Welcome to Inside the Green Room with Peevey three. Each week, Pete Vargas, a third. Yes, that's me. Lets you inside his virtual green room to hang out and learn from the meeting planners who control the most prestigious stages in the world and from the speakers who use those stages to increase their income and impact. Now let's dive into the green room. Hello and welcome to Inside the Green Room with PV three.
I'm your co-host, Blair, Brian Nichols. And today we've got two special guests to share with you. I'm going to let them do most of the introduction, but I wanted to share with you. Manuel Ostrosky is a psychiatrist and coach who's worked for over fifty thousand hours as a psychiatrist, helping people change and realizing that along the way he suffered from burnout.
So we're going to be talking a little bit about his journey today as well as Brian Bogot. Brian is that Brian is the president and owner of the Brian Boger companies. He's a professional speaker and peak performance coach to executives, entrepreneurs, athletes and others looking to unlock what's inside. Welcome, Brian. Meanwhile, happy to be here.
Well, like I mentioned, I wanted you guys to have the opportunity to kind of share your introduction and in kind of origin story of how you got to where you're at now, where you're out there speaking to others about your kind of expertise in helping a lot of others along in their personal and professional lives. So many. Well, why don't we start with you and tell us a little bit about how what interested you in getting into psychiatry and then along the way, how you realized that you were suffering from burnout and wanted to help others.
This is where I take off my psychiatry hat and put on my coaching hat, because in psychiatry, the standard is that we don't do much self revealing. And as a coach, it's important to be able to self reveal and talk about things like my origin story. I went into psychiatry after going to med school without a lot of intentionality. It was sort of expected that I would become a professional and I was good in math and science. So the default was to go premed in college and then go into medicine and in med school when we had to pick our specialties.
I loved hearing people's stories and I loved working individually with people and that led me into psychiatry. And I've been incredibly grateful and it's just been an honor to do what I do with people. I got to a point. It was September 2008, an afternoon on a Saturday when it was getting dark. I was looking at a picture of my sister at that point. I've been in practice for decades and my twin sister, Magdalena, in the picture, she's literally glowing.
She's he's beaming. She's smiling. And you can't tell that she's wearing a wig and that she's going through chemotherapy. And she had passed away the month before after having several years fighting brain cancer.
And she really showed how to live while she was sick.
I would ask her, how are you doing with everything that's going on? And she'd say, this is actually pretty good. She said, I've always wanted to be home with my family and I get to stay home with my kids. I wanted my brothers and sisters around me. You guys are around me all the time. My friends come and visit all the time. It's not that bad. And after she passed away and I was so miserable, I was emotionally exhausted.
I was cynical in my attitude and I was no longer feeling effective at work. And the contrast between my my sister and her experience and me being healthy and having a thriving practice, it was a defining moment where I drew a line in the sand and said, like, going forward, I've got to figure out how I'm going to enjoy the ride no matter what. And that started a lot of transformative experiences for me in terms of my own personal life and moving ultimately in the last couple of years into coaching others.
Yeah. Thank you for sharing that story as well. Brian, what motivated you to help start helping coaching people? And I know you've gone through also challenging experiences in your life. Tell us a little bit more about that.
Yes, I'm going to start with the story. And I want everybody just to close their eyes for just one second. And I want you to imagine walking out of a store after a successful shopping trip, turning your head and seeing a truck barreling 40 miles an hour, 40 miles an hour right at you with no time to react. Go ahead and open your eyes. Now, my mom, my brother and I had gone to our local Wal-Mart to get a one inch paint brush, and we were heading back to our car after our trip.
And I've always had an excitement and vigor for life. And so the energetic me was obviously the first one to the car. And I stood there, held onto the handle and waited for my mom to unlock the doors. You see, that was before key FOB. So I literally had to wait for the old school key in the door and catch up. And as I was standing there, there was a truck that pulled up in front of the store and the driver and passenger got out.
Passenger all the way to the right feels the truck moving backwards, and so he did what any one of us would do. He moved over to put his foot on the brake, but he instead hit the gas. Combination of shock and force, threw him up onto the steering wheel, up onto the dashboard. And before you know it, he was catapulting 40 miles an hour across the parking lot right at us with no time to react. Now, we were in an end spot, so he went up and over the median.
In the end, spot went over the tree in the in the median hit our car, knocked me down and threw me to the ground and then continued to run over me diagonally, tear my spleen, left the tire tracks, star on my stomach, and then continued on to completely sever my left arm from my body. So there I am laying on the parking lot on one hundred and fifteen degree day in August in Arizona, and my arm is 10 feet away.
My mom and brother just watched the entire thing happen, but so did my guardian angel. There was a nurse that walked out of the store right when this happened and she saw the life and limb scenario right in front of her. So she went immediately into action. She rushed over to put her hands right on the wound to stop the bleeding, which ultimately saved my life and simultaneously instructed some bystanders to run inside, grab a cooler and fill it with ice from the convenience center at Wal-Mart so that my arm could be on ice without within minutes.
So had she not done either or both of those things either wouldn't be here with you today or I'd be here without an arm. And so she not only saved my life, but she saved my limb. And I know a lot of people probably weren't expecting it to go there today. I'll expedite a whole lot of the rest of the story. But the reality is there was years of of surgery, years of therapy, years of adversity. And I have a very unique story.
But what I've realized in all of our time of doing this is that we all have unique stories. What's important is that we pause and become aware of the lessons we can extract from our stories and then become intentional. How do we apply them into our lives? And we all have the ability to do that. And we all have the ability to tap into the collective wisdom of all of those around us so that we can shorten our own curve to learning.
So I'll share with you these two primary lessons. And this is also what kind of led me down this path. Ultimately, I learned not to get stuck by what had happened to me, but instead get moved by what I could do with it. And the second lesson I didn't realize until far, far later in life, you see, when you're seven, eight, nine, 10, 11, 12 year old going through the motions of all of this, although you're very aware of what's happening to you, also are experiencing somewhat of a fog because you're being guided and directed through all of the actions and activities.
So three days a week of occupational therapy and the twenty four surgeries that followed over the next five years, we're all a part of just my healing process. But my parents were not in a fog. They were intimately aware it was going on. They knew exactly what was happening. And so the idea of their son growing up without the use of his left arm was a source of great suffering for them. So they literally willed themselves day in and day out to do what was necessary, what was tough, to embrace the pain, to ultimately heal me, to strengthen me.
And so whether it was intentional or not, what they did was they ingrained in me a philosophy and a way of living because I learned to embrace pain, to avoid suffering. And I believe when this is done right, you also have the ability to gain freedom in your life. And so it's not only this concept that I used to overcome this unique injury, but how my business partners and I built our last business from a quarter million to 15 million in the span of a decade.
And now how I flipped it on its head as a human behavior and performance coach to help hundreds of individuals and organizations just like you, just like our listeners, become more aware, more intentional and more of who they already are, the most authentic selves, because I believe that's when the door begins to crack to perspective motivation and direction and when joy, freedom and fulfillment can exist in our lives. Amazing, amazing story.
And thank you for sharing. I'm really moved by both of your stories and reminds me of when we had our speak, our finalists on the show a while ago. And they're kind of sharing their origin stories of addiction, also of burnout and of of childhood abuse, things that are really heavy topics, but had motivated them later in life to really get out there and help others. I think a lot of us don't think about things that may happen to us earlier on or in childhood to be something that's going to come back and maybe become our our driving force or our mission or purpose.
But it's really interesting to hear both of you share about different situations and how often that the suffering of others can really impact their family and friends even more so at times. So thank you again both for for sharing that and many. Well, I want to I want to go back to you and and kind of continue that story. So after you recognize that this had affected your your work and you obviously wanted to do something about it, how did you start taking those steps back to healing your own burnout or re resetting so that you can serve others?
And what inspired you to get into coaching in addition to your medical practice?
I took a couple of steps immediately that that made a big difference in.
The first step was really I had indulged in my negative thinking for years, so I made a decision to put blinders up in.
The thoughts would come up, but I was not going to pay attention to them. It was all about looking forward and seeing what changes I could make from where I was, no matter how small the change. And I started off by moving more. I got a small but regular exercise practice in the past, I'd gone and tried to do an hour and I would do an hour for a day, two days, and then it would be months before I got back into exercising.
So instead, I did a couple of minutes, but I did a couple of minutes every day. I upgraded my meals and instead of upgrading my entire meal plan every single moment of every day, I just focus on breakfast. I eat better breakfasts. I cut off the news and I put on podcast's. I was the first time I was exposed to the world of podcasting and I found inspirational mentors online. I built a virtual tribe of mentors that helped me to dream about possibilities that I had not thought about in the past.
Those were the big steps that started to make changes in the reality for for all of us, you know, on planet Earth, we're always going to fall on the planet with gravity. You know, pain is part of the passage that we go through and that particular moment of having burnout and starting to overcome and thinking about enjoying the ride. I've had multiple other bottoms that I've had in my life as a psychiatrist and suffered with alcoholism.
I'd had depression. And one of the things that was startling to me when I was going through these things was just how lonely that is, even as a psychiatrist and a practitioner, the stigma associated with it. So my vision became at some point to be able to engage in a dialogue where we could talk about mental health and addiction and trauma and decrease stigma. And I didn't know how that was going to go in over 12 years. There's lots of pivot's that I've done finally ending up with coaching, but it really became the mission that helped me to to try lots of different things.
And enjoying the ride was was one of the central themes for me that I was doing things that even though my life looked exactly the same, my my days were still very busy, wasn't much outward change. I was a much happier person.
I love that. And Brian, when did when did you start your company when did you really take that step to to work with people outside of building your own business and and begin to help them in their working lives?
Yeah. So I originally started it about six years ago. And what prompted it is kind of an interesting story. I was burning the candle at both ends. I always said I was going to do everything for the benefit of my family. And then we had our first kid and I realized that I missed the first six months with my son just like that. So I was fortunate to take a pause and had a wake up moment and realized that I didn't have the tool in my tool kit, nor did I have the people in my life that we're going be to help me figure it out.
So I actually sought out my first coach and within within a month of working with him, he said, Brian, you're going to be doing this. I said, what are you talking about? He said, Well, you've been on stage since you were seven. And he said, you just naturally try to provide perspective, motivation and direction and coach other people. He's like, you need to join this. And I said, yeah, whatever.
