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You are listening to the Darina lead show. I'm Daryn. I've spent the last 15 years exploring the planet, looking for healthy foods, superfoods, environmental solutions, and I've had my mind blown along the way by the people, the far off places I have been and the life altering events that have changed my life forever. My goal is to help you dive deep into some of the issues of our modern day life, society's fatal conveniences, the things that we do that we're indoctrinated into thinking we have to, even though those things are negatively affecting us and in some cases slowly destroying us and even killing us every week.

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I have honest conversations with people that inspire me. My hope is, through their knowledge and unique perspectives, they'll inspire you two together. We'll explore how you can make small tweaks in your life that amount to big changes for you, the people around you and the planet. So let's do this. This is my show, the Darian Lehnsherr.

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Hey, welcome to show everybody, thanks for tuning in, stoked to have you here another great addition of the Downline podcast. I am so stoked for all of the love and the support. Make sure you like and subscribe. It goes a long way, makes this podcast sustainable and helps me kick some ass for you to have cool guests that you may have heard of and great guests that you've never heard of. And I love that. Right. But I want to invite you to something.

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You know how events in your life sometimes suck and a hard and are painful and sad and and anger producing like that's life. Right. And then we we learn from it. We lick our wounds. Hopefully we become better and not more contracted and resentful and shameful and all of that stuff. So I think the antidote is always getting to know yourself, learning how to overcome sadness, fear, anger, shame, all of that stuff. I have a great guest today, Arthur Meynard D colourings.

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I'm probably pronouncing that wrong. He's French. This guy co-founded and is the CEO of LAMS. And LAMS has nothing to do with animals. It is the name of a BMF protected clothing company, underwear, shirts. You won't even know it. Right? So it is scientifically proven through material science. They've created protective daily apparel for health conscious consumers, especially. They started right around the underwear, protecting us men, protecting women's privates. I mean, EMF is penetrating the body.

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M.F. is causing stress. So he started this company. He was a Forbes 30 under 30. And business insiders top entrepreneurial stuff under 30 from France. He's just a really smart guy and caring guy. He focuses on growth and strategy and all of that stuff. So from an entrepreneurial perspective, this is going to be great. But from a amazing product that you need to know about, I'm passionate about calming down the stress that were being hit from electromagnetic pollution, from every electrical device, from electric cars.

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Yes, I said it. Electric cars produce a lot of amps to Wi-Fi signals.

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Really big one. And as well as the big one. Drum roll, please. 4G, 5G and the wireless networks, we're getting hit. So if we can protect ourselves with shirts and underwear and everything else, that's going to be a really good idea. I love this. I even bought this. I heard about them through friends and I bought their underwear straight away. And I really, really loved this conversation. And I hope you enjoy it.

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And I know you're going to love Arthur. All right. Enjoy the episode. Well, welcome, Arthur. It's a pleasure to connect with you. And so I got connected to you through Luke's story, who obviously is a great, great advocate for you guys. And I saw your stuff pop up. I ordered right away before I even met you guys. And then, well, I looked at the technology. I'm very familiar with the Faraday cage idea, and I want to unpack that with you.

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But let me just let the audience know, because you've got such an interesting and cool background from competitive competitive rower to karate to all this kind of athletic side. But then one could look at very like accomplished 30 under 30 by Forbes, a lot of business development, a lot of progress in that way. But then you started this company, LAMS, so why don't you back us into how you got to LAMS and kind of your your story to this to this point.

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Yeah, thanks. The big I've been bitten by the sports bug when I was younger and I spent my my Sunday in the mountains doing mountain bike riding yesterday. I'm exhausted today.

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But they have had the chance to compete at national levels in both sports and have already made it on any podium and nationally. But but I've I've had enough. And so the two to go back to what you were saying as to what brought me to create lands and kind of my personal journey there, I embarked on a personal journey of I hate this word, but self optimization when I was in my teens. And I'm going to I'm going to explain what I mean by self stimulation in a minute.

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But I think it all started for a couple of reasons. Number one, I was a timid kid originally and I was very shy. And number two, I saw my grandparents getting cancer after cancer, after cancer. And I realized that how much of a gift it was to be healthy. And I also read a lot of books. Back then, I was fascinated with biology. I was a straight-A students and I was reading the books before we were getting into class.

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And I started buying my own books and reading more and more into this. And I realized very quickly one thing, which is the choices that I was making then. I was probably probably studied at 14 years old, if not sooner. The choices that I was making then had an impact on my future self and and it had a compounding impact. And I think this is the most interesting part of it, which is that the steps that I would take now and that I keep on taking will pay tenfold when I'm going to be 60, 70, 80.

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And and and. Yeah, and all of this was probably triggered by the fact that I was seeing as well on the one and some of my grandparents dealing with health issues and a lot of other people selling from forty five. Right. At the same time, I was seeing people sixty five, seventy five just kicking and hitting the gym every day, being in an amazing health and realizing that, that a lot of what they were doing was not just genetics but also a good personal hygiene.

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So I embarked on this journey of self optimization, as I was saying, and by this I was essentially trying to things, number one, to live life at its worst. And that came from a shy kid who was struggling to have to to to to go out to people and be outgoing and whatnot and and and on the other end to try and be healthy and well as long as possible. And so that took me to a lot of very interesting places.

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I got to travel the world to discover a lot of different cultures, to understand how people live in and in very, very different environments from outside, but also got me to try and fix problems that I had myself. So I'm originally come from an engineering background. I had this itch to solve. Ever since I since I'm a kid, and it's always been the way I've been looking at life, it's like, OK, there is a problem, how do we solve it?

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And so to go back to how LEMS got started, we were at dinners with friends one day and we started discussing the fact that we were keeping this in our pockets for people just listening to the audio pointing at a cell phone here. We were keeping our cell phone in our pockets essentially all day, every day. And we were being exposed to wi fi, to fitness trackers, to smart home smart devices, et cetera, et cetera, all day when we know that we should limit our exposure to wireless radiation.

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And that same evening, I started researching the impact of wireless radiation and health, because just like most people up there, and probably just like the listeners out there, I had heard about the fact that it was not good for me, for myself, but I had no idea what it was actually doing. And my ha ha moment was when I landed on the WTO, the World Health Organization website, and realized that wireless radiation were categorized as a class to be a human carcinogen, which is the same categorization as car exhaust fumes.

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And and I am outside right now.

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But if I were inside in a room, I would not be willing to stay in a room if the car engine was running and I was just breathing in these chemicals all day. But that's essentially what I'm doing with wi fi, with fitness trackers, with smart homes, smart devices, smart cars, et cetera, et cetera. And just looking just to give us a quick example in my office right now, and I'm in downtown Santa Monica, I can I have access to about 70 different sources of radiation from wi fi to Bluetooth to antennas and cell phones and so on and so on and so forth.

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And we're talking about a moment where we're in the middle of the covid-19 crisis, meaning there is not a lot of businesses, people around here.

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So, yeah, it's that that was to me, really the moment where I was like, whoa, I got to do something about it. And being Generation Y and then being born essentially with technology in my hands, almost the option of stopping using technology was not an option. I am not willing to go and live in the woods and and stop using my cell phone altogether. I love the fact that I can call it car from just a couple of touches on my screen, that I can order food.

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I can call my parents who are hundreds of miles away. It's just amazing. And so we set out to create a solution that would allow us to keep using this amazing technology wise whilst protecting our health. And we stumble upon a bigger mission, which was essentially how can we help people with minimal to no steps with products that they wear every day, replacing the products that they wear every day? How can we help them be healthier and live longer and in a better condition?

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So that's that's just beautiful, because that's the foundation of of what I absolutely perceive from your product, because it's like it's underwear, it's t shirts, it's beanies. At this point, I'm sure you're expanding more. But when you when you realize I'm glad you are those going to be a question I wanted to ask, because when you realize as a consumer and we're going to unpack the dangers a little bit of of the wi fi, the cell phone, the frequencies, the difference, the wavelengths, the the electronic smog versus the normal biology frequencies.

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But when you realize that, yes, these frequencies, I think everyone will agree that smart technology and Wi-Fi routers and smart meters on the houses that are just ridiculously dangerous and that you never leave your cell phone. And if it's if it is a this class to be carcinogen, it's literally like taking around that exhaust fumes and just walking around with it all day, increasing stress on the body, increasing opportunistic dangers for the body. And so if you can order and find and buy and replace something that's as comfortable, so if you can choose that underwear and those things to protect your biological system of receiving frequent.

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These that are that are harmful, that we know are harmful, and that is a really, really good choice for your health. So let's unpack the the dangers a little bit. The differences between the the the the frequencies that are harmful on the one, a super harmful on the one end, like an x ray that are absolutely carcinogenic to the longer or the longer wavelengths and the differences there. So so how would you describe the dangers of the cell phone, the wi fi and all of that stuff?

