Logo

Cubicle to CEO

We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into $2.5 million in revenue.

Build Sustainable Giving Into Your Business Model: How She Donated $37K This Year Without Hurting Her Bottom Line

Cubicle to CEO

  • 180 views
  • 2 months ago
  • 01:02:24

“We don't have to wait for billionaires or for the government to make change. We can actually all make change together.”Motivating words from today’s guest, Paula Crossfield - a Vedic astrologer and business strategist helping spirit-led entrepreneurs bankroll the change they want to see in the world. If it’s been on your heart to give back to causes you care about, but you question your ability to donate enough to make a worthwhile difference OR you’re worried about risking your company’s financial stability - this case study was made for you.Because Paula intentionally builds giving into her business model, she’s been able to donate a whopping $37K to various charities this year alone, all while still growing her revenue and profits year over year.In this episode, we’ll go one by one by one through the five offers that contributed to the $37,000 in total donations and how they were structured and tactically executed to maximize both community impact and business sustainability. This episode will give you fresh ideas and inspiration to start giving back at any stage, whether through donated time and services or funds.View the transcript for this episode at: https://otter.ai/u/Lm7Cvjkm1K1hfFW_3KmDYAylqt0?utm_source=copy_urlThank you to our sponsors!Choose from more than a dozen languages to start learning and speaking a new language in just 3 weeks. Here’s a special, limited time deal for our listeners to get 55% off your Babbel subscription: https://babbel.com/ELLENJoin Paula Crossfield's Cosmic Business Lab to build your purpose-led, burnout-proof and values-based business: https://www.weaveyourbliss.com/the-cosmic-business-labConnect with Paula:Paula's 2K for Change Pledge: https://bit.ly/2kforchangewww.weaveyourbliss.comIG: @weaveyourblissCosmic Business Podcast: https://bit.ly/cosmicbusiness Get the FREE Heal Your Money Karma Checklist and Training: https://www.weaveyourbliss.com/moneykarmachecklistGet the Astrology Guidebook for 2024: https://www.weaveyourbliss.com/astrology-guidebookLinks mentioned in this episode:Marisa Corcoran's Episode: https://link.chtbl.com/6BWhWI_CAmy Porterfield's Episode: https://link.chtbl.com/UIVj9PTbSelena Soo's Episode: https://link.chtbl.com/vKuiwirBBrenna McGowan's Episode: https://link.chtbl.com/3GUo8EGwIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo

Bonus #49: My Week in California (Takeaways On Affiliate Marketing, Angel Investing, & AI)

Cubicle to CEO

  • 190 views
  • 3 months ago
  • 36:46

Want to keep access to new bonus episodes dropping in 2024? Join our membership, The C-Suite, at an early access rate (over 70% off!): https://www.ellenyin.com/offers/yMaJonE5 Offer ends Dec. 16th.Try 7 days free & save 50% on your first year of Honeybook: https://share.honeybook.com/ellenLinks mentioned in this episode:Bonus #47: These Won't Be Public: https://link.chtbl.com/dIlOm9_UBonus #6: WTH Is A Media Company: https://link.chtbl.com/kRZk53Z_Metricool Panel w/ Latasha James: https://www.youtube.com/watch?v=nqZna6_FdVYBonus #19: Evaluating Two Investment Opportunities: https://link.chtbl.com/oFWlBEfiCompanies I'm an angel investor/advisor for:https://www.soursopnutrition.com/https://www.investwithcherub.com/https://getlotza.com IG recap of the @investwithcherub event: https://www.instagram.com/reel/C0kyCd5LdXN/?igshid=MzRlODBiNWFlZA==Access the transcript of this episode HERE: https://otter.ai/u/ZAKu6CVJo14w1L9N6vXjuzKHNns?utm_source=copy_urlIf you enjoyed today's episode, please:Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost youFollow (+) our show for new episodes every Monday & Wednesday

This Voxer Summit Strategy May Convince You To Ditch Your Webinar - She Made $66K Last Launch!

Cubicle to CEO

  • 210 views
  • 3 months ago
  • 49:18

While we fully believe in the wisdom of “ideas are cheap, execution is everything,” today’s entrepreneur nails both and is sharing an innovative launch strategy that doesn’t require complex webinar funnels, ads, or incentivizing affiliates with commission…Brenna McGowan is a copywriter and pre-launch strategist who generated $66K in course sales without a webinar or sales calls and - as the cherry on top - raised $13K for charity, all through a Voxer Summit.Yes Voxer, our favorite communication app that functions like a modern day walkie talkie. In this episode, she discusses the structure of her audio only summit, how she monetizes this free summit to fundraise for one of her favorite organizations and grow her list fast, plus a top to bottom look at the funnel that converts people from free attendees to paying students for a four figure program.Keep listening for a unique perspective on list growth and launch success.View the transcript for this episode at: https://otter.ai/u/nF2bJCKkk0dLXuzzz_1ISZpPWMU?utm_source=copy_urlConnect with Brenna:https://brennamcgowan.coIG: @brennamcgowancoFB Group: Behind the Launch with Brenna McGowanIconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quizIf you enjoyed today's episode, please:Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo