Believe it or not, anyone who sustains themselves as a content creator for the next five to 10 years will be financially secure for life, but they'll also possibly ensure that the rest of their life is spent being very powerful. That's what you gain from this Correo. You gain a lot of power, fame, money. Of course, you get to influence people's minds and hearts. Now, imagine being one of the world's biggest content creators, not just one of the country's biggest content creators.
That's where Nasse Daily is the flip side of being a content creators, that it's a brutal Correo, your harsh on yourself, impossibly harsh on the people around you. And most of all, you always feel like your video is harsh on you. This and a lot more on this episode of the runway show with nastily, I went into his mind, asked him about the present, the future, what got him to this point, cues for future content creators, advice for future superstars.
This one's heavy, and especially if you are content creator or if you wish to build an Internet business, make sure you know, don't a bunch of things neither spoken about on this episode. So without further ado, this is nasty on the NBC show. But keep in mind, a third and fourth channel, that's diaries, clips and diaries, clips, Hinda, they both live on. You do now. So if you don't want to consume the entire broadcast, make sure you check out the highlights of each episode, the Hindi ones and the English ones, of course, on YouTube, search for the arrest clips and the audio clips, Hindi.
Make sure you subscribe to both channels. But for now, enjoy this episode of my guy NASDA on the NBC show. Nassiriya seen I must stay. Welcome to the runway show. Welcome to the. Indian vibe, people love you here. I love your life as a content creator, which freshness? So much positivity. What's your driving force? What's your driving force?
Men, Ranvir. Thank you so much for this. I, I tell people sometimes, why the hell do Indians watch me? And I think it's because they think I'm Indian. Do I am you know, I care about the same things Indian care about. And I've also visited India many times. So sometimes I feel like I'm more Indian than Israeli or American or Palestinian.
I've visited Israel once in my life and I've traveled a lot all over the world. Not as much as you have, but I have traveled in my life. And Israel, one of those places that stays with you forever. Just something something about your countrymen. I can't I can't define it.
Israel stays with you forever, for good or for bad. It is a very. Yeah, yeah. It's a very controversial country, the most controversial country in the world, I would say. But they're definitely doing a lot of things right and they're doing a lot of other things wrong. And that's, I think, what's unique about Israel. Yeah, I mean, you know, as a tourist, you don't really get to see much of the wrongs you go to, like the tourist spots, you speak to the locals.
But what stayed with me is I feel like it has this very, very unique energy. Most people that you communicate with.
No, I don't know whether it's because we were doing this and we are clearly tourists. We are different than the rest of people. People are nice. So people have this different energy and there's so much history attached to that land. Yeah. Again, as a tourist, when you're seeing it from an objective perspective, it just stays with you for sure. For sure.
I think Israelis have something to call it hutzpah, which is it's just like slight rudeness. But straightforwardness, you know, we are straightforward. This is what we mean. This is what we care about. If you come off as rude, it doesn't matter. Like, that's what hotspurs get what you want with your own hands. And, you know, to some extent it's quite, you know, many people in the world could learn something or two about that from that.
Yeah, 100 hundred percent, also possibly one of the world's most intelligent populations, and I feel from a modern day perspective, it's yourself and you know, Noah Harari of put Israel on the map.
So that's a big statement around here.
Thank you so much for that. I am nowhere near as smart as Yuval. That guy is crazy smart. But I mean, it's funny because my intention has never been to put Israel on the map. I'm actually Palestinian Israeli. So I'm from essentially I belong to both nations in some way or form. It's very complicated. So my relationship with Israel is as complicated as your relationship with your ex girlfriend, you know, so I don't know about your marital status, but it's a very complicated relationship.
No, I get it, man.
But, you know, I'll reference something Vicent Lakhani said on this show. He said that he doesn't belong to a nation. He belongs to mankind in general. And that just kind of put a seed of thought in my head. And I strongly believe you on that same bracket in Singapore. You lived in Dubai. You're from both Israel and Palestine.
And I feel the nature of the work you're doing, man, it's very I mean, for lack of a better word, spiritual.
But you are putting out a lot of goodness out there that people are trying to pull you down like I know about the whole al thing that happened.
And, you know, I'm sure that there's more people than just Al-Jazeera outright pulling you down.
I don't get why. But I mean, it's a little it makes me a little sad that someone was doing such good work as kind of, I guess is the nature of mankind in some ways. Yeah, yeah.
I think I you know, generally speaking, there has never been any change in the world without drama or without controversy or without without someone getting angry like anything that is new or about to change something.
There is resistance to it. Like look at the apps that we use today. Right. Like Uber. When Uber came along, so many people protested. They wanted to kill the entire company. But now I'm sure you cannot live without Uber or grab or, you know, or Lyft or whatever.
Same with delivery apps like any time. So the way I like to think of it, I think of it as a compliment. Like, how dare someone from Israel and Palestine come out and not make me hate Israel? How dare someone come out and talk about this part of the world without going into the politics? How dare they do it? How dare they not be on my side, whether I'm Palestinian, Israeli? And I think that is actually as basic as it sounds, is relatively new because for 70 years there's been a lot of conflict and social media before social media.
The only people that get to speak are the broadcast companies like Al-Jazeera or CNN or whatever. And they have an agenda that they'd like to pursue for decades when social media came along. Now, some schmuck from a village can say that his opinion and and reach as many people as a broadcast company. And that is amazing. So that's why I think there's a little bit of controversy, because it's new. The idea that a kid can reach millions of people is new.
It's no more than seven, eight years old. So I love that. I love that.
Yeah. You don't just want to interject there with a bit of spiritualism.
One of the books, actually, a bunch of the books I read on the concept of spiritualism says what every major religion of the world originalists treat people as you treat yourself. And the other thing is consider everyone a piece of the same flesh. There's no difference between someone sitting in Brazil with someone saying in Nepal, someone studying in Japan was someone studying in Alaska. Right. Well, it's all the same. And on the other hand, we have social media, which is polarizing people, which is making everything Ulisses me and no greyscale.
So, I mean, I feel like we're entering some dark times before things get really positive. I feel like thanks to content like yours, thanks for calling it like Jay-Z, these people are going to eventually become positive, but we're going to go to a dark phase before that.
But what do you think religion's came to unify? Initially, yes, I feel that way back, all the religions said the same things I feel like and then this is kind of what you are also says in all his books that initially the goal of religion was always good. And then over the years, religion became a power game. So people near the top of those religious sects said, no, no, let's change up this rule and let's change that rule or let's tell the people that this rule actually means this.
And then that's what kind of got twisted over time. So one of those spiritualism books that I've read also says this controversial thing, they say in about two thousand five hundred eighty, which is like five hundred years from now. Yeah, it's probably not going to be any religion. It's all going to be like one thing we're going to in the whole world is going to follow one kind of thought process. It'll be the algorithm.
The algorithm will be the next. Why don't you I mean, you pray to that, right? We pray to that. We'd like the first followers of this new religion. Well, the algorithm, like my new video, my new podcast, my new image of my new ad, the my new product.
Oh, the algorithm doesn't like it. Well, make another video.
So I definitely pray more to the algorithm these days then. I pray to God, fortunately. But maybe that'll change in the future.
Yeah. I mean, you know, I read this amazing thing on Twitter once. It said that every single person has a God in their life. They just call it different names. Yeah. Some people it's the algorithm, some people it's number one. Some people it's, you know, their diet. If they put the diet at the forefront, everybody's something you get offended because of.
And yes, probably what you call God. That is true. That's but that's a temporary thing.
I don't want the algorithm to be, you know, my my savior. I don't want it. It's such a pain. That's a pain every creator has. So I would like it. I would like to change it at some point. Maybe I want shareholders to be my new God.
You know what? OK, heavy question straight up.
Do you want us what's what's the next twenty years of your life looking like according to where you stand right now? I know you're someone who doesn't seem like you plan too far ahead, but where would you like life to take you twenty or twenty years?
That's a good question, because I usually try to plan, you know, five years at a time. But generally speaking, you know, as creators. You you know, some creators enjoy being creators, so they just enjoy being in front of the camera and they just make one show every year, make a million bucks and call it a day. We love it. Attend as many award ceremonies as possible. And that said, I've never actually been a front of the camera creator.
I think this is just like a new new idea. I've always liked the idea of being behind the camera creator. So my next 20 years I say I would like to make nice daily work without Niscayah. So my name is my real name is Anasuya.
I would like nuts daily to become a big thing without relying on me, which means by default you have to build a company, you have to find teammates, you have to build an organizational structure with accounting, hiring, video making, deal making, partnerships, tech, everything.
So I've been really fascinated with the idea of NASSE not actually means people in Arabic. Many people may not know about it, they just call me us. But if you look at my videos, they're always about people, almost always like the last few months, so many people stories, this person, this person, this person, this person.
And so I would like the nice group in the next 20 years. I would like to build something called the Nice Group, which is the People's Group in which we create products. We create organizational institutions where it empowers that are that are good for the world. So, for example, we have now studios right now, which is a studio company, a production company that creates content. And it's great. It creates content, it helps brands, it makes money.
Then we have nice academy, which is a way to empower individuals to become an academy themselves. It's a technology platform that we're building right now, which we think could grow really, really big in the future. And in the next 20 years, I see myself building nice hotels, not stores, not fund Nasscom. I think that's my twenty year kind of like goal. After that, I think meaning I will lose. Meaning I will lose. Meaning in companies I will lose, meaning in products I will lose meaning and profit and loss statements, accounting and all the stuff.
I will not like the private sector anymore. And after that I think the public sector becomes an interesting place to be in because that's where you can have true change in the world. Media is very powerful, but then what's even more powerful is the person writing the law. And so I think between private and public, I think that's usually kind of where I see the pursuit of meaning is, wow, do you think you're going to get into politics at some point?
I think it's not something that's like exciting, but it said if you look at the options ahead of you, like if someone says, I truly hate the way the world lives right now, like if someone lives in India right now and says, I truly dislike the traffic in India at five p.m., I truly dislike it, what can you do to change it? That's really the question that must come down.
It comes down to, OK, you can make a media campaign against it. You can go volunteer and raise awareness about it. You can build a car that moves a little bit faster, a little bit smaller. You can build better traffic systems and satellite. You can build, make more infrastructure, get into the real estate. But I think at some point you realize no matter what you do, the problem of traffic has not been fixed.
The only actual solution to the traffic problem in Mumbai is the frickin governor or the president and saying, hey, we're going to limit the number of cars starting from next week. OK, bye bye. No more than five thousand cars on the road at this point of time. Great. You've limited just like Singapore done.
So I think some solutions actually exist much more on that level rather than on the on the on the ground level. No, that's gorgeous. Plus, with biohacking coming into play, people say that anyone who's audiogram born in ninety three, your born in 92, chances are that they're going to live at least two thousand ninety two and ninety three.
And then it's a question of how far do you want to take it after that. So it's a real question to ask someone. And I'll tell you the reason I'm asking you this. Yeah. I feel when you're born with this blessing that all content creators are born with, which is violent creativity, where you're thinking of new ideas all the time, you want to do a million things.
So do I. I'm also thinking about I'm thinking in a parallel tangent to what you're thinking, and that's thanks to that blessing of creativity that you and me are possibly born with. Right. Right. So the question is, if you get a chance to live the lives of two hundred in a healthy body, would you want to live that long and change the world for like two hundred years?
Wow, that's a good question. I don't think I've ever been asked that question for the way I think about it.
If I live to the age of two hundred, it means that I'm going to see everybody around me die like, well, am I the only one living two hundred? Everybody living to two hundred. Your coal group lives for two hundred, at least with my core group, that's a big difference because I don't want to live forever because every person I meet under I'm going to see you die. Like, if you see my kid, I know I'm going to die before my kid.
So I will not have that sadness and I will be able to be emotionally attached to my kid.
So if my entire core group lives to two hundred, I would take it I would take it in a heartbeat.
Because then I can start making much bigger bets right now, the bets we're taking our own like, you know, 20 or 30 years know, 50 years max, which is what can happen in 50 years, flying cars. Great. But if I'm living until two hundred, then for sure, I'm going to buy real estate on on Mars right now.
It'll change the way I live today for sure. Right. Do you study the future a lot, because I anticipate that as a contributor you do, and specifically for your kind of content, I'm sure you study the near future. So I'm sure you've got a zillion questions about the pandemic. But what do you think this next decade is looking like? Do you think it's a dark decade? Do things a decade filled with light?
You know, you should have Yeoval know Harari on this podcast.
I had I had him on my podcast what's eight months ago, and it was one of the top rated episodes we did because he only thinks about that. Right? He only thinks about he he looks at the past.
And because he extrapolates to tell you how the future is going to look like, I generally think in five year chunks or a thousand day chunks, maybe three and a half years, I don't think too much about how the the the the the the long future looks like.
I feel like we're going so fast that you need to start looking into easier chunks. Do I think the next decade is going to be great? Yeah, I'm so excited. The next decade is going to be amazing for. The next decade is going to be amazing for the top 40 percent of the world, it's going to be really shitty for the bottom 60 percent of the world. So I would say if you're listening to this in India, you got to make sure you make it to the top 40 percent, because I think a lot of jobs are going to just disappear.
And I don't think I don't think governments, either India or even Switzerland or America, will be able to keep up with the change.
And a lot of people will be poor.
I generally speaking, I mean, they will not be poor, but they will not have something to do. But if you're the top 40 percent, you'll have something to do and you'll have a lot of fun doing it.
What do you think? I mean, you know, yeah, while we can't predict every single industry, I do see a rise in content creation and consumption all over the world. Like they say, Netflix invested 21 billion dollars in just the last year on the continent and they've still not kept up with the demand in terms of how many new shows people want to watch, how many new business people want to watch.
So over the next 10 years, if you give every single human being the weapon of creativity, I feel they will find a job either within the field of content or they'll apply learnings from the field of content in other jobs. For example, once you learn how to run a YouTube channel, you've learned titling thumbnails search engine optimization. You can go work in a digital marketing company. You can go work in an app and help with the UI you because you understand consumers that much.
So if everyone is equipped with the weapon of creativity, I do feel that they'll kind of be a little more safeguarded for the future. I also feel that whatever business you want to launch, content creation is going to be a part of that business over the next 20 years. So you might as well know the ABCs of it. Just the way we learn mathematics and school creativity and content creation should become subject. And content creation isn't just videos. It could be articles.
It could be poetry. It could be, you know, all these things that they do in school, they do it for fun. But this is not going to make you money. No, no, no. Go back to that. Learning how to write essays, learn how to get photographs. You'll be through it.
True. I mean, I remember my high school days. I memorized so many equations for nothing. I don't need to memorize that crap. It is incredibly useless. So I should have I should have paid more attention to my storytelling class. Because honestly, when you're a kid, if you're a kid right now listening to this also, you know, storytelling still to this day doesn't equate to a job.
It does not equate to a job at all. I mean, I remember two months before I started dating, my colleague told me, hey, do you want to come to this storytelling class in New York for four hundred dollars?
And I was like, four hundred dollars for what? Just so I know how to tell better jokes, I didn't know that storytelling is what's going to make nastily succeed. And so I think for people.
It's our role. Me and you, to make that connection between storytelling class to making money as a job much clearer, because right now it's still very, very, very foggy.
That's what you're trying to do with the academy you've launched. Correct. And I'm also working towards building some kind of a guy. In fact, a lot of the ideas you said I'm doing, the Indian versions of that, like a sort of Indian version of it. But the big the big gap, I feel that needs to be for it is exactly what you said, education. If you empower people who show them the bridge between working on the creativity and making money.
That's great for the world.
Yes, exactly. That's why I think right now the the way social media platforms have built it, which is I take 50 percent, UKIP 50 percent or get a million views and I'll give you 500 bucks. Are you joking? Like I I meet a million people interested in this video. So your platform could have a valuation of one hundred trillion dollars. And you give him a 50, 50, 500 bucks, and if it's in India, you're giving me 200 bucks, that's nuts.
So I think at some point the valuations of these social media platforms will be shared to the creators at some point.
The next question, of course, is about the future of social media within the rise of clubhouse. It's an app that's coming up in the States, not only on iOS. Have a lot of my entrepreneur friends. What I mean, here you get on Glovers, you'll be great on clubhouse, but I think maybe it'll take off.
Maybe it'll it'll grow. You know what else you think is the future of social media? Are we going to see another big dog style revolution? I believe in virtual reality comes in. Everything's going to change the world. The world is going to become really clear. What have you seen the revolution?
No, not yet. Not yet. But but I'm excited for that. I mean, yet when virtual reality comes to a person in India, not a person in San Francisco with fifty million dollars in their bank account, when virtual reality comes to a person in India, it becomes affordable. Man, all production studios are going to have so much fun, it's going to be a great essentially restarting, right? You you stop text studios, you you kill the vid normal video studios and you build new studios.
So you literally have like a transfer of wealth and a creation of more wealth with this new industry that is exciting, a creative destruction. Like, for example, right now, the way I think about it is oil money. We all know oil in the next 40 years is going to end. There is one trillion dollars in value in oil. We that means if you are in a sustainable industry like solar or wind or whatever, you're about to get a one trillion dollars worth of value transferred to you from this company because it's going to die to you in 50 years.
That is exciting. So I'm really excited to see the transfer of value from industry to industry. And if you can guess the next industry, like you're going to get most of that transfer of value.
And so this stuff, this stuff gets me excited for sure as to exactly what that platform is going to be. Honestly, no one knows, like, it's very, very difficult to know, like a snapshot and tick tock and whatnot. We go based on cycles. And if you like, you know, news goes on seven day cycles. Like I care about something for seven days until it doesn't matter. Like the state capital riots nobody frickin talks about anymore, which is crazy.
So a seven day interest. I think the world has social media like five year interests. Snapchat was cool and it's not cool. So I'd rather not look into the fluctuations of this year and next year. I'd rather look at the the general trend upwards and capture some of that value. You know what I've thought of over the course of my career, sometimes out of frustration, sometimes out of just, again, violent creativity, I thought of the fact that some creators should get together and build the next social media platform where it's more creative, friendly.
I mean, if we are talking about the gap in the market, why not a nasty little biceps and maybe a new agenda to get together and build out like the next big value adding platform or at least guided. And I feel like I'm I'm going to at least attempt that sometime over the next 10 years. The businesses I'm doing right now, I feel all warm up for that business. That's my dream kind of goal in life. Yeah. Why not build the next big tech product and don't say, oh, it's an Indian tech product again, it's a product of the world, is a product of the community, the creative community.
And we're talking about, you know, it's kind of unfair to us. Let's make it a fair game.
Yes. You know, that's so funny. I think it could work. I think no one has genuinely attempted that. Usually it has been quite like singers putting their name on brand deals with new apps coming up.
I think the issue may not be I wonder if the issue is the supply of content or the demand for a new platform. I wonder what is it that drives people to hop on to a new social network or a new platform iPhone app? I've worked on an idea like this with someone, I mean, every entrepreneur has failed startups, one of my failed startups or something like this. And the place we got stuck at was the supply of content, which we actually solved.
But that process would take a lot of bandwidth, like there wasn't a solution to it. But at that stage of my life, about six months ago, it would take a lot of money and a lot of my own time and energy, which I didn't have time because this podcast was taking off. And I feel like maybe, you know, when I'm more financially equipped, I'll be able to do that much more easily. So the problem was the supply, at least from what we had kind of gauged.
Yeah, but don't forget Kibbie, right. Quickly fix the supply. You know, they had so many shows, you know, could be the app that had to raise the billion dollars that so many shows. The demand just wasn't there. So maybe the supply wasn't good enough. I don't know what it is. I definitely think that with Snapchat, the reason Snapchat took off is is or stories is the demand for ephemeral like twenty four hours and it's gone.
Content was high. Snapchat was the supply. It wasn't like a creator driven app. And I wonder if I don't even know if Tic-Tac was. I think the demand for short content that makes me happy was high tech talk was just there as a supply.
So I would probably look at it, look what is the demand for in the future and build the supply for that rather than putting Biard biceps. Like to be honest with you, if I go on a different platform right now called Nasab, out of the thirty million followers that we have on the Internet. One hundred thousand health care, one hundred thousand. The remaining twenty nine point nine million do not give a flying damn because there's no demand for that thing.
So I that's generally the way I look at it. I'm a little bit more pessimistic on that front, but if you make it work, I'm all yours.
No, I mean, I don't intend on calling it the bill that's available to Jaap or the Nasab, but I intend on calling it The Avengers of the social media space.
Very good work. I do have some solutions there. I mean, the app that we had designed was a short format based app where we had kind of spoken to some UX people and had figured a way to make it addictive. That's what they had done. The algorithm was an expert at making the experience addictive. Right. So if you if you interact with it for 15 minutes of your life and interacted with a few weirdos, commented on something, engage with something, the algorithm was so sharp that it knew exactly what to show you in order to make it addictive.
Yeah. And that's why all the Tock clones couldn't keep up because they didn't have the strength of the algorithm like the tick tock. Gore team had a bunch of psychologists as a part of the core team, which were like they were short. They were trying to figure out how to make it more addictive all the time. So I feel there is a solution, but it's about the right brains coming together. It's about a lot of teamwork, but maybe it's five years away.
Well, call me. I'll be five years, man. Yeah. Speak to you in two thousand twenty five minutes or twenty six.
Keep thinking it's two thousand twenty. OK, but let's let's talk about two thousand twenty one to twenty six. Considering you do Instagram, Facebook with what we currently have at our disposal. What's your vibe about content. How content evolving? I'll tell you how it's evolving in India. It's becoming a lot dacoit in a fun way.
You know, people get offended what you want out.
Yeah, yeah. But the humor that's starting to pop is actually kind of dark and offensive. And some people look at it as, no, no, it's too evil or whatever. I kind of look at it as a fresh change.
I'm not saying it's good to offend people or hurt me, but sometimes dark humor is what the world needs to just take itself less seriously.
And so the question is, what does the evolution of content or social media platforms? Answer both separately, man, if I knew, I would be sitting at fifty billion dollars worth of value, right? I don't know, but we're making guesses.
We all try to make bets on the world. Five years ago, I made one bet. The bet that I said was I think software engineering may not be for me. I think Facebook videos are going to be very big in the future. And, you know, back then, nobody thought Facebook videos was a thing. Nobody cared about Facebook.
Everybody was like, are you a YouTube, YouTube, YouTube? I love you, too. I love YouTube. This videos on YouTube.
So, yeah, sorry, but I was like, I don't care about YouTube and I still don't.
What I care about is I think Facebook could work in terms of a video platform five years later.
Now we have Facebook watch. Now we have 90 percent of our viewership and exposure coming from Facebook and 10 percent coming from YouTube. And it's working quite amazingly for us. So so what you see what's happening is TV becomes YouTube TV's dead. So YouTube becomes TV, YouTube becomes Facebook because Facebook becomes a video platform rather than a place you share with your friends. Facebook used to be a place you share with your friends. It becomes Instagram, Instagram now where people share with their friends on the story's Instagram itself, the place that used to be visual.
We just consume visual content becomes Tick-Tock and so on and so forth. So slowly, sort of a chain kind of one thing kills the other and moves platforms. And then from ticktock like text, you know, I don't know, whatever it is, becomes communication, becomes WhatsApp or whatever. So. So when Steve dies, Steve is the first to die, then YouTube is next to die, then Facebook is next to die, then Instagram, then Tic-Tac.
And so. That's why right now we are building up on Instagram, the content wise, uploading frequency and usage so that when Facebook dies, hopefully doesn't. We're ready for the next YouTube, which will be Instagram, you know what I mean? I think that's the evolution of social media platforms.
I could be wrong, but, you know, that's another bet that I'm willing to take. Another thing I would say that's going to happen. I think not only social media platforms are going to change, universities are going to be radically different. The demand for by Jews and online education content is going to be unbelievably huge. Like I cannot even fathom how big it's going to be because like University of Wisconsin is not going to make any money.
