You are listening to the Darren Wilson Show, I'm Darren, I spent the last 20 years devoted to improving health, protecting the environment and finding ways to live a more sustainable life. In this podcast, I have honest conversations with people that inspire me. I hope that through their knowledge and unique perspectives, they'll inspire you, too. We talk about all kinds of topics from amping up your diets and improving your well-being to the mind blowing stories behind the human experience and the people that are striving to save us and our incredible planet.

We've investigated some of life's fatal conveniences. You know, those things that we are told might be good for us, but totally aren't. So here's to making better choices and the small tweaks in your life that amount to big changes for you and the people around you and the planet. Let's do this. This is my show, The Darren Olean Show. Everybody, welcome to the show. Thanks for tuning in, I am your guide down this rabbit hole of innovation, possibilities, invention, disruption of the status quo to invent and reinvent and reinvigorate ourselves into a new paradigm, a new future.

Listen, this is election time. I'm not going to make political statements because I do believe that there's a world outside of politics where we can largely create and change a lot of things and systems and ways we go about our lives and about the lives of the future generations that make sense, that are acknowledging both sides of the aisle at the same time, creating a world that's different. So hopefully all of you that have voted and you're voting and we will see who the next president is.

But if any of you have followed me, I believe in the power of people. I believe in the power of the humanity, of the spirit, of the collaboration of the heart centered, kicking ass movement of what is possible for ourselves in our lives as we get clear and that we do no harm as we move through this life. I am calling out all of you to check out my newsletter, Dentally Dotcom. We have a group of GenZE researchers creating information, creating possibilities, moving forward, creating action steps towards a better, healthier planet and a better, healthier you.

And my next guest, Troy Swoope, is a perfect example of someone leading and living his life in a way that's bettering everything in terms of single use plastic, in terms of better packaging, in terms of making money while doing great things. All of you need to listen to this episode, because what you're going to walk away from is, oh, my God, there's oh, someone is actually on a big scale, changing single use, plastic, creating alternatives to this horrible situation we all find ourselves in as business owners, as consumers.

Choice Swoope and his partner yolked Chung started this company footprint that they literally believe and innovating for a healthier planet, working with some of the biggest companies on the planet right now, Cargill, McDonalds, Pepsi, focusing on disrupting our dependence on single use plastic. So their vision has caused this whole world to start changing in a big way. So they're literally one of the biggest companies working in this way so that you can scale. So finally, these big companies, without losing all of this margin, they can step on board saying, yes, let's do this, let's transition, let's get billions and billions, billions of Single-Use plastic off the market with these other polymers, with all of these plant based materials.

So it is with my great honor and great pleasure. And full disclosure, I have just signed on as one of their advisors to footprint, and I am so excited to help them blow this up and to let people know and to let other companies know and other people. You guys need to know that there's big movements happening all around this space of change. It's happening. It's here. Troy and his company are leading the march in this thing. So I'm honored to be with them as one of their advisors.

So listen and tune in. This is exciting because this is combating one of the greatest problems that we have on the planet with my great guest, the CEO of Footprint, my good friend Schwarcz. So well, dude, welcome to the podcast, brother. Thank you. Thank you.

So, yes, very interesting.

So just to give everyone a little backstory, Troy reached out from the show and potentially we're looking at probably by the time this airs, we'll be doing something together to help anywhere. I can help with the mission. And I really just I'm so excited about the mission that you guys are on and the way that you're going about it, because if we're really going to have a dent in this anti plastic world, we actually have to build infrastructure and business to support big business in making changes that are not going to affect their bottom line so drastically and actually can be at a scale that can meet their demands.

We have well over now, what, nine point two billion metric tons of plastic on the planet. So essentially, everyone, you have to understand that every bit of plastic that's ever been created is still here. And then we're just piling on more and more and more and more, and the whole idea is to let's let's clean up so that we definitely need to clean up the plastic. And there's a lot of theories around how we can potentially do it.

But we have to turn the faucet off. We have to turn it off in a big way because all of our industry has moved to plastic. Like just back up a little bit and tell. You had to have been inspired, I want to know your story, because to go into this in such a big way, to go after the big boys, to not use plastic, but to be able to meet a demand and a price point at that level, like, man, I'm I'm I want to know what that light bulb was for you and how you got here.

Well, interestingly enough, it had nothing to do with plastic pollution. So it's kind of the data and information that we're starting to get now around the house. But so back things up quite a bit. I ran a materials organization at Intel Corporation, so building semiconductors and building materials for just about moving products through our global operation. In one of the projects we had, my team was working on, the scientists we're working on, we had contamination. We're seeing on products that were coming from Japan or so raw materials are being shipped from Japan and we're seeing contamination.

They came to us and said to my team and said, Troy, we're having to polish this product or clean this product every time. You know, it's just twenty four hours of shipping. Everything's airship for Intel. And then twenty four hours later, we're having to clean it. So we want to reduce costs. We want to stop cleaning it. But your your your system's not working. And this is the best way to describe this. The system is the most expensive single use plastic item in the world.

It's called a Fosbury or wafer carrier. And it basically looks like a Yeti cooler that is Single-Use. You throw it away after each year. And we tried to reuse it and stuff, but we just couldn't get the system going.

What is it that carries a wafer?

It looks it's a raw silicon wafer. So raw material is a polished it looks like a millimeter. So basically a paper thin sheet of glass, but it looks like a mirror. And so this is before the semiconductor process stereolithography. And those, they make it into a microprocessor. Right. So it's dirty, it's contaminated, goes into a clean room. So we start investigating, you know, why are we having to clean this? Why is it dirty?

And then ultimately, what we found out is that the plastic itself was crapping all over the wafer. So it wasn't it wasn't contamination. It was sealed as airtight. Everything was working. And so we started all these programs working with just about every plastic top plastic company in the world. We went to MIT and everything and saying we want to get this plastic to stop outgassing. And then ultimately you could kind of control it. But then we made this thing so expensive that we were better off polishing it.

Right. And but why? We were working on this project. I have four kids. I'm sitting at home and my wife's bringing home groceries from the store, specifically Costco. And everything's in plastic like jewelry. These apples are just like jewelry and these pineapple spears. And so this engineering curiosity, I started grabbing this food, bring it it into a semiconductor environment, into our labs and say and tell me what's on this food. Right.

So and I did it for like a year. And so the same characteristics of that was on our contaminating. Our wafer was all over the food, in most cases in far greater levels. So I'm going, this can't be good. And it was cut fruit. So, Daryn, it was blowing me away because you don't traditionally wash cut fruit, right? It's sitting in its pineapple spears or sitting in that juice. You don't want to wash that juice out.

But if I'm going, it was tremendously contaminated.

It's bathing in this pollutant, petrochem, petrol created bath of of leeching from this plastic, just leeching right into the food. So so top five contaminants are what are the things you see the bisphenol A that we're going after.

So it looked like alphabet soup, but it just a phenols in phthalates. And interesting enough, if you Google now, like, obesogenic. Right. So what's causing our children and everybody to be so big and type two diabetes? And those are things called obesogenic that are part of endocrine disruptors. There's much, much more diseases associated to these. But the number one thing it says to do is to avoid food stored in plastic containers like good luck. Right.

So it Google it today and they'll tell you the number one thing to do is avoid food stored in plastic containers and go to a grocery store and find that right. So but back into this is two thousand four. Two thousand four. I'm looking at this data and I'm going, is this bad? It's got to be bad. I mean, it's just it can't be good. So I went to universities locally, Arizona State University, Arizona, and started talking to professor.

It's just again, this is all out of curiosity, and I started just asking, is this bad? And they came back and said, absolutely, it's bad, right. But just how bad? I mean, there's great information now, Dr. Alexander and all those guys in 2014, there was a group that went out and studied endocrine disruptors, but this is two thousand four. So kind of thinking about skating where the puck's going to be. Right from a sports metaphor, there we start.

I started grabbing real smart scientists and engineers from Intel and just say, look at this data. And my best friend and my co-founder bootprint is probably the smartest person I know. And I went to him and said we could build better than plastic, could we could build something and for him to get interested in anything and had to be really hard. Right. It had to be really difficult to do and it had to have a massive impact. Right.

And that's generally anybody at Intel until it was paid well and you're doing well and Intel is really winning at the time. So to leave, yeah, it had to be real compelling and you had to have a real mission impact, like you're going to have an impact on society. Intel knows the microprocessors had a huge impact on society. Right. So. We felt we could develop a better technology than plastic, and that included not only competing with plastic from a performance standpoint, which is it can't increase food spoilage and certainly can't contaminate the human health, but it had to compete with plastic on price.

So from day one, we weren't relying on legislation or we weren't dependent on we were going to build a better technology than plastic. So it's always been our mantra that we don't need external help. We were going to build a better technology. The good news is that, frankly, millennials are smarter than than me and they're going, I don't want to microwave plastic. I know it's bad and I will make better decisions on my buying decision than than my generation has.

Right. So maybe we because we weren't informed. But the good news is because of that, there's not one CPG company that I want to work with that we're not working. Right. So I may not be able to list them all today, but we're we're working with them all and they want to change the technology hasn't necessarily been there for them to be able to change. Well, that's there's so much even in that story, because I think the world, you know, we have this instinct, right.

But we've gotten so used to the use of plastic. Right. So we have this instinct that, hey, this is probably not a good idea. All my fast food is coming in these other types of films and have fun films so it doesn't stick. And then we're plasticizer like that. And people just just just just listen for a second right now. And that is saying that plastics origin is petroleum. Right. So I did extensive research into for nine months on.

When you break down plastic, you get you get gas back, you get petroleum, you get kerosene, you get a dirty paraffin. Like it's it's a that's what happens when you take your beautiful Pepsi bottle. Not so beautiful and throw it in these things and it starts bring it down. Now what what Troy is talking about is all of these other Bisphenol A and all of these other endocrine disruptors that are already proving that the hormone disruption is happening.

It's increasing the menstruation occurrence of girls. It's increasing that faster. Girls having menstruation at eight, nine, 10 years old, there's never been seen before. And men because of its estrogen effect effect on the body, this mimicking effect from estrogen perspective, it's dropping our motility. So our our our sperm cells are basically dying and dead. So that's what we're dealing with. So I love this story because you basically saw your your your wife bringing home food that was going to feed you and your precious kids.

And you were like, huh, let's check this out, because it's contaminating your own equipment that you need. So this experiment that's not going in our best interest. You just said, listen, we got to do something different and have zero use of plastic. But also what I really love, what you said is literally make something better than plastic. So now, Troy, you've got this super science team. Talk to me now about, you know, without getting into proprietary side of things, how did you start forging the way out and providing these this as a new answer?

Well, I think first and foremost, you have to fail a lot, and so the way we got started in engineering and in science, you do fail, but you got to fail forward. So you got to. The great thing about being from Intel, their core team is Intel taught us how to develop and fail forward. Right. So how to design experiments and so that you can learn from each experiment. But we obviously they had the end of life always in mind.

What's the user going to what's the user experience for as the health impacts on them? When they it's microwaved, it's put it in the oven. Is it outgassing? Is it leaking? What what materials do we have to add? So ultimately we chose fiber. Cellulose materials had to be our lead vehicle today to take on this challenge. So we in that we liked it because it was everywhere. I mean, ultimately, I sit at home every week, especially during this environment, and I look at every week and how many boxes are going to break down because I'm having food service delivery constantly, even my verrucas, because nuts are coming in.

So I got to break all this material down. Well, footprint uses a lot of those materials, so about 50 percent of our raw material sources is a box. Right. So we love that as a story. It takes a little bit more work to use it for food. We have to clean it. We have put it the refiners and pull glues and those kind of things out. But it's it's a great, very inexpensive source of material and the end of life straight.

So but we heard ConAgra is their head of innovation, a guy named David France. We saw him at a conference and we saw him online. Just he was really, really innovative, creative guy that was a risk taker. And we knew that he would have an interest in this. And so we approached him and said, hey, we're going to develop this technology for you. And would ConAgra be interested? We knew as a massive TAM and it's frozen food.

So so, Daryn, it's probably the most difficult part to challenge in the supermarket because it's got a 12 to 18 month shelf life. And so then at the end of that, 12 to 18 months. So basically, we have to stop water and in oil transferring for a 12 to 18 months. Nothing's happening as it sits in a freezer. And then we want it to go into an oven and a microwave. But you can't do today with plastic.

You can only go in the microwave. And then they wanted to compost in 90 days, back down to earth, commercially composed of 90s. So just those constructs, that challenge is actually very exciting to us because we knew that if we conquered it, they were ready to give us business. They wanted to change. And they've been really the leaders. They've had five years ahead of most big CPGs relative to their their vision on sustainability is that if the technology is there is going to change.

And so we saw them as a partner that was going to allow us to fail and fail with us. And since then, we've proven it out and now we've just taken what we've learned and applying it just about everybody in the supermarket.

Yeah, it's amazing. I mean, you think about the Amazon world right off of boxes, literally going everywhere. I can imagine the the volume that is increased during this weird time and covid just because people don't want to leave.

And so you're you're you're definitely not shy of of know the use of that as as your model. And then from there, you know, so so the the boxes are your main and then you've got your super proprietary cleaning and like molding and polymerization and all of that stuff to, to, to mold whatever you you need your customer. And is it is it been driven mainly by well obviously customer, what are their needs and can we come in at a price point that fits their needs and is it mostly then single use plastic that you're kind of coming in and just kind of go down the list of some of your main products that you're focused on right now?

Our footprint exists. No. One, we are similar to the reason we wanted to contact you and build a forge a relationship as we exist to create a healthier planet which is in right up your alley. Right. And we we feel that phase one for us is to develop the technologies that help our customers get to get out of plastic. And then phase two for us is to add value, make to the packaging through materials science and innovation to add value into the packaging.

Right. So what I mean by that is adding antimicrobials, we want to extend the shelf life of spinach and produce and those kind of things and proteins. We want to extend the life. So, I mean, if you want to talk about a huge CO2 impact, we already have a huge CO2 impact by. Replacing plastic 30 to 40 percent on a gram gram basis consistently replaced. But if we can extend the shelf life to two days, three days, four days through advanced technology is adding value, it's even better.

And then ultimately, we have visions. You talked about earlier clean up. You and I talked about some companies that are doing cleanup. But how do we pull stuff out of landfills that's traditionally not recyclable polycarbonates about those things and create products with them. So that's not sitting in a landfill. So can we put them in decking, citing pallets, things that aren't going to impact human health, but also get it out of a landfill? So it's not just contaminating the earth that way.

So that's kind of our vision relative there today. As you mentioned, we're selling hundreds of millions of units and it's with big CPG companies. So where you could find this is beyond meats in the sausage category, we're working on helping them in the burger category. It's big volume for us, so it's a lot to put in place. And then you can find us there. We have shelf stable items, macaroni and cheese items, frozen food items with ConAgra produce working on a big deal with some farms.

I don't know if I can mention them, but we're close to sign a contract and we'll start conversion one of the larger farms in America. And so our vision is to completely transform the supermarkets. So eventually you'll see us and shampoo bottles and in other items as well. But first and foremost, it's kind of in the center of the grocery store relative to the frozen food section that we're getting in the dairy and margarines and moving out to protein's meat bakery in those comments.

Many of you who follow me know I've spent most of my life searching for the healthiest foods on the planet. If you look hard enough, there are a few unknown, extraordinary foods around the world that people still don't know about. And a few years ago, I came across my favorite superfood discovery of all time verrucas nuts. When I first tasted them, my eyes lit up. The taste alone just absolutely blew me away. But after sending them to a lab, which I do and getting all the tests, I realized they're the healthiest nuts on the planet like no other nut even compares.

They have like an unusually high amount of fiber and they're off the charts in super high antioxidants and have fewer calories than any other nut. Like it's jam packed with micronutrients. But they're not just good for you. They're really good for the planet. Most other nuts require millions of gallons of irrigated water. But Maruca trees require no artificial irrigation. Bazookas are truly good for you, good for the planet. And good for the world community. It's a win all the way around, I really think you'll love them.

So I'm giving all of my listeners 15 percent off by going to Barracas Dotcom backslash, Daryn. That's B A, are you K.S. Dotcom backslash, Darran D A R I and I know you will enjoy. And also, I love the fact that so are you saying that this maybe call it a second wave or other business model, continued business model, is to develop full on and develop other products based on cleaning and refining some of the use of plastic.

So is that kind of the second wave or are you guys actually starting to move into that space? We developed technologies.

We build some glasses for three D movies that were made out of taking traditionally on recycled materials back when everybody was watching three movies. I don't think that kind of came and went, but we developed some technologies around that and we developed some palettes and stuff. Exactly what you're talking about. I think our vision in that space is that we know that there's some guys, for lack of a better term, sitting in their garage developing really cool stuff that we know if we could add value into the engineering phase of it and help them scale and get it up, we want to go help these guys.

So it's or girls in that are developing these technologies we want for what's better for the planet as part of this ethos. If we feel our engineering discipline can help them scale and get it to market, we want to go find them and help them. So that's kind of the second or third phase. And then relative to the circular economy, I think there's a lot of data that shows that if you have the feedstock, composting is far better economically for municipalities than recycling is obviously the misnomer.

Every site we'll talk about how sorry for the language, what a bullshit scenario recycling is. Right. So the word recyclable, I guess, is probably the one that gets me the most. But the but we thought we could get the feedstock composed and we think that there's a real opportunity for the circular economy. We start looking at companies like a sweet greens, which I love them is, is that you could build the feedstock. They start the composting operation.

They're right there in the facility. Somebody picks it up, gets it out, finishes the compost it and gets it back onto the growers and adds a new tree to the growers that ultimately comes back. It is a tomato or a cucumber, everything back into their stores. We see that vision and that that part of the circular economy really developing. And we just need to make sure we get the composting feedstock. Building the loop is not as difficult as the material.

We've got to get the material there for them.

So that's additional phases to the vision. So the reality is that we have this beautiful little separation in our home of recycling and recycling and we feel good. We put the recycling in the potentially most people. It's this blue bin and we put it out and the the waste management comes and grabs the blue bin, the special dump dumper, and then grabs the other one. And then they take it away and we're like, cool, I'm doing my part, man.

I separated all the stuff and they're taken away and they're going to recycle. Well, recycling just largely doesn't exist, we're not doing anything meaningful with any of that plastic, so just because you separate it, it just makes you feel good and it's not improving the situation and it's not being recycled.

And then largely these waste management, they don't even know what to do with this kind of multilayered plastic and new new mechanisms, new chemistry of how we're creating this stuff. They don't even know what to do with it. They're so far beyond or so far away from understanding even how to break that down that it's just it's just crazy. So Troy and I obviously aligned on that, and which is why. We absolutely have to do something with the existing plastic on the planet, but we have to turn off the flood of plastic going in the world, know trying to recycle is trying to put out a raging fire with the squirt gun.

It's just very difficult. So we have to turn off the faucet and then we have to do meaningful projects to actually actually recycle on a big scale and then create opportunities like you guys have a footprint and actually hit the big boys with alternatives. That makes sense for the business model. So anyway, that's my rant. But I want to hear your rant and angles around this thing, because this is just number one, there's a solution and you have now put a stamp on the ground and as a leader in this space to actually be and create a change.

Yeah.

So my my rant is I didn't want to make sure it's clear that I definitely support recycling. But your point, it's a bit like we're mopping the floor in our kitchen. And because our tap is is overflowing, we're not turning off the tap. No matter how much we mop, we've got we've got to slow down that tap or turn it off. So and I and I stole that analogy from a good friend, the director of a plastic ocean.

And I think you're going to meet. But the key is that it's a great analogy. But my my issue with it, recycling isn't recycling the word recyclable. And what you're seeing a lot is from big corporations saying they're cop out. So let's pick on Coke because I couldn't care less coke from a customer in a Pepsi. North America is right. So so let's let's let's pick on Coke. Coke is saying, hey, I'm going to make everything that I use recyclable, but I'm not going to commit to use that much that I make recyclable is recycled materials every year.

So basically it's going to be recyclable. And if you downstream don't use it, it's your problem, not Coke's problem. Right.

But the reality with plastics now, glass and aluminum and cellulose materials recycled at really high rates like 60 to aluminum and glass, even higher fiber based materials are seventy four percent globally. So they get cycled at much higher rates. But plastic doesn't because the value of it after the cost of recycling and cleaning all that doesn't match the value of something they can get. Virgin is going to perform better and it's low cost that I just had to pay all this money to pick it up, clean it and make it work again.

It just doesn't have enough value for it. I mean, there's some value there, but not for the amount that we're creating with single use. Right. So and that's why the word recyclable drives me nuts with these big corporations. We cannot let them get off the hook with it's recyclable. No, you've got to commit to make sure it's recycled or that it matches an end of life scenario that humans we can live with, which is it's combustible, it's biodegradable, it's marine, degradable.

I don't want it in my ocean forever. You've got to pay for that. Right. So there's a senator from New Mexico, New Mexico, Tom Udall, that has a big problem. We've got to support him that he's trying to drive to where you're responsible for it. And I'm not a big proponent of legislation. I'm a competitor. So I'm an athlete that wants to go, hey, I'll develop a technology that's better. I don't care what you have, but we need to make sure that and I feel so bad for people today because there's so much to do.

I do this to my kids all the time that are looking at me like when I tell them, make sure you get your cell phone off your lap, never put that up your head. Heard you say that the other day on your show. And I was like, oh, that's funny. And so every day I'm giving them something new. Don't do. But I think we just we just need to make sure that mothers out there know. I mean.

We did our mothers, no one in every when they go to a playground, 12 percent of the playground had ADHD or autism or some sort of no, it was we're all pretty much the same back in nineteen seventy seven when we were kids. So but today mothers have to deal with childhood obesity, juvenile diabetes, autism, ADHD, all this stuff, because there's chemicals in our food, we store them in shit that contaminates. So we got to educate them and let them know that hey, if you have a choice, let's help them with choices in the supermarket going, hey, and that will drive corporations behavior faster than anything.

Don't buy the shit that's going to kill you.

Yeah, it's huge. And the further you go down that economic model, the cheaper the plastic is.

The the Styrofoam wrapped in this and that. And then it's microwaved and it sells for a dollar. And so so people go for this volume sense of food. And I get it like you want to provide for your family and everything, but at a severe cost. So if we really took the idea that. You wouldn't knowingly give your kids chemicals that are going to harm them.

But that is literally the world that we are in and you go down the line, you go all of these food manufacturers using all of these chemicals. There's no regulation. And so I do believe in what I love about what you guys are doing. And every company I call out, every company is your responsibility for the future of your container. Are you contributing or harming? And you know you know what that is. So we need to be more responsible.

And we also need to have people like this listening and learning. So now we have this customer base that pushes back and says, hey, guys, you know, I love your product, but what are you doing for the environment? What are you doing for to make this product better and not being leached in a chemical bath from this pretty marketing package that you put around it?

So I love that you are hitting the big boys and that you're also proving that a company like this can exist. No one can profit. So I like profit centered, socially responsible, environmentally responsible businesses. I love it because then you can have this whole you can have a product that is powerful, environmental and supportive to the people like what you're doing. And then people will get behind it and corporations can get behind that. And now you actually are contributing to the world.

You're still allowing people to get products out that is necessary in this modern world, but it's not creating this harm and potentially even actually creating some good because you're gobbling up that which is waste. You're transforming it and transmuting it into something even better. So and I just want to say to I don't want to get myself in trouble. I still recycle myself. I separate you. I can't consciously just dump plastic in with all my trash. So there's a system in place.

Now, if we can take that system of collection and and have that take another step into refining and changing and doing something else with the plastic instead of burying it, that would be a good thing. Or just given a more valuable feedstock.

Right. Than plastic. So there's something that has a value. Either it could compost, it could become a nutrient to the earth. It's biodegradable. It just it has other avenues that we call it any Bennu when we need materials, technologies that match the relative. Back to the comment. Again, I want to make sure that I I'm going to mention these guys if I'm supposed to or not. So we had a call yesterday with Taylor Farms. It's just one of the the largest organic growers in the country, if not the largest relative to leafy greens and stuff.

They're based in central California. And these guys are unbelievable. And they're making huge investments in bets on that to do the right thing. And and so there's and I mentioned already ConAgra was doing this five years ago at their own risk. Right. And at the time, nobody knew if it was going to sell. And they've had tons of success with it. But and they they endured a lot of cost to make these change and take these risks.

And so the good news is and in this environment, I think we need some good news is these companies and all of them, we work with all of them. They want to change. Now, there's different levels of risk taking within those companies and innovation skills and so forth. But they all want to change. They need the technologies that enable them to change. So and it's not going to be just footprint we're going to through through our relationship there.

And we're going to have to go find those guys that are creating those technologies. And we're going to have to help them scale. Maybe it's the connection to capital through our innovation skills, but we're going to have to help everybody work together for the greater good. And to your point, we can do it and make a profit. I mean, if we can make semiconductors and in the technologies that we do today, not I'm not talking about footprint.

I'm talking about just Americans, just the folks in Silicon Valley. What they're innovating is incredible in the A.I., in space and so forth. We can focus some of that energy on technologies that we don't need. All these chemicals are we can have better chemicals, healthy chemicals, get back to the earth. We just focus that innovation efforts on on these problems. You can make a lot of money and you can do a lot of good men to that.

I mean, one hundred percent and the world is expanding and opening. And it just really good to hear that from your mouth, from the mouth of these other corporations. The big boys are saying they want to change. And that's that's that's fantastic. And a big organic farm like Taylor Farms. Come on. It's so exciting, so for years, maybe all, most of my life, people have been asking me what kind of foods you eat, what kind of exercises do do, what kind of water should I drink, all of these things and so much more we put into a 21 day program.

So that can take you through a theme every day of knowledge, action, and then eating this delicious meals, working out, getting support, anchoring in these new habits. So you can do what? So that you can kick ass. So you have the energy, the vitality to live the kind of life that you really want. That's what it's all about. So all in this app, we have grocery lists, we have education about real hydration and what greater oxygenation and the balance of organization.

All of these things we are diving into as you're heading down this hero's journey of implementation into a new life to give you the kind of life that you actually want. So join my tribe. All you have to do is go to one to one tribe, dotcom, sign up and you get three free days. Join me on this hero's journey. Join the tribe. And so just so that so that people can know and I'm curious to know, what are some of the products that you're actually using right now and plates and packaging and wrapping and what are some of the stuff that you're the main products that you're that you're selling right now?

So our main focus where we've created the most differentiation is in supporting Big CPG. So I mentioned earlier, like frozen food. We're working on six pack rings, so we launch with Kurs by last summer. Now we're building up our ability to scale and launch that on a massive scale. We're doing yogurt items, working with some big guys there. I can't remember the name of them work, but daily harvest and food service delivery or replace all those. We won the cup challenge.

So last year, Daryn, there there's a cup challenge. And I think what people don't know is like your Starbucks cup or your McDonald's cup that you buy the paper, you think it's paper, it's got a plastic liner in it and makes it not recyclable. And also could be a contaminate, especially when you put hot coffees in liquids in there. So we want to challenge where we developed the solution that's completely plastic free. We're rolling that out in Q4.

And then with massive scale, we're going to sell two billion of those in twenty twenty two. So hopefully more.

Actually, I'm going to challenge my team is where we do. We could sell it at the existing price it is today without plastic and it's a much more rigid solid and it has a lot more texture options. And so it's a much better product than what's out there today. So I'm going to challenge my team to get more than two billion out there by twenty twenty two. But that's a name a few. And we mentioned Taylor Farms. I'm not supposed to mention them.

We had a big meeting with them. We're working with we've been developing with them a lot. And what I love about those guys is that they're not they have to sell to the retailer and the retailer has to buy into this and they're taking the risk they see. I like to use the term like is gate where the puck's going to be versus where it's at in their skating to where it's going. And and these businessmen that see that they're going to get the reward for it.

And I love those guys. And I mentioned ConAgra all the time. ConAgra, we have a unique experience. We get to work with a lot of the leadership teams in these big CPD. They've got an unbelievable leadership team as far as risk taking. Sean Connolly, their CEOs, is a mentor of mine and he gets it and his whole team gets it. They're talented at multi levels. And if we could supply more, they would convert more.

They would convert everything they had if they had a solution for it, which is very risk taking. Well, that's a certainly a great business model for you. You have to realize that you've got such a relationship there and and they're really they're willing to go for it. And I love I love that analogy of go where the puck's going to be rather than where it is. And so if you're creating these alternatives, I mean, the ripple effect, we have no idea zero barely any about how really harmful all of this stuff is.

Barely any, because we don't know the micro effects that all of this is having. We don't even have an idea of the off gassing from a micro environment all the way to the macro environment. We obviously my whole thing is let's not even get into the political discussion of global warming. I don't give a shit about that political discussion. What I care about is common sense. Common sense, if you can do no or less harm than fricken, do it right.

So so that's what I love. And I love that you're providing this answer for these companies, these big boys, and now you're a big boy and kind of coming together in that way. And it's it's just it gets me fired up and it gets me way fired up.

I get fired up and I start cussing. So I did pretty good that I was a little nervous as we got into this. And you kind of got like this football coach appealed to you. So I thought I was going to be dropping that ball. So I did. I did. I did pretty good. You fired me up. I'm on the tribe, so I'm fired up there. But it's so nice we're going to change the planet. Right.

So I'm digging deep and I love it.

So Troy just signed up on the one to one tribe and he realized he needs to just dial it in a little bit because we need you, man. We need you to be on purpose, on path and just expand beyond belief because we need to do it. We're all warriors here and and we need to be this. We need to create change. And that's that's what it's all about.

So I love the the synergy here with you and your team. And I can't wait to just dig in more and help out in any way that I can. Troy, it's just it's just you, man. You just you just made my made my frickin week, my month and my year knowing that you exist in the same way.

And I think we need you, especially on your on your platform there. In the more I see and hear about you, I think that you're going to your platform is only going to rise and to just educate. I feel so, so bad for moms and fathers out there that are thinking, I'm going to give my kid water. They're drinking water and we just got to give them. Hey, here's Alternative's this bottle, right. That bottles was sitting in a truck for or in a warehouse for four months.

And this is what you're doing to your mind? I didn't know that. I mean, I just started collecting the stuff I was giving my kids going, are you kidding me? I'm giving. And I feel so bad. I'm constantly taking stuff out of their hands and go, No, I don't eat that. Don't eat that. Right. So on your we just decided that we that we met you and that we have an opportunity that you can help educate folks and and then give them alternatives.

I think that's what we need is in society is our. OK, tell me that's bad. What can I do. That's good. I still got to drink. I still got to eat. Tell me what to do and you start buying the products. The brands are changing. It's going to change is going to come really quick. They're getting rewarded for the change and we've got to be somewhat pragmatic. Right. So in that change is that it's going to be better than what it was and then it's going to be best and then it's going to be perfect.

Right. So right now, if we see that it's better, let's let's help them go. OK, great. I recognize this. I'm going to buy this product that I'm going to tell everybody in social media. Hey, look, I bought this because of this change will happen really fast. I mean, really quick when they could go back to their CEOs or their board and say, hey, I saw twenty five percent sales increase in my chip by putting it in a better package.

I'm going to change everything at this cost. I'm going to spend this capital to convert, but long term economics, we're going to be fine, but it's going to be an initial conversion cost. They'll have that money and that support from their board to change. So the fastest way to change is to help educate. And then the consumers go from that educated point and buy from there will be in good shape. I think you just.

You summarized that perfectly because people you have to understand you're listening to this and the hundreds of thousands of people hearing this podcast right now, that you literally are a wave of change.

And if all of you then take your hard earned money, that is a vote. Right? So every dollar, every ten dollars and twenty and fifty and one hundred are your voting rights for corporations when you're taking that your hard earned money and saying, yes, I'm taking now I have an awareness, I'm going to pull the plastic out of my children's hands and replace it with other alternatives, supporting those companies that are doing the right thing and are and are doing better and best and perfect and moving in that direction, then that is how we change.

It's not this high up government official. It's us people. It's us mobilizing, it's us being aware, it's us educating ourselves. And then we lead. And I love what you said earlier, and that is Moms'. You are the gatekeepers, man. Moms, I love you all because you created us as men and you have you create the patterns in the households. So it's up to you to to be aware and to make the move and so that we can create a global change.

And so Troyes man, I'm in all of the P. I can't wait to meet everybody footprint and all of the because I know it's mission based and you guys are doing it and you're pragmatic and you're making it available to the world. And I just again, I can't thank you enough and thanks for hanging out with me for a little bit.

Thank you. But what a fantastic episode. So tell me, what is one thing you got out of today's conversation? If this episode struck a chord with you and you want to dive a little deeper into my other conversations with incredible guests, you can head over to my website, Derrinallum Dotcom, for more episodes and in-depth articles. Keep diving, my friends. Keep diving. A lot of people ask me all the time, like, how do you find your passion?

How do I find my passion? And people are pretty good at identifying the things that they're very excited about. And that's a good thing. But here's the thing. They often are not very good at the next part, taking the right actions to then manifest into making enough money to sustain their passion so that they can ultimately have a positive impact on the world that they truly want to have. I think deep down inside, we all want to have that true impact and contribution to the world.

It's very, very rewarding. See, podcasting has quickly become a very and probably one of the most powerful ways for a person to share what they love most.

And for me, it's become a very big focus for that particular reason. That's why I'm so excited to be speaking at We Are podcast. This November, more than 30 of the world's top podcasters and entrepreneurial people will be gathering together hand in hand to help you create a show for you and or just get entrepreneurial skills and insights and inspiration to move forward so that you can move into those things that you love and that you're actually passionate about, and in this case, help to build an audience to generate the kind of income that allows you to keep cranking, to keep your passion moving and sustain that whole wheel.

Right. So this is that opportunity to surround yourself with the right kind of people to help you take that next action.

So all you have to do to register is go to we are podcast, dot com backslash, Daryn. DRM more than 7000 dollars in bonuses is available for each attendee, and that's before the event even starts for 20 percent off your ticket use code Daryn.

That's DARPA. I and I'll be sharing a bunch of things that I've never talked about that really was the inspiration of why I got into this business and where I am today and how that trajectory has really altered my life in such a positive way. Again, go to we are podcasting dot com backslash. Daryn used the code, Daryn, DARPA and for 20 percent off and get up to a chance to win seven thousand dollars and exclusive bonuses. OK, I'll see you there.