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Yeah. So before we get into the nitty gritty of the biology behind the behind the problems, I think I'm going to start with something that is very interesting and that's the political aspect of it, or rather political might be a big, big word, but rather the find a better word right now.

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But essentially what's been happening in the world where with regulation and how we've heard about this in the past and how misinformed a lot of us are on this issue. And fortunately now with 5G coming out, a lot of this issue is facing and people are taking a closer look as to what's really happening with wireless radiation that the today, a cell phone or any device have a safety limit that they cannot exceed in terms of emission. But the safety limit was set by the FCC in the nineteen nineties and was set for a time where the cell phone was a brick that we would definitely not keep in your pocket where you'd make a and it didn't have any other capabilities.

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So it was just a lot more simple. Yeah. And you the max the longest would go, you would take probably two minutes because back then we were not spending our life exchanging with, uh, with people who were hundreds of miles away. And it would cost a lot of money as well. And so those safety limits were created with the idea of one device that we're not keeping on ourselves and which we were using in a very, very limited capability.

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And those limits have not evolved at all since the nineteen nineties. And one of the reasons that can be looked at is because the people in charge of making the regulation, also people from the industry originally. And so they don't necessarily want to upset their boss and future boss in a lot of cases. And I'm not going to get into this. But the what what listeners can can read if they're interested is an amazing investigative piece by The Guardian called The Inconvenient Truth about cell phone and cancer, I think, which digs into what's been happening in terms of this information and in terms of this regulation on the topic.

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And we could put we can put that in the show notes so people don't have to worry about writing that down. But but I want to also just make it put an exclamation point on what you said, and that is the FCC is actual regulation for these phones have not been updated at over 20 years. That is unbelievably ridiculous and criminal because it's it's like what industry would not update. It's like just see, your cell phone is getting more updates.

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Every time you blink, you're getting updates on your damn cell phone and the actual regulatory body that is supposed to be protecting you, which is in bed and being run by ex employees of the telecommunications industry, is not updating this because it will disrupt the the the amount of frequency that these phones now are emitting. So I just want to make sure everyone is super clear on that. Like this is something. So all that being said, you know, listen, we don't have to run down that road and all of the ways that they're being bought out this, it's important for us to realize this is on us to do something about this is on us.

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It's not this regular regulatory body that's going to protect us. It's on us to limit our exposure and to help our system not be affected by so much radiation. So I just want to make that point. We always have the choice individually, and your quality has more options for us to actually protect ourselves from this stuff. Yeah, and that's that's how the company came to be, which is that even though even with more regulation, even with everything, the fact remains that technology is amazing.

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And the fact remains that actually, if we look at the a lot of people who are working who are aware of this issue are working to to stop 5G, to stop to to tear down antennas and whatnot. And and if we look at the world that we live in and the race to technology that we have from a political point of view as well, meaning that China is deploying 5G, there is not a single chance that the US is going to be like, all right, we're just going to pass on that one.

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It's going to be fine. It's going to happen no matter what. And so and it's going to bring a lot of very good stuff with it, like self-driving cars being one of them that is going to be fully powered by 5G. So all of this technology do come with a bad side, but we can do something about it today. But just to to to dive back into the original question, which was the difference between different types of electromagnetic radiation, and this is where it's a very good question from Udaan, because a lot of the disinformation that happened in the past or a lot of the reasons why people don't necessarily understand why it is radiation, how bad is because there is two types of I mean, the spectrum is huge.

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It goes from x rays, as you said, to to power lines. And the x rays are called ionizing radiation. And the exposure to ionizing radiation have a direct impact to our DNA. And this is the mechanism of harm that causes our DNA to mutate and more cancer and risks of cancer increasing from there. And then you have what? Then we have the visible light and infrared, which are very good for your health, and then you've got the electromagnetic fields admits from the telecommunication, so namely your cell phone, your Wi-Fi, etc, etc.

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on which the exposure has been documented to have an adverse effect on your health. But it's not the same mechanism of harm as ionizing radiation. So those cell phone radiation are called non-ionizing radiation, meaning they don't go and knock out your DNA straight away like an X-ray would. But they do have an impact on your health because they're perceived M.F. radiation where this radiation are polarized waves and they're perceived by your cells membrane, which are Polari structure, as well as being an external aggressor.

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And so what happens is the ability of your cells lessons and your cells also send a signal to your body, which is under attack essentially, and your body gets into fight and flight mode, which is essentially what happens when you're sick or when you have a cat or when essentially your immune system is not in check anymore and is trying to it's trying to react to something that you have in a case like this. Is that just like if you had a village and it was under attack and you would go and fight of the invasion instead of tending to your fields, the rest of your body doesn't perform to its optimal levels when you when you're under stress or immune stress like this.

