Let's Do Shots!

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There are so many wonderful marketing and advertising stories that need to be heard, but there's so little time. In this podcast, we speak about these stories in short and crisp episodes. Let's do shots! (Presented by Siddhant More from Mad Over Marketing)

5:54
The Reason Behind Victoria's Secret's Fall From The Top
7 views 19 days ago

From a brand loved by everyone, to a brand caught in the middle of controversy, a lot has changed for Victoria's Secret in the last few years. In this episode we explore what led to their dramatic fall, and why they failed to reinvent themselves. 

4:25
Why Coca Cola Was Driven Out Of India, And How It Came Back
8 views 21 days ago

The recent ban of PUBG from India and the immediate introduction of an Indian clone called FAU-G, is very similar to what happened in 1977 with Coca Cola. Coca Cola was driven out of the country, and a slew of home made cola brands were launched, Thums Up being one of them. 

6:10
Why Bill Gates Saved Apple From Going Bankrupt In 1997
6 views 23 days ago

In 1997, Apple was on the brink of bankruptcy, when Steve Jobs made a deal with Bill Gates. Microsoft prevented Apple from going out of business, but why did Bill Gates spend money to save his fiercest rivals?

5:09
How KFC Became A Christmas Tradition In Japan
7 views 25 days ago

In Japan, KFC sells 10 times more chicken in December than they do in any other month. No Christmas celebration in Japan is complete without a KFC meal. In this episode we explore how this was made possible through a well planned marketing campaign almost 50 years ago. 

5:46
KFC's Love Story With China
8 views about 1 month ago

China loves KFC! There are more KFC locations in China than there are in the USA. But how did KFC become the most successful restaurant chain in China?