Man, University of Karnataka or Mumbai may not last. It's so expensive to pay ten year to a professor. It's so expensive to clean the goddamn building, you know, and build it as well. So maybe it will continue to exist forever.
But I think in general, all these tech brick and mortar places where you go sit and have someone talking to you is most definitely going to die just as much as going to go to a taxi and hailing a taxi on the road that's going to die.
So what I think was going to happen, all this social media platforms will empower content creators to become universities on their own. Right. So I care less about University of Wisconsin. I care more about University of Ranvir. You know, University of Biceps.
That's where I'm sending my kids. I'm sending my kids to India.
Smartest podcast to learn podcasting, you know. So it's awesome. Yeah.
I mean, that's that's the big bets or what you said about creating that thing got us, which means people and we're creating something which is the Indian battle. It's got a big brain company with the same intention that I remember back when I was in college, the kind of education we get in subpar and colleges. So it seems like a top level, which is like, well, less than point one percent of the country will go. Yeah, and then ninety nine point nine percent of the country goes in these other colleges.
And you assume that, OK, maybe there's a spectrum, but that's not true. Ninety nine point nine percent of the country doesn't get a great education because the professors are not well-paid. Therefore, it attracts the wrong kinds of professors. Therefore, there's just a lack of teaching and you do need a certain level of beating. Everything that I've learned in life is through people. It's really through reading.
Yeah, it's usually because of this vast 90 percent of education happens through people, not through watching videos like through live interactions. That's why I don't know. Big Ben, how are you building it? But Nas Academy is primarily a live education company rather than just pre-recorded video. Go watch it whenever you feel like it. So I think, like, right now I'm learning right now if if you you know, if you made five hour long a video about life, the completion rate on that is going to be like four percent, two percent.
I mean, you see the completion rate on online content, but if you sit someone with you live the completion with and that may actually be 80, 90 percent. And it's about the education is about completion rate, not purchase rate. You know, most people say, wow, we have sold five million courses, great, but what percent of that was completion rate? So that's what I think I would I would focus on a lot in Arts Academy and in other universities.
No, that's that's so beautiful inside, man, and, you know, they say that the future of social media is live streaming. I feel we're taking baby steps in that direction. But I completely agree with you. They say that China is usually one or two steps ahead of the rest of the world, social media.
And I think live streaming was mass is still massive in China, but it's been massive for like the last 10 years when the world is using Instagram and all that, their biggest influences are.
Lifestream was crazy, crazy to think about. And I mean, it's only a matter of time until it comes to India and the US and whatnot.
Yeah, so since we are talking about countries in general, I have to I have to touch upon travel because that's usually some of the questions we get for you.
But you know this some places and pardon my language, fuck you up in a good way. Let's start with India. What F.T. up about India in a positive way.
It's actually it's a city called Varanasi. So Varanasi screwed me over, man. Have you been to Varanasi? I know that you will you had some trouble then a friend of mine actually helped you with that trouble I used. No. Oh, I know I used to do that. India is such a small country. Everybody knows everybody is crazy. Or maybe the top one percent knows the top one percent because you your guys are the top one percent.
No, Varanasi screwed me over because, you know, I've never seen a human body burn. Right. I don't know if you have, but I've in the Muslim religion, you don't see that. So seeing Hindus burn dead bodies and throwing the ashes in the river for me is like a big mind f you know, like, how is this possible?
Why are they doing this and is this allowed?
And, you know, I was when I was there, I got exposed to a whole new set of different beliefs meant I got to make a video about this.
We had this next video, this in two weeks, you'll see this video on the Internet. And so, you know, seeing a dead body floating down the Ganga River for me was like, wow, there is a billion people that believe something that I don't believe in. And that's when it opened my eyes to the idea that. You know, it really nobody has the answers, I may not be as right as I think I am, and maybe they're not as right as they think they are.
So let's just accept them for who they are. Let's celebrate with their traditions. Also celebrate with my traditions. Call it a truce. And go on with our lives, but, you know, because because that before that you think you're right, you go to Varanus and you're like, oh my God, this is next level. So maybe they're right. Yeah.
You know, the way I look at it and this is again, this brings me back to the debate between vegans versus meat eaters. So I've been I've been committed all my life. And I turned vegetarian about three years ago. And I feel like both are constantly attacked, constantly like fight. Yeah, but the way I look at it is reality for a human being is subjective. You believe what's right and wrong based on your perspectives. So meat would be food to someone and it would be dead animals to another human being.
But in your heart, if you feel something's right, then OK, fine, that might be right for you. And the other thing I believe is as long as you're not hurting other human beings, you know, you're not gonna treat people as you would want to be treated. That's the most important rule of life. And then everything else is subjective. Just don't hurt other human beings physically, mentally, emotionally, spiritually. Let's look at reality.
Did you become vegetarian because because of your religion or because of health or because of animals? So partly because of animals, I got two dogs 10 years ago, and that's where those egos started thinking, you know, that all these things, all little, just like human beings, therefore, I should stop eating meat. And the primary reason was meditation. Like, I meditate a lot. And so in India, that's the blessing about being born in this country, you have access to good meditation schools.
So in the gym, you know, there's a technique behind how you lift weights or a particular kind of exercise. It does something to your body. There are techniques in the mental fitness and meditation. What would you need to learn from a proper school? India has access to a hundred schools like that, all of which are a thousand, which are not good, but there are a hundred that are good.
So, I mean, I just all the schools kind of converged at that idea where they said that if you're don't vegetarian, it'll be better for your meditation. You'll be able to go deeper in your meditations. And the nature of arkadiusz content creators is extremely rapid.
Also, if you take on entrepreneurship as an added challenge, you're lifting a very heavy load compared to the average human. And I figured that hold up.
If I want to be able to lift that load, I need to have a really strong mental muscle. I saw that the meditation was helping that mental muscle and then anything that aided the meditation would be my goal.
So that's the vegetarianism, you know, that's cool. I've I've never had someone say that before that that's the reason why they became vegetarian. Do you think I mean, I became vegetarian to last year for not similar reasons, but my reasons were slightly different. It's like I only do what I need to do. I don't know. I don't do anything I don't need to do. So I don't need to buy a different T-shirt. So I have 20 of the same T-shirt.
I don't need to show up to someone's party or whatever, so I don't go. So I only do what I need to do. So when it came to food, I was like, I don't need need to kill a freaking animal just to just to put in my mouth.
I don't need I can I can I can take a cauliflower and cauliflower is awesome. And so, you know, and I think it has some added benefits. To be honest with you.
I did not feel anything like no, I still get tired.
I still I still feel hungry. I still don't meditate. Like, I don't feel different. But I but in the heart it feels better that it can.
Can I can I be rude enough to urge you to meditate just because I know you're someone with big ambitions in life men and it just it just gives you that added weapon, you know, why not have that magically jod sword with you?
That's a very good question. My girlfriend has been asking me to do yoga and meditate all the time. I've never right now, I have not sold enough, I may be sold in five years, 10 years, but I'm not sold enough that that is for me. Yeah, but it makes sense that meditation makes sense. Yeah. I don't own Bassman like I remember when I started meditating, it was in the form of an experiment because I was a power lifter back then and I taught and I read that it had some muscle recovery.
So I was like, get the whole thing is my goal. Therefore, let's meditate. But you really see the benefits only a month into it. So until you've gone, you've put your body through it for a month before your mind to four months, you won't even see the difference.
See you. To be fully honest with you, I'm a little bit scared of meditation because I know that right now the energy that I have for us daily and the reason I work on this day the all the time is because I know it's all fake. You know, the nice group, all this, it's all fake. Like, does it make me give you happy making money? Does it make you happy building a company? Does it make you happy?
Like I know it's a fake dream pipe dream. And I think that meditation will make me realize it's all fake and will make me focus on the things that don't actually. Help you in your career, so, you know, it's not such as, you know, spending more time with friends and family, being happy, going on long walks, doing well. La la, la, la, la, la. And I'm like, do I want you know, I'd like to continue believing the lie for the next few years.
Yeah. Yeah. So OK. I mean, and this is just me sharing my experience. I had an ayahuasca experience when I was 22 years old.
You're familiar with what I was. Yeah. So life changing.
All my hesitation about doing it back then was exactly what you're saying. I don't want to let go of my career and I want to be tough with it. And the shaman back then told me that it'll only give you what you need. And that's when I realized that there's two games going on inside you, OK? One is the purpose you're born with, which is what you're doing through Nasse, what you're doing to nastily. It's your purpose. That's what you're going for in life.
You have that video mentality with that purpose, you have a mission in life and nothing usually shakes you all it. But the second purpose you strongly have to have, and this is just something I've learned from both the world of meditation and the Pixar movie Soul, which I highly recommend to everyone. I saw it last week.
Nice, nice, nice one. It's about getting high in the present moment. Yes, you find highs in every day. I am enjoying right now that I'm talking to you and that you're teaching me and I'm just with you. I'm Noels.
The ability to be in that present moment and derive juice out all the joy from the present moment is what meditation actually gives you so it won't make it.
I mean, at least in my experience, I have the same issues as you. I did exactly what you said. You're scared about you losing a bite to the ocotillo, the focus. I personally didn't feel that. And again, this is not me convincing you, man. This is my experience because I feel like I have the same mindset as you. Yeah, I like it. It just helped me be grounded in the present. And at the same time, it made that vision even more clear.
It gave me a lot of clarity with the mission statement that I'm doing this for this. And I also hear you talking about how you feel. It's fake because that's something I felt as well. Like at one point I said, you know, all this is an image, it's too virtual, it's numbers. And then kids wrote to me about how they didn't commit suicide because of some piece of content we made three years ago, which I'd forgotten about.
And then someone else wrote to me about how they came out of break up when I was going through the worst breakup of my life. And leading that kind of got me out of my breakup.
I realized that, well, you know, this work we're doing because we're so locked in on the next piece of content, we don't realize this big bang that's been built. That's so cool. That's you remember the beginning of the conversation. Sometimes I said I feel Indian because I like I see myself in exactly what you said. Like, I like I think we have a lot of shared experiences. I totally agree with you. I think at some point.
I like that line when you said it gives you what you need. The only issue right now, what I need is a good finance manager to join my company. Well, our outsourced to India and then outsourced India.
There's a lot of smart Indians out there who are looking for jobs in the country.
And yes, we're hiring.
And if anyone is looking to supply jobs at Nazeri, I have a section on this broadcast from our Twitter verse where Twitter sends in questions for you.
But prior to that, just as a brother. Here's a question, man. Despite the meditation, despite all the blessings of my life, there are days where I end up feeling a little bit heavy.
I won't say lol. I won't say sad. I'd say heavy with whatever has been built over the last few years. And just, you know, the pressures of the social media life. Do you ever have those kind of days because you seem like someone who's perpetually positive? Well, I know that's not possibly true. Definitely not true.
Still would love to hear. Yeah, I'd love to hear your perspective.
So I think the best people to answer that question are the people that are closest to you. Right. Because we may have a fake image of who we are. I may say I'm very positive, but in reality, I give away a lot of negative vibes, you know, you know, so there is that possibility. So I think the truth is everybody loves eating sausage. Nobody wants to see how the sausage is made. And at the company, we are making sausages.
You know, we're not enjoying sausage.
This is delicious. So I think there's there's a fair amount of negative vibes that I give away.
There's a fair amount of stress that I add to the lives of the people around me. And there's also there's a fair amount of positivity and kindness that I add in order to make the sausage. So I think it's important to be aware of that. I'm aware of that and I accept it. I hope the people around me accept that. I do feel quite stressed often. I do feel quite, quite lost quite often. And I feel sad, you know, you know, twice, three times a month, something like that.
I know what to do.
I think, as I say, comparison is the thief of joy. You know, when you compare yourself to others in different times, you know, I don't want to be like I'm not Jayshree, right. Jayshree Gabe makes positive videos and is positive in real life.
He's like, I'm content. I'm I've I've m..
I have the solution to perpetual happiness inside. And for me, I don't have the solution to perpetual happiness inside. In fact, a very tumultuous what makes me sad is the comparison. I compare myself to others and I'm like, fuck, how did they do it and how do I not know how to do it?
Why are they ahead in this race that we're at, you know, so I do ask myself these questions a lot, I don't think that makes me sad is, you know, endless dissatisfaction. When I when I first got into Harvard, you know, I went home to tell my dad, hey, I got into Harvard and he's like, great, what's next? You've just begun.
I was like, no, this is this is it. There is nothing else that matters. I am a Harvard student. I could die. Now we are done. And why are you not happy about this?
That's crazy. Now, eight years later, I realize it is nothing to to be a Harvard student and there's a lot more you can do so that perpetual hunger can't make you sad and feeling hungry and left and and dissatisfied. And I suffer from that all the time. I'm inspired by people like you who you know or your mentors, maybe you haven't reached it yet, I don't think you've reached it yet, but yeah, and I haven't I don't deal with your first problem, the comparison thing.
My final question to you is going to be, do you know the root cause of the competition? Because I know the root cause of my lack of competition. My mom always told me that I'm the best. So, like, it kind of it's it's a subconscious mentality. I don't come by myself anymore. Do you think you're the best?
That's my real question to you now. I think I think I'm the best in terms of effort at my job, and there is there is a deeply spiritual side to the work I do. The goal line of the bulgogi is Carmenere Decorously, my Schuckert agenda, which of course means. Yeah, which means that you put in maximum effort into your work and you don't worry about the results.
Yeah. So I think that's where we are different. Maybe I'm not Indian after all, because you grew up as a majority. Right. You you look around, there's one point four billion people that have similar culture to some extent they call themselves Indian.
But I grew up as a minority and I think growing up as a minority does mess you up a little bit because you grow up with a minority complex in the minority complex is real, whereby society is telling you you're not good enough, not just your mom, your dad. Society on the whole doesn't think you're worthy and that messes you up forever. So I think the reason why I compare myself to others, because I know I'm not the best, in fact, I'm not good enough to to be worthy of people's time and attention.
Now, that is changing slowly as nastily becomes more successful. That slowly changes. But eventually, minority accomplice's stay with you for a long time. So I always feel like I have something to prove. I always feel like I have to be better than the other because the other is the majority that has told me I'm not good enough and I would like to tell them you in their face. But I'm unable to at this point. But I hopefully I will do that in 10 years.
Your reference point for a lot of content creators all over the world, therefore their audiences and of course, your audience as well, man. So trust me, you got this dude like your Ronaldo thinks he's not the best it's one of because he is not the best.
It's a joke. It's a joke.
Yeah. I mean, you're right. You know what I mean. Yeah. Yeah, I know. I know. I mean, you're right. It is.
I think also you could feel it too though, but not on a country level but on a global level like an Indian is not equal to a Swiss person, I'll tell you that.
Yeah, yeah, yeah.
So you know, I completely I hear you, man. And I felt these emotions you speak of again, it's just all like the same ground we put ourselves through has gone in GRITOS in terms of learning about cameras and sound and content and peace. I put myself through a kind of spiritual learnings with just answered a lot of these questions for me. So that's the only thing I can add stuff to. If you'd allow me to psychoanalyze you a little bit.
Please, please give it to me. Give it to me straight. Don't make it nice. Don't don't make it nice but give it to me straight. Not don't don't worry about it.
I just feel that I love you man.
And I feel like you're an inspiration to yourself. You're very mission oriented, but you're super harsh on yourself. And it's going to take you. It's going to be like in India we have a kind of a meditation called The Passion of Vipassana, which is and days. Just silence or.
Yeah, you know who does that every year. You know Harari. Yeah. Yeah. If you go for Vipassana, you'll end up crying out a lot of pent up emotions inside you from your childhood, from your experiences. And when you come out of it, you'll feel a lot lighter, therefore a lot more. You'll have a lot more clarity and with a clarity, you'll be able to go even faster than you already are when you're one of the fastest in the world right now.
Got Usain Bolt of this industry, but you'll be able to break even more records. And that's just what I think, man.
Again, this is not me pushing you to meditate. I'm speaking from experience.
This is a very fair point. And my girlfriend says that all the time. I'm harsh on myself. I'm also harsh on the people around me. So I could also be like harsh on the ones who are closest to me.
This is fair feedback. But here's a thing, right? The harshness works. It's working.
It does. Yeah, for sure. For sure. But businessmen of mine told me that, you know, if you get from point A to B with certain methods and you're constantly asking yourself, how do I increase my speed from B to C, you're not going to get there with a different speed if you don't change things up. So the question you had right now is about how to make this faster.
Like I can see a lot of speed in your life. It's not just because of how fast your content is. You think with a lot of speed, you you create solutions with a lot of speed. So speed is what you desire also in your heart, and you'll get that speed when you silence yourself as well. So, you know, just the way half an hour of lifting weights makes your muscles bigger, you'll you'll gain that mental speed by just silence for half an hour.
I like that.
I like that. You know, I would like to do that just as an experiment. There's a very high chance I end up liking it. I think not talking for ten days is something my team dreams of, so so that could be very interesting to try.
I would try I want to say no to this. If I come to India, you have to be a half time.
Yeah, it would be a half time.
And gentlemen, I see I see you as an auto production house guy and everything going forward. And this is just going to equip you to get there. That's my psychoanalysis. Full stop. None of this shit anymore.
How much did it cost me? Zero dollars. That's what I like to do it. Yeah. So Love the single has promised me a trip to the Himalayas because he's also in the same zone.
You're in way, way more Dakotah.
He did a podcast with us where he's going through a really dark time and he's admitted that who lost illusions that love love the guy who did.
I like me better when I'm with you, that guy.
So anyway, he's this big he's this big electronic ball park. Beautiful music. You should check it out. We'll do some of his songs, actually change some thought processes for me. Wow. Same logic.
You need to spend time in the Himalayas, meet people that for real, it'll help.
If I got to say, man, I got to say you you are promoting the image of India as a spiritual country to the max. I will spend it in a mountain in Kilimanjaro. Is that as spiritual? Why is that mountain so unique? What's wrong with the mountain in the Emirates?
Are you OK?
This is going to be a long conversation. But any any any place or any place. This culture is a sum total of every human being that's lived within that culture since history began. And just the kind of wisdom that's been exchanged in the Himalayas, the kind of mental health dog, the kind of mental fitness dog, the kind of evolutionary thinking that's gone on in the Himalayas, has changed the culture there. The rest of the country has not adopted a lot of those features, and that's why a lot of the rest of the country suffers.
But you will find true peace, true love, true happiness when you explore corners of the Himalayas, most of which are not explored.
Hmm. OK, that's fair. So Fairpoint. Fairpoint.
OK, we're going to do a quick Twitter verse kind of section of this podcast. So these are questions from Bunol Indian Twitter followers. Try making a short if you can, because I want to go maximum questions, but I'm free to let your emotions guide you through. Neeraj Mohideen asks one thing Travel has taught you.
That humans are ninety nine point nine percent similar. Got it all when the DEA asks, what do you think is the best aspect of your videos, why do people follow you?
Is the same reason why people hate me. It's that in-your-face energy straight to the point value addition. Got it covered. Fitness asks, How do you maintain all your energy despite traveling so much and recording and editing so many videos?
It's the feeling that you are in the penalty minute 90 in a soccer match and you're about to hit a penalty shot and score a goal and win the match. The World Cup. That adrenaline feeling keeps you going no matter what happens. And that's how it feels right now. Right. I feel you OK, the nanogram asks, what do you do when you're physically exhausted? What does that matter?
Grab what I want. I username billin nanogram nandina anyway going, oh, I see the game Bananagrams. I sleep.
That's it. I love sleep, got it all, babe not asks, Cincinnatus traveled all over the world, he he's probably seen nature being disrespected a lot. But what other negative thing are human beings all over the world doing collectively human beings in most of the world collectively disrespect women?
I've seen that in many, many, many, many cultures. Right, unfortunate something, I hope, yeah, that's something I hope that content will change because it's the content creators who are going to be thought leaders of the future. The operator asks, how does one become like nastily? I know you're going to say be the first leap, but still, how what's the secret to being mass daily?
A thousand day commitment to doing something every single day, no matter what? I think you'll end up being your own version of daily. OK, should that mail order asks, describe North Korea in one sentence.
The America of Asia except the opposite, where everybody is as restricted as possible, unlike in America, where everybody is as free as possible. It's that is the other spectrum of humanity. Got it. OK, Vigil Vijayan asks NASCO you name your role models, please bear biceps.
Casey Neistat My role models. I don't I don't like role models, I'd say inspiration's so Casey Neistat was an inspiration because because your role model implies you want to model things around a person.
I don't I don't want to model things around a person, but I'm inspired by a person, Casey Neistat, Richard Branson and Mark Zuckerberg. Beautiful, and I don't I don't see anything to stop you from getting that kind of legacy, and I'm not just saying that, but you probably you probably need another content creators out there sometimes tell you that, dude, because Canongate is the only other person who has the perspective that you have.
Yeah. In some situations and truest through.
OK, interesting question. UNissued Roy asks, how do you find your travel? Is it just from Brangus?
It started with self-funded. You know, I saved enough money and I just making started spending it. And slowly, once you get more followers, you make a little bit more money. Now I fund my life through the company. The company makes money. It's a production company and an academy. So that's how we fund through contracts and corporate and government work and all that stuff. It's corporate stuff.
Gotthard Sunu asks, As you've traveled to so many countries, what's the most fascinating thing you like about India and the people of India? Um, the most thing I like about people in India is that I think everybody feels. I think I'm yet to meet an Indian that doesn't have energy like I made a friend with an Indian. Like, most Indians have energy. They're they're like they're always on the ones that I met. I mean, there's a lot, of course, that don't have, um.
I think that's what I like. I also what I like and I also don't like about India is that it's not uniform at all. Like zero.
There's nothing there is no statement you can say that every Indian agrees with even the word India. Some people say, no, I'm not Indian, I'm South Indian. No, no, I'm not India.
I'm I'm Tamil.
I'm like, OK, I'm sorry.
Oh, no, that's that's true. Many people consider just like a coagulation of many countries in one, and that actually creates some issues, but maybe in like 10, 20 years because of globalization and will kind of be a little more unified, actually make hope.
And if I was if I was up to me, I'd probably make thirty Indians instead of one India and I would just make thirty different countries called India. They I saw diversity. I think it makes it difficult to go through with like progress to some extent.
Or just work about asks. And this is the last question of the day.
What is the thing I would do if he gained complete financial independence and all his material desires will fulfill that exact same thing I'm doing right now?
It has already been fulfilled. Everything I desire has been already fulfilled, materially speaking. So this is this isn't for the money. But that's a good that is a good question.
That was a very good question. Yeah. Yeah.
So create content are the people joy of creating content and impacting the world. Yeah. Yeah.
Build a company. I'd say build a company that creates content slightly different but that's like a Yeah.
A company version of the man. That's exactly that's exactly it. Institutionalises brother institutionalize the individual.
Right. This was a very fun chat.
This is a fun podcast, so many questions that I wanted to ask you for years since I started down and got on Ranvir, we should meet in person, not for podcast, just in person when I'm in India, for sure.
Yeah, this was very funny. You hit me up one. I request you to give the youth of the world one last message, if not the youth of the world, just a 16 year old version of yourself, what would you tell that person who meant made you leave the hardest question to the end.
I would say my only advice is look at what everybody around you is doing and do the opposite, that's always, always works. Almost always works. Beautiful, no. God bless you. God bless you, too, my friend and I. Yeah, I'm sure you will achieve what you set out to achieve. Thank you for sharing all this positive.
Thank you, man. Thank you so much for having me on your podcast. And I will see you in the Himalayas very, very soon.
Keep it up. See you soon. Bye bye. See you.