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You are listening to the Darina lead show. I'm Daryn. I've spent the last 15 years exploring the planet, looking for healthy foods, superfoods, environmental solutions, and I've had my mind blown along the way by the people, the far off places I have been and the life altering events that have changed my life forever. My goal is to help you dive deep into some of the issues of our modern day life, society's fatal conveniences, the things that we do that we're indoctrinated into thinking we have to, even though those things are negatively affecting us and in some cases slowly destroying us and even killing us every week.


I have honest conversations with people that inspire me. My hope is, through their knowledge and unique perspectives, they'll inspire you two together. We'll explore how you can make small tweaks in your life that amount to big changes for you, the people around you and the planet. So let's do this. This is my show, the Darrion Lehnsherr. Hey, what's up, everybody? How's it going? Welcome to the show, super stoked you're here. I'm excited.


I'm very excited for this episode. This is with my good friend, Ron's boss. This guy is a ninja for business, for psychology, for being a leader and coming out of adversity and challenge and debt and everything else. But this guy has kick some ass. I met him a long time ago. I was on his first podcast called Bon Appetit, an incredible connection. And this was maybe six, eight, eight years ago, I think.


And this guy has cranked ever since then. So. So, yeah, he started this bon appetit. They went to number four on iTunes, millions of downloads. In the first four months. He was on to something. He wrote his first book called Amplify, which literally is what that is. It amplifies your business. It's been going out to tons of companies and associations and individuals all about amplifying someone's voice. And so there's a theme here.


And it wasn't always easy for this dude because he was five hundred thousand dollars in debt. He was an incredible chef giving incredible food for people, but was running into this debt. So he created we get into it kind of the pooper of chefs connecting people who wanted specific recipes with chefs. And he started his first that business kind of cranking along. He used Bon Appetit as a magnifier for that. So we talk a little bit about that. And then he got into another podcast called Should I Start a Podcast?


Because he realized people were reaching out to him. How did you get so successful on your podcast? Can you help us and all of those things? And then his is his latest one is the psychology of entrepreneurship. Now, listen, we're all pivoting right now. Anyone can benefit from listening to that. So check that out. The psychology of entrepreneurship. And then he in twenty fifteen he founded We Are podcast, the first podcast in conference in the Southern Hemisphere, getting a lot of the thought leaders around podcasting who are podcasting and supporting them into kicking ass because podcasting has become a way the antidote for some of this fast moving short clip social media stuff.


We need podcasting as a long form thought. We need it. It's an antidote. It's medicine. That's why I got into it. That's where I'm stoked. So from being in a band, from being a deejay to from being a software engineer and hitting rock bottom and then finding a way and using his skills and getting out of debt, monetizing his passion. So he always says this phrase monetize your passion is shown how to do that. And he talks about it.


He was in TED talks. He was the principal of the year in Australia. This guy is incredible. Our talk, we get into it than anyone is going to benefit from this talk being vulnerable, the fatal convenience of being dishonest, how we got into that boy. Yes, we did. So I'm so stoked for you guys to meet my good friend, my buddy, my fellow ass kicker, Rawnsley Voth. So the restaurant shot overnight and I was three months into being married and had half a million dollars in debt, to be exact, four hundred seventy eight thousand dollars in debt on the 26th of May 2013.


No one's counting. There's no trauma there at all. But that was a really good lesson because I would still have been in that kitchen probably trying to make a bad business model work. And here's what's also really interesting. A lot of people tell you to monetize your passion, but I don't think people understand what that really means. And the amount of times people have told me before and since that this is the best meal they've ever eaten. And I should think about opening a restaurant.


I decide what part of the story I need to tell them, because it's like I've been there, done that and it hasn't really worked out. And I might have cooked the best meal for you, but if I don't have the business model around it to support it, to make it sustainable, that I can go out and produce my art. My art is quite useless because it never gets a chance to see another for any other person to taste it.


So I did not want to go and get a job as a tech person or a software engineer or a management or anyone in leadership in the corporate world, even though a lot of people around me, like my parents and my in-laws, especially at the time, were like, how are you going to come out of this? And I didn't have a plan, to be honest. I knew that I needed a job. So on this happened on Sunday.


On Tuesday, I had a job as a chef in another restaurant, but I had five jobs in six months.


I was just not employable and. I decided to start the Bubu for cheffing because I realized how important it was that how people knew that they had to eat right, but they didn't know how to make sure it was all coming together.


And they found it so difficult to put it together for some reason. So I recruited a whole bunch of chefs that had spare time that plugged in from one end and a whole bunch of customers who wanted their meals cooked for them on a weekly basis that plugged in from the other end. And they would go into their homes, cook their meals once a week and put it in their fridge in the Google calendar. And based on a taste test and based on what goals they wanted to achieve, if it was weight loss or focus or whatever.


And to promote that, I started Bon Appetite, uh, like the park, the podcast, Bon Appétit, the podcast.


And that got a million listeners in four and a half months. Wow. Which there was no plan for that and iTunes took. The artwork and put it on the banner section for like another three or four months after that. So was this every time you open iTunes with a bon appetit would come out of the six things that kept rolling around the banners that keep rolling around. Right. And all my friends were like, hey, help me start a podcast.


And I said, here's my Evernote folder. Please do it yourself. It's easy. I did it and I would get these emails by going.


I don't understand any of this stuff. So I didn't really know I'm like I mean, it's straightforward, like I literally did it. Myself, like, I don't understand why you finding it so hard, but I didn't take I took for granted that I used to play in the band. I took for granted that I did it for like a couple of years after university. I took for granted my software engineering degrees that the tech part came so easily to me.


So all those things put together, I created a training program for eight people.


Two of them were going to be one on one coaching and six of them were going to be in a group.


And I charged the group people like, I think two and a half or three grand or something like that. And the one on one people five grand or five and a half grand or something like that.


And in a week I sold eight spots and there was thirty two thousand dollars in my account. And I hadn't even created the course yet. And that's when I realized that I could pay this debt down quicker than I ever imagined and literally we paid out the debt of four hundred and seventy eight thousand dollars in two years and one month. That's crazy, so this is interesting, you started with a need, you saw. That people wanting food, healthier food, more convenient because they didn't understand the alchemy of cooking and having it taste good.


You found a bunch of colleagues who are chefs and provided that bridge between the need that your well needs, both on the chef side as well.


Like, you know, they have time, have extra time, and they have creativity that never gets a chance to be seen on a regular basis because the head chef plans the menu.


There you go. So now you're providing an extra source of income, a convenience for the customer. But here's the interesting thing. So that's already the entrepreneurial spirit. Seeing filling a need several a few needs, but then you started a podcast.


To raise attention and awareness about that, about what you were doing, correct, in a sense, I actually, more importantly, wanted parents that were traveling to work to understand that if they rewarded the kid with a happy meal, that would affect them for the rest of their life. And that was more important to me. That was one of the main reasons I want to have the conversations with people.


So when you say Happy Meal, you literally meaning the McDonald's.


I'm talking to the McDonald's Happy Meal. Yeah. And. I was seeing that a lot of a lot with my clients who were having these deep conversations around food that were coming from their past and whatever that past represented for them was freedom, whether it was choice, whether it was taste in whatever weird way. So I really wanted the listeners to understand that the relationship with food would be one, that they would have multiple conversations with a day and bring awareness to that.


That was my main aim.


Well, food so emotional, too.


And it's so cultural and it's so it can be meditational if I can make up a word. But here's a thing. Another thing. And I found this as well, and that you started with a very clear like this is a need. It's working. But then upon taking that action, it open up another door and then it open up the podcast store and then the podcast or open up another door. It's probably several doors, but the other door was like, you saw this emotional side of like, this is my intention behind this, but one of my intentions behind the podcast and and then out of the necessity of doing that or the the need that you're seeing should be shared.


The pragmatic, practical side of literally setting out the podcast then spawned of people seeing that you did that and it was beneficial. Now, other people were asking you to help them set up their own podcast. So it's like this to me is something that. If you could stress it enough. You have to start with what you're where you're at, what are your passions right now, what can you do right now? Because you don't get to know the other aspects of the journey and tell you take the fucking action.


And this is such a great story because this whole thing, each one of these aspects of you finding the chefs, finding their customers, starting the podcast, revealing this emotional side of food and then. And then. Actually setting up a podcast, each one of those is his own business, but you followed your guidance. However, that is at each step along the way, it opened up this other world. So that's very interesting. So did you abandon the or I guess when did you.


Stop doing the chef to the customer thing and then just go, wait a minute, I want to focus on this podcast for a while because it's really interesting. And or do I want to focus on this, helping the podcast set up side of it? And did that happen simultaneously? Like, how did that journey unfold?


Yeah. I what happened was I was getting all these customers that were like, help me start a podcast, I was doing this training, but I didn't stop the cheffing services. And then.


What happened was this was February, so it was the start of the year when I thought to myself it would be really cool because I was meeting all these people through the podcasts who was doing the doing these amazing things around health especially. And there was this underlying message of wellbeing and enjoyment from a different perspective.


So I wanted to bring all those people together and I really wanted to create some sort of an event that allowed, whether they were chefs, whether they were personal trainers or restaurants that catered to certain health need, or I really wanted to bring all those people together.


And I was having this conversation with a mentor of mine, Andrew Griffitts. And I know it was February when that happened because of saying this to him. And he then said, why won't you create a podcast conference? And it totally threw me off because it was not even on my radar.


And I said, but there is no podcast conference, and he's like, yeah, well, you know, why can't it be you? Why can't you be the first one? And again, I don't know what part of me didn't want, like could not let that idea go. So we started the first podcasting conference in the Southern Hemisphere in 2015, October 2015. It would it would have been the first podcasting conference ever if podcast movement didn't launch two months before in the States.


