How Marketing Can Change Your Mind
The So What from BCG
- 360 views
- 5 months ago
- 21:53
The human brain is constantly making associations between events, objects, and memories. David Ratajczak, global leader of BCG’s marketing practice, says companies can rely on this deep psychology to create positive associations with their brand. Campaigns no longer exist solely in big media where only large, established companies could afford them. Startups and small businesses can win mindshare against industry giants by investing in precision digital technology that takes advantage of these associations. Learn More:Digital Marketing: https://on.bcg.com/3GzAe04Capturing Mind Share with Precision Branding: https://on.bcg.com/3T6jMw0This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
To Save the Planet, Move Fast and Clean Things
The So What from BCG
- 310 views
- 5 months ago
- 26:42
A promising $19 trillion has been put toward the energy transition. The bad news? We need $18 trillion more—and that’s just to reach 2030 goals. As the world gears up for COP28, the UN’s climate conference, Maurice Berns, chair of BCG’s Center for Energy Impact, explores how to close this gap. Learn More: Climate Vision 2050: Climate Vision 2050 (chtbl.com)Energy Transition: https://on.bcg.com/3RkyP40 Bridging the $18 Trillion Gap in Net Zero Capital: https://on.bcg.com/3R0Ki7b A Blueprint for the Energy Transition: https://on.bcg.com/46uEvg4 This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy
Do Pharma CEOs Have the Prescription for a Net Zero World?
The So What from BCG
- 360 views
- 6 months ago
- 24:32
Ahead of COP28, the UN’s climate conference, we explore the unique ways public-private partnerships help achieve sustainability goals. Lars Fruergaard Jørgensen, CEO of Novo Nordisk; Pascal Soriot, CEO of AstraZeneca; and Christine O’Brien, lead for BCG’s climate and sustainability practice in health care, discuss the projects and success of the Sustainable Markets Initiative Health Systems Task Force. The Task Force brings together global health leaders to enhance individual, societal, and planetary health. Together, they have launched sector-first commitments, actions, and recommendations to accelerate the delivery of net zero, patient-centric health systems. Learn More: https://www.sustainable-markets.org/taskforces/health-systems-taskforce/ For more about Pascal: https://www.astrazeneca.com/our-company/leadership.html#For more about Lars: https://www.novonordisk.com/about/executive-management/lars-fruergaard-jorgensen.htmlFor more about Christine: https://on.bcg.com/3R9xbSJ)https://on.bcg.com/47KDWQpThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy