This is Nick, this is Jack, and this is Snax Daily. It is Thursday, October eight. Thursday is the new Friday. We happen to have the best one yet. It's a straight up first story. Jack, what do we got over here?
The stock jumped five percent yesterday after announcing some poor earnings already does e-commerce. Now it's doing re commerce with Leevi second hand for a second story.
McDonald's just made its first breakfast menu change in almost a decade. Ronnell, take a seat. Bold idea from Jack and me. Launch The Breakfast Club. Ten bucks a month. Make it happen for our third and final story, CRISPR Therapeutics. It's a gene editing stock that just jumped 11 percent. Jack doesn't hurt when you're co-founder to snag yourself a Nobel Prize in chemistry, Nobel Prize in chemistry a little better than your participation trophy. Must be nice.
But Snackers, before we jump into all that good stuff, quick reminder, Thursday is the new Friday.
Zachares, do you miss all the small things about in office collaboration for prick of it and you'll walk into the conference room. Rebekah's Morning Avocado toast, the envy of the entire third floor. You're sitting in the conference room. You're like, I wonder what crazy socks Jared is going to wear to that.
Stripes? No stripes. Stripes, avocado. Who? You got the elevator. How is your weekend? It's Tuesday. How the great weekend. It's Wednesday. Weekend conversations is when you run out of gas.
In the meantime, though, Fidelity is trying out a new virtual reality office experience for all of its employee onboarding. They got one hundred forty new workers who all got sent VR headsets to try to emulate the in office orientation experience picture like The Sims here. But you're working on TPS reports. There's a fake digital conference room for fake conversation and fake smile classic.
You got to love what they're doing over there now. Some Fidelity workers, they've already done like a virtual project.
Together with this new virtual reality system, other Fidelity workers had to do a team building scavenger hunt in the middle of a virtual snowstorm. Brutal because they're in Boston. True story. That is how Fidelity's first ever virtual orientation is going down. We assume it was a virtual nor'easter.
The only flaw here, the graphics when it comes to virtual reality offices, not quite there.
Yeah, the pixels are like the size of your torso. Looks like EA Sports two thousand four jacker two thousand two. This is like sixteen bit Sega Genesis DataStore requested pre Y2K. Let's hit our three stories you tuned in this next day. We spoke to the lawyers and we got to get some legal out of the way about the food Ray. See, Candy, they don't reflect the views of the rabbit family. It's all informational. Just so you know, we're not recommending any securities.
Nope. It's not a research report or investment advice, not an offer. A sale of a security by is digestible business. Would you mind if I need some LLC member Fembot APC for our first story? Levi's is winning.
It's dominating living its best life on its women's business.
Levi's is also launching its own online thrift shop, Patagonia style, founded in eighteen fifty three because goldminers back then they needed some rugged and uncomfortable pants to be wear. Still based in San Francisco, where the gold rush happened, Levi's stock went public last year, and yesterday Levi's announced third quarter earnings. Jack and I jumped in stocks. The pandemic hasn't treated Levi's that well.
Comfort is king when you're working from home and none of your friends see anything on Zoome below the waist, whipping out the alliteration. Basically, Levi's has become the anti lulus, the good part of Levi's earnings report. Online sales climbed by fifty two percent compared to last year. Jack the bad part of Levi's earnings report. Overall sales fell twenty seven percent. They got a B plus on participation. They got a D overall. You're not telling mom, but interesting.
The most fascinating thing, Jack and I noticed their women's clothing sales increased the most and now make up thirty seven percent of their total sales. Five years ago, Levi's had 80 percent. Men sell only 20 percent. Women first impression of the brand. You're not thinking that Levi's would have such a small percentage of its sales just be women. In fact, if you Google image search Levi's jeans right now, you have to scroll through a couple pages before you see a picture of a male model.
It's all women know. Jack and I did this. We literally counted through one hundred and seventy four Google images of Levi's jeans before we found a dude wearing the jeans. It makes us think Levi's is cultural impact is a little different than its actual dude centric customer base. True story.
In the meantime, Luser is in Levi's new styles, more relaxed, softer court and less scratchy itchy giving you that feeling that I hate the bigger story, though, than yesterday's earnings report was two days prior when Levi's launched something called Levi's Second Hand.
If there is one thing we've learned from Bruce Springsteen, it's that his buddy shows that jeans are timeless.
Born to run the iconic Levi's tag. It's a memory burner now to encourage reuse of Levi's jeans and avoid landfill.
Levi's wants to own the entire lifecycle of the denim it's producing.
It's pushing second engine sales because buying used. Levi's saves 80 percent of the CO2 emissions in a pound and a half of waste compared to buying new Levi's. So here's what they're rolling with. It's called Re Commerce, a second Levi's website for price jeans and jacket. And they want your jeans jackets.
They're offering up to twenty five dollars of store credit for any jeans you send them riped damaged. Whatever. Jack, we got a Statue of Liberty situation here. Give me your tired, your poor. Give me your denim, baby. Now, according to Levi's, 60 percent of GenZE likes shopping regularly for second hand clothes. And here's the wild thing. Even if you prefer new Levi's clothes, it's nice to know that Levi's will take your jeans back when you're done with them.
So encouraging secondhand clothes could be a genius way to boost firsthand jeans.
Genzel Levi's is Levi's. It's not UNICEF. So Jack, what's the takeaway for our buddies? Over at Levi's? The trend has always been Levi's, his friend Snackers. Yesterday we told you about Gucci finally embracing the second hand clothing movement by partnering with the real real Gucci's move.
Yesterday, though, it was reacting after years of resisting sustainable fashion. But Levi's moves have been proactive, focused on sustainability. Back in 2009, Levi's threw a tag on all their genes that said Wash Less Wash called Hang Dry and donate to Goodwill when done. No joke. 2011. Two years later, Levi's revamps its entire manufacturing process, saves three billion litres of cold water. In 2014, the CEO said something that sounds kind of crazy but makes kind of crazy sense.
Don't wash your jeans. No, he washes them once per year and no need to waste. By the way, Jack nickname around the office.
They call him Smelly Chalk Talk about the CEO of Levi's tells people not to wash their jeans.
But by 20 20, this is an apparel company with the sustainability rep that could take on Patagonia.
For our second story, we're going from jeans with a jaded jeans with a G. The Swedish Academy of Royal Sciences has chosen the few, the worthy geniuses for Nobel Prizes, whose stocks jumped as two women try to edit human genes that cause diseases in the chemistry category. Emmanuelle Charpentier of France and Jennifer Doudna of the United States both walking away. The winners, Nobel Prize winners for chemistry, a category that has been dominated by men historic big time. So congrats to the brilliant women we're talking.
One hundred and eighty five prizes total, mostly dudes looking like Walter White. Yeah, these two just drawing a group of seven women who've won Nobel Prizes in chemistry, including Marie Curie.
There was literally facial hair on the award medal. Marie Curie, by the way, won two Nobel Prizes, one in physics, one in chemistry.
In the meantime, we got to talk here about the legendary acronym CRISPR. You may know CRISPR as clustered regularly interspersed short palindromic repeats, uh, just kind of rolls off the tongue and it basically lets scientists remove the parts of our DNA that are susceptible to diseases. The Nobel committee up in Scandinavia, they refer to CRISPR as genetic scissors. Jack, I like to picture this as like a control situation on your body, but with no controls. That's right.
You can cut the genes, but you can't undo that cut if you cut and if you try too many times, you definitely can't control what CRISPR is, a technology that opens doors for tons of new drugs to cure lots of human diseases. So we're expecting hopefully lots of cures come in thanks to these two scientists.
Sorry, not just human diseases, life, diseases, animals and plants, too. But here's the wild thing about CRISPR. It's both an invention and a publicly traded company, CRISPR Therapeutics Eigg. It's a company based in Switzerland that stock trades on the Nasdaq exchange. And just like any great invention, you got to ask who's actually profiting from the intellectual property here for the CRISPR technology, it's a combination of universities and companies, not just CRISPR therapeutics know.
And Charpentier, the Nobel Prize winner, is the co-founder of this company, CRISPR. CRISPR stock jumped 11 percent yesterday because they're going to add Nobel Prize winning to the about us page, which is a nice thing to do. And Jennifer Duna, who also won co-founded Intel Therapeutics, whose stock jumped 13 percent yesterday for the same reason both companies just got a lot of earned media from coverage of these Nobel Prizes.
But next, the attention is going to shift over to three big universities, Cal Berkeley, MIT and Harvard, who are all fighting in court for patents on this technology.
Some of these inventions happened to be on their college campuses. So they want to license the technology to big pharmaceutical companies. And it's actually pretty common for universities to benefit financially from the tech breakthroughs happening on the other side of the quad. So, Jack, what's the takeaway for our buddies over at the publicly traded company CRISPR? CRISPR has huge potential, but also some controversy snackers.
Bigfoot loves this idea of gene editing because you can make crops that grow bigger. You can make things that are immune to past stuff like that.
Think about corn stocks who insects won't even think about messing with. We're talking about corn. That's its own scarecrow. Or they could raise giant livestock with better, bigger meat and not a chance of catching a disease. The cows are, Jack. And that's what Monsanto, the world's largest seed producer, basically does gene editing. But if all this goes down, will that food be considered organic? I don't know the questions here. So you got some controversy and food, but the biggest controversy is really about the human editing of human genomes.
Well, it's less controversial is using this breakthrough technology to cure all human inherited diseases. That's the potential here.
None of the uses of CRISPR for this have been FDA approved yet, but hopefully they're coming soon.
Got some ethics questions to answer, but this is a big net win for humankind.
For our third and final story, McDonald's is launching its first new Bakht breakfast items in almost a decade, eight years.
We think the breakfast words, they could use a breakfast club.
All right, Jack, I didn't jump in snacks out of this one, but we can whip up the menu for you. You got an apple fritter, a blueberry muffin and a cinnamon roll. Those are the new McDonald's breakfast items. The formula seems to be fruit carb and icing because frosting is best in breakfast. Pretty, pretty simple.
Definitely leaning into the tree yourself by some kind of paleo or. Exactly. Now, breakfast snackers was the most disrupted pandemic meal of them all.
When it comes to American fast food restaurants, lunch sales fell by 11 percent and dinner sales fell by 12 percent after we all shut down the economy in mid-March. In the meanwhile, breakfast is looking and saying, hey, give me some attention. Breakfast sales fell 18 percent across fast food during the pandemic. It's understandable. Why? Because breakfast is the easiest meal to prepare at home. You just pour some milk or some Cheerios, grab a bun, prep time to pause Taco Bell.
They decided, let's just shut down restaurants. Let's not even try to make money with breakfast. Simple because like the store will cost more than will make no cheesy toasty breakfast burrito potato comment.
In May, McDonald's announced that restaurant sales were down, but half of those lost sales caused by the pandemic were breakfast, lunch and dinner split the other half. That's how bad the breakfast sale hit was to McDonald's.
And that's a problem because breakfast is all that fast food has been thinking about for the past five years.
It's the most important meal of the day for fast food for the industry. Starbucks and Dunkin, by the way, they're now up selling us unlike plant based meat breakfast sandwiches. That's been their focus at twenty twenty Wendy's finally lunch breakfast because they wanted in on this and it's already representing eight percent of sales. So if we're looking at McDonald's and how they're investing in a new breakfast item, it's also a signal that things are kind of returning to normal. Pepsi in general Mills have been benefiting from extra cereal and snack bar sales.
This could be bad news for them. If we go back to the normal way, if you're grabbing an Egg McMuffin, it means you're probably on your way to work. So, Jack, what's the takeaway for our buddies in over McDonald's? Nick, we got a crazy idea. We want all the snacks. This is wild. This is wild. McDonald's should launch a thirty dollars a month breakfast club. Mickey, do it. Actually, Ronald, I guess do it.