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So what stems from what happens after being exposed to so much immune stress on a daily basis all the time is that it builds up oxidative stress and free radicals, which are the root cause of a lot of the a lot of the issues that we have today and that we're trying to fight off, which are cardiovascular diseases, cancer, neurological disorders and and passing a lot of them essentially oxidative stress, which is caused not just by cell phone radiation, by the way, but are also poor argumentation, by pollution, by a lot of other external factors, is what causes us to to have a lot of our issues.

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And so and so that's that's the underlying cause of why wanis radiation have an impact on our health. And and there's been countless studies on the question nowadays. We're talking about over sixteen hundred peer reviewed studies done by top quality scientists on this. And it's very much clear that cell phone radiation increases the amount of oxidative stress and increases overall risks of cancer and cardiovascular disease, and there's been an appeal done by the scientists to the United Nations to really get the word out, get more regulation in place, get more testing in place and so on and so forth.

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Yeah. So you mentioned that there's a lot of researchers and there wasn't there a place that a lot of those M.F. researchers are coming together? What was that? What was that website or that forum that they're coming together?

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Yeah, we can probably link to it. It's called the International M.F. Scientific Appeal. And this is top of my head to make that makes the boards. But, yeah, it's I think today more than two hundred and fifty scientists who have been studying, who have been doing the research and published those papers and they're completely independent. This is another very important factor that they're not industry funded. They're the ones funded by universities and institutes. And so they came together to essentially trigger the alarm on this issue.

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And and today we have more and more with 5G coming out and with the fact that some cities like Brussels or Mills Valley here in California, which is a city where venture capital is dealing with tech everyday, living those cities up and 5G because of the potential health impact that it has. And yeah, and so the discussion is starting again today. And it's a good thing because people need to know people have the right to know that they're exposing themselves to arrest.

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And that doesn't mean that they should stop using it. But just like if you're going and eating some day at a fast food restaurant, that's OK. But you need to know that it's not good for your health and that you should be eating healthy the rest of the time if you don't want to have an adverse effect on your health system. Yeah, exactly.

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And and I just see, you know, my personal view on 5G, I think it's ridiculous and I don't think it's necessary. It's 10 times greater than the frequency of 4G. I think we can operate just fine. But but things have been made and legislation have been pushed. And largely we didn't get a vote on it as a people, which is which is part of the part of the issue, you know, satellites being launched into the atmosphere and with the big plan of just blanketing the world and 5G eventually.

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It's just an experiment that we never signed up for. And that's that's yeah, that's the problem. And that's the the when democracy is not democracy in any stretch of the imagination and we don't get a choice. Right. Yeah.

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And it seems like we're literally guinea pigs in this experiment, as you're saying. And and a lot of people I'm not aware that they are. And and but again, it's it is going to bring a lot of goods to and a lot of the future technologies that we're going to be seeing emerging are going to come from that. And the fact that today you're able to watch YouTube on your own hands on your cell phone stems from the fact that we've done all of this research and we've done all these that with better the technology in the past.

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And so it's probably going to lead to a lot of goods, too. But but we need to to be aware of this issue. And that's something that has not been done properly. Yeah. And that's that's really the key issue here, is that a lot of people are just putting this up in their pockets unknowingly. And they would not necessarily do this or they would potentially protect themselves if they knew.

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And the funny thing is, on the fine print, apparently on on phones, is that you're not supposed to keep an extra body at all. Yeah, like and so Apple actually had this and find out exactly what Apple has and its fine print. Everybody, you're not supposed to have this on your body. And what do you think. Yeah. Which is crazy in there. It's not like they're announcing that. It's not like anyone knows that. So but yet we're literally attached to this bloody thing.

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So for years, maybe all, most of my life, people have been asking me what kind of foods you eat, what kind of exercises do you do, what kind of water should I drink, all of these things and so much more. We put into a twenty one day program. So that can take you through a theme every day of knowledge. Action and then eating this delicious meals, working out, getting support, anchoring in these new habits so you can do what?

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So that you can kick ass. So you have the energy, the vitality to live the kind of life that you really want. That's what it's all about. So all in this app, we have grocery lists. We have education about real hydration and what greater oxygenation and the balance of organization. All of these things we are diving into as you're heading down this hero's journey of implementation into a new life to give you the kind of life that you actually want.

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So join my tribe. All you have to do is go to one to one tribe, dotcom, sign up and you get three free days. Join me on this hero's journey. Join the tribe. Many of you who follow me know I've spent most of my life searching for the healthiest foods on the planet. If you look hard enough, there are a few unknown, extraordinary foods around the world that people still don't know about. And a few years ago, I came across my favorite superfood discovery of all time verrucas nuts.

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When I first tasted them, my eyes lit up. The taste alone just absolutely blew me away. But after sending them to the lab, which I do and getting all the tests, I realized they're the healthiest nuts on the planet like no other nut even compares. They have like an unusually high amount of fiber and they're off the charts in super high antioxidants and have fewer calories than any other nut. Like it's jam packed with micronutrients. But they're not just good for you.

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They're really good for the planet. Most other nuts require millions of gallons of irrigated water. But Maruca trees require no artificial irrigation. Bazookas are truly good for you, good for the planet. And good for the world community. It's a win all the way around, I really think you'll love them. So I'm giving all of my listeners 15 percent off by going to Barracas Dotcom backslash, Daryn. That's B a, are you K. S dot com backslash, Daryn.

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D a r i and I know you will enjoy. So let's get into the solution, let's get into this incredible silver weaving technology, Ferriday underwear cage and shirt cage that you've brilliantly developed as a solution that people can take charge on. So, yeah, tell us about that tech and how you got there.

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Yeah, I mean, right before I got into the solution, I think I've emphasized on this before earlier in this show. But but I just want to touch on that again. Like the the reason why we built the solution is because we love technology and we find that love good came from it. And by the same time, we do love our health. And as I was saying, that's my personal journey of trying to make sure that I that I'm going to be in amazing shape when I'm going to be 80.

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And and so we set out to create a solution. I recruited a friend of mine who's the best engineer that I know. He's an inventor of several innovative materials. And and we set out to figure out if there is a solution to where we can protect ourselves from these radiation without stopping using technology again. And one thing that we figured out is that the NASA space suits have an inbuilt radiation technology because and that's from up in space is exposed to a ton of radiation.

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We're talking about, I think for six months journey. We're looking at twelve hundred or sixteen hundred chest x rays equivalents. And so they have this technology. And what we did is we took it apart and we rebuilt it, but in garments, in the fabric that could be used in garments and that was super soft and super comfortable because we didn't want a piece of armor, which would be awful to wear. We wanted something that we would actually genuinely enjoy wearing.

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And so we use the physical principle called the Faraday cage or to be more specific, electromagnetic shielding which works, which which was discovered by Michael Faraday in the eighteen hundreds, I think. And that's essentially is and I'm going to get a bit geeky here, but Bear with me works the following way. Why this radiation are called electromagnetic frequencies and electromagnetic frequencies cannot penetrate a an enclosure where the ridge of the enclosure is made by conductive materials and as long as the holes of the enclosure are smaller than the wavelength of the radiation.

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So that was my fault. But I'm going to try to illustrate this picture. Bull made out of a fence and you would never be able to get inside this fence with all these tools if the holes of the fence are smaller than your head. And that's essentially the same principle that we're using by integrating a special kind of fibre called extra soft with fibres into all of the fabric of our garments, ranging from t shirts, beanies to underwear. So that's three hundred and sixty degrees around around your body.

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We have those steel fibers loosely knitted, creating this shield and creating this fully closed enclosure, which is blocking ninety nine point nine percent of wireless radiation on all the frequencies that we use today with our everyday devices. And so this technology was tested and certified by military grade laboratories here in the US and in Europe as well in terms of efficiency. And so what it does is that we are just putting on regular clothing, I mean, technological clothing, but we're not putting on anything additional.

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And we have the peace of mind. We have the confidence of using the technology whilst knowing that it does not impact our health in the long term. So it's amazing.

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I mean, the Faraday has been something fascinating that I have looked at before. My my wi fi router has a Faraday cage on it. And if anyone, it's very simple. For one hundred bucks, you can buy EMF meter and you can test this stuff in. And of course I did. And boom, that M.F. just drops off. So this Faraday cage is something that is very, very effective. And then so you have this interesting model, so not only is it stopping these very harmful, carcinogenic frequencies, you also packed in pun intended, you packed in more compacted, more things with the with the underwear as well.

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So you have what are some of the other things you have anti microbial and things like that. Yeah, yeah. Yeah.

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So our our technology, our technological fabric is also antimicrobial and viral and he diffusing and that's due to the special properties of the fibers that we're using. It's also moisture wicking. And and essentially what we've tried to do is creating a from the perfection aspect. We've really tried to go the Tesla way, which is that we're literally creating a new category of products. And the way we're trying to do it is by making this products absolutely amazing and making sure that people want to wear them, whether they're protective or not.

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And so we've tried to pack as many awesome features as we could and make sure that the fits and the comfort level of our products was was amazing. And that's been one of the key factors in building this company and making sure that people love the products for for what they are and not just for the protection aspect.

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And you definitely nailed that. And this is again, I'm not sponsored by the company or anything, and I actually love the underwear. They're my preferred underwear now. They feel great. And it's just like even if it's placebo, it feels like, you know, it's like we take supplements and we don't feel them necessarily. But we know that we're getting something good. There's something about putting on LAMS and just there's just kind of this smile that, you know, that you're that you're doing that little extra protection, specially like someone like me that I know I have devices that I have the tech tech that I've tested similar to Luke.

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And you see it, you see the effect of this stuff. So when you actually get to put on something that's creating a verifiable protection to lowering stress in your life and gosh, people you know, stress is not what everyone just thinks it is, is like something that you're perceiving or psychological. We're getting hammered in our modern day world with stress. We're just getting hit. And this isn't to be like a downer. This is to be like there's things that you can do to empower yourself to do something about it.

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And that's what I love, because you guys set the precedent of what the company was about, helping people and optimizing people so they can have an optimized life so they can live optimally. And that's that's a beautiful and I mentioned before and I'll mention again, like the the one of the companies that I founded, verrucas, where we saw deforestation in the Sahota of Brazil, where these nuts come from, where we simply said, well, we're going to plant trees because this area is being devastated faster than any landmass on the planet.

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So let's just work it into our numbers.

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And the thing that I love about this company that you're doing is you're just making you didn't have to put all of the antibacterial and and the the wicking aspect and and on top of the EMF, because just cracking the code of having the IMF is such a great kind of moment and accomplishment, but that you added in every all of these other benefits. And for the people to know that, like when you're buying this, you're supporting a company that is doing good, that you can support your hard earned money towards something that's going to directly benefit you every time you put on the underwear and also regulatory bodies.

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And unfortunately, political and social systems don't have your best interest. So we have to support each other as business owners, you and I having a conversation, conscious conversation about how to do business, but how to do it properly, how to get the word out about the education as well as the solution is so important right now because, God damn, we don't need another person lying to us about shit. We just need solutions. Listen, as passionate people that care about life, that care about your own, it's funny because you had kind of this moment at like 12, 13, 14, 15, something like that.

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I had a similar moment at about 13 where I realized what I was doing, what I was eating, had an effect on my future. And I really love what you said earlier about the compounding effect of our future self, because all of the benefits. Listen, if you can stop M.F. radiation. Now it's going to have a compounding effect on your future self, if you can eat well, drink good water, sleep well, eat your superfoods, get your supplements, all of that stuff, as well as block the stress producing carcinogenic M.S. your your future self is going to be celebrating, going to be stronger and more vital and playing with your kids and doing things that you wouldn't be able to do if you were not doing this stuff.

[00:44:19]

So that's the point. Simple solutions for for people to easily implement.

[00:44:25]

And you've said it's simple solutions, meaning a lot of this is very, very simple steps that do not change anything in your life. And I think this is the key here. A lot of people, if you look at people really trying to optimize and sticking needles in their arms to to to to measure their level at all times. And so and you're like, whoa, this is not for me. But there are like the 80 percent of what you can do is actually just insanely simple steps.

[00:44:59]

And that that won't change anything. But I mean, on your daily life, that will change everything for you, for yourself. And that's where having people like you there and highlighting those solutions and and helping people come across this super important information is amazing. And the mission that you have is just it's it's absolutely great for this.

[00:45:25]

Well, that's where it's great to talk with another person who has a similar mission. And mine has always been helping people and helping the planet and and anything off of that. I'm just bored. I'm not interested. It's it's there's a lot of ways to make money. There's a lot of ways to have a career. There's a lot of ways to spend time. And by God, if people haven't learned something in this crazy covid situation, we have we have we have to have our health time is so precious.

[00:45:55]

And what we're doing with that time and doing with our resources and our money is so important. And we need to look at what it is that we're spending our effort towards. And I just love I love this conversation. I love what you guys are doing and I can't wait. Is there any teasers that you can give people for any any update? I'm curious as hell what other products you're potentially working on.

[00:46:23]

I would hate to spoil surprise surprises. However, I would say one thing. So we started this company and we started with male products.

[00:46:36]

And the reason for it is because we're a small company and still we don't have billions of dollars that we're playing with. And and so we every product that we carry is is a lot of money tied into inventory. And so we're trying to make the best of what we can. And so anyways, so I've been asked before, why don't you protect women? Do not give did not care. We do care a lot. And actually half of our team is comprised of women.

[00:47:08]

And so the next products coming out, our kids, part of them are going to be geared towards women and making sure that we can help both genders there. So that's that's one of the priority of of the company.

[00:47:24]

And we something that I want to touch on that's not directly related to your question is, is what you were saying about making good in the world. And I think for us that's been like aside from creating products that have your back and your front is something that's been very, very important, too, for us in terms of value to look at the impact that we have, the long lasting impact that we will have on the world. So obviously, we're working on a mission where we're potentially going to be helping millions of billions of people to live longer and healthier.

[00:47:58]

But what we're trying to do as well is to help our communities and help our planet at the same time. So we're going to be announcing a few things about giving back to associations, protecting the environment. And I we're trying to start this movement where we're going to have what we're doing. We're trying to give back right now, even though we're at a small scale, but hoping that we can inspire bigger company to do the same thing. And as we grow, have this inbuilt within our values, it's going to be very, very important and helping the community as well.

[00:48:37]

You were talking about cogie time. We saw making masks and special gloves that are antivirals, thanks to our technology to fight a. covid, but at the same time, we figured that we would make these and manufacture these here in L.A. where we have an R&D lab so that we can hire people and support people for our community, even though we're not talking about billions of people. But we're doing trying to do a little bit to help where we can as well.

[00:49:09]

And I think overall, this is the way today to do business and the way to create anything is to have the best interest of both the people, the customers, the employees and the planets in mind, because that's going to again, the compounding effect of that is going to be it's going to be huge and just wonderful to hear that.

[00:49:37]

And then again, just to know that that you are. You beat me to it. I mean, you develop something that we need and I would have eventually gotten to this at some point because someone had to do it. Someone had to put clothes that are protecting us. So. So I appreciate you doubling down on that and using all of your expertise and entrepreneurial ism and and accomplishments in this company so that people can benefit from it, because even if they don't totally get it, their body will benefit from from what you guys are doing.

[00:50:18]

So. So spend a little extra money and get protection in a ways that you are learning about here. And it's a it's a it's a good cause and a good thing for your health as well. Thanks man. I appreciate your time.

[00:50:33]

Again, I want to take the opportunity to thank you for giving me this chance to, well, try and inform people as to what what is going on up there and what we're trying to do in the information. I appreciate you using your platform and giving me the opportunity to do this and be doing what you're doing for people altogether. I think you're on a amazing mission. And and I'm glad there are people like you out there educating and taking their time, valuable time to do this.

[00:51:07]

Thank you. I appreciate it.

[00:51:10]

Now, we've reached a part of the show where we address society's fatal conveniences and how we can avoid falling into them and being a victim of them. I define fatal conveniences as the things we may be doing because the world we live in makes us believe we have to. And even though they may be saving us time or tricking us into thinking they're good for us, the truth is they're not. In fact, they could be slowly harming us and even killing us.

[00:51:48]

Everybody OK? Fatal convenience time, are you ready? What is it going to be today? Roll the dice, spin the dial today. We've got the fatal convenience of sitting in chairs. Now, you've probably heard about this, you know, and people have standing desks and things like that. But I'm just going to dig a little deeper, a little bit into what's going on and what we can do to counteract the very detrimental side of sitting.

[00:52:23]

Here's the grim side. Without a doubt, without even getting into it, it increases obesity. And with obesity, there's almost every single degenerative disease. So there's been about 18 studies over about 16 years as it relates to sitting covering almost a million people. Eight hundred thousand people. And then we highlighted a study in 2010 from the Journal of Circulation published by investigating eight thousand eight hundred adults for seven years, and the ones that sat for more than four hours a day while watching TV or whatever had a 46 percent increase in deaths from any cause when compared with people who sat in front of the tube for less than two hours.

[00:53:20]

So literally four hours or more and two hours or less, there's a almost a 50 percent impact on all cause mortality dying early. The researchers found that sitting for more than a half a day approximately doubles the risk of diabetes and cardiovascular problems on and on. Overall, when they compared the deaths compared to any group of sitters with those who are more active sitters have a 50 percent greater likelihood of dying. So if you find yourself sitting all the time, that is not going to help your blue zone activity of staying younger for longer and trying to be a centenarian.

[00:54:15]

Now, of course, obesity by the inactivity, the body literally people is not designed to sit around. It's not designed to be just stagnant. We need to move. If you're sitting a long time, your chances of obesity and all of those all cause mortalities are increasing, not to mention fatigue because you're not moving. If you don't move, you don't have energy and it just suppresses more and more. And then more than likely, those people are shoveling in, you know, nutrient poor food.

[00:54:51]

And then the cascade effect is horrible, but also lean people, too. So if you're lean and healthy, then sitting in a chair after a meal, they have shown this is crazy. They have shown that high blood sugar spikes, whereas when you get up, after you eat, even get up and wash the dishes for your spouse, for your family, whatever, that definitely helps. The other side of it is biomechanics. So if you're sitting for a long period of time, usually leaning back on that 90 degree chair, so now you're your upper body is sloughing over your collapsing down on your diaphragm.

[00:55:41]

So you're now your breath is even less effective. And if you're mouth breathing now, your ability to receive oxygen is in the toilet and then you're in an artificial environment potentially under, you know, artificial lights, which that's a whole nother fatal convenience. So you're slamming your diaphragm, your posture, your neck, chronic neck and headaches and everything, as well as you're sitting on these issues to varsities and you're letting your your pelvis, you're leaning your hunching back.

[00:56:18]

And so your pelvis is not underneath you. It's putting stress on that lower lumbar. So and then that's affecting everything. Energy flows, muscle tension and overcompensation. It's just not a natural position for us to be in. But I get it. We have to sit down. We're going out to eat all these times. And I even said I'm even sitting at my desk right now, but I'm sitting straight up or not leaning back in the chair.

[00:56:45]

But I'm not saying throw all your. Chairs away if you want to cool, go ahead, however, what can we do about it so we need to get up, so maybe set a little alarm every 30 minutes, if possible, every hour for sure. Set a little reminder, get up, move around, take your meetings by walking around if you can walk up and down the hall and take your meetings on your phone that way, if possible.

[00:57:17]

One company in St. Paul, Minnesota. Yeah. Shout out to my Minnesota people encouraged in the workplace, walk and talk meetings. So they had people get together instead of a conference area. They had them walk around and then another classroom in Rochester, Minnesota, by the way, I was born there. Students participated in spelling while strolling and mathematics while throwing balls. Amazing. As well as in Idaho Falls, a classroom was redesigned so that all of the sit down desks were replaced with standing desks and had a fidget bar.

[00:57:59]

This is frickin brilliant. I was fidgeting all over the place for students to swing their legs on. So studies show that all of these things that you do, that the enrollees in these classes that promote movement don't just sit there, shut up, don't move. That's a really bad idea. Let people move around a lot. And so by promoting this movement, these kids are twice as active as the as as the attending traditional schools. So they're getting out that that energy and then the educational test scores themselves improved by at least 10 percent.

[00:58:44]

And the hormone level levels, we're in a healthier range. Right. So you're going against nature when you're telling kids to sit around and not do anything and not disperse this natural ability and desire to move. And just as a side note, in doing some research for this, in 1915, the first chair desk was created. So that was kind of cool to see when the demise and then and then then the first cubicles and on and on and on.

[00:59:23]

So to recap, if you need to sit down, sit up, sit straight, sit up, keep your chest tall, keep your if you can look straight at your screen instead of down, that's going to help tremendously. Put your feet square on the ground and get up every chance you get. Take your phone calls by standing up. You have a cord to stand up every phone call. Just do a squat stand up regardless of if it's a conference call or not.

[00:59:54]

OK, so don't let sitting in chairs kill you and hurt you because they will and don't sit there for more than two hours a day, OK? Don't be over four hours a day and increase your your mortality rate by nearly 50 percent. OK, so just be aware. Take this information, use it, apply it and you will be better for it. OK, everyone, thanks for tuning in to the fatal convenience today and hope you enjoyed the show.

[01:00:30]

That was a fantastic episode. What was the one thing that you got out of today's conversation? If today's episode struck a chord with you and you want to dive a little deeper, more episodes are available on Derren only Dotcom as well. Keep diving, my friends. Keep diving. This episode is produced by my team at Must Amplify, an audio marketing company that specializes in giving a voice to a brand and making sure the right people hear it. If you would like or are thinking about doing a podcast or even would like a strategy session to add your voice to your brand in a powerful way.

[01:01:18]

Go to w w w dot must amplify dot com backslash. Darren that's w w w must amplify dot com backslash Darren.