Welcome to the Get Together.

It's our show about ordinary people building extraordinary communities. I'm your host, Bailey Richardson. I'm a partner at People and Company and a coauthor of Get Together How to Build a Community With Your People.

In each episode of our podcast, we interview everyday people who have built extraordinary communities about just how they did it. How did they get those first people to show up?

How did they grow to hundreds, maybe thousands more members? This week we are going into new territory for the Get Together podcast, retirement communities, and not just any retirement community.

The Jimmy Buffett Margaritaville themed Retirement Communities Lattitude. Margaritaville is a real, actual place. Well, technically, it's three places. Their locations in Florida's Daytona Beach and Watertown and Hilton Head, South Carolina, where seniors flock to live out their buffet inspired retirement dreams. The Margaritaville theme offers future home buyers and community members what they say is built in recognition like you'd expect when moving into a retirement community. People care greatly about what a community will be like. The Margaritaville name communicates that expectation, and it's a lifestyle that's resonated.

People camped out overnight to be the first to buy in to the Margaretville development in Daytona Beach. Today, I'm talking to Adam Baudoin, the community GM at Lattitude Margaritaville in Daytona Beach. His job is to bring that Margaritaville lifestyle promise to life. His team has picked it down to four pillars fun, food, music and escapism. Now, to be frank with you, I went into this conversation feeling like a noob, I know very little about retirement communities and I was wondering how much of our people in company and get together philosophies about building community would transfer.

I must say, I was delighted to see how clear it was that Adam and his team took a build with approach to establishing the community at Margaritaville. Even though the community members there are paying homeowners, they know that the community will flounder if members aren't participating and actively shaping it. As you listen to this podcast, keep your ear to the ground for the ways Adam is building with oh, and one more thing. My apologies for the sound quality.

We had some technical difficulties getting Adam sound, and I hope you can still bear with us. All right. You ready? Let's hear it. Let's jump in. Adam, welcome to the podcast. We are really excited to have you here and to learn more about your work, so thanks for taking the time today. Absolutely.

My pleasure. Thank you for having me. I'm excited to be here. Yeah. One of the things I want to jump into right away is when we first met, we first talked you told me about how you'd worked in hospitality in the past and how that work was different from your experience at Latitude Margaritaville and the work you're doing there. So can you tell us a little bit about your past life and what motivated you to start doing work with Margaritaville and kind of think about a community instead of that past hospitality work?

Absolutely. So it's kind of unique in the way that it's different. But it's also very the same with the skill sets are transferable. So, yeah, I've been in hospitality pretty much since I was out of high school, went into restaurants and then hotels and was working in resorts. And it was really unique that I love meeting people, talking to people, getting to know people. But in a hotel, a resort, you meet someone for a day, two days, maybe a week.

If you're lucky, you get to know them, but then they leave and most likely you'll never see them again. And so it was always a struggle because if someone had a rough experience or something like that, you could do what you could to make it try to make it right. But there was a small time for them to make that work. But, you know, when I started looking at country clubs and communities and kind of looking at making a change in direction of my career, I got really excited when I moved into my first job in a community and a lot of my colleagues had to give me a hard time about it.

It's the wrong trajectory. You know, there's no career growth there. But it was so exciting to be able to meet people.

And know that you are going to be in their lives for a while and be able to develop and build strategies to enhance their experience, but also you have time to to fix things so someone has a bad experience. You're going to see them again tomorrow and the day after that day after that. So you can build those relationships to accomplish something different than you could at a hotel or resort where sometimes you try the best you can, but in three days you're not going to be able to make it right.

Hmm. Could you tell us a little bit about, you know, why does lattitude Margaritaville exist? And I'm so interested in this sort of extra layer of purpose and personality that that the community has. And so I'm just curious, can you tell us a little bit about why it exists and what was missing in the world before it sort of came along?

Yeah, well, you know, as as my now favorite musician, Jimmy Buffett, said, you know, all of this once I tell that to all my friends, I said, you know, I used to like Jimmy Buffett, but now he's my man.

But he's a really humble guy. And he he said it many times. And I've heard him talk about some of his business meetings and he said all of this from just one song. Marguerita, though, obviously is the one he's referring to. And I think that that song spoke to a generation specifically. But the American dream and the kind of the counterculture to the American dream, you know, in the 60s, 70s, people were working. You worked nine to five job.

You have a little bit of time off. You get the big house, you live in the burbs. But Jimmy Buffett came along and started speaking to that, that there's more than that, maybe not having all that stuff, but maybe just being able to pull up a chair and put your toes in the sand and have a drink and relax. It is a good life. And it resounded with so many people that it developed a brand out of it.

You know, the first first thing that Jimmy ever did was he had a T-shirt shop down in Key West. And the reason he opened it was because people were making their own T-shirts with his name on it, but they were spelling it wrong. You know, they were spelling it Jimmy Buffet instead of Jimmy Buffett.

So that's what we need to fix that. So he had a friend that day and they started their their T-shirt shop. And then he met some other partners and they they grew into restaurants and from restaurants. They grew into hotels and resorts and all these different experiences.

And they have you know, you have your little Margaritaville makers that you can bring home. You know, there's all sorts of gear. But the neat thing about Margaritaville is a brand is it's much more than a it's a state of mind. If everybody closes their eyes, it's even if you're not a drinker or you don't like the beach, if everybody if you close your eyes and you say so much as Margaritaville, you conjure up an image. And that image might be a little different from person to person, but there's a reality of it somewhere you get away and relax.

There's no stress in that image at all. And up until lattitude Margaritaville, that experience. Was a one off experience that was an experience that you could have for a couple hours that dinner or you could have for a weekend at a resort, but you could not really live in Margaritaville. So the powers that be by my bosses with my company got together with Margaritaville and said, why don't we make a community that's the thing like this and.

It went over like gangbusters, they said, well, let's have some test emails to the parrot heads and that and the response back was everybody said, well, why didn't we think of the sooner we need to bring this out? So that was, I think about five years ago that it kind of started moving into fruition. And our first house was built in March of two thousand eighteen. And it's been going like gangbusters ever since. I didn't realize that there was a test emailed to the parrot heads, that's really interesting, so there was sort of an instinct to run it by the people who were almost like the foundational layer of support for something like this.

Is that right?

So even if you're building a new community somewhere, you want to make sure that there's people that are interested. So with the Margaretville, they said, OK, we've already got these people. So I said, hey, know, are you what would you be interested in retiring in a city that was deemed like this? And there's a lot of syndications, publications that target the, you know, 55 and over communities and people that are looking to retire.

And of course, when they are our marketing sent out to those things, they sent it out to the the Parrothead fan base as well. And I think we might be the first community in history that we actually had people camping out, tailgating at the sales opening. So it was.

Yeah. And one thing about you that I want to get really clear to the listeners is, is we talk about communities that might not be living near each other on this podcast, people and Facebook groups together, or maybe they're a chapter network around a cause or people who use the same platform and share information on that platform. And one interesting thing I think about Margaritaville is when you say community, you mean a physical community here. And I want to make that really clear.

These are people who are living next to each other. They share restaurants, they share fitness centers. So can you really also break down? You know, you say you build homes and you build them with a lifestyle perspective, but you share a little bit more about about how what Margaritaville is and what kind of community it is and what you have there on site for sure.

So we build homes and it's a community like that. You said you said it really well. It's not just, you know, where it's it's a theology community, but it really is, too, because people have all come together with this mindset of they're looking to have they're very nice from here on out. So we've got people from Alaska, we've got people from South America, a lot of New Yorkers all over the coast, people and people that maybe they were never big Jimmy Buffett fans, but they saw this.

And that's that's what I've been looking for. Now, they said don't do it.

And what we do here is we really. Try to make that the whole community revolve around this, so our entire town center and main area of the community is built around a bandshell. So there's a huge bandshell that you could put any performing artist up there and they would take the bridge so we could fit five hundred, six hundred people in there comfortably. And then we've got a full bar and grill and a restaurant in a paradise pool. But that's quite frankly, better than any resort pool I've ever been to in my life.

So a lot of times, instead of sitting in my office, I'll take my laptop out and go sit by the pool and take a picture.

Everybody thinks I'm down in Jamaica or something. That's amazing. Your team. Oh, sorry. Keep going if you want to going. We've also got a full fitness center. Health and wellness is a big part of it. If you're going to if you're going to market and drinking and having a good time, you've got to make sure you can you can run it off and exercise it off as well. So pickleball is really huge here.

Oh, yeah.

Parents are going to be so happy that Pickleball Finers mentioned on this podcast, Margaritaville is the official sponsor of the US Pickleball Open.

So we are looking at here is really and I had heard about it, but I didn't realize how avid certain people were until I started running this community. I said, OK, I need to learn about pickleball. I'm going to be.

That's awesome. But we've also got like a lifestyle coordinator. So we've got bands, we've got music seven days a week. We do all sorts of events. We just got through to our first event. It's different in this time. We find ourselves is the new normal, but we still want to be able to offer everybody the experience to get out with their neighbors safely and do things.

So we try to have themed events, get people out, enjoying the community, trying new things. And we're in Daytona Beach. We also partnered with the local area, too, and really bringing the greater Daytona community to these new residents that have relocated here. Yeah, you describe to me the the the way that your your role as the community, GM and you work for sort of the developer said someone who actually builds houses for people that folks come in and buy.

But your role and your team is in charge of making sure that the Margaritaville lifestyle continues after the purchase. So it's not just the house. There's actual programing and kind of the structure to support that programing on site, is that right?

That's absolutely right. We are what you would consider a lifestyle community. People don't here come here because they're coming, because they want to relocate to this specific geographical area. People don't come here because they want to buy that exact type of house. They come here for the lifestyle. So I tell my my lifestyle manager and marketing guys, like I said, you know, you're the guy who sells houses.

In reality, it's what we do. It's all that programing that like that gets Like-Minded people to try new things and see what other things are out there that expands and enhances their life in the community as a whole. And that's that's my favorite thing to see, is people that have never tried something again, pickleball, for example. Well, people have never played it. But the people that they met at the bar last night said, oh, yeah, we get up every morning at 7:00 a.m. to go off.

You should come out and try it with us.

So we you create this whole new environment of people that are have made those friends, made those connections, made those ties. And now they're developing and evolving themselves as a people because they're they're in a group of of like minded individuals that are showing them new things. I'd love to dig into that.

I think a lot of people out there either who have worked in a physical space or in building a community physically or also even online are trying to figure out what what programs, what sort of props do they offer members to to really kind of activate them, to get them connected to each other. And I'm sure you've had just so much experience with so many different types of programs and so many different types of ways to connect members. Is there anything that stands out to you as something that you really learned about how to do that well or what not to do to kind of provide engaging programs to members?

Well, we always we always do. We will do something. We'll throw something out there because it's a great idea. And not only ten people will say, well, that didn't work. So that's something else, though. I'm a big fan of you. You don't know until you try. So the biggest thing for us, I think, to answer that would be really getting that the community involvement. I feel like I'm saying community way too much, but it's a community.

So that's probably right.

It's great to bring it on.

So it's really getting the community involved. If we come in and we say this is what we're doing and we don't get that community by, and there's no point of us really doing it. So, you know, I tell all my staff is how have your hearts and your minds and your ears open to new ideas? It doesn't have to come from you to be a great idea. It just went someone. I have an idea. And it's a diamond in the rough rough.

And let's let's refine that. Let's make that something amazing. I love that we surveyed everything before we started building the embeddedness. So we surveyed. What do you want to put on your your what what what are your favorite drinks. Wow. What kind of fitness is your if your focus. What, what do you want to see. If you, if you, if you could spend fifty dollars on an hour. And what would that be if you could spend two hundred dollars.

And what would that be.

So we really surveyed all of that, an initial show, but now being having the amenities open for about a year and a half now and having oh we just closed on our home actually. So that's, that's equates to about seventeen hundred people. You know, it evolves. So we have to retool what we're thinking. Just because something worked a year and a half ago doesn't mean it's the right thing for right now. So we listen to them. We have open conversations.

We've got a website that's just for residents. They can log on there, they can see what's going on. They can email any of the managers and say, hey, we should try this, we should try that and make sure that we in our management meetings and teams, the focus is on the communities, the residents.

It's not about cutting costs or saving money or operational procedures. It's what can we do to to satisfy the residents? What can we do to build this community and to make people truly happy to live here?

And, you know, quite frankly, in my two years of being here, it's changed. And sometimes it's been one thing for six months and then we do something else and then we end up going back to that because that's the flow of the business.

I love to hear our big our big theme with community building from all the research we've done, is that you build a community with people, not for them. And I think there's sometimes we can get in a real creative block when we think we have to come up with all the ideas as maybe a leader of a community or an organizer of a community. And your story reminds me of a speaking to a woman who ran a coworking space in Europe and she was talking about all these programs that they tried to come up with to engage the community.

And then someone from the coworking space told the them as organizers that they really wanted to do a ping pong tournament. And it seemed like an idea out of left field. But because the community was so passionate about it, they helped it come to life and realize it. And it's just been a huge hit. Like people fly back to this coworking space from different countries who have moved away just to participate in the ping pong tournament because it was so community, sort of like, you know, it was more like the community had a seat already and your job was just to water it instead of to try to come up with the seed from the outset.

Well, you know, I've always said work work smarter, not harder. So if someone's got a good idea that I don't have to think of, that makes my job so much easier.

What have you learned about a life style community where people kind of come in with maybe certain expectations, some of which will be on point and some of us. So which will be wrong? Like how how do you work to manage those expectations? People come in with, you know, that's that's a unique thing.

And when I have that figured out, I'll let you know with everything else. It's constantly evolving. One of the funniest things that I've ever heard was Jimmy Buffett. He's got a music is a big part of our community, obviously. And so he's got a special.

You were saying it's seven nights a week, sometimes seven days on network, and then Fridays and Saturdays and Sundays. We have it twice a day. So there's actually ten dollars a week. That's huge. Yeah, it's unbelievable. So we partner with the Margaritaville brand and they've actually got a entertainment and atmosphere person and that's what he does to make sure that the music's on point. He helps program Margaritaville radio and do all that.

And once I'm meeting with him, initially, he said, you know, he's like, everybody is going to want to play all of the top ten Jimmy Buffett songs all night.

He goes, Jimmy Buffett always says there's such a thing as too much to me to do.

And that's the thing is we're not selling. If if all we did here was just play Margaritaville again and the entire community off of Groundhog Day, the song we would if we want to be successful, because so there's probably a handful of people out there that would be OK with it.

But we want to speak to a larger audience to to your original question. So sometimes people come in here and they didn't they don't know anything about Jimmy Buffett.

They really just moved here because it's the best place to buy their home. So and then some people move here because they they like that the pool was where it was.

And the future with the center.

Yeah, exactly. Coming to that, they might be their neighbor that tells them something else and learn different things. You know, one of the funniest complaints I've had since I've been here was I got an e-mail from a resident who wanted me to do something because his neighbors were drinking and partying too much. And that's not what he bought into.

And maybe that is what you have to think very carefully of how I was going to answer that, because I think that we're pretty truthful in our advertising, almost all of our marketing pictures.

So someone at a party with a drink in their hands. So I don't know how you can see that.

But yeah, so, you know, there's always going to be those kind of things. And, you know, I know another one of my favorite sayings is I can take care of everything except for who your neighbors are. That's you. You've got to you've got to figure out how to make your neighbors work. And, you know, just like any other community, family or group, there's going to be people that they just don't click. And that's OK, because when you that when you've got seventeen hundred people, as long as you can get along, as long as you can agree to disagree, you can have a good experience.

Right. Not everybody has to come to the bar every night at the fitness center every morning. Now I going to like the movie would play on Monday nights and that's OK because we're going to give you a chance to try something else. And it's funny because I don't want to get political, but in twenty twenty it seems like everything is polarized, right?

It's either this way or that way. There's no in between. And so when you're in a community of your shut down and you're isolated, it seems like that's even more of a thing.

So I've seen neighbors, you know, start picking fights, you know, stuff. They were they were drinking buddies. They were exercise buddies. And now because someone put a certain flag up, now they're not they're not talking to each other anymore. So my thing is, is you didn't move here because your political beliefs, you don't move here because of what you thought religiously or anything you want to because you wanted to enjoy that state of mind.

So put everything else to the side when you open your door to the.

Part of the community, let that be your guiding light. Let that be your thing, your escapism. You're here at lattitude together as a lattitude. Members behind closed doors be whatever else you want to be. But here, that's the biggest thing is so we really try to focus on that is, you know, there's always a bigger project. There's always a bigger goal that brought you here, that made you happy to be here, if that's your main focus.

Everything else will fall in line. Hmm.

I want to ask you to just a little bit more to bring to life the people that are coming to Margaritaville, because I'm I'm thirty three. I'm not thinking much about sort of the senior living community ecosystem, but there are a couple of different variations. There's maybe a continuing care retirement community, which you told me is something like seventy, seventy five. There's a sort of nursing home which is not independent housing anymore.

And then there's sort of this target area that Margaritaville serves, which is I think you described as the active living adult community. So maybe fifty five plus something like a median age of like 60 to everyone can take care of themselves. There's no medical side to it. And I, I, I loved how you describe this time in someone's life as almost going back to college.

It's like freedom. Yeah.

Well, can you tell me a little bit about just what time in someone's life is it that someone comes to of.

Oh, so you said we are fifty five plus community. So that means is at least one person that is in the home has to be at least fifty five. So if it's a one it's thirty year old guy who cares if it's, you know, someone that I like that you said you're a woman and thirty year old guy.

I appreciate that. You know I remember being thirty second man if I could find the lady took care of me and live in a place like this so.

But yeah.

So that's kind of the only rule that we have for, for age restriction. But how we title the community is, is an active adult community. They're moving here because it's their first time. They just are newly retired or they're looking to retire very soon. I would say about sixty percent of our residents are full time retired and about forty percent of them work in some capacity or work from home where they still consult or one of them works full time and the other one doesn't.

So it's kind of a unique blend, but it is that very first time, like when your freshman year of college, you just got out of your house. You don't have rules anymore. You don't have any curfew, and you can do whatever you want for a little while.

Breakfast for dinner. That's been a major request for us.

Yeah. Yeah.

Like I said, there's always that one guy that didn't know that he moved to a party community, but almost all of them, they come. There's a lot of like I said, they've never tried to couple they've never been to a concert tour or they've never they've been stuck in their their routine. So they're really coming with an open mind to try new things and be a part of something, you know, and ah, so our median age is sixty two of our average first time and it is the first time.

And so you figure if you know someone's living here for ten, fifteen years they're going to hit that seventy five ish range and then there might, there might start looking, saying, hey you know I'm not a surprise. I used to be, I might want to look at coming to a community that's got a little bit of different care, and that's when the continuing care comes in and you've got independent living, but you also guaranteed spots with nursing assistants and whatnot.

And then you go to the full time nursing home, which you belong to, to yourself and kind of graduate up. And one of our residents, we had a Margaretville came out about a year ago and just wanted to see how they were like and see what other opportunities they could offer. And one of them said, you need to buy a plot of land. We'd have agreed that we we came here and we're going to die here. We want to call it having things up.

This great recipe called things down.

And we also look in the ground instead of, my God, I love the joke. He was dead serious. You know, one thing that we see in really thriving communities is members sort of go from maybe being more passive into maybe more active role. So they almost become like little leaders themselves. Individuals who get really involved are really passionate about the community. And I'm curious, have you seen any of that in Margaritaville? I think you all have some staff on hand.

Yeah, reasonably extensive staff on hand to help facilitate things. So I'm wondering, do you still see that from members of the community who get really involved?

We do. So there's a couple of different ways that we really see that grow and evolve. We have our own, you know, Facebook page. That's where residents only but the residents and again, coming back to the tailgate when everybody was camping out to a lot of detail, they make friends out there. And one of the guys on our Facebook page, so they have a they actually have a member run Facebook page.

That's. To new owners and current owners, and so he's kind of looked at as like this unofficial mayor of the town is, and if Glenn says it's a good, then it's good. And so that's one of the ways. Another way we've got it is actually a lot of our staff are residents. We probably got six or seven of the residents actually that are employed. And one person that does some accounting for is one person that helps with the lifestyle.

We've got a couple of hostesses, fitness center workers. So they get a tie and they say, you know, I don't want to sit at home all the time or do things and want one of the ones that actually works to only one resident a full time job. But she started this part time and then we found that we just needed her so much that we said, are you sure? What can we do? Ward round your schedule and she'll come in and she'll do the books for us and then she'll say, OK, it's for forty five.

You guys have got about ten minutes before I put my drinking hat on. So let's, let's get anything you need to get in here.

I love that. And then we also have other people that lived in communities before and a lot of people that moved from the Midwest or up North. They're not familiar with how a community like this or actually works. So we have people that have our local support or have lived in big communities that will help them kind of with the guidelines and the rules. Someone will ask a question. And so we have this kind of unofficial resident advisory board people that, you know, before that, before you ask a question and then the way you have to tell, you know, you can't do it, they'll go and ask you, what do you think about this?

And say, well, if you want to get a yes, you want to phrase it like this and do that. So they're kind of like, you know, there's these little bubbles of people that they know you go to do if you've got your way or rules, regulations, questions, they'll go to Glenn if you want, you know, help promoting something. You'll go to jail if you want to know what good lifestyle is. And then on top of that, we've also got clubs in the communities that we've run our own lifestyle programing.

But coming back to what we said earlier, it's really important that it's a resident driven experience here so residents can get their own charter clubs and create their own events. So we've got different card clubs, mahjong book readers, clubs, a poker club. We just had a we have our first ever Margaritaville band. They're called The Cool Reefers, all kind of gotten together. And we actually have one of the drives that people live on this way, too.

So there's always a great smell in the air over in that neighborhood. I don't know what it is, but yeah.

So they started a band and they said, hey, we want to perform. And we said, well, you know, we're performance rules are strict, but if you happen to be all residents and you want to start a club, that's a music club, you can they're not great by any means, but they are constantly getting better. I will say that because we go, then none of them are accomplished musicians except for one guy. The are I'm fifty five.

I'm retired now. I've always wanted to pick up the guitar and I always wanted to do.

And so they created this band.

And I'll tell you what, we could bring Jimmy Buffett in here and I think he would have a hard time getting as many people come out as they do because everybody should see their local bank and hear their stories and people will say, hey, we want you guys to really learn this song. And that's the song they're going to practice for three weeks. And then they have another song that they're selling.

So, yeah, the community kind of has these unofficial people. And then each little street block has their champion for things as well. It seems like Octobers is a big time of giving. We've got we just raised twenty thousand dollars from the residents for breast cancer. Wow. Before that, we raised eight thousand for ovarian cancer three weeks beforehand, just through doing from bingo and donations and partnering up. And then we actually have a resident who is there raising money for children with special needs.

And she's she's been in the local market for a while and she's always been very passionate about this. And I want to I want to open this up to the community. I think we could do a lot more than just me doing it. Sure. So we put it on our Facebook. We we did something. And so they got basically what they did was each street or block or cul de sac person that they were donating for and it's called Over the Edge.

So basically they're going to go to one day Toño, which is the race track, and they're going to scale the wall and rappel over it for every thousand. And there's now like about 20 different people that have signed up and are trying to get all their neighbors involved. And in the last week, there's already been seven people that have made enough money to go to the wall. So it's really good to see people come together like that. You have one lady, she said to everybody in my neighborhood, a little bit older, they don't really get off Facebook.

They don't do social media. So I'm going old school. She just goes knock at door to door and say, Hey, sat for ten minutes.

Explain to each. So what she was doing and said, you know, you've got to represent Attitude Avenue, so come on, guys, we got to we got to do better than those guys over there on Coral Reef and it sparks that kind of fun old school works.

What's on your mind right now? You know, you talked about maybe the pandemic and how I'm sure that's made living near each other complicated. You've also talked a little bit about just the political situation and how tense it is right now and how that shows up between neighbors. But is there anything else? What what is on your mind right now? What's weighing on you or what are you thinking about?

Well, it's a deep question. I don't know if anybody's gotten that deep with me before. You know, I just think yeah, I think it's a weird time for everybody.

And I think that everybody needs to be conscientious of that is everybody thinks that they're going through stuff. But so are you. So is your neighbors, though. So are the people in your group. And we need to not forget that we're in this together. Right. So, you know, I think that's the one big thing is with the pandemic and everything, I have two different views. I get emails, I'm doing too much or I'm not doing enough for, you know, who am I to be doing anything at all?

And the reality is, when we're stuck in, we're especially early in the spring when everybody's stuck in their homes for two months.

You know, all you're doing then the most outside work you get is sitting on your lanai, looking out of your yard. You're always going to find something wrong. You're always going to want to make improvements. So it was interesting to see how the restlessness affected people and how much people really needed to be out and socialize with their own mental well-being. So, you know, it was for me even it was one of those things to where I was starting to get the I was working from home a lot.

And I started I was for the first time in my life, like I'm so I get to go to work, like getting out of the house and trying to find that way. It kind of opened my eyes and had that's me. And I'm actually doing something for 40 hours a week. On top of that, how much are these people that have moved here to be out of balance? Strange things. Are they struggling? So we have the sense of saying, you know, my my struggles, they're my own.

They're not. They're not they're not for me to put on anybody else. But I'm here to help someone else with whatever I can. And I think if all of us out there had that view, the world would just be a much better places. Instead of you worrying about me, let me worry about you. I think that would be a great, great world to live in. And that's the community striving to create here.

Adam, thank you so much for your time. We appreciate it.

Take care. If you want to connect with lattitude, Marguerita, though, head over to lattitude Margaritaville dot com. Thank you to our team, Greg David for his design work and Kate O'Connell from work that you can find out more about the work we do as people and company helping organizations get clear on who their most important communities are and how to build something with those people by heading to our website, people and company.

Also, if you want to start your own community or supercharge one, you're already a part of our handbook is here for you. Visit, get together book dot com to grab a coffee. It's short, sweet and to the point full of stories and learnings from our conversations with community leaders like this one with Adam.

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