So they launched two months before. So they are the first podcasting conference.


And then when that happened, it was almost like I had a choice because all these other opportunities came my way and I had it.


I needed to make a choice because I was being split between these two companies and I decided to to stop and finish all the contracts that we've currently had for Bon Appetit and just go all into this new thing which I didn't have a name for, by the way.


I just knew that I was going to create some sort of an agency, but only if I had ten better clients who would be first adopters, early adopters that I was I said to them, I want to charge you 50 percent of what I'm going to normally charge for the rest of your client life with us if you come on as a client now. So that happened February, March ish.


By the end of June, end of May, I had eight better clients. One of them gave me a call saying, hey, my buddy really needs your help. What's the name of your business called? And I said. I want to call you back, and I Googled powerful verbs. I didn't even get to be. Amplify came up in a it felt right. I just said Amplify, I call him back and I said it's called amplified.


And then I went and registered it as a company. And the website went up in September, in October and November.


We won like a whole bunch of awards. February the next year, we became a million dollar company. And as they say, the rest is history.


It was an overnight success, but it took 11 years to make it right. So, like early on in this conversation, you were really clear about your purpose, you were saying, like, I want to. I want to bring people's voices, I forgot exactly how you said it, but I want to I want to allow people create a platform for people to use their voice. And then you call it amplify, which is just perfect. And so how did you come to that?


How did you know clearly and definitively that that is your next purpose of creating a podcast agency that helps people create podcasts? But the why is a big why, right? It's a it's a I can hear it from you and and now knowing you like you want to give voice. And amplification to people in what they're doing, what they want to say, and and that permeates through through everything that I see you do, how did that come to be?


And how did you kind of obviously have many opportunities to do many things? How did that kind of fully land in your soul to go like? This is what I'm this is one of the things I'm doing and I'm committed to it.


That's a great question, because the knowing is that the explanation is hard. Right, to the sense of the why was not so clear as it is now. And it's just been getting more and more clear over time. I did not know why the podcast found me, because that's really how it happened. It found me this day. I never woke up and I was not listening to a whole bunch of podcasting. I should create a podcast I found me.


And how many people start podcasts that get a million listeners in four months, you know, and again, that found me. And it's really funny, funnily enough, that when I first got to Australia, the first thing that I tried very hard to do is get rid of my Indian accent, because I was I was standing out for no reason and not like I had a bad Indian accent because I spoke English my whole life.


But it was there. So I found it insane that a million people would listen to my voice like I found that crazy like. But because my brain went. But you have a great Indian accent. Why would anyone listen to you, right, so the knowing about I want people to have a voice came a lot later because I saw what was happening to people once they found it. And then I realized that I did not have a voice growing up.


I do not have a seat at the table every time I asked a question.


I was I was persecuted growing up because.


Where I grew up, it was seen as questioning authority rather than asking a question, so I stood out even without doing anything for no reason, for the wrong reasons, rather in my eyes.


So when you put all that together and you and then I realized that. I found my voice in a way that allows me to put it out there and put a line in the sand and say, this is what I stand for, but then also based on seeing what other people ended up doing, then I started to look at institutions that suppressed all voices. And then I thought to see how in general.


If you stand out and you say what you care about, you get persecuted by the other side and it was more important today than ever for you to say what you care about, because America is a great example of a bunch of people that did not say what they care about.


And you have a president that you're right now dealing with because a bunch of people did not stand up and say what they cared about, but the other side did. Right. It's clearly documented the amount of people that did not vote, that they did not want Trump to come into power. And I'm not saying that he should vote or not vote. That's not what I'm saying. I'm just giving you an example of how your voice matters in different instances, and sometimes we take that for granted.


So it's been a journey. It's still a journey.


It's still I'm still learning a lot about. My voice a lot about what I care about. Initially, I would not take a client on if they came with a half baked idea to us and said, you know, this is what I want to create a podcast about. And I would kind of go, well, that's not your voice, so I'm not going to take you on as a client. But that has changed in the last couple of months because I realized that every great comedian started off by doing someone else's set.


And if I stop someone from finding their voice bye by whatever confidence level they are at, that I was stopping them from achieving whatever it is that I was trying to help them achieve. So that's a learning curve and I'm learning about that more and more. But I don't think for one for one moment that I've got that wide down pat necessarily.


Yeah, that's that's an evolution for sure. And a very interesting awareness about that, too, because it's like you're a great facilitator. You facilitated me a lot in this journey and I've learned a lot of it, even if I never did a podcast. I've I've from a business perspective and clarity about myself and and owning parts of myself, I've come away in the process with you and your team that has benefited me. So like, if a tragedy struck and I never had a podcast, I already know that I've benefited from from that journey of facilitation.


So I would only anchor that even more for you in the sense that the way you have this structured is that people you're being facilitated. And it just so happens that there's a business of a podcast that you're that you're able to express through, but it's kind of not as relevant. As the amount of unpacking someone can do in themselves and just getting to a point where then they can use this medium of a podcast more efficiently with their voice deeper, intact with who they are.


And that's that's a I mean, I'll just say as a caveat, I've often just kind of brushed myself off. And I do have a for me, I know I have a unique view on the world and I have a unique friends and people that I'm connected to. And just in the exploration of that with you and amplify, I've own that more and more and more so. So I would say yes to you taking on as many people as you can handle and to help facilitate freedom of expression in the world.


And podcasts are just a great avenue that we get to kind of a throwback to sitting around the radio station.


So thank you for saying all that, because I promise you that there's a part of me that does not understand my true value, what I put it out there. So I appreciate that so much. Going back to the podcast, part of things I feel like that, especially with people listening to the podcast and wanting to create their own show, what is what is happening is your imagination is only as good as your experience. So if you listen to a certain type of podcast and your imagination of how you're going to create a show is going to be only based on those experiences.


So look at other area areas and avenues and where you can sort of, you know, really, truly show what you're capable of, but also what tends to happen, because the fear of starting out is that we cannot generalize idea to. The common view that we sometimes even the ones that we hate because we don't want them to come back to us in a critical fashion, so we create this whole show in a generic manner that is not really true to ourselves.


And then we spend the next bunch of years trying to pretend that this platform is working for us.


So I'm hoping to avoid that whole process through what we do at Amplify.


And for someone to come on this journey, I'm extremely respectful of them because there has to be some sort of trust to trust us enough to let us facilitate that.


So I'm grateful that people trust us to allow that. Many of you who follow me know I've spent most of my life searching for the healthiest foods on the planet. If you look hard enough, there are a few unknown, extraordinary foods around the world that people still don't know about. And a few years ago, I came across my favorite superfood discovery of all time verrucas nuts. When I first tasted them, my eyes lit up. The taste alone just absolutely blew me away.


But after sending them to the lab, which I do and getting all the tests, I realized they're the healthiest nuts on the planet like no other nut even compares. They have like an unusually high amount of fiber and they're off the charts in super high antioxidants and have few calories than any other nut. Like it's jam packed with micronutrients. But they're not just good for you. They're really good for the planet. Most other nuts require millions of gallons of irrigated water.


But Maruca trees require no artificial irrigation. Brewskis are truly good for you, good for the planet. And good for the world community. It's a win all the way around. I really think you'll love them. So I'm giving all of my listeners 15 percent off by going to Barracas Dotcom backslash, Daryn. That's B A, are you K.S. Dotcom backslash, Darran D A R I and I know you will enjoy. So for years, maybe all, most of my life, people have been asking me what kind of foods you eat, what kind of exercises do do, what kind of water should I drink, all of these things and so much more we put into a 21 day program.


So that can take you through a theme every day of knowledge, action, and then eating this delicious meals, working out, getting support, anchoring in these new habits. So you can do what? So that you can kick ass. So you have the energy, the vitality to live the kind of life that you really want. That's what it's all about. So all in this app, we have grocery lists, we have education about real hydration and what greater oxygenation and the balance of organization.


All of these things we are diving into as you're heading down this hero's journey of implementation into a new life to give you the kind of life that you actually want. So join my tribe. All you have to do is go to one to one tribe, dotcom, sign up and you get three free days. Join me on this hero's journey. Join the tribe. Well, let's listen at the end of the day, there's so much media and there's so much coming at us, that's why to to be able to sit and have long form conversations and for people to to to enjoy that, learn something from just.


Almost Paris sympathetically receive something other than just this flash of a video or social media. I think it's an antidote for some of our culture right now. I think podcasting is definitely an antidote for that. And you're kind of a pioneer in in helping to facilitate that. And, you know, that's what's interesting. We kind of go back to your intuition. Has led you down this path of like you said, yes, and you saw things and you took action on it fearlessly, and I think, you know, just I'm just I'm not sure how fearless I was.


So I did not have any courage, to be honest. I borrowed courage from my wife initially for a good couple of years, at least, because I did not have any I really did not have any. I did not trust anything. I did not believe in myself. I do not believe in what I was doing. And. I she lent me her courage in in that time that led me almost push past that and I'm sitting here literally like a year ago, is 15 kilos heavier because my body did not know how.


To rest. And it wasn't because my diet changed, it wasn't because my movement has changed nothing, I, I went no sugar, no grains for nine and a half months and my body did not respond at all. And the reason for all that, I'm saying all these things because everything has some sort of a toll, everything takes some sort of a toll on us. And sometimes we ignore it because we think that we're supposed to be some super hero of some sort.


And we forget that no one's going to take care of ourselves. No one's going to take care of us if we don't take care of us. And people laugh at the at the analogy that we have got to put our first oxygen mask first before we help someone else. But, you know, when a plane is crashing, that's what they're going to do. And I think understanding and learning that. I was having courage through that wall, which I didn't appreciate at all.


I was having fear and I was pushing past it, but I didn't appreciate it. And now just appreciating it has made me an even better person to the people around me, which is crazy.


Right? So I don't know about Fearless because I'm. I'm scared a lot. In fact, there was a time I didn't even know I had anxiety through this whole period until. It came out so this fear and there's a choice, and the more I think about it, I realize that we've never been safer ever in our life as humans.


So we make up stuff to feel unsafe about. And if I really stop and be present about the fear, there's nothing really to be scared about. But it comes up anyway if if that makes any sense. Sure.


Well, it's it's the mind and the monkey mind, as we said. And and, you know, it's not it's not fearlessness, but it's courage to do it anyway. And that's and that's again, kudos to the strong partners in our lives and to the friends in this case, your wife that are there to see us sometimes when we're not willing to see ourselves. And I would venture to guess that she's always seen that in you. And so she's confident in that.


So therefore, when you're in your monkey mind, believing in fear or wherever that she's like, oh, I've I've been with you. I know that that isn't you. And isn't that interesting that we don't want to own that in ourselves straight away. But that's I guess that's a human journey.


I couldn't be more certain about how fatal it is. To not say what we really feel and more and more every day, I am having the courage to really say what I feel with a lot of fear, because who would want to lose a friend?


Yeah, who would want someone to not like them?


What if you say something that rub someone the wrong way? And I promise you, that happens so often in my life, even without me wanting to do it.




However, I know that even if someone does not talk to me for a variety of different reasons because I've said something, there has been times where I've met them a few years later and they are totally different person. And that has happened more often than not, and I've realized that it's more even though it's inconvenient in the moment, it is a priority. For me to say how I feel because I almost unconsciously give someone else the permission to do the same.


Well, let's unpack that a little bit, because some times in. Words, it's confusing to understand what you're saying, so let me dig into that a little bit. Feeling can be misinterpreted because I've been around people like I feel this, so they're from blurting out a bunch of bullshit that may not have to do with truth, but it's coming from someone, my ex-wife, some just in my ex wife's father. He would comment about her business as an actress and scripts all the time because he felt he didn't want her to be taken down a road and he had all of this angst and judgment and all of this stuff.


So if I'm if if I'm not going to say it, someone's got to tell her. And it was and one could argue that was his feelings, but it's it's all marred and twisted around his shit. So it's coming out sideways and I'd have to literally bail him out. What are you doing? That's not contributing to her life, you're just vomiting on her and that's not helping her out. So let's try to define that because what we're talking about is different.


I would venture to guess that you are coming from a place of more neutrality, of receiving information, and there thereby way it's more intuitive. And you're sharing something that is coming to you differently, and I don't think as a society, I haven't heard language that's different between feelings and intuition. But there is this there is a place that you're talking about and a place that we started this conversation and that is different. And again, maybe some we can get a psychologist or someone who can help us define a term that is better used.


Then it's a guide and you know, you're being guided by something. And yes, it's a feeling to say something, but it's not a feeling for feeling sick. It's not like you're full of anguish and you need to dump something out of your mouth to feel better about yourself on top of someone. That's not what we're talking about. And it's similar to what my ex wife's father was doing. But it's clumped into this feeling definition. And what we're really talking about and what you're what I perceive you talking about is this this information that's coming in there.


I say more purely, it's a dash of universal spritzer. That is a truth. Let's not call it ultimate truth, but it is a truth that you're receiving and it is more uncomfortable not to share it and so that you're sharing it and it's not on you to try to decipher how someone receives it or not. And that's the biggest thing. Why most people circling back again to our original conversation, why most people don't honor that. They don't say anything because they don't want to feel all of this other stuff or feel vulnerable that I may lose my friend.


I might might piss them off. I might whatever. And then now everyone's talking about the fucking weather and we're not really getting at the truth. And I think if you share from a compassionate place and you allow the person sad to say, share it and run away, allow the person to receive it, and then they can say whatever they want. So now that doesn't read true for me. I think you're off or it's like, oh, wow, that really is impactful for me.


And you allow them to have their experience.


Yeah. So a couple of things I want to say about that, because I think the important thing to remember about putting your voice out there and saying what you feel is that you have to be open to hearing what other people have to say about that. Yeah. And it gives you an opportunity to do two things to respect another perspective and to to refine your argument. And you don't get a chance to refine your argument if you're just playing it in your head, trying to be right.


Right. So speaking of truth and saying what you feel comes with critics, whether it's you being critical about what you've just said or someone else being critical about what you just said, you can take that for what it's worth.


And it's important to know that just because you say what you feel and just because you put your truth out there, I'm going to do air quotes around truth. Just because you put your truth out there does not mean that someone cannot come back and say, well, you're full of shit because you've got to take that because that's your line in the sand. If you stand for something, you better stand for it. And if you stand for something, you better be open to either changing your stance or bettering your argument.


So that's the first thing. The second thing is the feelings that people get that come from a place of fear, which is what it sounds like with it.


Eliza's dad, because he had a pattern that was running in his head that was coming out of fear.


Those thoughts, he was allowing his emotions and his feelings to be influenced by those thoughts, which then made it true for him. So those feelings were true for him, who are true for him. And he decided to act on those feelings. Now, what has happened? Right. There's a pattern that's created a mental model that's created a bunch of thoughts that we've given power to by putting an emotion on to that, a feeling onto that we've made that true.


And then we've acted on that so-called truth. Right. People do that all the time. People kill themselves because they suddenly decided that a thought has gone through their brain that made this life too hard to live in. For this current moment. That emotion has taken over. They've acted on that emotion.


There's no way going back. Yeah. So that happens. You've got to know the difference and you're going to put that in perspective. They're both valuable. They're both important for different reasons. Knowing the difference is where your practice comes in, I suppose, if that makes sense.


Yeah, it's it is a practice. The authenticity of being yourself is a practice, you know, and then being willing to know when you're wrong, when you need to upgrade your perspective. But like you said, which I thought was brilliant, you can't know that unless you are vulnerable and put it out there and we all can be right and perfect in our own minds and ruminate on that. But if you can't receive anything differently than you're, then you're just.


You're stuck, right? I mean, receiving you I mean, you mentioned receiving so many times that it I feel like I got to say something about receiving because. You can give the same gift to two different people. And those two two people will have two different ways of receiving that, and that's not the wisdom in that statement. The wisdom is how are you not receiving things that people are giving you? Anyway, and you're considering that not to be a gift?


Yeah, well, it's I think it's a missing element just in, you know, just now, like what we're doing in the podcast. Uh, you know, when you're having a conversation with someone, you have to receive them and hear what they're saying, because, you know, I'm hearing things quite differently, because when you put yourself in that place of receiving what someone's actually saying, it's it's so gifting. To you, to me that we underestimate that and we go to a workshop and we did, we spent some time on that, but really and we all fall victim to it, you know, especially if we have an agenda.


We want to say something to someone and then we completely it's like the peanut gallery that it's like why I want one. I just need them to stop talking so that I can so that I can fucking say what I want to say so that I can impress them or whatever it is that we're doing. So, you know, it's very cool that we're having this type of conversation with the guy who owns a podcast management slash business development amplification, amplify business, because like, that's where you're coming from.


You're coming from this authentic place where you want the truth or these people's truth, my truth to come out through their voice and to to better hone that and give the opportunity for that to express itself the best way possible. And I have to say this, because you you mentioned it. You mentioned fatele and you mentioned conveniences. And this is the elephant in the room in. Conversations in authenticity with people, the biggest fatal convenience. And I've used this term and I'll tell the audience why I always put these two terms together, but in this instance, the fatal convenience of human interaction.


Is that we are not speaking our truth or we're not allowing the intuition to come up so that and then speak that truth so that real powerful moving conversations can happen, whereby a possible alteration in someone's consciousness and life can actually occur.


One hundred percent down. I could not agree with you more.


And if I went to your father in law or father in law as an example, if that interaction was slightly different with a little bit more awareness where he said, this is my fear, it is my fear and I'm worried for you.


That would be an entirely different conversation and an entirely different way to receive that, and it would not be this dump. Yeah, and.


What Lansdorp happening is in the few we land up dumping and then having superficial conversations about the weather, right. And that's the fatal advance, in my opinion, on.


So we're we're having this precious life, this miracle that we get to have this conscious life with this borrowed body and run around this planet and have all these interactions with interactions that we're having are fucking very superficial and uninteresting. And it's almost like the difference between people who are willing to have a. Conveyor belt kind of life and existence, 9:00 to 5:00, like you're saying before, like that's what I thought I would have a nine to five job as opposed to this.


I'm going to lead with my passion and let my entrepreneurial spirit create in this world. And that's kind of what's lacking. And what I appreciated about you and our time, whether we're on a podcast or not, we're we're interacting in that way. And you've set your team up at Amplify and that same. Direction, and this is like one of those things, as anyone who's has a business of and you're complaining about leadership in your organization, well, that mirrors you.


So it trickles down. So getting back to the inauthentic way that people are living their life is a disservice to life itself. But I really love that the pillars to which you've grown your company is to authentically allow for. It's almost like allowing people to cultivate the muscle of their own authenticity in life and having to get paid for it. That's pretty great. And human skill, whether we have a podcast or not, that we all need to be a little more self-aware and vulnerable and allowing for us to have deeper, meaningful conversations so that we can potentially improve our lives and be better humans.


Yeah. Or or even see the things that we are avoiding and things that, you know, we do that a lot. Like we avoid the things that hurt us the most and we create all sorts of structures.


And some people never find out what hurts us the most.


And if we just sort of get over that and not make it about us, you know, where you spend your life avoiding.


Instead of like. Listening to, you know, maybe, yeah, perceiving or receiving the information that may be there to assist you in opening up and healing from whatever, because we're all running around here, you don't get out of jail free in this life. You're running around with baggage and everyone has it, every single possible person on the planet. And every time you think this person doesn't have it, they have it in spades. And it's as the ability for the courage of each person to go on.


OK, I'm going to I'm going to stand in this. I'm going to receive it. And the quicker I receive it and understand it and understand myself, the more I can open up and receive more and learn more. And that's the that's the skill that I perceive we need to get more and more better at. So it's not that you escape the pain and the suffering. You just learn to go, hey, I've got the skill now that I'm cultivating.


So the quicker I own it. And allow myself to receive what is mine and maybe change it, then who knows what's going to happen on the other side of that. And and like we said before, it's always better. It's always better.


Yeah. And in the end, I think if we just realized that it's. It it's all us, really, like, you know, that if someone is having an argument and one person raises their voice and one person leaves the room, that person can take offense to either one of them. Right. They could take offense. But that's based on the perception of what is hurting them and knowing that. Is a game changer because then you realize that people are just living their lives and not people not living their lives to come out and hurt you on purpose.


And then you put a lot of things in perspective and you don't make everything about yourself, I suppose. So.


He had this conversation, the perspective is important and I think perspective, as soon as we think that we were right about something, that's when you got to put some more have some more perspective around that.


Exactly. So so now you're doing a lot of stuff. Right now, you're cultivating a new episode, which I know you're stoked about the psychology of entrepreneurship and you're also putting together some events yourself.


So talk to me a little bit about your what you're doing now and what your future looks like.


Yeah, I mean, you know, we get a chance to do some pretty amazing work with our clients. And, you know, we're like, I don't know, with people listening, know what Gimblett media is, but we're like Gima. We create, like, really awesome content.


But we're kind of different in the sense that we don't own our content is our clients pay us and they own their content.


So we've never really had a catalog necessarily of all of the cool stuff that we can do.


So with the psychology of entrepreneurship and us finally putting our own oxygen masks first, it kind of showcases a lot of what we're capable of doing and also about a topic that. Means a lot to me and funny enough today that we're recording this on the 10th of October, which is World Mental Health Day.


I just found out this morning and when I was at university, I was playing cards with a friend of mine, was a bunch of friends in Brisbane, and it was 12, 20 at night. I know that. And a friend of ours, Touhy, it was now from Zimbabwe. He said, I'm going to the toilet.


And got up and left and. Half an hour went by and 40 minutes went by and we're like, wait, how he could be taking a dump for that long?


And we found out that he went into the garage and hung himself.


Now, there's no way there was no way for any one of us to have picked that out.


Because he was the most happiest guy that we've ever met in our lives. And that's the only thing I can remember right now, like, I can only remember he smile and then we think about the Robin Williams and the Anthony Bourdain Syndicate Speights. And it seems like they've had it all, they have it all. So what's missing? Why are we creating this? Life for ourselves that is so full of burden that we can't seem to one another second of it is the reason for the psychology of entrepreneurship, especially for the creators out there, for the people that put their work on the line, then put the stuff up for people to comment.


I thought it was important to understand how the brain could make it difficult and how it could make it easier.


And if I could just become a student of that, then I would be able to help my clients better if that came to be.


And I could be more empathetic towards them as well, but also shine a light around the fact that we are not alone and our brain does similar things. So that's the reason for the psychology of entrepreneurship.


And putting that out there has made me definitely a better person is given me more insight than that. I care to admit, I suppose, but it come from a different angle, not necessarily from an informational insight. But then I also never wanted to create events that were just bigger than I didn't want to have more people at events.


So I want to create more.


Curated events, more life changing events, and I kept asking myself for the longest time, like, what if there was an event?


That allowed you to be yourself for four days, and by just being yourself, you could grow yourself, you could grow your business and you could grow your connections. So in 2020, we're doing a line and amplify, which is a four day event curated for just that. And only one hundred and twenty people. With some amazing speakers from all over the planet, but the speakers don't are not really. Yeah, I mean, the great speakers, but that's not the point.


The point is that what if I could bring together 120 of the most emotionally intelligent people? And they could hang out with each other for five days. What would what would that create? And I don't know what that would create, but I'm excited to see what would come out of it.


That sounds really juicy and fun.


Well, that's I mean, that's just par for the course, it seems like, for you to. Follow your knowing it's done well so far and your openness to receiving what that is without. An agenda, but also grounded and in some pragmatic, practical curation is is something I think we all can learn from. So I know I could talk to you for a long time, and I want to thank you for this time. It's been really special to get to know you in this way and kind of unpack some of this great stuff that you've been doing.


Thanks for the I.


I am honored to be one of your first few interviews. Thank you. You're welcome.


Now, we've reached a part of the show where we address society's fatal conveniences and how we can avoid falling into them and being a victim of them. I define fatal conveniences as the things we may be doing because the world we live in makes us believe we have to. And even though they may be saving us time or tricking us into thinking they're good for us, the truth is they're not fact. They could be slowly harming us and even killing us.