I'm paying you a lot of money not to tell me how great I am, but tell me figure out this other stuff like I don't need something else on my plate. So he started trickling it every single month. He mentioned something for the first nine months we worked together. And then the universe sent me a number of signs that I couldn't refuse. And so I had to ask myself the question because, again, my primary focus was in my other business at that time.
And we were in the midst of having kids and we had we had a daughter on the way. And by this time and so it was one of those things where I just had to really look at is this complementary or conflicting to everything else that that I'm doing in my life? Does this serve kind of where I want to head? And so I launched and I was just absolutely humbled because I put it out into the world in my network, started to feed opportunities for both coaching and speaking just by simplistically kind of committing to it.
So it was great and it lived there for a long time. I had a regular flow of speaking engagements. I had a regular flow of coaching engagements, but I had to cap both of them. I can only coach so many people at a time and I could only give so many talks because my primary focus was still over on this other business and I was still spending 30 percent of my time in the community. And and so we did this alongside for about four and a half, five years.
Last July, my wife and I had one of those weekends. We went away and physically, emotionally, spiritually, mentally, like we were just saying, it was like one of the best weekends we've had in fourteen years together. And I had some other health stuff that impacted me a couple of years prior. And so she leans over to me as we're headed to pick up, pick up the kids. And she says, How would you feel if you don't have to have the office on Monday morning?
And I sat and reflected on that and I looked at her. I was like, sweetie, that's a pretty loaded question. Why don't you tell me more? So she did. She starts to unpack and she said, I think you've allowed this most recent health issue to allow fear to enter into your world in a way I've never seen you operate. And she said, I think you've convinced yourself that we need the money, the financial security, the status, the partnership, the all of the above of what has been built.
And she said, I'm here to tell you we don't. She said, I don't care if we live in a cardboard box on the corner. What I want is you to be happy and. Filled, and I think every day you spend an insurance, you're dying a little bit inside and refused to see it, and then she said, I also think you're not having close to the impact on the world that you want. And I don't think you're even close to scraping the surface of your potential.
So she said she said, I'm not a gambling person, but if there's one thing I'd bet on, it's you. We took a bet on you once it paid off. Why don't we double down on that bet? So it was literally last July that I started to get the push and the permission from my wife. And it's not lost on me, the courage it took for her to approach me, knowing it could impact her lifestyle in some ways.
And I took the next three months to really kind of take that challenge and unpack it and a whole variety of ways, emotionally, financially and the whole spectrum. Last September, I made the decision to make the transition full time because I looked at it. I knew I had an opportunity to impact lives. And if I did it through the lens of the regret minimization theory, I knew for sure that on my deathbed I'd regret regret far greater hitting the easy button because it was a known entity and was we were growing our business and making plenty of money versus taking a chance to see what I could do to have impact.
And so may thirty first of twenty twenty. I actually executed my bycel over the course of ten months where we did this transition. And so the last six months has been one hundred percent focused on impact. And I'm now on a mission to impact a billion lives over the next twenty five years. And it's been an absolute crazy journey in the last six months. But I do embrace the pain of walking away from a known entity to avoid the suffering of not ever knowing what my potential was and what impact I could have on the world.
And as I've moved into that, it's only further reinforced. My philosophy is not only to embrace pain, to avoid suffering, but that when we really align ourselves with one hundred percent who we are, magic starts to happen, because I've been experiencing that for the last six months and love that.
I mean, and I love the idea that we're talking to entrepreneurs. We're talking to the audience here as people who are building their business and spreading their message and in addition to people who are planning and building great events. But at the core of it, I think a lot of the people here are entrepreneurs. And that idea of embracing the pain, because it is it is painful to be an entrepreneur, but as you mentioned, that long term, greater suffering could be kind of what could have been.
So I love hearing both of your stories and you guys having these pivots in your life where you've gone out there and really started to share your message and with a mission to impact all of these lives. So I want to now shift gears and actually really start to extract your genius. So we've got the audience all kind of inspired. But I want to go deeper into how you really work with clients and what it is that you think has been effective in helping them.
So many will. Back to you. I know when we chatted before, you talked about controlling negative habits, identifying what happiness is, how do you guide people through, you know, as a doctor or as a coach? How do you help people control some of these negative habits and help get them on on a better path, on a path that you put yourself on as well?
I spent so much time trying to figure out a name for my company, my coaching company. And I finally came out with with your next act in your next act is all about the transformation. Who are you becoming and what are the actions that you're taking to get you there? And then using enjoying the ride as one of the engines to to really move you along from where you are to where you want to be? I start off with folks really getting some clarity around happiness.
One of my kids, Andrew, who's recently graduated from college, he was a philosophy major and his last year in college, he was taking a philosophy class on happiness. And he was also doing public speaking and has the story goes. He gave his last presentation in this public speaking class about happiness and how difficult it is to define what happiness is. He gave everybody in the class an envelope. And as he was talking about happiness, he says, I'm going to make you all very happy in the envelope.
There's five bucks. Everybody's getting five bucks just for showing up today, top of them for you. And then he said there's a couple of things you can do with that five dollars. It's up to you what you ultimately do. But some of you are going to go to the bookstore and you're going to get a candy bar. Some of you are going to go to a bar and get a beer. Some of you're going to do something that's going to make you happy with that five dollars.
But there's a choice for you. You can spend five dollars and buy yourself a journal and be introspective and journal every day, and I can tell you who's going to be happier at the end of a year based on what decision you make. So happiness is hard to define. And when I talk about enjoying the ride, that was one of the pieces that I had to get clear on and then help other people's with. So Tony Robbins says happiness is pursuing goals and hitting goals.
There's a psychologist, Shawn A. from Harvard, who defines happiness as the feeling of joy that you get as you strive to fulfill your potential. For me, happiness has two components to it. One is that we're never finished products. We always have the opportunity to continue to learn and continue to grow. And if we're not doing that, we're going in the other direction. And then the second piece is really defining for ourselves what success looks like. I call that blazing your own trail.
Cathy Colby says that success is the freedom to be yourself. So I put these two things together, growing, learning, never being a finished product and defining for yourself what you want as you're transforming and pursuing your next act you are becoming. I've built out mindsets around that. So we start with energy, like everything that I do starts with energy. And there's two reasons you have to have the energy to pursue what you're doing, but also as a medical doctor, if we're doing the things that help us to get energy, you're also going to be healthier.
The best things that you can do to invest in your long term well-being is it better move, more focus on your sleep in some sort of a prayer or meditation practice. Right. So so we start there. If you're doing that and you're getting more energy, it's much easier to be enthusiastic. Mindsets around enthusiasm are all about the growth mindset. I can get better at this and inspiration. Inspiration is a possibility with an invincible attitude that you can go to where you're headed, engagement, a bias towards action.
And then like like Brian, impact is so important for me and for the people that I work with. Like, what's the difference that you want to be making in the world? And for me, it's all about helping more people to help more people. It's about the conversation around mental illness, addiction, trauma, and helping entrepreneurs who have been burnt out, stressed out, ready to check out to to really turn into leaders in their company and letting the trickle down effects of that for their communities, their employees, their families, their friends, as their attitudes change.
That's why I do what I do and the way that I approach that.
Yeah, I love talking about the mind body connection and helping ourselves to help others. It's something that I think a lot of entrepreneurs ignore just focusing on building or getting their their business started. So so, Brian, I know you help a lot of people in this space with similar and I know one of the components of that as awareness and intentionality. But tell us a little bit more about how you approach your coaching and what challenges you think your clients most often have to overcome.
Yeah, so first of all, I just want to say I love listening to other coaches. I mean, whenever I hear people like Manuell, like drop brilliants like you just did, there's so many overlaps to philosophies just viewed through a different lens and different language and terminologies. And I think that's beautiful because we all resonate with a different message. So I think that's a great thing. So it's fun listening to you. You're right. So it does start with awareness of intentionality.
And I kind of have to start there to answer your question, because I think it's extremely important for us to understand this idea of awareness. I think it all starts with a higher level of awareness in our minds process, 11 million bits of information per second, but we're only consciously aware of about 40. And so what that says is that were largely led by the unconscious. Right. And so, so many of us in life have some desire to feel like we have some element of control or some element of influence and the trajectory or ultimate outcome of our lives.
Right. But if we don't move ourselves out of that, 40 things of just the unconscious. Right, all of the things that are led by the unconscious, it feels like life happens to us. It feels like it's fate. It feels like we're the victim. And so if we don't take people on a systematic process of moving the unconscious to conscious, the unaware of the aware, right. They're never going to feel like they've got an element of control in their lives.
So it always starts there. But the question you asked is like, what are some of the things that I see and how are some of the ways that we unpack that? You know, the reality of it is I think so many people in life start with the what and then the who gets lost. Right. So they'll start with I want to make X amount of money. I want to have this business. I want to do this. And by the way, there's nothing wrong with those goals, those outcomes, the words.
But if we don't really understand that part of the what is also the world telling us who we should be, the things that we should do based on how we're going to define success, the world define success, right. Then we end up losing a sense of self. And so often what I do is I try to get back to the core of who people are. Right. So when we talk about awareness and intentionality, get back to your most authentic self.
Right. Who you already are, that's important because it's really about shedding a lot of those layers, and if we start with the who and the what becomes a manifestation of the WHO, and we also end up enjoying the journey a lot more, kind of like, as Manuel says. And so what we often do is we kind of start really from the beginning and understand where people are at, what are the patterns that have existed in their lives, what are the emotional triggers that kind of come up in place?
Because what we find often is that we're products of our environments. Right. We are literally conditioned to be the people that we are. And so we've got deeply ingrained emotional triggers that we might not even be aware of. And we've got behavioral patterns as a result of those things that often keep us in that self-defeating path. So often we're uncovering things like shame, fear, guilt, scarcity, things that like literally change the way we show up in the world.
But most of the time we're not aware of. And then we have to start to unpack that, because until we understand it, moving into conscious level of awareness so that in those moments we can pause and know we can choose a different path, we're going to just be a product of our environment in the same process of behavioral patterns. So once we start to build that foundation, then we take people on a journey, right. On an intrinsic journey that goes deeper than that to really understand things like purpose and legacy.
And a lot of the things that people would call affirmations, but not only like who am I, but who do I need to be to fulfill the direction that I want to head? And we break it down into much more systematic approach to three to five year vision, annual priorities, quarterly emphasis, all the way down to daily disciplines. Because once we're clear on who we are, once we're clear on where we want to go and we can build our life of alignment intentionally, it becomes a self regulating process.
And if we do the things on a regular and consistent basis, the actions that we need to take demonstrate who we are to the world. And so consistency around those things. Again, another thing Manuel talked about, right. He started with something small. He focused on just changing just his just his breakfast. He focused on making small, incremental changes. And so its consistency is key, but relentless consistency unlocks. And the compound effect of all of those things is meaningful.
But we always start with the who because the what then becomes a manifestation of that person versus the other way around, which I think is where most people end up getting stuck.
Yeah, and I love talking about getting to your authentic self. Like, I think most of the time people think they need to change everything. They need to reimagine their entire lives and men.
Well, you're coaching companies called your next act, so it kind of feels like it's a whole new chapter. It's a whole new thing. And it it is. But what I think is interesting is that the work that you guys are doing seems like it takes people back to maybe who they were. And adolescents are trying to bringing up things that might have started then and either need to be kind of addressed and healed or maybe that's like who you really wanted to be.
Maybe along the way you kind of lost who you were.
So I love the idea that it's it's new and it's change, but it's it's also not dismissing who who we were and the foundations of what kind of built us and allowing you to really choose what is that authentic self and what is it that you want to spend your time doing? Something that I think I've struggled with along the way is trying to do more than I'm able to or not saying no, taking on more and more, just if it's offered so many will.
I know you talk about punching above our weight and what kind of impact that can have. So talk to us a little bit about that and and how you guide people to getting more grounded in what they should be spending their energy.
On the analogy I use with people, the punching is of impact, is really punching above your weight class. But like Brian says, it's really about getting comfortable, being uncomfortable moving out of your comfort zone. When I first started coaching, it was an incredibly difficult process for me to put down my medical physician identity and to show up and to talk about things that I love talking about in private. But to go public with it was incredibly difficult. I spent a lot of times years consuming information and trying to get the confidence to go out.
But you can't, like, shortcut the fact that plunging into the pool and stepping out and being seen and being heard is an uncomfortable position to be in when when you're used to one thing. What helped me was the Men in the Arena speech that I was introduced to by Rene Brown. It was just a remarkable timing. It was right around three and a half years ago when I had been thinking about I've got to do something to to put more content out.
I've got to punch above my weight class. And what I'm comfortable with, those are my birthday and my sister's birthday that I made a decision after having heard that I was going to do a Facebook life, nobody was listening. I was shaking. I put the phone down three times before I finally shot a video. And it's become a practice of mine like every single day during the work week before I start seeing patients at seven o'clock, I'll do a two or three minute morning musings on happiness or success, leadership, things that I love to think about that's helped me to clarify my my thinking.
And to move myself out into the world and it's the same idea that I introduce other people to, it's really about, you know, what's the change you want to see? And it can be as simple as making a commitment intentionally, like like Brian saying intentionally showing up with a smile, no matter what, with a thank you at the grocery store. The change that we can make, it starts from where we are, but it starts with the intentionality first.
And then I love that you're moving us into sharing thought leadership, because that's exactly where I wanted to go and start talking about your speaking and how you leverage stages. So, Brian, you mentioned when you launched your company and you were still had your your other job as well, speaking engagements, kind of speaking requests, started kind of rolling in. But how tell us about how you got started speaking and getting on stages and why you and why it was that people were interested immediately kind of in booking you.
Do they know your story? Had they had you been doing any kind of sharing content as well already out there? Tell us a little bit of how that all started.
Yeah. So, I mean, again, going back to the very beginning, I was thrown on stages right after my accident because I've never been shy. I always had a loud voice and I had a super unique story. Right. So literally, I've been on stages since I was seven years old because I have a unique story and it was a success story. And it's not one that you hear very often. And so I was always put in a position to provide perspective, motivation and direction.
And I was a part of a lot of major fundraisers to really talk about how people can reach in and have an impact in a community that needs it around health care and those types of things. So I was on stages my whole life as a result of that. And so when I went into it and I donated a lot of talks always because it was just like if I could help, I wanted to do it. And that's what it was.
And I still donate talks. But when I launched when I went into the world and said, I'm going to be a professional speaker five and a half, six years ago, I had spent so much time in the community. I mean, I spent 30 percent of my time in the community that people knew who I was. They knew what the thought leadership was. I was relatively connected and there was enough times where people had seen me on stage in that capacity that it almost became a no brainer for a lot of folks to be like, oh, yeah, this makes sense.
I had to pivot, though, right? Because I used to be purely in that motivation space. Right. It was literally like, how do we do this? And when I went into it from a to a paid perspective, this is five and a half, six years ago. There's an element of that that's good. But I also didn't want to be a purely motivational speaker. Right. I also wanted to be able to give things to help move people into action and be able to give them tools and techniques to be able to overcome.
So I then had to start changing the way that I taught, changing the way that I spoke, and integrating different elements of not only business and other people that I knew and worked with, but also a lot more on the human connection. And so it was one of those things where I had to change and I started creating content. So I have got a series called Bogarts Bullets on YouTube that in the first period of time, when I launched the when I launched my speaking business, I did this once a week for the period of a year.
And then I paused doing it because what I realized and what I was being told is that what what I delivered on stage was was great. What I delivered on video was great. However, there was a different there was a gap. People who seen me live didn't like my videos as much.
I wasn't translating the same energy, the same authenticity, the same level of charisma that I normally would on stage. I was fabricating because I was speaking to a camera. And so I had to learn how to change and pivot with that so that I could actually be on camera and have my most authentic self revealed. I actually paused doing it for a little while, but that's that's how I did it. And so then again, I just started to build a brand and a reputation in the region for being able to do what I was doing.
And I was still a part of this other business. And so I hate to say this because I'm blessed and humbled, but for five years I didn't do anything from a growth perspective. It was all organic and came to me through referral and through network when I made the decision to go in. Part of the reason I gave the nine to ten months was not only that, I want to leave my other business on the highest note possible, but I wanted to lay the foundation to actually turn on the growth switch because I knew that to impact a billion lives, it wasn't going to just organically come to me.
I couldn't just put content out and all of a sudden, like stages would land in my lap at the rate that I knew I wanted to be able to have that impact. So I pivoted and put a lot more strategy around really understanding where and how to position myself. What are the different types of messages that I think my core audience are going to attach to and started refining that process? It was one of those things. That's when I invested in Adventure Reach as well, because it's like, look, I've been doing this for a long time, but there's still room to learn and still room to grow.
And so that was all kind of a part of the process of refining my story. The way I position it, the way that I talk about it. And it's kind of just taken off from there.
And I love that. And I think for some speakers who are kind of not sure how to get started or where do I get how do I get experience doing this? And they might not think about nonprofits or community organizations or places that have events all the time that are looking. Obviously, they have a cause. Obviously, they don't have a huge. Budget for keynote speakers and all of these things, these are great organizations to support, especially if it's near and dear to your heart and places where you can start getting exposure to our community.
And as a speaker, I love that it's a great testing ground and it's all about wraps. I mean, the more you do it, the more comfortable you get with it. And the more you speak, the more you'll speak. So that's exactly right.
So so you started out on stages in many ways. It sounds like you started almost virtually as as kind of an individual speaker as getting your thoughts out there. It's interesting to hear, you know, and it reminds me of Ray Higdon saying he shot a video every day, even on his honeymoon, and he's become such an expert in the social media and digital place, though he does live events, too, of course. So tell us a little bit about for you, Manuel.
How has this shifted now in this virtual environment? You've been you've been familiar with the digital side, with your own thoughts and thought leadership.
But I imagine as a coach and a doctor, you're really probably more used to being in person and being able to be face to face. And like Brian shared, that authenticity is easy to kind of share. It's easy to connect with people in that in that sense, how have you find that it's it's changed in this virtual environment? And how have you overcome any of those obstacles?
It was a first of all, it was a revelation to me about 10 years ago that I liked to talk because I always listen. Right. So that's my job is is to listen. And over the 12 years that that I've been looking to make a difference, one of the first things that I had started doing was to think about teaching and sharing information in my initial project was on a disease called bipolar type two, which is misunderstood and not well known by lots of folks.
And I put on a couple of local events for physicians, providers, patients on Bipolar two, and I touched on it and I found that I loved being on stages, which was again a revelation to me. I had no idea that that would happen. And over the years that's been something that was was part of what I wanted to do. I did my Facebook lives to get better in front of the camera, get better at delivering messages day after day.
I started doing my in-person workshops about three years ago. And when covid hit, you know, that just got stopped. And what I've been doing since is podcast's getting better on stages with podcasting. And I love the energy of going back and forth with with the hosts having the question. And the answer is one of my favorite parts of of the podcast was folks the back and forth, the dialogue and my coaching has gone virtual as well. It's all online now with Zoom.
And so you're doing that with your patients as well then? Is that that's a separate.
Yeah. So so I've got the coaching practice, my patients, the actual private practice. In March, March 12th, we went all in on virtual. We stopped seeing patients in the office and we're seeing some patients like but but very, very selectively, less than 10 a week. All of it's virtual right now. And I expect for the foreseeable future it's going to be virtual. And it's interesting right there that most people agree in person is better.
Like like you don't get much pushback on that. Some people are like, I can't wait to get back in the office and see you. Doctor took 80 percent of people are like, you know, it's nice, Senya, but the convenience of of not having to drive 30 minutes for a 20 minute appointment and then get back into my life and the contact, you know, switching. And, you know, it's just a much better experience for a lot of folks that to be able to do it virtually.
I mean, I hear from speakers this whole year. I miss being in front of an audience or I miss stages. But no one misses the travel. No one misses taking time away from their family and home. No one misses all of the other things that go along with maybe even just an hour long engagement. So, Brian, I know you've done a ton of virtual stages and speaking and now you've got this amazing background. So tell us how the pivot was for you and how moving online changed anything that you're doing in your coaching or you're speaking.
Yeah, so, you know, it's kind of interesting because I again, I was organic, but it was all kind of in my region as well. Right? It was stuff that I was I could get to in a day. I wasn't speaking across the country. I knew that was going to be a part of the plan. covid hits. And I was I had the date set to be five thirty, wanted to leave my other business. And all of a sudden there it is like, are you going to stop?
Are going to pause. I was like, no, I'm not. I'm clear. And I'm convicted. But then all of a sudden we get into April. Right. And I had a number of stages lined up already through the summer and I had all of them get canceled. Right. And how I had often built my coaching business was I would speak on stage and I often converted to coaching clients either through our program or one to one. So now was and I was like, okay, what am I going to do?
Right. Because to my own detriment, I discounted the value, I think, of virtual and podcasts.
Frank. Even though they've been a huge platform for 10 years, I just didn't I wasn't a part of it, I'd only done a handful of them. And so I did a few of them and it was kind of going OK. And then I said, you know what? Like, I I've got a set of standards for how I show up in the world, and I don't feel like technology's transferring that as effectively as possible. And so I invested in getting a high end film camera.
I've built out an entire virtual studio. This is a real backdrop. It's not their background. It's not virtual.
I could go back there and take those books off the shelf if you wanted me to. And then I invested and I did a ton of research on time and energy around, like studio lighting setup and how do you actually do these things and sound quality. And because I said, you know what, if I'm going to be a virtual speaker, if I'm going to do podcasts, I want to show up and have it be as close to in-person as as they can receive on the other side.
And so I started doing that for a little while and it worked. And I spent the money and I literally have one virtual stages simplistically because of my technology, because in the finalists perspective, they were like, look, our folks are going to receive you better because the technology is better. They can see you, they can hear you. Everything's clean, cool. So I started doing that. And then I also said, hey, you know, I think I'm going to start focusing on some podcasts.
And so landed a handful of podcasts. I started targeting some podcasts. We got we got booked on on a few different other ones. And there was like ten to 12 right out of the gate that started. And that just blew up. I mean, in a way that I never expected, because I really if it aligns with the relationships, values or impact, I say yes.
And when I went into every single show or any virtual stage I was getting on, I was trying to figure out how to help that person who's their ideal guest, like, where are they trying to target stuff? And so each one of those 10 to 12 that I landed in the beginning, I started making introductions to other speakers, other coaches, people that could add value into their show and not from an expectation that I think was going to happen.
But I was like, hey, if I liked him and I want their platform to grow, like, how can I help them grow their platform? And all of a sudden that started to create gravity because then all of a sudden I started getting five to six introductions for more podcasts from everyone that I did. And so over the course of the last four months now, I've done well over 90. I lost I stopped counting a couple of weeks ago.
I need to re up that number. I might be over one hundred already in a very condensed period of time. And I don't say that to impress. I say to impress upon the point. It has completely changed my perspective of reach and scale because I've been on a number that are based in the UK. I just filmed one late last night that was in India. I've done a couple out of Australia and I now I'm starting to see that my audience is starting to truly become global versus just in the region and the world that in the sandpit that I played in for so long.
And I've had more interesting conversations with more of the most fascinating people that I've ever met in my life compressed into the last four to five months. And so that has been a huge pivot for me. But I'll tell you as well, for a coach, you know, I'm a human behavior coach. I read people, I read micro expressions, I read body language. I want to pay attention to the right vocal connotations and how are they delivering that?
And I had a twenty seven inch iMac. I still do. I'm not on it right now because what I was noticing as I was sitting too close to the screen, even with the right technology and I wasn't getting what I needed to read from them, the screen was too small, the format wasn't right. So as a part of my virtual studio, I ended up getting a rolling cart that has a dedicated camera on it now. So you're actually six feet in front of me.
You're on a fifty inch television, but it looks like you're sitting across the table from me. And when I do that with my clients, I pick up on the micro expressions that I would in person that I wasn't virtually before. And so although it had an impact and what I believe to be my ability to go really deep with certain people in the beginning is no longer a hurdle. And I think to Manuel's point, most people are like, oh, it's actually really convenient to just jump on a zoom.
And so it's it's not only change, I think my philosophy on how to reach that billion people and finding this to be a really meaningful platform to the point that I'm actually in the process of starting my own show after doing so many and having so many people be like, Brian, you've got to start your own show. It took me a while to land on the concept. I'll be excited to announce that here very soon. But but I think, honestly, covid was a blessing.
I think the virtual was a blessing because it really helped catapult my launch on a really bigger platform than I think I would have been able to do on the traditional live stage route, which is where I was living before. So it forced me to pivot. It forced me to change, which I might not have done otherwise. And so I'm grateful for that because I've had the opportunity now to talk to so many incredible people and it's generating opportunities on live stages.
I just went to Nashville this last week to be a part of a mastermind for a small group because I was on this guy's podcast and he's like, you need to come speak here. Those things are starting to happen. They wouldn't have happened without covid. Right. I love that I think we all had to re imagine reset our expectations and our assumptions that Virtual wasn't going to be as good or this is just going to be a poor substitute. And this is just temporary, because I think what we've seen is that technology has become such an incredible asset and that events are never going to be the same.
You talked about the globalization of your audience and now that's the same with events. People who could have never attended because they live far away can attend events. Speakers who I've been in the bureau business my entire career and I'm a speaker coming from Australia would be like, hey, can you book me on anything else while I'm there? Because it's such an expensive time and money to travel that they have to really make sure it's going to be worth their time and everything.
And the same for our speakers to go abroad. You know, the fees double, the travel is expensive. It's hard to really break into these international markets because of those barriers that virtual has really allowed us.
