What do people get wrong when it comes to telling a good story?

Honestly, it's pretty straightforward, and it is giving away too much at the beginning. People are listening to a story and they're invested in a story if there's some payoff. If you open a story with the conclusion, even if it's just some nonsense story, the person who's listening might not be that invested in it anymore. In journalism, that's what you actually do. If you read a newspaper- Headline. Yeah, headline, here's what happened, and now let's break it down. But from an engaging storytelling perspective, doing the opposite is absolutely the way where you don't give away the ending until the ending.

Yeah, so it's so satisfying, that payoff. No one can skip ahead in your content to be like, I just want to find out what happens at the end, because the whole point of finding out what happens at the end is to get the payoff from what's happened before the end.

Yeah, it won't be satisfying if you go to the end.

It's built in neurological, psychological, algorithmic Venn diagram right in the middle of all of those things. Yeah, exactly.