Subscription snackers. They're all about capitalizing on routine's. And breakfast is the most routine of any meal. My routine for breakfast the past couple weeks, coffee, walk, the breakfast, yoga, second breakfast routine has very little variability.
No phone call to Nick in. Very interesting Jack. Very interesting adds variability to rotate apparently. Now that is why Piñera just launched a nine month unlimited coffee subscription. What if McDonald's launches a thirty dollars a month, a dollar a day? They could win your daily routine, probably some lunch and dinner business, too.
And McDonald's, they're probably going to get some interest with, like their new breakfast items in this Apple frittata dessert situation.
But to win breakfast loyalty, they should launch at thirty dollars a month. Unlimited Breakfast Club, The Real Happy Meal. Jack can whip up the takeaways for us over there.
Levi's just launched Levi's second hand, its own thrift store online.
Jack Levi's definitely drives a Prius. It's a sustainability company.
You got to do that for our second story, CRISPR is both the Nobel Prize winning gene editing technology and accompanying plants. Animals, humans, all can get sick less. But we also have some ethical questions that need some answering for our third story.
McDonald's just launched apple fritters to spice up its morning menu, but to win the breakfast wars once and for all, launch a thirty dollars a month breakfast club. Already, Ronald, big players make big plays in big games.
Up, up, up. Now it's time for a snack. Back to the day this one tweeted in at Robin Hood Snacks by Tiffany Schmidt, her second in lovely Ann Arbor, Michigan.
I think we can all agree that life is a little more stressful right now than a year ago today.
Yeah, it may happen. I mean, it's understandable. Well, dentists can confirm it. That's right. The American Dental Association is showing a jump in stress related oral issues. We got a fifty three percent jump in chipped and a fifty three percent jump in cracked teeth as well, and a 30 percent jump in periodontal disease, which just sounds bad snackers. I Googled it. It means gum disease.
So a Dakoda here, Jack. And I just want to prescribe a little wholesome feel good comedy. I've been watching Ted Lassalle on. TV plus, it'll make you feel like the world's a better place. You get through three episodes and we're not Dennis, but we're pretty sure you'll chip fewer teeth. Thanks for snack and happy Thursday.
It's almost Friday. Let's just round it. It's basically Friday, which means a twisty slack it out to all your co-workers. Have you had your snack daily, Nick? And I'll see you tomorrow if you know get know it's snackers. Before we go, we got to say congrats to Ancram Dean's list over and Haverhill, Massachusetts. And congrats to Cheyenne Short, who just started playing professional soccer in France. And Brian and Caroline having a baby over in San Francisco.
And congrats, Michiana and Ricky Edgell for proposing to each other in the Rockies. And Ellie Glazer and Daniel Picknick, we know we got your one month anniversary down in Tribeca. Happy first anniversary to Jessica and Laura Gifford in Portland, Oregon. In the meantime, Mary and Austin got their anniversary over in Boston. And go gators. Happy first anniversary to Crawford and Calbert battles in Gainesville, Florida. But a happy birthday to Sabena Suadi over in Beaverton, Florida.
And happy birthday to Mary Frank in San Francisco, California, and Aaron Tech Lab in Richardson. Tax increase six in Chicago, Illinois, and Charlene Tilton and Weatherford, Texas, and out of Redl to Winchester, Massachusetts.
We'll see you tomorrow. This is Jack Nicholson, stock of Lululemon I sold by the Robinhood Snacks podcast you just heard reflects the opinions of only the hosts who are associated persons of Robin Hood Financial LLC and does not reflect the views of Robin Hood Markets Inc or any of its subsidiaries or affiliates. The podcast is for informational purposes only and is not intended to serve as a recommendation to buy or sell any security and is not an offer or sale of a security.
The podcast is also not a research report and is not intended to serve as the basis of any investment decision. Robin Hood Financial LLC member, FINRA, SIPC.