OK, everyone, here's the federal convenience, the federal convenience today is. The convenience of being dishonest rather than being honest with yourself and to the people around you. So, you know, you heard Rawnsley and I talk a little bit about this actually a lot about it and trying to discover through the episode what that's about. So let me zero it in a little bit more on what that fatal conveniences and it could be and I think is. From many perspectives, a very dangerous one and the one that I believe is the most dangerous is not being honest with yourself, and that takes always investigating yourself, knowing what your truth is, beyond what other people have told you, what your parents have told you, what the culture has told you, what the world has told you.


What is your truth? Who are you? And in the discovery of that, you can then be honest with yourself and then you can construct boundaries. And also intention and goals and passion around the honesty that you're telling yourself, being willing to receive and hear your voice, your inner voice that is guiding you and telling you not out of fear, shame, blame or judgment.


It is light when you're given information that is true to you, it is light, not heavy. Now, we may not want to do it because we want to tell ourselves all these kind of white lies. Well, I don't want to meditate to learn more about myself. I'll start that at January 1st. So you're being dishonest, slowing down, shutting things off. And it could show up in a lot of different ways. You know, you need to do X, Y and Z.


You know, you need to work out. You know, you need to go to bed early n'goni. You need to eat better.


That is also aspects of being dishonest with yourself. Don Miguel Ruiz and the four agreements. I think it's the number one agreement. Be impeccable with your word. And that word is starting with yourself. That is this whole thing being honest with yourself. And there's a lot you know, there's some I'm going to go off the on the side a little bit here. And there's been amazing studies. The Scientific American gathered a bunch of studies and showed that through white lies, if you're in the workplace or whatever, and you're you're engaging in dishonest behavior, that, you know what that does.


It cuts down your ability to attune to other people's feelings and emotions. It kind of starts turning you into being this is a strong word, sociopathic. OK, I realize it's a very big word for what I'm saying. But over time, you disassociate with friends, family, community. You lack the understanding of where someone's at empathy. The more you're dishonest. And this is my conclusion, it divorces you from you and now you can't even perceive and receive.


Information. Emotional intelligence. And empathy as you're relating to other people, so this builds up, this is a chronic disease if you are running around telling white lies all the time and then you're blowing yourself off with what you know, and that could be, hey, I know I want to study music, but then you don't. And now decades go by and this little voice is in there, but you've dampened it. This is a small example.


But these things, when you honor yourself and your knowing and you're honest with people saying, hey, sorry, going to that party doesn't work for me or to be dishonest, you make up a story, hey, you know, I can't go because, you know, I my my wife asked me to wash her hair. Whatever it is, you're being dishonest. If you just say sorry, that doesn't work for me, then you keep your power.


So going back to Don Miguel Ruiz in the four agreements, that's Toltec philosophy, Toltecs, shamanism, Toltec philosophy. She says that if you're doing things out of impeachability, especially with your word, you're bleeding your energy, you're not in alignment, you're not an attunement with yourself. So your power goes down. And there's also some great studies that when you're honest and truthful to tell people, hey, and this is also being vulnerable and saying, hey, you know what?


I love you. Hey, you know what? That's a great job complimenting people. Hey, you know what? You look beautiful today. That is also honesty impeccably. How many times do you see someone doing something great or looking great or or admiring them and you don't say something that is also the other side of not being impeccable with your word and being dishonest.


So today and moving forward, I want you to be impeccable with your knowing of inside. I want you today to share your honesty and truth with people and show up into that space, because that will give you confidence, shows up in studies all over the place that when people are honest with themselves and others, they gain confidence, they gain strength, they gain magnetism. They become leaders because leaders are people that are honest. And that's attractive. And men out there, when you're honest, straightforward and not thinking about games to play with women, that's attractive, OK?


It works in all areas of your life. So today's fatal convenience is not being dishonest with yourself. And there was more in the episode that we dug into that a little bit. This is not so cut and dry, but I want you to be impeccable with your word. I want you to cultivate the honesty in yourself and lean into that and take instruction from your inner voice so that you can be a better human, better father, a better mother, a better son, a better daughter, a better human, a healthier human, a happier human, so that you can contribute in a powerful way with empathy for people, for the planet, and be a steward and advocate for healthy change because we desperately need it.


We need you to show up everyone that is hearing this. We need you, OK? I mean that in the depths of my soul. I love you. Thanks for tuning in. And we'll catch you next time. That was a fantastic episode. What was the one thing that you got out of today's conversation? If today's episode struck a chord with you and you want to dive a little deeper, more episodes are available on Derren only Dotcom as well.


Keep diving, my friends. Keep diving. This episode is produced by my team at Must Amplify, an audio marketing company that specializes in giving a voice to a brand and making sure the right people hear it.


If you would like or are thinking about doing a podcast or even would like a strategy session to add your voice to your brand in a powerful way.


Go to w w w e must amplify dot com backslash. Darren that's w w w must amplify dot com backslash Darren.