it was not fuck it up.
You know, no one's going to forgive Jake in the same month period that he had an FBI raid, a covid sponsored party like that's not going to happen. And take someone like you who comes in, grabs the wheel as the cars drive him off the cliff, straightens it out and then he drives down that street, does good stuff, good stuff, good stuff for three years, five years. And they say, Jake, Paul's reformed. He's like his brother went through the same growth board.
They've already left them alone. Or are you not trying to go down that route because are you trying to take the right of people going to buy the Jake Paul, fight this? Jake, Paul and his and his fans will continue to be his fans.
You know, I think there's a balance between. Right. Like, I think there's a there's a balance between, you know. You know, no you know, no one wants to see the you know, the good, nice guy family guy walking into, you know, to the to the arena to fight with, you know, your Bible in hand and son and daughter, you know, I mean, you know, I mean, like, no one wants to see that person, you know?
I mean, we saw that with Pacquiao, like, Pacquiao is a great fighter, but he was like a family man, like you never sold nearly as many fights as, say, like Floyd or some of these other people historically. And he was a great fighter who got beat by Floyd. But, you know, he still was a great fighter, but ended numbers.
I mean, don't you know, he did a ton of numbers with not nearly, not nearly. You see value in someone who drives 500 million people to watch a fight. Sorry. Fifty million people to watch and fight. But it's delivering a message about Christianity and family values versus one hundred million to watch a fight. Who's delivering a message of I'm going to fuck everybody tonight when I when I leave this think, how are you?
As ality question is thrown out the window, as soon as you talk about the fight game, I mean, really, there's no it's a fight game.
Yeah. Maybe in an ideal world. Sure. The winner of the fight and his victory speech with a gospel hymn.
Yeah, but the fact that, look, we look at each other, but look at the numbers Logan did coming off that situation that happened, you know, I mean, like, look at those numbers, you know, I mean, dirty laundry pays the bills.
I mean, like, you know. So, yeah.
Should we should we prime up another scandal over here, do you think or not? I think Jake's good.
I mean, I'm going to side on the Mavericks on the Logan side. Yeah. If he wants a fight, you know, maybe I should say ride the Pokémon way right now.
OK, good. Good. Oh, I don't want to come back right now. Who is flying. It's been good. It's been good to watch to watch Mayweather do it. And he's completely retired now. Right out the game. Completely. I mean, ask Logan.
What do you mean come on. Hunter, what do you mean?
Sorry, I didn't take solace, I don't know, so I as manager, Jeff, but I was always curious maybe why you didn't have a partner, you know, and all of a sudden one day I see you've got a girlfriend, a steady girlfriend, a long time girlfriend that turns into a fiancee.
And you're the happiest and most content I've ever seen you in your life. And I'm so envious and and happy for you as well, because there's a level of patience and I guess just trust in life that you have to have that my person is coming.
I just saw it on The Bachelorette that all of this bachelorette ever. She's thirty nine. She found her person. And you found Jersey just E40. Yeah. Forty years old. Yeah. She's in this room. She's over there.
She's always been so, so kind to me before I even ever knew you guys were, you guys were involved but.
I mean, how wow, congrats. Thanks. How'd you guys meet? We met at her restaurant. She managed the restaurant and I was there.
Did you have a line or because. Because she probably gets hit on all the time. Right.
Like like every time I when I was single, of course, would deliver a line to a waitress, like a pretty waitress. They hear this all the time.
I just think you it's all. But she wasn't a waitress. She was the manager. Oh, I know. I know. I know.
I know. She big baller. Yeah. I'm just. Yeah. For me I know talking to the managers they I know how it is.
You're like, yo let me speak to the manager. How you does that.
She's the person you know, you know one day the bus just hit me, you know, like I was just there and met her and you got hit by a bus in front of her.
Well, you know, that's how she came to the hospital. No, no.
I mean, like love, right? Like I got hit by the arrow, you know? I mean, like, it just happened, you know, at first sight type shit. Yes. Bullshit. No cap. Kaputt bottlecap, now, no one knows at this point. He got some 40, so you got hit by Cupid. This is the thing where you in rippin Fungai, your subject.
No, no, no, no. Yeah, no.
Did you have a line or do you guys fall into. Because I'm broke. I know she hears this all the time. Right. She works at a very prominent L.A. restaurant. Yeah. With successful good looking men passing through there all the time. So how did you do it?
We just exchange information and then, you know, you know, and we just went on a couple of dates and then I tell the whole story, no, I can't do it.
I keep private. She was seeing somebody at the time. Oh, yeah. So, yeah.
And then and it's all history and we're getting married next year.
That's right. I'm trying to wait post Colvert. I don't think we we scheduled everything pre covid. So I think we're you know, you have to postpone it. We didn't have to postpone it. It's, it's in summer of twenty, twenty one. So we're lucky then. But we're just hoping, you know, things, you know, we'll see how things go.
Hopefully Pfizer comes through. I mean we're getting Yeah. Said five million dollars in stock right after his announcement. Five million screenshots. Thank you. We've dinner tonight.
We do. Seven thirty pm. Yes. Next billion dollar idea. Yes.
Is that right? Yes. Yes, yes. Oh yeah. You got have fun on you know er catch I catch the spot every time I go.
I see you and your brother chop chop it up with different people and.
Ah yeah you guys are awesome dude. Yes. That's the magic of Johnny.
You just. Yeah.
We didn't talk about the magic fingers and a lot of thought. Oh it's evolved. Yeah. Oh yeah. Yeah.
How much is too much like you just involved with so many people. Are you doing too much. No.
I mean no because this is the thing. One is I'm involved with people that I enjoy working with so nothing feels like a chore, like I'm actually enjoying, you know, I mean and everyone's different in their own ways. Right. Like that dinner when I was with the energy family is like, you know, like I learned so much from these guys. Like it's a whole different world. And these guys are, you know, pretty much only focused on fortnight and call of duty.
But this like gaming EA Sports world is just so crazy because it's like not just for tonight, Call of Duty, you know. I mean, like it's so much bigger with all these other leagues and organizations. And it's just only the beginning when it comes to EA Sports. And I'm just like, so happy to be a part of it, a part of them. And then, you know, just witnessing this, like, you know, this new vertical of life.
Crazy, right? Yeah, it's crazy. It's yeah. I mean, look, I mean, look at like Mr. Piece, for instance, like his gaming channel, you know, nights.
I think it was I was I had the fastest channel, ten million subscribers.
And that belittled me. It embarrassed dwarfed me.
Oh, he's not even though I had I stop like. Yeah it's crazy.
He's killing the sports industry. Yeah. I mean we got to do maverick gaming. Yeah. Knows. No thanks for coming. I posted the number one podcast in the world of course. Yeah. You're you're my best friend man. Yes. Thank you. I can't wait to see you. I catch it soon.
Yes. He's trying to get an invite for tonight. Yeah. For tonight.
I don't want I don't want to be part of your building. You're not coming with us. I don't want to be I don't want money. I don't even know who is going. I want someone to go with my I get a table for six.
I'd like to surprise some surprise. I said that subscribe but if subscribe and we'll see you next week. Take it easy by.