So, you guys, this has been awesome. We're getting close to the end of our time together. So I do have a couple last questions that I want to ask both of you. And the first one is, what is the one piece of advice that you'd share with our audience like you do with your clients and whether on any in any sort of relationship that's been struggling through this pandemic, struggling with the economy, struggling with the challenges that have been presented.
What's your one piece of advice for them? And then we can start with you.
I was actually asked this question like nine years ago when when I was starting off getting into marketing and stuff, and I flubbed the answer I'd like that's too complicated to give someone one piece of advice, but I thought about it for years and I have the whole spiel on it. My one piece of advice is you get to choose greatest superpower.
You get to choose love it short and sweet. And Brian, what's what what would you share, meanwhile, that that was that was just right on the money.
But I love it. You know, I'm actually going to go to something that Manuel talked about earlier. I'm going to say it in a slightly different way. I think now is a really good time for people to realize that we were all knocked out of autopilot six, nine months ago, like literally the unconscious behaviors that ruled our day, the morning patterns of not even knowing how we got to the office because we've driven the same route fifty times, like we were knocked on autopilot.
And we all experience some pain and suffering as a result of that. Many people have healed from that. But even if you haven't, I think just doing this simple exercise can help bring clarity, take a toll on your life. What are the things that are additive in your life? What are the things that contribute to where you're headed, that serve your greater good, your greater purpose, what you're trying to accomplish? What are the things that give you energy, give you joy, freedom, happiness?
We know what that feels like in our body. What are those things? Literally create a list. Create a counter list. That's one of the things that don't serve my greater good. What are the things that drain my energy? What are the things that make me feel angry or toxicity or trigger those negative emotions on that? Right. Literally put the list side by side, try to eliminate as many things from this category as possible and try to move as many over here as you can.
And by doing that, you will become more aligned with who you are and the things that make you happy. And and so it's about the choice, as Manuel said. But if you just if you just create those two lists, most people haven't even done that to understand where the negative sources in my life, where the positive sources in my life lean into the positive.
Yeah, I love that and that and that works any time. That's not exclusive to pandemic or recession or anything else. So awesome. And I think we've got some folks are interested in your technology and all that. Well, if you're in our Facebook group, your events matter. You can ask them these types of questions and get real answers. So we'll make sure you guys get connected there after after the show today. And just want to conclude with the question I love to ask, in addition to work in our audience, get more information or reach out to you if they'd like.
I always like to ask, is there a speaker that personally and professionally affected you along the way? And just tell us a little bit about that experience. So many will. Again, we'll start with you and then we'll wrap up with Brian.
When I was first working on exposing myself to mentors, I somehow came across Jim Rome who had never heard of, and I was floored and enthralled. I listen to everything that I could over a period of about two or three weeks that that he had to say, I couldn't believe that people made a living talking like that. Love that.
Where can people learn more about you and get in touch if they'd like? So my my website Manuell AstroCom and you e l a s t r u c dot com. If you put a forward slash free, there's a video on you get to choose.
Perfect. Yeah. So check that out and learn more about what he's doing there. And Brian, is there a speaker that that had affected you personally and professionally along the way? And where can our listeners learn more about you?
Yeah, so the speaker's not as well known as Jim Brown. In fact, you might not even be well known out of the state of Arizona, but he was extremely influential here, Guy. The name of Bill Shober and I had the opportunity to meet with him, he was a thought leader here, he helped build the infrastructure and the society in the town out in the city of Phoenix over the last 50 years. And about 10 years ago, I heard him talking and ended up having a conversation with him afterwards.
And he said to me, there is no limit to what one can accomplish as long as he is he cares not who gets the credit. And I know that was not a Bill Shober original quote. I did think it was at the time. But the reality of it is that he's right and it takes a whole lot of us coming together to have true impact and collective impact can be even greater. And that's kind of part of the way that I've applied my lens on impact in the community and businesses and people's lives is it doesn't matter who gets the credit, let's just focus on impact so how people can find me.
Go to Brian Belgacom. You can literally you might be able to see it. I've got a typically up on my Zoome front, but it's bodge and there's a whole lot of free resources out there. I realize that impacting a billion lives, ninety nine point nine nine nine nine nine percent will never pay me a dollar. So I create a lot of free content because I genuinely focus on the impact. And there's a lot of that on the on the website based on articles that have been published in Forbes and other periodicals by Bogarts Bullets and a lot of the speaker information as well.
So anything I can do to determine if I can help you, please let me know. Awesome.
Well, thank you both. And we'll have all that information in the show notes. So if you missed it, you can go there and make sure you check out both their sites and take advantage of some of those free resources. You can listen to other episodes of Inside the Greenroom anywhere. You listen to podcast that's inside the Green Room with PV three. And you can check out our free resources on our website at Inside the Green Room podcast, Dotcom.
And finally, as I mentioned, if you're an event planner, meeting organizer, we'd love to have you on our private Facebook group. Your events matter. So go there and and add your name and you can join us next time live for our conversations. Thank you all for joining us inside the Green Room.
We'll see you next time. Thanks for listening to Inside the Green Room with PV three. If you liked our show, make sure you never miss an episode. Subscribe and leave a review wherever you listen to podcasts to see the full show notes and more resources go to Inside the Green Room podcast dotcom. Make sure to join us next week for more cutting edge actionable tips from the meeting planners who control the most prestigious stages and the speakers who use those stages to increase their income and their impact.